We've made no secret of the technology transformation we are fueling at Nielsen Global Connect-both through our internal operations and the innovative solutions we are delivering to our retailer and consumer packaged goods (CPG) clients.
Enhanced by our work with robotic tech leader UiPath, our operational processes have become much more efficient. We have reinforced our focus on consumer loyalty through our acquisition of loyalty analytics solution provider Precima. Our image recognition and data science teams have increased the accuracy of our receipt decoding technology-leveraging natural language processing (NLP) and supervised machine learning to identify key fields and model details on a receipt-and our collaboration with the University of Oxford reflects our commitment to accelerating image recognition of store products. Through the Nielsen Connect Partner Network, the industry's largest open ecosystem of solution providers for retailers and manufacturers in the CPG industry, we continue to work with tech-driven, AI-powered innovators to enhance client collaboration and success.
Of course, the cloud is at the bedrock of our transformation and business focus, underpinned by our ongoing relationship with Microsoft.
Most CIOs and CTOs know that the future (and present) of business is in the cloud, but getting to a powerful cloud-based environment isn't a simple drag-and-drop process. In fact, the transition to tomorrow's technology from existing legacy infrastructures is an immense challenge for an array of heritage retailer and CPG companies. Until they make that transition, however, most aspects of their businesses, ranging from connecting with omnichannel consumers to adjusting product development on the fly, will be cumbersome and inefficient.
Today, having a cloud-based environment is table stakes for any organization dealing in data engineering and artificial intelligence (AI), today's DNA for rapid product innovation and differentiation. But there's more than one way to architect and leverage cloud infrastructures, and Nielsen Global Connect is focused on helping clients navigate the myriad routes out there to identify the ones that make the most sense for today's business needs.
Powered by our strategic alliance with Microsoft, we're shaping a smarter market for the retail and CPG industry through the capability of the Nielsen Connect platform, hosted on the Microsoft Azure public cloud platform. The Nielsen Connect platform is already driving real-time collaboration, increased speed to market and faster results for top retailer and manufacturer clients in the U.S. We are building on the momentum of our collaboration, as we continue to migrate our retail and CPG dataset onto Microsoft Azure to help clients more quickly identify, predict and activate growth opportunities within an open data environment. Fueled by breakthrough AI and machine learning (ML) services built on Microsoft Azure, we are creating the next generation of applications that extend beyond measurement toward prediction and activation.
Nielsen Global Connect has defined measurement of the retail and consumer packaged goods landscape, said Judson Althoff, executive vice president of Microsoft's Worldwide Commercial Business. Our strong partnership, centered around Azure and the Nielsen Connect platform, empowers us to fuel our mutual vision of an open and connected data universe.
John Tavolieri, Chief Product and Technology Officer of Nielsen Global Connect, adds, We believe in open platforms and partnerships with the most sought-after leaders in technology research and development. Our continued investment in our alliance with Microsoft reflects the momentum of the Connect platform in-market, and our steadfast belief in the power of Azure to drive our business and our mutual clients to greater levels of predictive and actionable insights.
Trust underpins tech, and data that can be trusted is essential, as we have the most complete and trusted view into what consumers buy. Our clients view us as the central data and analytics hub to help them keep pace. With an open, collaborative and tech-forward landscape, only Nielsen is upgrading the methods of old to drive retailers and brands forward-with cloud-based technology as the foundation.
North America Stories
25/04/2024
Sundance Institute Founder Robert Redford during a press conference at the 1996 ...
25/04/2024
alt= class=wp-image-12361 data-lazy-src=/wp-content/uploads/2024/04/NAB-booth-2024-960x540-1.jpg/> Set against a vibrant backdrop of innovation and collaboratio...
25/04/2024
alt= class=wp-image-12356 data-lazy-src=/wp-content/uploads/2024/04/NAB-mod-win-960x540-1.jpg/>NAB's Eric Trabb (right) awards SNS with two NAB Show Product...
25/04/2024
PHILADELPHIA Comcast beat earnings estimates in its Q1 2024 financial report, as streaming losses continued to decline and Peacock's paid subscribers spiked...
25/04/2024
SEATTLE The Seattle Kraken have inked new multi-year agreements with Tegna and Prime Video that will expand access to their games over broadcast stations and st...
25/04/2024
Cintel Scanner G3 HDR Restores Egypt's Cinema Treasures to Their Former Glo...
25/04/2024
Sinclair Broadcast Group said it named Kevin Coskren chief meteorologist at KTUL, its ABC affiliate in Tulsa, Oklahoma....
25/04/2024
The Business of TV News, a new one-day event featuring Martha Raddatz, Shannon Bream, Glenn Kirschner and other major figures in television news, happens at Hot...
25/04/2024
Conditions put on the proposed sale of WADL Detroit, to Mission Broadcasting have created a potential drama in the Motor City....
25/04/2024
TelevisaUnivision reported a $52 million loss in the first quarter, up from $3 m...
25/04/2024
Comcast reported flat first-quarter earnings as it reduced the red ink at Peacock but continued to lose video and broadband customers....
25/04/2024
Music-video network Vevo said it launched its app on Telly, the company offering consumers free dual-screen TVs in return for data about what they're watchi...
25/04/2024
Future Today said it has introduced a redesigned user interface for about half of its 300 streaming apps, including Fawesome, HappyKids and iFood.TV....
25/04/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
25/04/2024
Lightware Visual Engineering, a leading manufacturer of connectivity solutions for the professional integrated systems market and a pioneer in signal management...
25/04/2024
Net Insight has entered into a collaboration with DMC Production that positions Net Insight at the forefront of sports broadcasting in the Nordics. Net Insight ...
25/04/2024
GlobalM has announced a strategic partnership with scoopa, the specialists in broadcast-quality content distribution, offering a complementary service for live ...
25/04/2024
PlayBox Neo announces the completion of a new multichannel playout system for the DDish direct-to-home satellite television network in Mongolia. Based in the na...
25/04/2024
Canadian music producer and engineer Garth Richardson also known as Gggarth due to his stutter - has embraced immersive audio by installing a PMC monitoring s...
25/04/2024
Leading video software provider Synamedia today announced that Televisa, the Mexican telecommunications and broadcasting company, has chosen Synamedia as its pa...
25/04/2024
OTTera, a leading provider of end-to-end OTT and FAST channel solutions, proudly announces its strategic partnership with ThinkAnalytics, a global leader in adv...
25/04/2024
The American Tobacco Campus will be hopping with activity tonight and this weekend with two fun events!
Durham Night Market
At last! The Durham Night Market i...
25/04/2024
WEST CHESTER, Pa. Video commerce provider Qurate Retail Group has launched The Big Dish, a new culinary-themed FAST channel on The Roku Channel....
25/04/2024
LOS ANGELES The Hollywood Professional Association has announced that submissions for the 2024 HPA Engineering Excellence Awards are now being accepted. This re...
25/04/2024
NEW YORK The digital media measurement and analytics firm DoubleVerify has announced that it has received Media Rating Council (MRC) accreditation for Video Vie...
25/04/2024
SAN FRANCISCO Fox Corp.'s ad-supported streaming service Tubi has announced a licensing agreement with the sports platform DAZN that will see DAZN Ringside ...
25/04/2024
NEW YORK In the runup to the 2024 IAB NewFronts, the IAB has announced three key appointments to its leadership team....
25/04/2024
Epic Games releases Unreal Engine 5.4 with new Motion Design Mode, Unreal VCam f...
25/04/2024
Content Creation, Production, Distribution Is In a State of Flux
Andy Marken April 24, 2024
0 Comments
My empathy is creeping towards what I would de...
25/04/2024
The Carolina Panthers and Capitol Broadcasting Company (CBC) announced they have...
25/04/2024
Berklee Student Riko Sasaski Named 2024 Yamaha Young Performing Artist The accomplished saxophonist secured a spot among the elite winners of this year's ...
25/04/2024
Stations everywhere take pride in having a main anchor who comes from the market they represent. That applies in St. Louis, too, but it also pertains to general...
25/04/2024
Edward Moody is joining the WBTW Myrtle Beach, South Carolina, anchor crew, and will anchor the 5, 6 and 11 p.m. newscasts alongside Trish Williford. He comes f...
25/04/2024
MTV said the 2024 Video Music Awards will return to New York and take place at the new UBS Arena....
25/04/2024
Season three of comedy The Outlaws premieres on Prime Video May 31. Stephen Merchant co-created the show, and stars. There are five episodes....
25/04/2024
The E.W. Scripps Co. is evaluating offers for Bounce, its multicast channel for African-American viewers, according to a report from CNBC....
25/04/2024
Paramount Plus has ordered a second season for Dora, the animated preschool show based on Dora the Explorer. The show, featuring Dora on a rainforest adventure ...
25/04/2024
April 25th, 2024 Press Materials Available Here
TRIBECA FESTIVAL 2024 ANNOUNCES AUDIO STORYTELLING AND GAMES LINEUP
Audio Storytelling Program Features 10th ...
25/04/2024
NFL Draft 2024: Verizon Expands Broadband Capacity To Handle the Spike in Demand Mobile cells will help accommodate first responders, social media, sports betti...
25/04/2024
NFL Draft 2024: NFL Media Teams With The Fantasy Footballers on Hybrid, REMI Pro...
25/04/2024
NFL Draft 2024: ESPN Motors Into Detroit With Trio of Simultaneous Live Presenta...
25/04/2024
Back to All News
Let the Pleasure Begin: Doctor Climax' and Its Steamy Q&A...
25/04/2024
Back to All News
Netflix Joins The Thursday Murder Club
Entertainment
25 April 2024
Global
Link copied to clipboard
Writer, Director: Chris Columbus
Prod...
25/04/2024
Editor's note: This post is part of Into the Omniverse, a series focused on ...
25/04/2024
Support for Battle.net on GeForce NOW expands this GFN Thursday, as titles from the iconic StarCraft and Diablo series come to the cloud.
StarCraft Remastered,...
24/04/2024
ATLANTA Mundo Hispano Digital has launched a new advertising product, MundoNow Connect, that is designed to help advertisers reach Hispanic audiences on connect...
24/04/2024
Epic Games has released a major new version of Unreal Engine, which has become a mainstay in virtual production, that includes new features and improvements to ...
24/04/2024
The National Association of Broadcasters welcomed the industry to its annual extravaganza last month in Las Vegas. The sights and sounds were similar to previou...
24/04/2024
NEW YORK Chptr and Gray Television have announced that they are introducing a new video solution for funeral homes and communities that will allow funeral direc...
We've made no secret of the technology transformation we are fueling at Nielsen Global Connect-both through our internal operations and the innovative solutions we are delivering to our retailer and consumer packaged goods (CPG) clients.
