On April 18 and 19, experts from across the audio industry-including artists, publishers, and marketing and advertising professionals-will once again gather in Berlin for Spotify's All Ears Podcast Summit and All Music Friday Summit.
Attendees will have the opportunity to take part in panel discussions and workshops and see performances and live podcast recordings. This year's events follow the tremendous success of our 2023 summits in Berlin, during which All Ears made history as the country's largest-ever podcast event.
For the Record sat down with Michael Krause, Spotify's General Manager for Europe and the managing director for the summits, to talk audio trends, the music and podcasting scenes in Germany, and more.
What are you most looking forward to at this year's summits? I'm very excited to bring the industry back together and continue our conversations around the future of the audio field in Germany. I'm of course partial to seeing some of my Spotify colleagues talk, like Sten Garmark, who oversees the user experience and has worked on countless new functionalities we've rolled out these past few months, or Sulinna Ong, who leads our global music editorial teams. But most importantly, I believe it's the energy in the room, the unexpected discussions that will pop up, that make it so thrilling.
What are some of the most exciting and interesting trends you're seeing in audio, locally and globally? What's got me excited is the new ad formats launched over the past few months and the enthusiasm we're seeing here in Germany, as well as across Europe. We're innovating on the ad experience, we're introducing better targeting with tools like Streaming Ad Insertion, we're helping advertisers reach podcast listeners at scale with the Spotify Audience Network, and we're proving the impact of digital audio advertising with Spotify Ad Analytics. Most recently, we launched call-to-action cards (CTA cards) in Germany as a new format that makes podcast ads interactive for the first time, with an experience that enables listeners to hear, see, and click.
Germany is one of the largest music markets globally. How is Spotify contributing to that growth? It's always been our mission to create connections between fans and artists the world over. We've lowered barriers to entry into the music field, and we're seeing more and more artists thriving on Spotify. What is of the utmost importance to me, and to my teams, is that we enable the new professional artists of tomorrow to find success on our platform. Our programs such as EQUAL and RADAR are empowering them to do just that.
You've been at Spotify for seven years now. What are some of the most impactful changes you've witnessed during your tenure? When I joined Spotify, podcasts were barely a thing. Seven years later, we've grown into podcasting, audiobooks, and have just launched courses in the U.K. But most importantly, we've gone from being available in 80+ countries then to 180+ countries today. Over 600 million people use Spotify-that's so many opportunities for audio creators to connect to new fans. I've always been a big believer in the company, but the growth, the developments have taken us all on an incredible journey. And I'm even more excited for what lies ahead, both as a user and as a bandmate.
Podcasts are huge in Germany. How do you think the local podcast market will continue to evolve? Any specific goals you have? We've launched so many tools and functionalities over the past year that enable creators to develop and engage with their communities, and it's rewarding to see them start using them. Video podcasts are one of those, and it's such an incredible, different way to interact with fans. We want to continue to allow all of our creators to develop and grow their audiences on our platform to give them the flexibility of deciding what makes the most sense for their content and for their communities.
You've just unveiled the Loud and Clear report for 2023 in Germany. What's most compelling to you, and what opportunities lie ahead for Spotify in Germany? What's most impressive to me is that German artists were discovered for the first time in 2023 more than 6.7 billion times. That's a staggering amount of discoveries, and that directly goes back to our mission-to unlock the potential of audio creators at large and connect them to their audiences worldwide. And what's both an opportunity and a massive success is that revenues generated by Spotify for German artists grew by 14% from 2022 to 2023, whereas Germany's music industry revenues at large grew by 7% in that time frame. Spotify revenues in that market grew twice as fast. We have become a key driver and contributor to the German music industry, and we're excited to continue partnering with artists and creators in Germany to further develop their careers.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
26/11/2025
Back to All News
Netflix Deepens Partnership with Taiwan's 62nd Golden Hors...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...
25/11/2025
Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...
25/11/2025
Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large
Tuesday, November 25, 2025 - 10:10
Print This Story
With KSI on...
25/11/2025
Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...
25/11/2025
SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay
Tuesday, November 25, 2025 - 10:27 am
Print This Story | Subscribe
Story Highlig...
25/11/2025
SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...
25/11/2025
Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...
25/11/2025
Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...
25/11/2025
FREMONT, Calif. Blackmagic Design said the Associated Press has completed the transition of its global video-editing platform to DaVinci Resolve Studio....
On April 18 and 19, experts from across the audio industry-including artists, publishers, and marketing and advertising professionals-will once again gather in Berlin for Spotify's All Ears Podcast Summit and All Music Friday Summit.
