Sony Pixel Power calrec Sony

Daktronics Aims To Put a Sound Peg Into a Square Screen

27/10/2021

Daktronics Aims To Put a Sound Peg Into a Square Screen Goal is the ultimate, large-scale integration of sound and picture By Dan Daley, Audio Editor

Wednesday, October 27, 2021 - 7:00 am

Print This Story | Subscribe

Story Highlights

As demand increases for ever larger video screens and ever louder sound systems, competing real-estate needs occasionally create a multimedia traffic jam in sports venues. For much of the past two decades, Daktronics, which holds a nearly 60% market share in main video displays and integrated super systems in the pro-sports venues, has been working toward mitigating that conflict by integrating sound systems into progressively larger videoboards. Putting big sound into a big picture creates a unique onsite fan experience, but it also has to deal with a few challenges.

Daktronics' John Olsen sees untapped potential for integrated audio systems in NBA- and NHL-arena videoboards.

Basically, says John Olsen, sales manager, audio systems, Daktronics, what we're doing is putting line arrays inside a huge display so that the effect is that of a point-source sound system. The goal of a point-source sound system is to create a coherent sound wave that reaches most of the seats in a stadium with minimal seat-to-seat variation. The effect feels like sound and picture are all coming from a single location.

With screens as large as Daktronics's nearly 900-sq.-ft. display at Auburn University's Jordan-Hare Stadium and integrated PA systems reaching sound-pressure levels of 120 dB and higher, one main challenge has been achieving plausible synchronization between picture and sound. The light of the video image travels at 186 million miles per second while its associated audio plugs along at a mere 700+ mph.

The solution, says Olsen, is to delay the video by about 500 ms in the video processor. In football stadiums, which have on average the largest videoboards, that's achieved by aiming at the 50-yard line as the target for the best sync for display/sound systems located at one end of the stadium.

That minimizes the effect of the delay to the point where most people won't notice it anywhere in the stadium, although it can't eliminate it completely, he says. It's a challenge with any large-venue sound system, along with loudspeakers installed for shadowed areas like concourses, concessions, suites, and other indoor or outdoor areas.

Bigger and Bigger Typical of the company's hybrid AV installations is one installed this year at Northern State University's new Dacotah Bank Stadium in Aberdeen, SD. It's 23 ft. high by 59 ft. wide within an even larger scoreboard structure measuring 42 ft. high by 76 ft. wide. A Daktronics Sportsound 2000HD audio system is integrated with the video and scoring system.

Auburn University's Jordan-Hare Stadium features a 900-ft. videoboard with integrated PA system.

Larger videoboards can accommodate the bigger sound systems needed for point-source, endfire PAs. That's good because, in an era when ever greater low-frequency energy (LFE) has become a staple of the pop and urban music genres regularly heard in large sports venues, that means room for more subwoofers - generally the largest type of speaker enclosure.

All that LFE could potentially distort the picture by rattling the superstructure, although Olsen says that any such distortions can't readily be picked up by the eye. For extremely large installations, such as the T-Mobile Arena in Las Vegas, where any number of internal or external vibration sources could create a potential image distortion, Daktronics has developed stick products: long, slender epoxy LED rods assembled with space between them but, from a distance, forming a coherent image.

Another solution is GKD MediaMesh, which Daktronics markets and installs in a partnership with GKD Metal Fabrics, with Daktronics supplying the LED portion of the product. MediaMesh is a textile-like weave of stainless steel and electronics that can be fitted over a solid fa ade or in front of windows - or a sound system - and provides image and sound while also letting the underlying architecture remain visible.

But, at such large scale, every solution also has its considerations. For instance, spacing between sticks in a display assembly has to consider not only image coherency at certain distances but also how that spacing affects the frequency response of the sound system behind it.

Depending on the size of the sound system and its orientation to the listener, the LED fa ade may attenuate certain higher frequencies, explains Olsen, who came to Daktronics with its acquisition in 2005 of Dodge Electronics, which specialized in PA systems for the collegiate and professional markets. As you move to higher frequencies, the waves become smaller, and it takes less obstruction to block or attenuate them. With our LED Audio Facade product, we have created a happy medium for sound transmission. Really, the only issue is getting as much vertical resolution as possible and then letting our eyes put it all together. It's a matter of finding the right balance between picture and sound.

Daktronics' LED solutions prevent image distortion due to LFE in the huge integrated video/audio scoreboard at Las Vegas's T-Mobile Arena.

In fact, that's part of the strategy for the future, with sports venues in all markets turning to AV to help welcome fans back to the stands: using large-scale audio and video to engage fans in ways that can't be done at home.

To further that, Daktronics in July hired Diane Gonzalez-Ferranti as executive producer in its Creative Services division, which is tasked with helping the company grow its business in the digital-content-creation space across all markets, including sports. At the same time, Olsen says, integrated audio a
LINK: https://www.sportsvideo.org/2021/10/27/daktronics-aims-to-put-a-sound-...
See more stories from svg

More from Sports Video Group

29/09/2026

Oak View Group Names Cisco as Official Technology Partner

Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...

29/09/2026

SportsNet Pittsburgh Wins Three Mid-Atlantic Emmy Awards

SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards. Program awards went to Bucs BP in the Sports Program Live category (produced ...

29/09/2026

CBC, PWHL Revive Hockey Night in Canada' on Saturdays

The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...

29/09/2026

Manifold Technologies Recognized as MXL Contributor Following IBC Innovation Award

Manifold technologies has been recognized as a contributor to the Media eXchange...

29/09/2026

Fubo Launches My Local Sports RSN Add-On Package

FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...

29/09/2026

ANI Deploys Grass Valley AMPP and Framelight X for News Operations

Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...

29/09/2026

SABC Deploys Ikegami UHK-X600 Cameras for IP-Based Production

South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...

29/09/2026

Busy in Bristol: ESPN Headquarters Come Alive With New Studio W, Remote-Production Workflows

REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...

29/09/2026

NASCAR Productions' Keith D'Alessandro on the Continued Evolution of Its Centralized Production Hub

Three years in, the facility is supporting more centralized race production, com...

29/09/2026

NBC Sports Brings Robust Sunday Night Baseball Production Playbook to MLB Wild Card Round

NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...

28/09/2026

NHL Names Adobe as an Official Creative, Marketing and AI Partner

The NHL has announced Adobe as an Official Creative, Marketing and AI Partner beginning with the 2026-27 season. The partnership will provide the league and its...

28/09/2026

MultiDyne to Showcase Expanded Portfolio Including MRMC Robotics at CABSAT 2026

MultiDyne will exhibit at CABSAT 2026 (October 5-7, Dubai Exhibition Centre), showcasing an expanded technology portfolio following its June 2026 acquisition of...

28/09/2026

ARRI and HONOR Launch Co-Branded HONOR Magic9 Pro Max

ARRI and HONOR have announced the HONOR Magic9 Pro Max, a flagship smartphone carrying ARRI branding on the device and packaging as the first product-level expr...

28/09/2026

Net Insight Adds Nimbra 1020G to Pan-Asian Live Media Trial Network

Net Insight has added the Nimbra 1020G to its pan-Asian live media trial network, giving customers and partners in the region a way to evaluate ST 2110 and JPEG...

28/09/2026

Vindral Named Recipient of 2026 Technology and Engineering Emmy Award

Vindral has been named a recipient of a 2026 Technology and Engineering Emmy Award by the National Academy of Television Arts and Sciences in the category of We...

28/09/2026

Interra Systems to Demonstrate QC and Monitoring Portfolio at CABSAT 2026

Interra Systems will exhibit at CABSAT 2026 (Stand B2-37, Dubai Exhibition Centre, October 5-7), demonstrating its BATON QC platform, ORION monitoring solutions...

28/09/2026

PGA TOUR's Michael Raimondo on Agentic Production, ShotLink Automation, and the Evolution of PGA TOUR Studios

Two years into its new production facility, the TOUR is expanding centralized wo...

28/09/2026

Game Creek Videos Epic Building Run Continues With ESPNs Countdown Unit, Upgrades to Four Others

In addition to rolling out a new mobile unit for ESPN's Monday Night Countd...

28/09/2026

Bleacher Report and WWE Reach Multi-Year Global Content Partnership

Bleacher Report and WWE have announced a multi-year content partnership giving Bleacher Report global highlight rights across WWE's programming slate, inclu...

28/09/2026

Behind The Mic: NBC Sports Shares MLB Wild Card Series Announcing Booth; ESPN Reveals NHL 26-27 Season Talent

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

28/09/2026

Fubo Adds Four NHL Regional Sports Networks for 2026-27 Season

FuboTV has announced a multi-year distribution agreement with the NHL to carry four regional sports networks covering the Carolina Hurricanes, Columbus Blue Jac...

28/09/2026

Program Productions Names Alan Ostfield President and CEO

Program Productions (PPI) has announced the appointment of Alan Ostfield as President and Chief Executive Officer, effective September 28, 2026. Ostfield succee...

26/09/2026

ESPN Operations, Production Teams Plan for Every Scenario as WNBA Playoffs Tip Off

With short turnaround between game selections, ESPN's operations team is pla...

26/09/2026

Prime Video Scales Up for First WNBA Postseason, Adding Cameras, Analysts, Coach Mics, and NBA Mobile Units

Prime Video will use GCV's Bird and Magic mobile units for its inaugural WNB...

26/09/2026

NBC Sports Tips Off First WNBA Postseason in 20+ Years Using Sunday Night Basketball as a Production Baseline

Studio show moves on-site as network models playoff coverage on its NBA flagship...

26/09/2026

Ratings Roundup: Cowboys-Commanders Leads NFL Week 2 With 27.2 Million, College GameDay Posts Best Week 3 Ever

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

25/09/2026

SVG GameDay, Ep. 32: National Hockey Leagues John Bochiaro - Leading the Leagues In-Venue Efforts

In-venue and creative video staffers at the professional and collegiate level ha...

25/09/2026

HBS Taps Ronald den Hollander as CEO

Infront has named Ronald den Hollander as CEO of its Host Broadcast Services (HBS) subsidiary, effective 1 October 2026. The appointment follows the previously ...

25/09/2026

NABA to Host Cyber University 2.0 Cybersecurity Summit in New York

The North American Broadcasters Association (NABA) will hold Cyber University 2.0, a full-day cybersecurity summit for the broadcast and media industries, on Tu...

25/09/2026

Alpha Networks and Ateme Deliver Low-Latency Video Platform for International Sporting Event

Alpha Networks and Ateme have delivered a joint video platform for the digital d...

25/09/2026

Viaplay Migrates Free-to-Air Channels to Encompass Altitude Scheduling

Encompass Digital Media has announced the migration of multiple Viaplay free-to-air channels - TV3, TV6, TV8, and TV10 - to its Altitude Scheduling platform. Al...

25/09/2026

NAB Show New York 2026 Set for October 21-22 at Javits Center

NAB Show New York 2026 will take place October 21-22 at the Jacob K. Javits Convention Center in New York City. Registration is open at nabshow.com/newyork. Th...

25/09/2026

NHL Network to Air NHL Tonight, NHL Now, NHL Tonight: First Shift, and On The Fly During 2026-27 Season

NHL Network has announced its studio programming lineup for the 2026-27 regular ...

25/09/2026

First Baptist Nashville Installs Clear-Com Arcadia Central Station

Clear-Com has announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom system as part of a sanctuary technolo...

25/09/2026

Broadcast Management Group Upgrades to EVS XT-VIA Platform at Cloud Control Center

Broadcast Management Group (BMG) has deployed EVS XT-VIA live video production s...

25/09/2026

BBright Adds dotCentral as U.S. Sales and Support Partner

BBright, a Hexaglobe Group company, has announced that dotCentral has joined as a sales and support partner in the United States. BBright's portfolio cover...

25/09/2026

MeyerPro Deploys ROE Visual Graphite GP 2.6 for Acumatica Summit 2026

MeyerPro delivered audio, video, broadcast, and LED production for the Acumatica Summit 2026 at the Seattle Convention Center's Summit Building, January 25-...

25/09/2026

PWHL to Hold Inaugural All-Star Weekend in Toronto on March 7

The Professional Women's Hockey League has announced its inaugural All-Star Weekend, to be held Saturday, March 7, 2026, at Scotiabank Arena in Toronto. The...

25/09/2026

Presidents Cup Makes Leap to 1080p HDR as NBC Sports, PGA TOUR Step Up Coverage

The 2026 Presidents Cup is underway at Medinah Country Club outside of Chicago with Team USA and an International Team of men's golfers facing off for four ...

25/09/2026

SVG Remote Production Forum Goes Inside WBDs Techwood Facility, Maps the Next Phase of REMI Production

Warner Bros. Discovery's Atlanta hub hosted a day of discussion on REMI prod...

24/09/2026

Broadcast Management Group Assists Virginia Public Media With Move to New HQ in Richmond

Broadcast Management Group (BMG) is supporting Virginia Public Media (VPM), the ...

24/09/2026

Two Red Digital Cinema Cameras Receive GhostFrame Pro Certification

RED Digital Cinema's RED V-RAPTOR [X] and RED V-RAPTOR XL [X] cameras with the Phantom Track feature are the first cameras to receive GhostFrame Pro Certifi...

24/09/2026

FOX Sports Adds 4K Live Stream on Tubi to List of Available Options for Cowboys-Eagles on Thanksgiving Day

Bringing together the full family of networks, FOX Sports is also adding Tubi, F...

24/09/2026

Virginia Techs Lane Stadium Invests in Gameday Experience with New Daktronics LED Display, Audio Solutions

Virginia Polytechnic Institute and State University (Virginia Tech) has unveiled...

24/09/2026

SVG AI Innovation Lab Blog Tracks How AI Is Reshaping Live Sports Production

The blog collects SVG's reporting on AI across U.S. and European sports broadcasting Since SVG launched the AI Innovation Lab in April to advance the devel...

24/09/2026

SVG TranSPORT Keynote Conversation: How FOX Built a Transcontinental Transmission Backbone for the FIFA World Cup

SVG's annual TranSPORT conference, which will be held on Tuesday, Oct. 20 in...

24/09/2026

FloSports is Using AI To Build a New Generation of Live Production Tools to Bolster the Streamer's Internal Operations

The self-built Master Control Room has cut streaming operations incident-respo...

24/09/2026

Ortana Links AudioShake, ScorePlay for Live and Archive Audio Cleanup

Ortana Media Group, the software systems integrator behind the Cubix workflow platform, has connected AudioShake's audio separation models to ScorePlay thro...

24/09/2026

AudioShake Debuts Multi-Speaker 2.0 for Separating Overlapping Voices

AudioShake has released Multi-Speaker 2.0, the company's newest Multi-Speaker model, which removes 75% more noise and offers 32% better separation of overla...

24/09/2026

Op-Ed: Planning Media Day When the Calendar Isn't Certain - How MLB Clubs Can Prepare for 2027 Now

By Jon Morgan, Founder and Executive Producer, Ryval Studios For Major League B...