
One in three video-sharing users find hate speech Add to Your Pages
24 March 2021
Ofcom sets out guidance to help services protect against harmful online videos
Regulation should protect users while upholding freedom of expression
A third of people who use online video-sharing services have come across hateful content in the last three months, according to a new study by Ofcom.
The news comes as Ofcom proposes new guidance for sites and apps known as video-sharing platforms' (VSPs), setting out practical steps to protect users from harmful material.
VSPs are a type of online video service where users can upload and share videos with other members of the public. They allow people to engage with a wide range of content and social features.
Under laws introduced by Parliament last year, VSPs established in the UK must take measures to protect under-18s from potentially harmful video content; and all users from videos likely to incite violence or hatred, as well as certain types of criminal content.[1] Ofcom's job is to enforce these rules and hold VSPs to account.
Today's draft guidance is designed to help these companies understand what is expected of them under the new rules, and to explain how they might meet their obligations in relation to protecting users from harm.
Harmful experiences uncoveredTo inform our approach, Ofcom has researched how people in the UK use VSPs, and their claimed exposure to potentially harmful content.[2] Our major findings are:
Hate speech. A third of users (32%) say they have witnessed or experienced hateful content.[3] Hateful content was most often directed towards a racial group (59%), followed by religious groups (28%), transgender people (25%) and those of a particular sexual orientation (23%).
Bullying, abuse and violence. A quarter (26%) of users claim to have been exposed to bullying, abusive behaviour and threats, and the same proportion came across violent or disturbing content.
Racist content. One in five users (21%) say they witnessed or experienced racist content, with levels of exposure higher among users from minority ethnic backgrounds (40%), compared to users from a white background (19%).
Most users encounter potentially harmful videos of some sort. Most VSP users (70%) say they have been exposed to a potentially harmful experience in the last three months, rising to 79% among 13-17 year-olds.[4]
Low awareness of safety measures. Six in 10 VSP users are unaware of platforms' safety and protection measures, while only a quarter have ever flagged or reported harmful content.
We have also published two research reports from leading academics from The Alan Turing Institute, covering online hate; and from the Institute of Connected Communities at the University of East London, on protection of minors online.
Guidance for protecting usersAs Ofcom begins its new role regulating video-sharing platforms, we recognise that the online world is different to other regulated sectors. Reflecting the nature of video-sharing platforms, the new laws in this area focus on measures providers must consider taking to protect their users and they afford companies flexibility in how they do that.
The massive volume of online content means it is impossible to prevent every instance of harm. Instead, we expect VSPs to take active measures against harmful material on their platforms. Ofcom's new guidance is designed to assist them in making judgements about how best to protect their users. In line with the legislation, our guidance proposes that all video-sharing platforms should provide:
Clear rules around uploading content. VSPs should have clear, visible terms and conditions which prohibit users from uploading the types of harmful content set out in law. These should be enforced effectively.
Easy flagging and complaints for users. Companies should implement tools that allow users to quickly and effectively report or flag harmful videos, signpost how quickly they will respond, and be open about any action taken. Providers should offer a route for users to formally raise issues or concerns with the platform, and to challenge decisions through dispute resolution. This is vital to protect the rights and interests of users who upload and share content.
Restricting access to adult sites. VSPs with a high prevalence of pornographic material should put in place effective age-verification systems to restrict under-18s' access to these sites and apps.
Enforcing the rulesOfcom's approach to enforcing the new rules will build on our track record of protecting audiences from harm, while upholding freedom of expression. We will consider the unique characteristics of user-generated video content, alongside the rights and interests of users and service providers, and the general public interest.
If we find a VSP provider has breached its obligations to take appropriate measures to protect users, we have the power to investigate and take action against a platform. This could include fines, requiring the provider to take specific action, or in the most serious cases suspending or restricting the service.Consistent with our general approach to enforcement, we may, where appropriate, seek to resolve or investigate issues informally first, before taking any formal enforcement action.
Kevin Bakhurst, Ofcom's Group Director for Broadcasting and Online Content, said: Sharing videos has never been more popular, something we've seen among family and friends during the pandemic. But this type of online content is not without risk, and many people report coming across hateful and potentially harmful material.
Although video services are making progress in protecting users, there's much further to go. We're setting out how companies should work with us to get their houses in order giving children and other us
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
15/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
15/06/2025
Composer/producer launches free virtual instruments
Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...
14/06/2025
NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...
14/06/2025
NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...
14/06/2025
WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...
14/06/2025
WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...
14/06/2025
SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....
14/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
14/06/2025
San Francisco State University's School of Cinema Uses Blackmagic Design
Brie Clayton June 13, 2025
0 Comments
More than 40 Blackmagic Design came...
14/06/2025
Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast
Jessie Electa Petrov June 13, 2025
0 Comments
The 2025.5 release helps artists work more...
14/06/2025
AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025
Brie Clayton June 13, 2025
0 Comments
Next-gen frame addresses diverse rackmount needs wit...
13/06/2025
(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...
13/06/2025
Photo credit: Atsushi Nishijima
If you're a true lover of rom-coms, chances...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
13/06/2025
ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....
13/06/2025
Berklee's Music Business/Management Department Recognized by the Music Biz A...
13/06/2025
WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...
13/06/2025
(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...
13/06/2025
New iPad/iPhone synth App announced
Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...
13/06/2025
LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...
13/06/2025
AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...
13/06/2025
WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...
13/06/2025
WASHINGTON The U.S. House of Representatives voted mostly along party lines to approve a rescission package that would cancel $9.4 billion in previously approve...
13/06/2025
At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...
13/06/2025
Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...
13/06/2025
Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...
13/06/2025
Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...
13/06/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...
13/06/2025
Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...
13/06/2025
PALI's Nena Music Video Shot with Blackmagic Design
Brie Clayton June 12, 2025
0 Comments
Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...
13/06/2025
OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets
Brie Clayton June 12, 2025
0 Comments
The motion design and production ...
13/06/2025
On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...
13/06/2025
In fulfilment of a recommendation by the Government's Expert Advisory Commit...
13/06/2025
SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the ...
13/06/2025
SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup ...
13/06/2025
New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE...
13/06/2025
Pitch Perspective: Where's Next for Specialty Cameras in Soccer? Leaders from Sky Austria and ACS discuss the possibilities of camera placement pitchside B...
13/06/2025
Premiership Rugby Final 2025: Vintage clash between Bath and Leicester gets full...
13/06/2025
Premiership Rugby Final 2025: TNT Sports gears up for Bath vs Leicester battle w...
13/06/2025
NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Ne...
13/06/2025
New FSWX signal and spectrum analyzer with novel architecture overcomes limits o...
13/06/2025
Apple today announced the addition of iPad to Self Service Repair, providing iPad owners with access to repair manuals, genuine Apple parts, Apple Diagnostics t...
13/06/2025
CUPERTINO, CALIFORNIA Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps use...
13/06/2025
At Apple's Worldwide Developers Conference (WWDC), Apple unveiled Apple Games, an all-new destination designed to help players jump back into the games they...
13/06/2025
Industrial AI isn't slowing down. Germany is ready.
Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...
12/06/2025
In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...