
Stuart Almond, head of Intelligent Media Services at Sony Professional Solutions Europe, considers the responsible deployment of AI in the M&E sector
Contributor 2 hours ago
Stuart Almond, head of Intelligent Media Services at Sony Professional Solutions Europe, considers the responsible deployment of AI in the M&E sector
target=_blank title=Share on LinkedIn class=share-linkedin> Stuart Almond, head of Intelligent Media Services at Sony Professional Solutions Europe, considers the responsible deployment of AI in the M&E sector
https://www.tvbeurope.com/features/why-ai-can-be-too-much-of-a-good-thing-for-media-organisations title=Share via Email class=share-email>
In today's digital age, new technologies are giving us the ability to go and make what was previously considered impossible, a reality. From virtual assistants on our smartphones and automated transactions in financial services, to applications in the defence space, artificial intelligence (AI) is playing a key part in creating more efficient, effective and creative workflows across all sectors.
According to the World Economic Forum, the AI industry itself is expected to grow by 50 per cent each year until 2025, by which point it is set to be worth a staggering $127 billion. The effect of this will be heavily felt on the media and entertainment sector as well, with PwC reporting that AI is set to contribute around $150 billion a year to this industry.
The potential of AI to transform the way media organisations source, edit and distribute content is huge. AI can create new efficiencies, reduce inconsistencies and add value in places it isn't today. Essentially, combining great content and personalisation to build a more seamless and meaningful news experience for audiences worldwide.
As a future without AI seems impossible to avoid, it's essential that we get AI right starting with the ethics. The rush to develop or adopt the latest AI technologies is rapidly accelerating across every touchpoint from content creation to content consumption bringing a growing responsibility for both users and vendors of such technology to consider their ethical impact.
How do we ensure the use of AI will benefit all, from content creators to content consumers while staying true to today's journalistic principles and values?
The fight against fake news
If we believe recent research by Reuters, almost three quarters of media organisations are currently looking into how AI can help them create and distribute content more efficiently, through the use of applications like speech-to-text, facial recognition or edit corrections. News organisations such as Bloomberg are already dependent on automation to cover commodity news (i.e. reports on finance markets) to free up journalists' time. There is an expectation that, by 2027, 90 per cent of all articles in the world will be written by AI.
The potential for AI to positively transform news and content production is clear and, over the next few years, it will take on a prominent role in deciding what content we see and read in our daily lives. But what level of power and control should be given to AI? Whilst technology which thinks' is rapidly becoming more useful, it cannot be given complete free reign and needs to adhere to some form of ethical principles. This is particularly important in the fight against fake news.
Machine learning (ML), which is defined as the science of computers learning from data, identifying patterns, and making decisions with minimal human intervention, is central to AI combating fake news. The idea is for machines to eventually improve their performance over time and become progressively autonomous. It is therefore no surprise AI is being relied on to automatically generate and curate stories.
However, before we get to this point, ML algorithms must be trained and programmed by humans to improve the AI's accuracy. This is key given machines without human input lack basic human skills, like common sense, understanding and the ability to put things into context causing much difficulty when it comes to correctly determining whether a piece of content is true or false. If news organisations leave AI to run its own course without any human input (i.e. context), it risks the lines being blurred between what's news and what's opinion potentially exacerbating rather than fighting fake news.
Personalisation without filter bubbles
The personalisation of content can create higher quality experiences for consumers as we've seen from streaming services, such as Netflix, forming show recommendations based on personal watching history and behaviour. Media organisations are no exception and they are already using AI to meet the demands for personalisation.
For example, a relatively new recommendation service called James, developed by The Times and Sunday Times for News UK, will learn about individual preferences and automatically personalise each edition (by format, time, and frequency). Essentially, its algorithms will be programmed by humans but will improve over time by the computer itself working to a set of agreed outcomes.
While algorithmic curation the automated selection of what content should or shouldn't be displayed to users and how it is presented meets consumer demand for personalisation, it can go too far. What if consumers are only hearing and reading the news they want to hear rather than what is actually taking place around them and across the world?
Most commonly known as the filter bubble concern, algorithms designed by platforms to keep users engaged can lead to them to only seeing content that reinforces their beliefs and opinions. The onus is on media organisations to get the balance right between providing consumers with content tailored to their specific interests and needs, whil
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
03/07/2025
WASHINGTON In response to news that Paramount Global has agreed to pay $16 million to settle a lawsuit by President Donald Trump, Democrats and other administra...
03/07/2025
WUPPERTAL, Germany Riedel Communications today launched RefSuite for professional sports workflows....
03/07/2025
WEITERSTADT, Germany LYNX Technik, a provider of modular signal processing solutions, has announced that founder and longtime CEO Winfried Deckelmann is steppin...
03/07/2025
WASHINGTON Representatives from six trade groups representing tech, pay TV, broadband, LPTV and other sectors recently met with Federal Communications Commissio...
03/07/2025
PLYMOUTH, Wis. Dan Whealy has acquired Heartland Video Systems and will be its new owner and president, the systems integrator said....
03/07/2025
Acclaimed filmmaker, educator, and industry veteran Jay Holben has released his most ambitious work to date: The Director's Guide to Everything a sweeping...
03/07/2025
For Los Angeles-based photographer Scout Pruski, documenting the annual Dyke Day LA is a way to honor and give back to the city's legacy queer community and...
03/07/2025
Modular, Travel-Ready Solution Matthews Studio Equipment launches the new Chimera V-Flat Panel Frame Kit, the lightweight and modular, ultra-durable alternativ...
03/07/2025
Dalet, a leading technology and service provider for media-rich organizations, today announced the release of Dalet Flex 2025.6 LTS (long-term support), introdu...
03/07/2025
Lightware's LARA Wizard makes it quicker and easier than ever to set up audio-visual (AV) room automation and control configurations, ensuring anyone, from ...
03/07/2025
Alfalite, the only European manufacturer of LED screens, has obtained both the NCAGE Code (NATO Commercial and Government Entity) and TAA (Trade Agreements Act)...
03/07/2025
nxtedition is implementing a new solution for WIN Network, based in its headquarters in Wollongong, New South Wales, Australia. The nxtedition integrated platfo...
03/07/2025
ORS Group and Insys Video Technologies today announce the launch of a new joint brand identity: Big Blue Marble. The move reflects the evolution of a long-stand...
03/07/2025
Evergent, a global leader in customer lifecycle management and monetization solutions for subscription-based businesses, today announced the successful results ...
03/07/2025
LYNX Technik, provider of modular signal processing solutions today announces an executive leadership transition, effective July 1, 2025. Markus Motzko has been...
03/07/2025
Chaos Releases V-Ray for Blender
Brie Clayton July 2, 2025
0 Comments
Production-Proven Renderer V-Ray Arrives Natively in Blender for the First Time;...
03/07/2025
Calvin University Adds Blackmagic Replay to Broadcasts and Streams
Brie Clayton July 2, 2025
0 Comments
Replay workflow joins 14 Blackmagic Design cam...
03/07/2025
Berklee's Gospel Performance Program Welcomes Jonathan Nelson as the Herb Al...
02/07/2025
Hege Wik and Odin appear in FOLKTALES by Heidi Ewing and Rachel Grady, an official selection of the 2025 Sundance Film Festival. Courtesy of Sundance Institut...
02/07/2025
(Stephen Lovekin/Shutterstock for Sundance Film Festival)
By Patty Consolazio
This one's for any person who's ever felt put down, left out, marginaliz...
02/07/2025
Calrec expands ecosystem at NAB 2025 giving broadcasters access to dynamic workflows and ultimate flexibility Helping broadcasters meet the shifting needs of me...
02/07/2025
NEW YORK Paramount Global has agreed to pay $16 million to settle a lawsuit by President Donald Trump, ending a long-running legal saga that could clear the way...
02/07/2025
WASHINGTON The Federal Communications Commission has approved the transfer of licenses for five TV stations from Sinclair to Rincon Broadcasting, which announce...
02/07/2025
As the media industry faces an uncertain business climate and rapidly changing consumer habits, TV Tech's most popular stories from the first six months of ...
02/07/2025
PORTSMOUTH, N.H. New data shows that U.S. homes now own an average of two smart TVs, with Samsung and LG dominating the market but Roku and FireTV continue to g...
02/07/2025
LOS ANGELES Funds managed by Oaktree Capital Management have acquired FilmRise, an independent digital streaming content distributor, and merged it with Shout! ...
02/07/2025
WASHINGTON The Advanced Television Systems Committee named Luiz Fausto vice president of standards development, succeeding ATSC vice president Jerry Whitaker, w...
02/07/2025
Boston Conservatory and the Sphinx Organization Join Forces to Make Classical Ed...
02/07/2025
02 Jul 2025
VEON Raises USD 200 Million in Private Bond Placement Dubai, July 1, 2025: VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON ), announces ...
02/07/2025
Brand new factual series follows mechanic and self-taught engineer Dom Chinea as he makes the move of his life to the far west of Cornwall
UKTV today announces...
02/07/2025
Progressive realism: Aurora on taking up the broadcast reins for World RX alongs...
02/07/2025
Great speed: New host broadcaster Aurora on getting the World RX 2025 season pro...
02/07/2025
Seat of its pants: Aurora boxes clever and looks ahead for the FIA as new host b...
02/07/2025
UEFA Women's Euro 2025: EBU, BBC Sport and Sunset Vine talk coverage plans, ...
02/07/2025
UEFA Women's Euro 2025: Women's Super League launches new content series...
02/07/2025
UEFA Women's Euro 2025: Ignite puts fans and players front and centre with t...
02/07/2025
Storytelling in the Live Game Broadcast: ESPN Director Jimmy Platt Breaks Down t...
02/07/2025
CONCACAF's Miguel Angel Garcia on the Gold Cup's Enhanced 2025 Productio...
02/07/2025
Rohde & Schwarz acquires ZES ZIMMER Electronic Systems GmbH and expands its T&M ...
02/07/2025
Wuppertal July 2, 2025
Riedel Communications Launches RefSuite Ecosystem for S...
02/07/2025
Andrew will serve as Chair of ABC alongside his role at NED, APL Media, where he supports the executive team with strategic insight and global expansion plans. ...
02/07/2025
Black Forest Labs, one of the world's leading AI research labs, just changed the game for image generation.
The lab's FLUX.1 image models have earned g...
01/07/2025
The launch of Code of Silence, coupled with the Britains Got Talent semi final, gave ITV its best Sunday night of 2025.
The first episode of the new crime dr...
01/07/2025
ITV and Mammoth Screen have announced the start of filming for Betrayal, a gripp...
01/07/2025
L3Harris Technologies has delivered its second Bombardier Global 6500 missionize...
01/07/2025
MELBOURNE, Fla., July 1, 2025 - L3Harris Technologies (NYSE: LHX) will release its second quarter 2025 financial results before the market opens on Thursday, Ju...
01/07/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
01/07/2025
WASHINGTON The Federal Communications Commission has rejected license challenges to three full-power Baltimore TV stations, renewing the licenses for Chesapeake...