Sony Pixel Power calrec Sony

Greybeard of Audio: A1 Ian Rosam Reminisces on a Lifetime in Sports Broadcasting Sound

10/06/2021

Greybeard of audio: A1 Ian Rosam reminisces on a lifetime in sports broadcasting sound By Heather McLean, Editor

Monday, May 17, 2021 - 13:09

Print This Story

Ian Rosam in Moscow for the FIFA World Cup 2018

From creating the Sky Sports football replay whoosh in 1992 to planning his retirement after the 2021 Euros this summer, A1 audio expert, Ian Rosam, has seen the world of audio evolve over generations.

From the BBC in 1973 to Thames TV, the music business, ITV, Sky Sports, HBS and Olympic Broadcast Services (OBS), to many more, Rosam has a pedigree in audio longer than most.

Memorable whoosh

One of his most memorable career moments that have changed the way we perceive live sports on TV is the association of sound with a graphic wipe; a seemingly small addition, but one that has had a major impact.

Rosam explains: My co-director [Robert Edwards] and I brought to Sky footie the replay whoosh and graphics sound FX. These were things we naturally had on the quiz shows like Catchphrase we mixed. We explained to David Hill, then Sky's head of sport, that a video move such as the replay wipe would normally have an associated sound. He agreed and as I was news dubbing the following day, I spent my lunchtime making the first replay whoosh , which had to be under a certain length in order to fit into the memory of the Yamaha SPX90 that was triggered by a GPI from the Abacus A53 when the wipe was fired by the vision mixer.

From the excitement of a live event to using and playing with state of the art technology to find new solutions, to mixing with great crews, sports audio is a brilliant area to work in

We next added graphics noises, which were manually triggered by the Vision Mixer. Nowadays they are all from the graphics engine in full 5.1 surround. We also treated the football as if it was a gameshow with the various audio sources, crowd, commentators, ball FX, etc; very much as we approached light entertainment (LE) and gameshows, so a much more heavily compressed and LE in sound, rather than just representing what was happening.

The multi-national crew for engineering quality control at the South Korea 2018 Winter Olympics in the control room, made up of five Brits, one Japanese, one Portuguese, and three Spanish. Ian Rosam third from left

Rosam comments on the result of the addition of the whoosh to Sky Sports football coverage: In the early days of Sky Premier League coverage, most viewing was done in pubs. If there was a dull game (heaven forbid!) and you and your mate were ignoring the TV and supping your pints and chatting, on hearing the whoosh you would look up knowing that it signified a replay of an incident that you hadn't seen, with probably three angles of the play. So it became a clever way of re-establishing contact with the viewer for the coverage.

There was some criticism from some parts of the broadcasting world at the time, but it's now the de facto way sport is covered, Rosam notes.

He adds: I think the field of play FX levels were popular with what we termed the Playstation Generation of viewers, and obviously EA Sports and their football video games emulated Sky football audio to the extent of using Sky recordings of games FX.

Mr Rosam out and about inbetween shifts at the ski jump venue for the South Korean 2018 Winter Olympics

Getting hands-on

Rosam started out at the BBC after dropping out of an electrical and electronic engineering degree at the University of Surrey after two terms, as, I realised I was going to be starting in the same job, but three years later . He adds: Also the maths involved with degree level engineering was daunting, so not as enjoyable as the hands-on side .

He had seen an advert in his school magazine for BBC technical trainees, which pushed him towards a career in sound as it seemed to fit in with his obsession with, amps, guitars and a small reel to reel tape recorder, so it seemed like an obvious choice .

He applied to the BBC and began working as an audio assistant for BBC Wales. He got his training at the infamous BBC Wood Norton, and then worked in Welsh radio and television based in Cardiff for the broadcaster.

He later moved to Thames TV at Euston, London, then spent four years in the music industry touring and working on PA rigs and FoH mixing. He went back into TV at Anglia in Norwich, Norfolk, then joined TVS at start of its franchise in 1982. A decade later he was made redundant so formed Video Sound Services with fellow supervisor and friend, Edwards.

He comments: Mixing Premier League led to Video Sound Services being asked to originate an audio production plan for the FIFA World Cup 2002, and we covered Korea and Japan for HBS as part of that with quality control in Korea. We then did the same again for the World Cup in 2006 in Munich, the Euros in 2008, and all subsequent World Cup and Euros events. The Olympics contacted me for Beijing 2008 because of my experience with 5.1 audio. I've covered all Olympic games since then for engineering audio quality control.

Rosam's first proper sports broadcasting role was as one of the two main match sound supervisors with Edwards, for Sky's initial Premier League coverage back in 1992. Prior to that, working as a sound supervisor at Television South, he had occasionally mixed football for ITV in the South East and Southern franchise area.

He says: I'd been a sound supervisor for nine years before the Sky opportunity was offered to Rob and I, and as someone who had worked on live network productions I had the experience to cope with anything thrown my way. I'd worked on every kind of programming, from game shows, LE, docos, children's, news, to single camera, post production, drama, the works! There was lots of live or as-live, in fact sport was the least programming I'd done!

After 48 years in
LINK: https://www.svgeurope.org/blog/headlines/greybeard-of-audio-a1-ian-ros...
See more stories from svg

More from Sports Video Group

21/11/2025

Platinum White Paper: Appear Shares Why Media Exchange Is the Missing Link in Software-Defined Live Production

Platinum White Paper: Appear Shares Why Media Exchange Is the Missing Link in So...

21/11/2025

NWSL Championship 2025: CBS Sports To Deploy Two-Point FlyCam for Match Coverage at PayPal Park

NWSL Championship 2025: CBS Sports To Deploy Two-Point FlyCam for Match Coverage...

21/11/2025

NWSL Caps 2025 Season With Awards Show, Skills Challenge Productions

NWSL Caps 2025 Season With Awards Show, Skills Challenge ProductionsA team of 70 is on the ground in California to produce both eventsBy Mark J Burns, SVG Contr...

21/11/2025

USL and NEP Ready for Largest USL Championship Final Production Ever

USL and NEP Ready for Largest USL Championship Final Production EverThe broadcast from Tulsa, OK, will air CBS and TUDN on Saturday at 12 p.m. ETBy Jason Dachma...

21/11/2025

With Two New Teams, PWHL Boosts Production Workforce and Central Review for Season 3

With Two New Teams, PWHL Boosts Production Workforce and Central Review for Seas...

20/11/2025

MLB Media-Rights Shakeup: NBC's New Three-Year Deal Covers Sunday Night Baseball,' Peacock-Exclusive Games, and More

MLB Media-Rights Shakeup: NBC's New Three-Year Deal Covers Sunday Night Bas...

20/11/2025

MLB Media-Rights Shakeup: New Deal Will Bring 30 National Games to ESPN's Linear Platform, MLB.TV Exclusively to ESPN App

MLB Media-Rights Shakeup: New Deal Will Bring 30 National Games to ESPN's Li...

20/11/2025

MLB Media-Rights Shakeup: Netflix Lands Opening Night, Home Run Derby, Field of Dreams

MLB Media-Rights Shakeup: Netflix Lands Opening Night, Home Run Derby, Field of ...

20/11/2025

MLB Media-Rights Shakeup Overview: ESPN, NBCU, Netflix Ink Three-Year Deals

MLB Media-Rights Shakeup Overview: ESPN, NBCU, Netflix Ink Three-Year DealsESPN gets new 30-game package, MLB.TV; NBC extends Sunday nights; Netflix adds tentpo...

20/11/2025

SVG Students To Watch: Henry Thuss, Indiana University

SVG Students To Watch: Henry Thuss, Indiana UniversityThe Southern California product has his goals set on the front benchBy Brandon Costa, Director of Digital ...

20/11/2025

Done+Dusted's Guy Carrington on Creating the Spectacular League of Legends World Championship Opening Ceremony

Done+Dusted's Guy Carrington on Creating the Spectacular League of Legends W...

20/11/2025

FIA Extreme H World Cup Host Broadcaster Aurora Goes Inside the Production of the Hydrogen-Fuelled Motorsport

FIA Extreme H World Cup Host Broadcaster Aurora Goes Inside the Production of th...

20/11/2025

Platinum White Paper: Amagi Utilizes Cloud Production for Sports Events - Multi-Camera Live Workflow with Remote Commentary and Graphics

Platinum White Paper: Amagi Utilizes Cloud Production for Sports Events - Multi-...

20/11/2025

2025 Sports Broadcasting Hall of Fame: Marc Herklotz, Steady Hand Behind the Scenes

2025 Sports Broadcasting Hall of Fame: Marc Herklotz, Steady Hand Behind the Sce...

20/11/2025

NFL Deep Dive: How 32 Cameras at Each Stadium Drive Virtual Measurement, Boundary Replays, and Skeletal Tracking

NFL Deep Dive: How 32 Cameras at Each Stadium Drive Virtual Measurement, Boundar...

19/11/2025

Sphere Sound Kicks Up Its Heels at Radio City Music Hall

Sphere Sound Kicks Up Its Heels at Radio City Music HallUltra-immersive system from the singular Las Vegas venue is also ready for sportsBy Dan Daley, Audio Edi...

19/11/2025

The Future of Stadium and Arena Video Control Rooms: Tech Leaders Talk 4K, IP, and More

The Future of Stadium and Arena Video Control Rooms: Tech Leaders Talk 4K, IP, a...

19/11/2025

One Year at Intuit Dome: Walking Through the Stunning Arena's Advanced Video Production Layout with the LA Clippers

One Year at Intuit Dome: Walking Through the Stunning Arena's Advanced Video...

19/11/2025

SVG Sit-Down: IMG's Francois Westcombe Goes Inside IMG's Annual Digital Trends Report

SVG Sit-Down: IMG's Francois Westcombe Goes Inside IMG's Annual Digital ...

19/11/2025

Inside Brighton & Hove Albion's Fan-First Media Machine

Inside Brighton & Hove Albion's fan-first media machine By George Bevir Tuesday, November 18, 2025 - 10:10 Print This Story Brighton & Hove Albion'...

19/11/2025

Rock Chalk Rebuild, Part 1: Kansas Athletics Brings New Production Power to Rebuilt David Booth Kansas Memorial Stadium

Rock Chalk Rebuild, Part 1: Kansas Athletics Brings New Production Power to Rebu...

19/11/2025

Rock Chalk Rebuild, Part 2: A Pro's Guide to Kansas Athletics' New Video-Production Infrastructure

Rock Chalk Rebuild, Part 2: A Pro's Guide to Kansas Athletics' New Video...

19/11/2025

MLB Media Rights Shakeup: NBC Inks Three-Year Deal for Sunday Night Baseball, Peacock Exclusive Game, and More

MLB Media Rights Shakeup: NBC Inks Three-Year Deal for Sunday Night Baseball, Pe...

18/11/2025

NBA Debuts New Comms Infrastructure and Systems for Referees

NBA Debuts New Comms Infrastructure and Systems for RefereesTwo-phase rollout is intended to improve game flow, enhance officiating accuracyBy Dan Daley, Audio ...

18/11/2025

Platinum White Paper: How Aggreko Delivers Certainty for Broadcasters on the World Stage

Platinum White Paper: How Aggreko Delivers Certainty For Broadcasters On The Wor...

18/11/2025

Kiswe Extends DTC Products With Kiswe Core Cloud-Based Tool for Distributing Content to Any Platform

Kiswe Extends DTC Products With Kiswe Core Cloud-Based Tool for Distributing Con...

18/11/2025

Spanish Basketball Federation Partners with ScorePlay to Power Digital Transformation

Spanish Basketball Federation partners with ScorePlay to power digital transform...

18/11/2025

HBS Selects BBright Encoders and Decoders to Connect ST 2110 Live Production Workflows to the Cloud via SRT

HBS selects BBright encoders and decoders to connect ST 2110 live production wor...

18/11/2025

Ashes to Ashes: Inside TNT Sports' Hybrid and Maverick' Production Plan for Coverage of Cricket's Oldest Rivalry

Ashes to Ashes: Inside TNT Sports' hybrid and maverick' production plan...

18/11/2025

SVG All-Stars: Mimi Fotopoulos, Director, Talent and Production Operations, Tennis Channel

SVG All-Stars: Mimi Fotopoulos, Director, Talent and Production Operations, Tenn...

18/11/2025

Sports and Entertainment Convergence: Productions Share Tech, Infrastructure

SVG LIVE! Conference Explores the Tech Side of Sports and Entertainment ConvergenceLive sports and music productions increasingly share gear and infrastructureB...

18/11/2025

LPGA Ups Its Production Game in 2026 With 50% More Cameras, SSMO's & Drones, and Additional Mics

LPGA Ups Its Production Game in 2026 With 50% More Cameras, SSMO's & Drones,...

18/11/2025

ESPN's Dunk the Halls Real-Time Animated NBA Game Set to Return for Christmas Day

ESPN's Dunk the Halls Real-Time Animated NBA Game Set to Return for Christma...

17/11/2025

EA SPORTS Madden NFL Cast to Return Thanksgiving Night With Immersive, Data-Driven Broadcast on Peacock

EA SPORTS Madden NFL Cast to Return Thanksgiving Night With Immersive, Data-Driv...

17/11/2025

Behind the Broadcast Booth: Impact Ventures' Greer Christian on Building Her Career Around Passion

Behind the Broadcast Booth: Impact Ventures' Greer Christian on Building Her...

17/11/2025

SVG Sit-Down: Sportradar's Brian Josephs Talks Peacock's Powerful Performance View - and Just Telling Better Sports Stories

SVG Sit-Down: Sportradar's Brian Josephs Talks Peacock's Powerful Perfor...

17/11/2025

2025 Sports Broadcasting Hall of Fame: Greg Gumbel, Iconic Voice and Comforting Presence

2025 Sports Broadcasting Hall of Fame: Greg Gumbel, Iconic Voice and Comforting ...

17/11/2025

ESPN, Pixar, the NFL, and Beyond Sports Team Up for ESPN's Dec. 8 Monsters, Inc.' MNF' Altcast Effort

ESPN, Pixar, the NFL, and Beyond Sports Team Up for ESPN's Dec. 8 Monsters,...

17/11/2025

SVG Sit-Down: EA SPORTS' Evan Dexter on How the EA SPORTS Madden NFL Cast' Blends Gaming and Live NFL Production

SVG Sit-Down: EA SPORTS' Evan Dexter on How the EA SPORTS Madden NFL Cast&#...

14/11/2025

Op-Ed: The Automation Imperative - Why AI Is the Only Scalable Defense Against Live-Sports Piracy

Op-Ed: The Automation Imperative - Why AI Is the Only Scalable Defense Against L...

14/11/2025

FutureSPORT 2025: Caretta Research on Why Streaming Won't Save Broadcasters

FutureSPORT 2025: Caretta Research on why streaming won't save broadcasters By Jo Ruddock Monday, November 10, 2025 - 14:37 Print This Story Caretta R...

14/11/2025

Daneysse Daniels, Emmy-Winning Production Manager and Beloved Teammate at TNT Sports, ESPN, and FOX Sports, Passes Away at 35

Daneysse Daniels, Emmy-Winning Production Manager and Beloved Teammate at TNT Sp...

14/11/2025

The NBA 2K League Returns as an Immersive Entertainment Ecosystem' With Non-Stop Multiplatform Content

The NBA 2K League Returns as an Immersive Entertainment Ecosystem' With Non...

14/11/2025

Inaugural SVG LIVE! Conference Brings 250+ Top Sports and Entertainment Production Leaders Together in L.A.

Inaugural SVG LIVE! Conference Brings 250 Top Sports and Entertainment Producti...

13/11/2025

Versant Announces USA Sports as New Brand for Sports Portfolio

Versant Announces USA Sports as New Brand for Sports PortfolioBy SVG Staff Thursday, November 13, 2025 - 6:15 am Print This Story | Subscribe Story Highli...

13/11/2025

SVG Campus Shot Callers: Mike Szlamowicz, Assistant Athletics Director, Sport and Broadcast Production, University of Virginia

SVG Campus Shot Callers: Mike Szlamowicz, Assistant Athletics Director, Sport an...

13/11/2025

REMI Realities: Finding Success in Switching, Replay, Graphics, Commentary, and More in At-Home Production

REMI Realities: Finding Success in Switching, Replay, Graphics, Commentary, and ...

13/11/2025

SVG Sit-Down: E1's Laurence Boyd Shares the Tech Challenges of the 2025 Race Season

SVG Sit-Down: E1's Laurence Boyd Shares the Tech Challenges of the 2025 Race...

13/11/2025

Versant's USA Sports Inks Five-Year Rights Deal With New Pac-12 Conference

Versant's USA Sports Inks Five-Year Rights Deal With New Pac-12 ConferencePac-12 Enterprises will produce all USA Network games in partnership with USA Spor...

13/11/2025

NBCU To Launch New NBC Sports Network on Nov. 17

NBCU To Launch New NBC Sports Network on Nov. 17By SVG Staff Thursday, November 13, 2025 - 10:40 am Print This Story | Subscribe Story Highlights NBCUniv...