Sony Pixel Power calrec Sony

Daktronics Aims To Put a Sound Peg Into a Square Screen

27/10/2021

Daktronics Aims To Put a Sound Peg Into a Square Screen Goal is the ultimate, large-scale integration of sound and picture By Dan Daley, Audio Editor

Wednesday, October 27, 2021 - 7:00 am

Print This Story | Subscribe

Story Highlights

As demand increases for ever larger video screens and ever louder sound systems, competing real-estate needs occasionally create a multimedia traffic jam in sports venues. For much of the past two decades, Daktronics, which holds a nearly 60% market share in main video displays and integrated super systems in the pro-sports venues, has been working toward mitigating that conflict by integrating sound systems into progressively larger videoboards. Putting big sound into a big picture creates a unique onsite fan experience, but it also has to deal with a few challenges.

Daktronics' John Olsen sees untapped potential for integrated audio systems in NBA- and NHL-arena videoboards.

Basically, says John Olsen, sales manager, audio systems, Daktronics, what we're doing is putting line arrays inside a huge display so that the effect is that of a point-source sound system. The goal of a point-source sound system is to create a coherent sound wave that reaches most of the seats in a stadium with minimal seat-to-seat variation. The effect feels like sound and picture are all coming from a single location.

With screens as large as Daktronics's nearly 900-sq.-ft. display at Auburn University's Jordan-Hare Stadium and integrated PA systems reaching sound-pressure levels of 120 dB and higher, one main challenge has been achieving plausible synchronization between picture and sound. The light of the video image travels at 186 million miles per second while its associated audio plugs along at a mere 700+ mph.

The solution, says Olsen, is to delay the video by about 500 ms in the video processor. In football stadiums, which have on average the largest videoboards, that's achieved by aiming at the 50-yard line as the target for the best sync for display/sound systems located at one end of the stadium.

That minimizes the effect of the delay to the point where most people won't notice it anywhere in the stadium, although it can't eliminate it completely, he says. It's a challenge with any large-venue sound system, along with loudspeakers installed for shadowed areas like concourses, concessions, suites, and other indoor or outdoor areas.

Bigger and Bigger Typical of the company's hybrid AV installations is one installed this year at Northern State University's new Dacotah Bank Stadium in Aberdeen, SD. It's 23 ft. high by 59 ft. wide within an even larger scoreboard structure measuring 42 ft. high by 76 ft. wide. A Daktronics Sportsound 2000HD audio system is integrated with the video and scoring system.

Auburn University's Jordan-Hare Stadium features a 900-ft. videoboard with integrated PA system.

Larger videoboards can accommodate the bigger sound systems needed for point-source, endfire PAs. That's good because, in an era when ever greater low-frequency energy (LFE) has become a staple of the pop and urban music genres regularly heard in large sports venues, that means room for more subwoofers - generally the largest type of speaker enclosure.

All that LFE could potentially distort the picture by rattling the superstructure, although Olsen says that any such distortions can't readily be picked up by the eye. For extremely large installations, such as the T-Mobile Arena in Las Vegas, where any number of internal or external vibration sources could create a potential image distortion, Daktronics has developed stick products: long, slender epoxy LED rods assembled with space between them but, from a distance, forming a coherent image.

Another solution is GKD MediaMesh, which Daktronics markets and installs in a partnership with GKD Metal Fabrics, with Daktronics supplying the LED portion of the product. MediaMesh is a textile-like weave of stainless steel and electronics that can be fitted over a solid fa ade or in front of windows - or a sound system - and provides image and sound while also letting the underlying architecture remain visible.

But, at such large scale, every solution also has its considerations. For instance, spacing between sticks in a display assembly has to consider not only image coherency at certain distances but also how that spacing affects the frequency response of the sound system behind it.

Depending on the size of the sound system and its orientation to the listener, the LED fa ade may attenuate certain higher frequencies, explains Olsen, who came to Daktronics with its acquisition in 2005 of Dodge Electronics, which specialized in PA systems for the collegiate and professional markets. As you move to higher frequencies, the waves become smaller, and it takes less obstruction to block or attenuate them. With our LED Audio Facade product, we have created a happy medium for sound transmission. Really, the only issue is getting as much vertical resolution as possible and then letting our eyes put it all together. It's a matter of finding the right balance between picture and sound.

Daktronics' LED solutions prevent image distortion due to LFE in the huge integrated video/audio scoreboard at Las Vegas's T-Mobile Arena.

In fact, that's part of the strategy for the future, with sports venues in all markets turning to AV to help welcome fans back to the stands: using large-scale audio and video to engage fans in ways that can't be done at home.

To further that, Daktronics in July hired Diane Gonzalez-Ferranti as executive producer in its Creative Services division, which is tasked with helping the company grow its business in the digital-content-creation space across all markets, including sports. At the same time, Olsen says, integrated audio a
LINK: https://www.sportsvideo.org/2021/10/27/daktronics-aims-to-put-a-sound-...
See more stories from svg

More from Sports Video Group

16/03/2026

DAZN to Stream NCAA Men's and Women's Basketball Tourneys Free in Select International Markets

DAZN will allow fans in select international territories to watch the NCAA men&#...

16/03/2026

IDM and Skate Board Association Announce Arena and Training Complex Planned for Big Bear Lake

IDM and The Skate Board Association (SBA) have announced a partnership with Coop...

16/03/2026

NAB 2026: Solid State Logic Introduces ST 2110-to-Dante Converter

Solid State Logic (SSL) will debut the Net I/O ST 2110 Bridge at NAB 2026 (booth C6907), a standalone unit that converts between ST 2110 and Dante audio formats...

16/03/2026

NAB 2026: Marshall Electronics Launches First 4K All-IP Weatherproof NDI Camera

Marshall Electronics (Booth C8339) is introducing its first all-IP 4K POV camera, the CV574-WP, at NAB 2026. The camera carries an IP67 weatherproof rating for ...

16/03/2026

Sony Expands Camera Authenticity Solution to Support Video

Sony Electronics' Camera Verify (beta), a feature of its Camera Authenticity Solution which enables news organizations to share content authenticity informa...

16/03/2026

FloSports and Storied Sports Partner on Women's and College Sports Content

FloSports has announced a partnership with Storied Sports, a content and IP studio founded by former espnW and The Players' Tribune executives, to develop s...

16/03/2026

Montreux Jazz Festival Names Gravity Media as A/V Production Provider

Montreux Jazz Festival has announced a multi-year collaboration with Gravity Media, who will become the Festival's Audio Visual Production Provider followin...

16/03/2026

USSI Global Names Ralph Annunziata Senior Vice President of Operations

USSI Global, a provider of customized network, broadcast and digital signage systems and services, has announced Ralph Annunziata joined the company on Jan. 5 a...

16/03/2026

NAB 2026: Boland Communications to Show New OLED Displays and Video Wall Applications

Boland Communications (booth C3519) will exhibit at NAB Show 2026 in Las Vegas, ...

16/03/2026

ST 2110 On The Go? A Peek Inside BRISK, FOX Sports' Broadcast Remote IP Studio Kit

Built in partnership with Diversified, the system As the sports broadcast indus...

16/03/2026

Amagi Report: FAST Viewership Up 21%, AI Adoption Growing Across Media Operations

Global FAST (Free Ad-supported Streaming TV) viewership grew 21% year-over-year ...

16/03/2026

Behind The Mic: Netflix, NBC Tap Matt Vasgersian to Call MLB and Tony Dungy Is Out at NBC

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

13/03/2026

SVG Sit-Down: Net Insight's Andreas Eriksson on Scalable, Predictable Live-Media Infrastructure

Recently named CEO Andreas Eriksson has taken the helm at Net Insight at a pivot...

13/03/2026

Scripps Sports To Broadcast First PWHL Game on National TV in U.S.

Scripps Sports and Ally Financial are partnering with the Professional Women's Hockey League (PWHL) to broadcast its first game on national linear televisio...

13/03/2026

Disney+ Follows in ESPN's Footsteps With Launch of Verts Vertical Video Feed on Mobile

Disney+ has launched Verts, a vertical video feed on its U.S. mobile app, markin...

13/03/2026

LTN and Appear Announce Integrated Solution for Live Event Video Transport and Distribution

LTN, a managed IP video transport company, and Appear, a live production technol...

13/03/2026

PFL Signs Betting Data and Streaming Agreement With Sportradar

The Professional Fighters League (PFL) has announced an agreement with Sportradar for global betting data and streaming rights. Under the deal, Sportradar becom...

13/03/2026

SVG GameDay, Ep. 7: Milwaukee Brewers' Jami Patton - Game Pres with the Brew Crew

In-venue and creative video staffers at the professional and collegiate level ha...

13/03/2026

Peacock To Add Vertical Video Option for Live NBA Games

The streamer will be the first entertainment platform to offer AI-enabled vertical video for live games, starting with the NBA...

13/03/2026

Ease Live Deploys Interactive Overlay Platform on Red Bull TV for Premier Padel

Ease Live, an Evertz company specializing in interactive graphical overlays, has deployed its platform on Red Bull TV for Premier Padel coverage. The deployment...

13/03/2026

ESPN's Andy Jacobson on Pushing the Envelope to Debut MNF Playbook'

Monday Night Football, ESPN's premiere NFL property, has continued to be improved and upgraded from a production perspective. Alternative broadcasts are aug...

13/03/2026

NAB 2026: Net Insight Introduces Nimbra 520 Media Processing Node

At NAB Show 2026, Net Insight (booth W1653) is introducing the Nimbra 520, a high-density media processing node for live contribution and distribution across ma...

13/03/2026

NAB 2026: Harmonic Takes Wraps Off Spectrum X Plus Media Server

Harmonic (booth W2831) has announced Spectrum X Plus, the newest generation of its Spectrum X media server, offering double the channel density of previous gene...

13/03/2026

Riedel Communications Appoints Jan Schaffner as VP of Managed Technology Americas

Riedel Communications has announced the expansion of its Managed Technology Divi...

13/03/2026

NAB 2026: Telestream Launches UP, a Cloud-Native Ingest and Monitoring Solution

Telestream (booth W1503) has announced the expansion of Telestream Cloud Services with the introduction of UP, a cloud-native solution for ingest, orchestration...

13/03/2026

It's Showtime! Production Pros Bring Awards Shows, Festivals, and Other Events to Life

From awards ceremonies and sports honors shows to festivals and fan conventions,...

13/03/2026

Overtime Partners with Metro by T-Mobile for OTE and Overtime Select Basketball Leagues

Overtime has announced a partnership with Metro by T-Mobile, naming Metro the Of...

13/03/2026

NAB 2026: Calrec to Showcase IP Ecosystem and Plethora of New Products

At NAB 2026, Calrec (booth C6907) will IP Ecosystem powered by True Control 2.0, integrating the company's IP-native Argo consoles - including the U.S. debu...

13/03/2026

Ratings Roundup: FOX Smashes WBC Records, ESPN Nets Best College Hoops Audience in 10+ Years

Ratings Roundup is a rundown of recent ratings news derived from press releases ...

12/03/2026

Techex Hires Matt McKee as Senior Director, Sales, Americas

Techex, a global expert in live video solutions over IP and cloud, announces the appointment of Matt McKee as Senior Director, Sales, Americas, further strength...

12/03/2026

KOKUSAI DENKI Electric America Welcomes Mondae Hott as Regional Sales Manager, Northeast

KOKUSAI DENKI Electric America has appointed Mondae Hott as Regional Sales Manag...

12/03/2026

Interra Systems Focuses on Streaming-First QC, Monitoring, and Responsible AI Workflows at 2026 NAB Show

At the 2026 NAB Show, Interra Systems will showcase its latest advancements in a...

12/03/2026

15th National Games of China Features Expansive Unified Broadcast Network

The 15th National Games of China concluded after a two-week celebration of athletic excellence and regional collaboration. Held from Nov. 9-21 across Guangdong,...

12/03/2026

SVG in Indy: Butler University Students Get Live-Sports Experience via On-Campus Studio, Production Truck

Live-production academic program Butler Sports Live produced a total of 40 fall-...

12/03/2026

Lawo Delivers Fully IPBased Video Infrastructure for University of Nebraska's HuskerVision

The University of Nebraska's HuskerVision has completed the second phase of ...

12/03/2026

University of Illinois Upgrades Game-Day Production with New Hybrid IP Control Room

Grass Valley and integration partner Tab M Solutions have completed Phase 1 of a...

12/03/2026

CBS Sports Turns to University of Cincinnati's Control Room and Staff for Two Big 12 Men's Basketball Broadcasts

The broadcaster expands its campus-production model as the university handles tw...

12/03/2026

Disney+ to Stream Men's and Women's NCAA March Madness Across Europe, South Africa

Disney has announced the addition of March Madness - the NCAA Division I Men...

12/03/2026

Apple TV Further Integrating iPhones into Friday Night Baseball' Camera Lineup This Season

Apple TV's Friday Night Baseball MLB doubleheader series returns for its f...

12/03/2026

SVG Students To Watch: Jack Rinaldi, University of Notre Dame

The senior from New Jersey is making his mark in South Bend, both on the mic and behind it...

12/03/2026

Ross Video's Kevin Dresser on Powering Graphics for Major Sporting Events Throughout a Busy February

After a relatively quiet January, the month of February was jammed packed with l...

12/03/2026

X Games Launches New Era With First League Draft at Cosm L.A.

Long-time production partner Echo Entertainment is producing the broadcast, while Cosm played a vital role in the collaboration...

09/03/2026

Foos Gone Wild, Combate Global Launch New Televised MMA Fight Series

Foos Gone Wild and Combate Global have teamed up to create a twist on combat sports competition, announcing the launch of a special amateur Mixed Martial Arts (...

09/03/2026

Harmonic Accelerates Streaming and Broadcast Transformations

At the 2026 NAB Show, Harmonic will introduce significant enhancements to its video appliances and SaaS solutions, highlighted by a next-generation media server...

09/03/2026

ESPN Delivers Most-Watched MLB Spring Training Game in 10 years with Team USA vs. San Francisco Giants

ESPN's March 3 spring training matchup between Team USA and the San Francisc...

09/03/2026

Most Valuable Promotions Launches Women's Boxing Platform, Signs Multi-Year Deal with ESPN

Most Valuable Promotions (MVP) announces the launch of MVPW, a new global platfo...

09/03/2026

Behind The Mic: CBS Sports and TNT Sports Share NCAA Division 1 Mens's Basketball Tournament Commentators

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

09/03/2026

SVG All-Stars: Jenna McKeon, Senior Director, Remote Technical Operations, CBS Sports

From Super Bowl compounds to Final Four setups, the Hofstra graduate helps coord...

09/03/2026

NBC's Paralympic Effort Embraces Cloud for Signal Transport

Stamford plays a key role, but a small team in Cortina and Milan powers local presence and mixed-zone coverage...

09/03/2026

Save the Date: SVG's New Cloud & Content Workflows Summit in NYC on July 28

The event brings together SVG's previous Cloud Production and Content Management Forums into a single, comprehensive day of programming...