Sony Pixel Power calrec Sony

HPA NET Event Explores Trends in AI with Industry Experts

25/05/2023

By Debra Kaufman

Is ChatGPT taking over Hollywood? AI inroads into M&E was the focus of discussion at HPA NET's May 2 gathering at the Universal Sheraton. Subject matter experts helmed ten roundtables, posing provocative questions and keeping the sold-out crowd buzzing into the evening.

Although these tools have been part of the industry for the past several years, 2022's spectacular breakthroughs, including DALL-E, which creates pictures from language prompts and ChatGPT, a natural language processing tool, made this the perfect time to explore the topic. All the major tech companies - think Amazon, Google, Facebook, Microsoft - are deeply invested in pushing AI forward. Evidence of that is a recent research report, published by Microsoft, that reported that its new AI system was showing signs of artificial general intelligence (AGI) which, says The New York Times, is shorthand for a machine that can do anything the human brain can do.

In Hollywood, artificial intelligence has inserted itself into nearly every workflow. Results have largely been laudatory, but also sparked fears of job loss and other potential negative impacts. Witness the writers' strike, in part motivated by the concern that ChatGPT-like AI tools will replace writers. That was the focus of the table led by showrunner Jack Dolgen and director C. Craig Patterson, who addressed why AI writing will always need the human touch.

Actors have also been impacted by AI for some time. In the mid-2000s AI tools were used to de-age actors, and later to create fully digital versions of deceased actors, such as Star Wars' Carrie Fisher and Fast & Furious star Paul Walker. Now, actors, musicians and other performers are routinely scanned (sometimes at the behest of the studios producing franchises they star in) for future use - an asset that can be legally inherited by their heirs. Tom Hanks recently told The Adam Buxton Podcast on BBC that he'll be able to act forever, as a combination of AI and deepfake technology. I hosted a table to discuss the issues that arise with both synthetic actors and deepfakes.

Artificial intelligence, in combination with other technologies such as CGI, has already had an impact on pre-production with previsualization and remote location scouting and casting. Like Minded Labs Director of Solutions Matt Herson, who led the table Pixel Pioneers: Unleashing the Future of Pre-Viz with AI-Driven Workflow, explored the implications of these technological developments.

On the set, virtual production has been boosted by generative AI. In Virtual Producer, journalist Noah Kadner reports on Cuebric, which debuted in January this year with production company XR Studios, and now brings generative AI technology to filmmakers and creatives.

Visual effects, post production and distribution also have plenty of complicated and labor-intensive processes that are already benefiting from AI, a trend that is only likely to expand over time. Three HPA NET tables focused discussion on these topics: Light Iron workflow manager Justin Potter on AI in DI, Colourlab color scientist/CEO/founder Dado Valentic on finishing, and Evercast chief strategy officer JP Castel on AI's impact on metadata collection.

AI tools also offer solutions for decision-making, such as Cinelytic, in use at Warner Bros. Studios, Sony Pictures, Ingenious Media, Productivity Media and STX Entertainment. Fox Entertainment director of post production and technology Payton List hosted a roundtable on The Pros and Cons of AI: a Studio Perspective and Entertainment Technology Center (ETC) program director Yves Bergquist led a discussion on how to insert generative AI into creative organizations.

In addition to Cinelytic, other AI startups offering decision-making tools to Hollywood executives include ScriptBook, which predicts a movie's success by analyzing its script; Vault, which predicts which demographics will watch films by tracking how trailers are received online; and Pilot, offering box office forecasts up to 18 months before films launch.

How real are all these claims? Will movies be made entirely by algorithms? Will people lose jobs if these tools are implemented, gain new ones focused on managing AI, or both? HPA NET will continue to host conversations exploring these questions and concerns and others as the role of AI in the industry continues to evolve.
LINK: https://hpaonline.com/hpa-net-event-explores-trends-in-ai-with-industr...
See more stories from hpa

More from Hollywood Post Alliance

23/05/2024

AND THE WINNER IS TRIBUTE TO POST HPA's HOMAGE TO THE INDUSTRY HONORED WITH 4 TELLY AWARDS

As the 2023 HPA Awards were taking shape last year, in the aftermath of the pand...

23/05/2024

Time to Get Your Submissions Ready: HPA Awards Creative Categories Open June 3!

By HPA Staff The call for submissions for the HPA Engineering Excellence Awards is already open, and closes soon on June 14; but the submission period for crea...

23/05/2024

Great Things Happen After Dark

By Christine Purse One of the most compelling discussions at the 2024 HPA Tech Retreat happened off stage with no audience present. After hours, while the room...

01/05/2024

QTAKE Pioneers Live 3D Stream to Apple Vision Pro

QTAKE, the leading video assist and on-set collaboration software trusted by professional filmmakers worldwide, launched a new cutting-edge feature at NAB 2024....

01/05/2024

LA County Opens Entertainment Business Interruption Fund Grant Program for Small Business, LAEDC Offers Updates

In HPA's ongoing focus on providing input and insight from city and county g...

01/05/2024

Trailblazing AI Storytelling by Empowering Storytellers: Curious Refuge

HPA Newsline had the opportunity to speak with Caleb and Shelby Ward, founders of Curious Refuge. Caleb and Shelby were participants in the 2024 HPA Tech Retrea...

23/04/2024

Calling All Visionaries: Enter the 2024 HPA Engineering Excellence Awards

Submissions for the 2024 HPA Engineering Excellence Awards are now being accepted. This renowned accolade recognizes and celebrates innovation and outstanding t...

29/03/2024

QTAKE Introduces Cutting-Edge Innovations for Filmmakers.

QTAKE, the leading video assist software trusted by professional filmmakers worldwide, is proud to announce the release of its latest software update, introduci...

29/03/2024

Talking Generative AI with Corridor Digital's Niko Pueringer

By: Alyssa Heater The 2024 HPA Tech Retreat, now in its 29th year, showcased a program chock full of presentations, panels, and roundtables spanning a wealth o...

29/03/2024

The HPA Awards Engineering Excellence Awards: Grab the Brass Ring

Launched in 2006, the HPA Awards were designed to honor the creative and technical genius that power our industry. At that time, the behind-the-scenes talent th...

05/03/2024

SMPTE and the IMF User Group Have Joined Forces

SMPTE , the home of media professionals, technologists, and engineers, has joined forces with the Interoperable Master Format (IMF) User Group (UG), a worldwide...

29/02/2024

Unbreaking an Industry Begins with Honest Conversations and Better Collaboration

The industry is at breaking point in the midst of seismic change but it can survive if stakeholders act collectively starting now, urged Jeff Rosica, Presiden...

29/02/2024

HPA President Seth Hallen Entreats Media Professionals to Lead During Era of Transformative Change

This year, I believe we are starting a new chapter, actually an entirely new pla...

29/01/2024

Nurturing Next Gen Talent: Welcoming the 2024 Young Entertainment Professionals

In the ever-evolving landscape of the media and entertainment industry, a spotlight is cast on the Young Entertainment Professionals (YEP) program. Selected ann...

29/01/2024

HPA Tech Retreat and MovieLabs share vision for profound change

By Adrian Pennington As HPA's Tech Retreat approaches its 30th anniversary in 2025, the event appears to be even more relevant and stronger than ever. With...

21/12/2023

Art Directors Guild Will Induct Legendary Production Designer Lawrence G. Paull Into ADG Hall Of Fame

The Art Directors Guild (ADG, IATSE Local 800) will bestow its Hall of Fame Hono...

21/12/2023

The HPA's Tribute to Post Short Film Shines Light on the Post-Production Community

2023 marked a year of immense challenge for the entertainment industry. The WGA ...

21/12/2023

A Sneak Peek at HPA Tech Retreat 2024

By Debra Kaufman The HPA Tech Retreat is always a must-attend event and this year's - the 29th annual Retreat - is no exception. With robust signups alread...

21/12/2023

Motion Picture Sound Editors to Honor Supervising Sound Editor/Sound Designer Dane A. Davis, MPSE with Career Achievement Award

The Motion Picture Sound Editors (MPSE) today announce that it will honor Superv...

14/12/2023

HPA Tech Retreat 2024 Unveils Groundbreaking Supersession

The Hollywood Professional Association (HPA) has revealed programming details for the highly anticipated HPA Tech Retreat Supersession. This year, the Tech Retr...

05/12/2023

HPA Tech Retreat Announces Program Details for 2024 Event

The Hollywood Professional Association (HPA) is set to embark on an extraordinary journey as it reveals the dynamic and expansive program for its much-anticipat...

30/11/2023

The Motion Picture Sound Editors (MPSE) will honor Award-winning Director/Writer/Producer Michael Dinner with its annual Filmmaker Award

Dinner served as executive producer/showrunner/director for multiple series incl...

30/11/2023

Celebrating Excellence: Highlights from the 2023 HPA Awards

The glitz and glamour of the post-production world took center stage earlier this week at the Television Academy's Wolf Theatre at the HPA Awards. This pres...

30/11/2023

In Wake of Strikes, HPA Focuses on Industry Recovery

By Debra Kaufman Both the writers and actors strikes are over, after 148 days and 146 days, respectively, but the damage has been done. According to CNN, as of...

29/11/2023

HPA Awards Unveil Creative Category Winners

Los Angeles, CA - The HPA Awards turned the spotlight on the exemplary contributions of the post production industry tonight, honoring work in color grading, so...

30/10/2023

Sphere: The Future of Immersive Entertainment Wins Prestigious Judges Award for Creativity and Innovation

Sphere, a groundbreaking next-generation entertainment medium in Las Vegas, has ...

30/10/2023

HPA Tech Retreat 2024 TR-X to Focus on Extreme Production

By Debra Kaufman Earlier this year, HPA board member Mark Chiolis, Mobile TV Group director of business development, heard a story of an extreme sports product...

30/10/2023

American Cinema Editors (ACE) Announces Eligibility Dates, Ceremony Venue And Voting Timeline For The 74th Annual ACE Eddie Awards

American Cinema Editors (ACE) has announced the ceremony date, venue and the ful...

30/10/2023

Cinema Audio Society Opens Awards Submissions for the 60th Annual CAS Awards

Submissions are now being accepted for the 60th Annual Cinema Audio Society (CAS) Awards at www.cinemaaudiosociety.com. All entries must be received by 5 p.m. P...

27/10/2023

HPA Honors Sphere with The Judges Award for Creativity and Innovation

The HPA Awards committee is delighted to announce that Sphere, the next-generation entertainment medium that recently opened in Las Vegas, has been awarded the ...

03/10/2023

HPA Awards Announce 2023 Creative Category Nominations

Updated October 25, 2023 Award date and venue information revised. The Hollywood Professional Association (HPA) Awards Committee today announced nominees for ...

29/09/2023

Transformative AI Insights from Wasabi and GrayMeta to Power Next Generation Fan Experiences

Wasabi hot cloud storage is purpose-built to store the world's data. Wasabi ...

29/09/2023

Sohonet Unveils Advanced Collaboration Tools at IBC 2023

Sohonet, the global experts in media collaboration for the film and TV industry, announce a series of significant product updates set to redefine and streamline...

29/09/2023

SMPTE Hollywood to Focus on Best Practices in HDR/SDR Workflows

SMPTE Hollywood Section will explore best practices for HDR/SDR workflows at its October meeting. Hosted by SMPTE Hollywood Section and Colorist Society Hollywo...

29/09/2023

Insider Chat: ASC President Shelly Johnson Talks Upcoming Plans for the Organization

By Alyssa Heater Shelly Johnson was elected president of the esteemed American ...

31/08/2023

Navigating Crisis: HPA's Commitment to the Media Supply Chain

By Seth Hallen, HPA President In our recently issued open letter, HPA voiced profound concern for the survival of the media creation supply chain. Our post-pro...

31/08/2023

NAGRA Leads Industry to Navigate the Disruption' at IBC 2023

NAGRA, a KudelskiGroup (SIX:KUD.S) company and the world's leading independent provider of content protection and multiscreen television solutions, will sho...

31/08/2023

A Fresh Experience at HPA Tech Retreat 2024

When HPA Tech Retreat 2024 arrives in February, it comes back with all the remarkable features that always make it an unparalleled event. It's about profoun...

16/08/2023

HPA Award for Engineering Excellence Winners Announced

Updated October 25, 2023 Award date and venue information revised. A trio of recipients have been honored with the 2023 HPA Award for Engineering Excellence, ...

01/08/2023

HPA Tech Retreat 2024 Opens Call for Proposals for Main Program and Breakfast Roundtables

The Hollywood Professional Association (HPA) has issued a call for proposals for...

28/07/2023

Blackmagic Cloud Powers Remote Post Production on Feature Film This Closeness

Blackmagic Design announced that post production for the independent film This Closeness relied on a remote, collaborative Blackmagic Cloud driven workflow. W...

28/07/2023

Backlight Introduces New Features and Workflow Integrations at SIGGRAPH

Global media and entertainment technology company Backlight has introduced several new features and workflow integrations across its creative-centric product li...

28/07/2023

Key Code Media Expands West Coast with New Bay Area and Portland Offices

Key Code Media, a leading provider of audiovisual integration and production equipment solutions, is pleased to announce the opening of two new offices on the W...

28/07/2023

AMIA to Present Copyright Symposium August 7

Archives and copyright remain inextricably linked. As technologies change, copyright continues to evolve through court rulings and legislative changes both nati...

28/07/2023

HPA Member Event Series: Virtual Production

HPA is proud to present two seminars focusing on virtual production, supported by member companies ROE Visual and Mo-Sys. Both events have limited capacity and ...

27/07/2023

Eluvio Provides Multimedia Web3 Movie Experience for Warner Bros. Home Entertainment's The Flash

Warner Bros. Home Entertainment, in partnership with content blockchain pioneer ...

27/07/2023

Panavision President and CEO Kim Snyder Set for Women in Post August Lunch

Kim Snyder, president and CEO of Panavision, will be the featured speaker during the HPA Women in Post summer lunch at Marino Ristorante in Hollywood on August ...

27/07/2023

The Industry Best Get Ready to Judge Awards 2023

Updated October 25, 2023 Award date information revised. By Christine Purse The HPA Awards have honored creatives and technologists since 2006, growing to be...