HP Blends Tech and Fashion, Empowering Brands to Create Smarter Products

HP Blends Tech and Fashion, Empowering Brands to Create Smarter Products

Highlights:

HP's Engineered by HP smart platform is now being used to support five new brands in the smart watch category.

Movado Group, Inc. licensed brands: Coach, HUGO BOSS, Juicy Couture, Tommy Hilfiger, and Scuderia Ferrari collaborate with HP to create fashionable smart watches.

Smart watches with uncompromised mix of design and technology offers stylish consumers connected features and discreet displays.

PALO ALTO, CA, October 12, 2016 - HP Inc. announced expanded use of its Engineered by HP smart platform today in a collaboration with Movado Group, Inc. that brings smart capabilities to Movado's licensed watch brand portfolio, including Coach, HUGO BOSS, Juicy Couture, Tommy Hilfiger, and Scuderia Ferrari brand watches.

HP worked with Movado and the brands to utilize the Engineered by HP smart platform into their fashion watches so customers can stay connected without having to compromise their personal style. HP provides the connected technology, hardware and software, that seamlessly integrates with traditional craftsmanship and the watchmaker's signature design elements, enabling brands to deliver a new alternative to wearable innovation.

Juicy Couture Connect

Customers want smart accessories that make everyday tasks easier and allow them to stay connected without forcing them to compromise on style, said Bill Geiser, Head of Wearables at HP Inc. Engineered by HP enables top fashion labels to maintain their brand's design aesthetic and still support the digital essentials that make a smart watch experience compelling.

These smart watches are supported by both iOS (9+) and Android (4.4+) smartphones, deliver up to five-day battery life for connected features, are water resistant and use analog watch movements powered by a separate battery. In addition to traditional time-telling, each one delivers a mix of connected features via hidden OLED displays or LED patterns in unison with a haptic vibration language and smartphone app so wearers instantly receive smartphone notifications of incoming calls, texts, emails, social media updates and calendar reminders subtly and discreetly. Activity tracking is standard and the world clock feature that displays multiple times zones is available on most styles. Wearers have the ability to curate which notifications they want to receive on their wrist from their smartphone, based upon notification type, contacts and the time of day with the brands smart watch companion app, all Engineered by HP.

The new smarter watches Engineered by HP are available in a range of styles:

BOSS Classic Smartwatch

Coach Bleecker Smart

Juicy Couture Connect

Scuderia Ferrari Ultraveloce

Tommy Hilfiger TH 24/7

BOSS Classic Smartwatch

Engineered by HP

HP also designed the app that allows users to configure and connect the watch to the cloud.

HP's Wearables Smart Platform group remains committed to helping brands marry cutting-edge technology with iconic design to keep consumers connected in style. To learn more about Engineeredby.hp.com , visit http://engineeredby.hp.com/boutique/us/en/index.html.

Pricing and Availability

The new Engineered by HP smarter watches will be available starting on October 27, 2016.

BOSS Classic Smartwatch/ $295 & $325

Coach Bleecker Smart / $295

Couture Connect / $295

Scuderia XX Ultraveloce / $295

Tommy Hilfiger TH 24/7 / $195 & $225

LINK:	http://www8.hp.com/us/en/hp-news/press-release.html?id=2349942...
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