How to stay on budget and increase ROI with IP video distribution

Cost-efficiency and ROI are front of mind for media business and technology leaders across Europe - LTN shares insight and case studies on cost-effective growth with IP video distribution

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Published: October 23, 2024

Cost-efficiency and ROI are front of mind for media business and technology leaders across Europe - LTN shares insight and case studies on cost-effective growth with IP video distribution

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Securing investment for new technology or service launches is increasingly focused on whether it can deliver cost savings or proven revenue gains - and ideally, both. Major European media companies, broadcasters and streaming services are looking for trusted and effective ways to manage costs while reaching new audiences. Many of them are embracing IP video distribution as a logical step to minimising capital expenditure (CapEx) and simplifying operational costs (OpEx) - and they're creating new revenues too.

Join the IP video distribution innovators Traditional satellite and fibre distribution models won't cut it anymore. Tier 1 media, sports, entertainment and technology companies need less cumbersome, more cost-effective mechanisms in a multi-platform, digital distribution environment. Shifting to an intelligent IP approach unlocks greater scale and customisation potential - all while reducing total cost of ownership (TCO) compared to legacy systems.

Some of Europe's leading media businesses work with LTN to champion new, IP-based video distribution technologies. Take German international broadcaster, Deutsche Welle, for example, who partnered with LTN for a more efficient and scalable distribution model - with greater reach and reliability at a fraction of satellite costs. Or global sports streaming service, DAZN, innovating with automated, digital linear channel creation for live sports across diverse platforms.

Maximise your ROI - across new borders and languages Maximising ROI from sports rights and content investments is a top priority. And in Europe, media companies need to be prepared to offer customised versions of language-tailored content for multiple takers and millions of consumers across diverse markets. Automated digital linear channel creation and live event versioning as part of an IP-based video distribution model help content owners leverage original investments for greater monetisation and scale cost-effectively - bringing highly regionalised content experiences with local language, targeted ads, and custom graphics to specific audience groups.

IP video distribution unlocks an ecosystem of interconnected tools to create, customise, and monetise new linear channels at an unprecedented scale. If you're a major European broadcaster who wants to deliver customised language feeds across neighbouring countries like France, Germany, and the Netherlands - or you want to spin up and monetise multiple versions of a live news channel for new global audiences, IP video distribution makes it simple and cost-effective.

Manage your budget with cost predictability Shifting toward OpEx-favoured over traditional CapEx models makes sense from a technology and business perspective - but keeping OpEx under control isn't always straightforward. Cost predictability is vital in media. Companies balancing a complex and dynamic mix of expected subscription and advertising revenues need assurances they won't run into unexpected vendor charges or rising costs associated with public cloud workflows.

LTN's managed IP video distribution approach provides fixed-cost models, allowing broadcasters to budget with confidence and convert variable costs into fixed expenses. Our customers know they can scale their businesses while remaining within their cost parameters.

Simple steps to improving media profitability Deliver more customised content globally, increase ROI, and stay on budget. These mission-critical pillars are fuelling technology decision-making for major media companies today. If you're thinking about how to enhance operations and engineering with state-of-the-art IP technology, trusted expertise, and a more financially sustainable roadmap, it's time to explore IP-based video distribution.

Discover trusted insight and real-world success stories with IP video distribution here.

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