Sony Pixel Power calrec Sony

Greybeard of Audio: A1 Ian Rosam Reminisces on a Lifetime in Sports Broadcasting Sound

10/06/2021

Greybeard of audio: A1 Ian Rosam reminisces on a lifetime in sports broadcasting sound By Heather McLean, Editor

Monday, May 17, 2021 - 13:09

Print This Story

Ian Rosam in Moscow for the FIFA World Cup 2018

From creating the Sky Sports football replay whoosh in 1992 to planning his retirement after the 2021 Euros this summer, A1 audio expert, Ian Rosam, has seen the world of audio evolve over generations.

From the BBC in 1973 to Thames TV, the music business, ITV, Sky Sports, HBS and Olympic Broadcast Services (OBS), to many more, Rosam has a pedigree in audio longer than most.

Memorable whoosh

One of his most memorable career moments that have changed the way we perceive live sports on TV is the association of sound with a graphic wipe; a seemingly small addition, but one that has had a major impact.

Rosam explains: My co-director [Robert Edwards] and I brought to Sky footie the replay whoosh and graphics sound FX. These were things we naturally had on the quiz shows like Catchphrase we mixed. We explained to David Hill, then Sky's head of sport, that a video move such as the replay wipe would normally have an associated sound. He agreed and as I was news dubbing the following day, I spent my lunchtime making the first replay whoosh , which had to be under a certain length in order to fit into the memory of the Yamaha SPX90 that was triggered by a GPI from the Abacus A53 when the wipe was fired by the vision mixer.

From the excitement of a live event to using and playing with state of the art technology to find new solutions, to mixing with great crews, sports audio is a brilliant area to work in

We next added graphics noises, which were manually triggered by the Vision Mixer. Nowadays they are all from the graphics engine in full 5.1 surround. We also treated the football as if it was a gameshow with the various audio sources, crowd, commentators, ball FX, etc; very much as we approached light entertainment (LE) and gameshows, so a much more heavily compressed and LE in sound, rather than just representing what was happening.

The multi-national crew for engineering quality control at the South Korea 2018 Winter Olympics in the control room, made up of five Brits, one Japanese, one Portuguese, and three Spanish. Ian Rosam third from left

Rosam comments on the result of the addition of the whoosh to Sky Sports football coverage: In the early days of Sky Premier League coverage, most viewing was done in pubs. If there was a dull game (heaven forbid!) and you and your mate were ignoring the TV and supping your pints and chatting, on hearing the whoosh you would look up knowing that it signified a replay of an incident that you hadn't seen, with probably three angles of the play. So it became a clever way of re-establishing contact with the viewer for the coverage.

There was some criticism from some parts of the broadcasting world at the time, but it's now the de facto way sport is covered, Rosam notes.

He adds: I think the field of play FX levels were popular with what we termed the Playstation Generation of viewers, and obviously EA Sports and their football video games emulated Sky football audio to the extent of using Sky recordings of games FX.

Mr Rosam out and about inbetween shifts at the ski jump venue for the South Korean 2018 Winter Olympics

Getting hands-on

Rosam started out at the BBC after dropping out of an electrical and electronic engineering degree at the University of Surrey after two terms, as, I realised I was going to be starting in the same job, but three years later . He adds: Also the maths involved with degree level engineering was daunting, so not as enjoyable as the hands-on side .

He had seen an advert in his school magazine for BBC technical trainees, which pushed him towards a career in sound as it seemed to fit in with his obsession with, amps, guitars and a small reel to reel tape recorder, so it seemed like an obvious choice .

He applied to the BBC and began working as an audio assistant for BBC Wales. He got his training at the infamous BBC Wood Norton, and then worked in Welsh radio and television based in Cardiff for the broadcaster.

He later moved to Thames TV at Euston, London, then spent four years in the music industry touring and working on PA rigs and FoH mixing. He went back into TV at Anglia in Norwich, Norfolk, then joined TVS at start of its franchise in 1982. A decade later he was made redundant so formed Video Sound Services with fellow supervisor and friend, Edwards.

He comments: Mixing Premier League led to Video Sound Services being asked to originate an audio production plan for the FIFA World Cup 2002, and we covered Korea and Japan for HBS as part of that with quality control in Korea. We then did the same again for the World Cup in 2006 in Munich, the Euros in 2008, and all subsequent World Cup and Euros events. The Olympics contacted me for Beijing 2008 because of my experience with 5.1 audio. I've covered all Olympic games since then for engineering audio quality control.

Rosam's first proper sports broadcasting role was as one of the two main match sound supervisors with Edwards, for Sky's initial Premier League coverage back in 1992. Prior to that, working as a sound supervisor at Television South, he had occasionally mixed football for ITV in the South East and Southern franchise area.

He says: I'd been a sound supervisor for nine years before the Sky opportunity was offered to Rob and I, and as someone who had worked on live network productions I had the experience to cope with anything thrown my way. I'd worked on every kind of programming, from game shows, LE, docos, children's, news, to single camera, post production, drama, the works! There was lots of live or as-live, in fact sport was the least programming I'd done!

After 48 years in
LINK: https://www.svgeurope.org/blog/headlines/greybeard-of-audio-a1-ian-ros...
See more stories from svg

More from Sports Video Group

19/12/2025

SVG Sit-Down: Diversified's Jared Timmins on AI for Broadcast Sports and Creating the Smart Venue'

SVG Sit-Down: Diversified's Jared Timmins on AI for Broadcast Sports and Cre...

19/12/2025

2025 SVG Summit Audio Recap: Say What?

2025 SVG Summit Audio Recap: Say What?The Audio Production and Distribution Workshop at the SVG Summit 20 took on issues including speech intelligibility, Next-...

19/12/2025

Gamified Fun: Channel 5 on its NFL Big Game Night Ambitions with Hungry Bear Media

Gamified fun: Channel 5 on its NFL Big Game Night ambitions with Hungry Bear Med...

19/12/2025

College Football Playoff Preview: For ESPN, Round 1 is a Fantastic Yet Familiar Saturday of Production

College Football Playoff Preview: For ESPN, Round 1 is a Fantastic Yet Familia...

19/12/2025

AWS's Jason Dvorkin on Developing Partnerships With the NBA and PGA Tour, Embracing the Use of Agentic AI

AWS's Jason Dvorkin on Developing Partnerships With the NBA and PGA Tour, Em...

19/12/2025

Netflix Kicks Off Packed Sports Week with Paul-Joshua Fight Before Shifting to NFL Christmas Doubleheader

Netflix Kicks Off Packed Sports Week with Paul-Joshua Fight Before Shifting to N...

19/12/2025

SVG New Sponsor Spotlight: Presidio's Nareev Shah on the Role of Its Captivate and Resonate Platforms in Sports Production

SVG New Sponsor Spotlight: Presidio's Nareev Shah on the Role of Its Captiva...

18/12/2025

SVG Campus Shot Callers: Kurt Sutton, Director of Broadcast Operations, Clemson University

SVG Campus Shot Callers: Kurt Sutton, Director of Broadcast Operations, Clemson ...

18/12/2025

Follow the Money Episode 2: Inside the Sports Media Biz with Sam McCleery and Steve Hellmuth

Follow the Money Episode 2: Inside the Sports Media Biz with Sam McCleery and St...

18/12/2025

SVG Sit-Down: Google Cloud's Anshul Kapoor on the Future of Generative Production' in Live Sports

SVG Sit-Down: Google Cloud's Anshul Kapoor on the Future of Generative Prod...

18/12/2025

The 2025 SVG Summit Draws Record Crowd for 20th-Annual Sports-Production Industry Homecoming in NYC

The 2025 SVG Summit Draws Record Crowd for 20th-Annual Sports-Production Industr...

17/12/2025

Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable Night

Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...

17/12/2025

ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCast

ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...

17/12/2025

Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on Golf Channel and USA Network

Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...

15/12/2025

Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From The Famous Group

Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...

12/12/2025

SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Show in NYC

SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...

11/12/2025

ESPN's Aims for Spectacular With Heisman Trophy Show

ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...

11/12/2025

SVG Students To Watch: Frankie Patton, University of Colorado

SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...

11/12/2025

SVG Summit 2025 Technology Exhibits Preview, Part 3

SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff Thursday, December 11, 2025 - 7:24 am Print This Story | Subscribe Story Highlights The 2...

11/12/2025

SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Goes Inside the 2025 Fan Engagement Survey

SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...

11/12/2025

SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tuesday Tech Talks'

SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tues...

11/12/2025

2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of All Sports-Media Trades

2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of Al...

11/12/2025

SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with Sam McCleery and John Kosner

SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with...

11/12/2025

A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to Amazon's NBA on Prime Video'

A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to A...

11/12/2025

How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of Monsters, Inc.'

How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of ...

11/12/2025

SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Truck Fleet to 1080p, HDR, and ST 2110

SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Tr...

10/12/2025

Sound-Alike Commercials Are Part of Sports' Soundtrack

Sound-Alike Commercials Are Part of Sports' Soundtrack Johnny Cash for Coca-Cola is the latest in a long litany of sonic approximationsBy Dan Daley, Audio ...

10/12/2025

Immersive Sound Is Logical Next Step for Sports Venues

Immersive Sound Is Logical Next Step for Sports VenuesSound-systems suppliers are sanguine, but the market has its challengesBy Dan Daley, Audio Editor Wednes...

10/12/2025

The Romans Built Arenas for Immersive Sound 2,000 Years Ago

The Romans Built Arenas for Immersive Sound 2,000 Years AgoThe historic Arena of Nimes in France is still in use todayBy Dan Daley, Audio Editor Wednesday, De...

10/12/2025

SVG Summit 2025 Preview: Audio Workshop Hits on Immersive, Virtualized, and Next-Gen Streaming Workflows

SVG Summit 2025 Preview: Audio Workshop Hits on Immersive, Virtualized, and Next...

10/12/2025

SVG Summit 2025 Technology Exhibits Preview: Audio Spotlight

SVG Summit 2025 Technology Exhibits Preview: Audio SpotlightBy SVG Staff Wednesday, December 10, 2025 - 8:21 am Print This Story | Subscribe Story Highlig...

10/12/2025

SVG Europe Audio: Listening to the Sounds of Powder and Ice at Milano Cortina with a Behind the Scenes Tour of OBS and NBC's Audio Set Ups

SVG Europe Audio: Listening to the sounds of powder and ice at Milano Cortina wi...

10/12/2025

Advancements in Audio Technology: Capturing the Atmosphere of Live Sports

Advancements in audio technology: Capturing the atmosphere of live sports By David Davies Tuesday, November 25, 2025 - 09:27 Print This Story Although wor...

10/12/2025

Everything Smelled of Popcorn: The Art of Bringing the Complex Sound of Esports to Fans With Sound Supervisor Matt Gilbert

Everything smelled of popcorn: The art of bringing the complex sound of esports ...

09/12/2025

2025 Sports Broadcasting Hall of Fame: Pam Oliver, Sideline Icon Who Redefined the Role

2025 Sports Broadcasting Hall of Fame: Pam Oliver, Sideline Icon Who Redefined t...

09/12/2025

SVG Summit 2025 Technology Exhibits Preview, Part 2

SVG Summit 2025 Technology Exhibits Preview, Part 2By Jason Dachman, Editorial Director, U.S. Tuesday, December 9, 2025 - 7:17 am Print This Story | Subscr...

09/12/2025

SVG Summit 2025 Preview: Cloud Production Workshop Spotlights Live and Non-Live Workflows in the Cloud

SVG Summit 2025 Preview: Cloud Production Workshop Spotlights Live and Non-Live ...

09/12/2025

Next-Generation Content Protection: Multi-Technology Security is Integral to Combating New Threats

Next-generation content protection: Multi-technology security is integral to com...

09/12/2025

CBS Sports Provides One-of-a-Kind Production' for UEFA Champions League Crossover Event

CBS Sports Provides One-of-a-Kind Production' for UEFA Champions League Cro...

09/12/2025

Spanish Professional Basketball League Relies on NETGEAR AV, MAM Tech for Seamless Production

Spanish Professional Basketball League Relies on NETGEAR AV, MAM Tech for Seamle...

09/12/2025

SVG Sit-Down: St. Thomas's Mike Gallagher and Casey Eakins on the Tommies' Bold Leap to Division I and How Video Plays a Key Role

SVG Sit-Down: St. Thomas's Mike Gallagher and Casey Eakins on the Tommies...

09/12/2025

Free Registration for the 2025 SVG Summit Closes Today at 5 p.m. ET!

Free Registration for the 2025 SVG Summit Closes Today at 5 p.m. ET!After the deadline, tickets will cost $150 to attend the eventBy SVG Staff Tuesday, Decemb...

09/12/2025

University of St. Thomas Ushers in Division I Era With New Arena and a Broadcast Operation Built for the Big Time

University of St. Thomas Ushers in Division I Era With New Arena and a Broadcast...

08/12/2025

SVG Summit 2025 Technology Exhibits Preview, Part 1

SVG Summit 2025 Technology Exhibits Preview, Part 1By SVG Staff Monday, December 8, 2025 - 6:56 am Print This Story | Subscribe Story Highlights The 2025...

08/12/2025

2025 Sports Broadcasting Hall of Fame: Bill Rasmussen, the Entrepreneur Who Dreamed Sports Into a New World

2025 Sports Broadcasting Hall of Fame: Bill Rasmussen, the Entrepreneur Who Drea...

08/12/2025

SVG Summit 2025 Preview: Live Production Innovation Workshop Goes Deep on ST 2110, MXL, AR/XR, and More

SVG Summit 2025 Preview: Live Production Innovation Workshop Goes Deep on ST 211...

08/12/2025

#GALSNGEAR Announces East, West Leadership Retreats for 2026

#GALSNGEAR Announces East, West Leadership Retreats for 2026By Ken Kerschbaumer Monday, December 8, 2025 - 9:10 am Print This Story | Subscribe Story High...

08/12/2025

MediaKind Acquiring Harmonic's Video Business to Create New Streaming-Video Heavyweight

MediaKind Acquiring Harmonic's Video Business to Create New Streaming-Video ...

08/12/2025

Platinum White Paper: Sony HDR/SDR Camera Shading Techniques for Live Production Applications

Platinum White Paper: Sony HDR/SDR Camera Shading Techniques for Live Production...

08/12/2025

SVG Sit-Down: NESN's Kenny Elcock and Harmonic's Jean Macher Talk Next-Gen Distribution for Live Sports

SVG Sit-Down: NESN's Kenny Elcock and Harmonic's Jean Macher Talk Next-G...