Female entrepreneurs get helping hand with Jazz

With a population of almost 230 million people, Pakistan is the worlds fifth-most populous country. However, despite this women are still financially second class citizens; the Global Wage Report 2018/19 states that women in Pakistan make an average salary that is 34% lower than men, furthermore women make up 90% of the bottom 1% of wage earners.

If you wanted to open a bank account until about six months ago, you would need a male relative or guardian to submit the documents on your behalf. You would need proof of income, and you would need to fill out a lot of very detailed forms in order to be able to get access to a bank account, says Ziana Sakhia, CEO and co-founder of Pakistan-based online marketplace Bechlo. Now, thanks to initiatives like Jazz Cash, women can set up digital bank accounts without needing any male counterparts or any detailed documents proving a financial status.

Ziana launched Bechlo, which translates from Urdu as sell it , on International Womens Day, 2021, with the tagline Created for women, by women.

Bechlo is a virtual marketplace where people can shop through Instagram and Facebook. It features a one click checkout for payments, and the platform takes care of customer service, shipping and payments for the seller.

LINK:	https://www.veon.com/media/media-releases/2022/female-entrepreneurs-ge...
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