Sony Pixel Power calrec Sony

Broadcasters must look beyond London and reach the whole UK

25/11/2020

Broadcasters must look beyond London and reach the whole UK Add to Your Pages

25 November 2020

Ofcom calls on industry to reflect wider range of geographic and social backgrounds

Disabled and Black colleagues remain underrepresented in TV and Radio

BBC performing well overall, but must deliver greater value to underserved viewers and listeners

Ofcom is calling on the whole TV and radio industry to broaden the geographic and social make-up of its workforce.

Our annual study of the industry's diversity shows that the social class and geographic background of TV and radio workers are poorly understood.[1]

While broadcasters are collecting more information on the socio-economic background of their employees than a year ago, there remains no such information for around 60% of employees.

Ofcom's analysis shows that TV and radio employees are around twice as likely to have grown up in a professional home compared to the UK population (58%/61% v. 33%), and twice as likely to have been privately-educated (13%/16% v. 7%). Most broadcasters workforces are still primarily based in London, even though four-fifths of the population live elsewhere.

Audiences consistently say they expect to see programmes that authentically portray modern life across the UK, its nations and regions.[2] To achieve that, broadcasters need to reflect the whole society they serve.

So Ofcom is challenging broadcasters to improve their measurement and understanding of social class and geography across their workforce including how these characteristics overlap and interact with others such as ethnicity and disability.

Vikki Cook, Ofcom Director of Broadcasting Policy, said: The door to the broadcast industry should be wide open to everyone, regardless of what part of the country you come from, or what school you went to.

We're calling on major broadcasters to look beyond London and attract the best talent from a range of areas and backgrounds, so the programmes they make feel relevant to every part of society.

BBC can lead the wayAs the UK's national broadcaster, the BBC has an opportunity to lead the way on better representation.

Ofcom's annual report on the BBC, also published today, finds that the corporation is generally serving viewers and listeners well through the breadth and quality of its programmes.[3] It responded effectively and rapidly to the Covid-19 pandemic, for example, offering significant amounts of educational content to fill the gap when schools were closed, and increasing its news provision.

Despite falling year on year, the BBC's overall reach remains very high, with almost nine in 10 adults consuming its content on a weekly basis. And a significant majority of adults (64%) have a positive overall impression of the BBC.

But some viewers and listeners continue to feel underrepresented or inaccurately portrayed in BBC programmes. In particular:

People living in Scotland, and those in west and south-west England, feel less positive about the range and authenticity of BBC programmes about their area. In comparison, people living in south England and London have the most favourable perceptions.

Older disabled adults feel they are the least visible on the BBC. Fewer than half (44%) of disabled people aged 65 or over think the BBC does a good job in representing them in programmes. Similarly, only a third (34%) feel positively about how they are portrayed.

People from working-class backgrounds feel underserved by the BBC. Less than half (48%) rate the BBC highly for showing a good range of programmes that include people like me'. Still fewer (43%) feel positive about how genuinely the BBC portrays them. By comparison, people from more affluent homes are much more likely to rate the BBC highly on these aspects (60% and 52% respectively).

Although Black audiences give the BBC an above-average rating for representation (60%), they are much less content with how they are portrayed (45%).

The new Director General, Tim Davie has acknowledged that the BBC does not serve all audiences equally and set out his broader priorities for change, which we welcome. We now encourage the BBC to set out detailed plans for delivering these priorities, including how it intends to better reach and reflect underserved audiences, and how it will measure its success.

Building on progress and accelerating change2020 has seen a renewed commitment from senior leaders of the major broadcasters to transform the make-up of their organisations. And our reports show some progress.

A greater proportion of women (48%) and minority ethnic people (14%) are employed across the TV and radio industry than a year ago. The proportion of senior radio jobs held by women climbed from 36% to 43% year on year.

But progress is still too slow and some groups remain consistently under-represented. In particular:

Only 7% of TV and 6% of radio employees are disabled, compared with 19% of the working age population, with little sign of improvement in recent years.

Just 8% of senior management roles in TV are occupied by minority ethnic colleagues, compared with 12% of the working population and 35% across the London workforce.

Only 1% of senior managers working in TV are Black, despite Black colleagues making up 3% of the national working population.

Ofcom wants to see faster progress in three priority areas increasing the proportion of underrepresented groups in the industry; senior accountability for setting and delivering against diversity objectives; and better information and representation around social class and geography.

We will continue to use our position to influence change, including hosting a dedicated industry event next year to hasten progress. As an employer, we will act with the same degree of transparency as the organisations we regulate. We will soon set out our own diversity
LINK: https://www.ofcom.org.uk/__search/s/redirect?collection=web&url=https:...
See more stories from ofcom

Europe Stories

19/01/2021

DIGIGRAM APPOINTS A NEW MANAGEMENT TEAM

Three Executive Directors to meet an ambitious company strategy Montbonnot, France, January 18th, 2021 - The French audio equipment manufacturer Digigram has a...

19/01/2021

Aviteng Joins Cinegy A Business Partners

PRESS RELEASE Aviteng Joins Cinegy A Business Partners Munich, Germany, 13 January 2021: Cinegy GmbH opened its Istanbul office Cinegy A at the beginning o...

19/01/2021

Arvato Systems becomes Member of Microsoft Intelligent Security Association

Arvato Systems Becomes Member of Microsoft Intelligent Security Association Further expansion of IT security expertise G tersloh - Arvato Systems has now bec...

19/01/2021

2021-01-19

The iPhone 12 lineup delivers advanced camera systems, and with A14 Bionic - the fastest chip in a smartphone - powerful computational photography features to a...

19/01/2021

Desktop bus-powered Zen Go interface from Antelope

Features Synergy Core processing Not to be outdone by Black Lion Audio, whose premium bus-powered desktop interface we reported on at the beginning of the w...

19/01/2021

Nugen Stereoizer Elements announced

Powerful stereo width adjustment made easy Nugen Audio, the Leeds, UK-based plug-in team behind the unique Paragon reverb, have released a cut-down version ...

19/01/2021

Vizrt revises product offering with Flexible Access

New friction-free subscription model aims to let customers pay for what they need when they need it By Jenny Priestley Published: January 19, 2021 New fri...

19/01/2021

Ashdown debut studio monitors

New speakers aim for modern LS3/5a sound British bass-amp brand Ashdown have just announced a surprise entry to the studio monitor market, with two new near...

19/01/2021

Desktop interface from Antelope

Bus-powered Zen Go features Synergy Core processing Not to be outdone by Black Lion Audio, whose premium bus-powered desktop interface we reported on at the...

19/01/2021

Korg's synth trio

Trio of synths unveiled Korg have triggered the annual NAMM announcement avalanche with three new hardware synthesizers, each harking back to a bygone era. ...

19/01/2021

Amp routers and re-amper from Radial

Trio of handy gizmos from Canadian DI experts Radial Engineering have used the online NAMM Believe In Music show to announce a trio of handy routing devices...

19/01/2021

Two new APB processors from McDSP

Royal Mu & Royal Q will be free to registered owners McDSP have just announced two new processors for their pioneering computer-controlled analogue processo...

19/01/2021

Mobile office from Telekom: full fleded office environment in your pocket

Mobile office from Telekom: full fleded office environment in your pocket Budapest, January 18, 2021 14:00 Business has not stopped and the rapidly changing...

19/01/2021

Sky and STUDIOCANAL sign deal to bring host of upcoming releases and classic films to Sky Cinema customers

Deal brings a range of movies from STUDIOCANAL'S existing library to Sky and...

19/01/2021

Changes in Net Insight's organization and management

VP People leaves Net Insight Stockholm, Sweden - Net Insight today announces that Vice President People Katarina Dufvenmark has decided to leave her position fo...

18/01/2021

Rohde & Schwarz to provide first IMS test cases for 5G NR protocol conformance validated by PTCRB

Rohde & Schwarz to provide first IMS test cases for 5G NR protocol conformance v...

18/01/2021

Brazilian Air Force E-99M flies with Rohde & Schwarz communications

Brazilian Air Force E-99M flies with Rohde & Schwarz communications Brazilian Air Force receives first modernized E-99M aircraft with Rohde & Schwarz secure c...

18/01/2021

Education and enforcement are key to fighting Asia-Pacific piracy

By Pascal M tral, Vice President, Legal Affairs, and Head of Anti-Piracy Intelligence, Investigations and Litigation at NAGRA Global content piracy defrauds co...

18/01/2021

Eutelsat's konnect to provide connectivity services to the Post Office network in Cte d'Ivoire

Photo credit: (Shutterstock) Press release - 18 January 2021 12:27 Eutelsat...

18/01/2021

A day in the life of a Test Automation Consultant

About the Author Hello, Im Tom Adriaensen. Im 38 years old and live in the green village of Bocholt. However, this will change shortly as I'll be moving to ...

18/01/2021

Banijay Raises Awareness Around Domestic Abuse

Banijay today announces it is set to raise awareness around domestic abuse via two new formats: Crimes of Passion, an acquisition and original production by La ...

18/01/2021

Black Lion Audio release their first ever interface

Revolution 2x2 promises premium performance Black Lion Audio started life as a modding company, providing after-market upgrades to studio gear, in particula...

18/01/2021

SSi Canada Partners with SES Networks to Deliver New Satellite Capacity into Northern Canada

Written on 18 Jan 2021 SES Networks will provide backbone capacity able to sup...

18/01/2021

On-Hertz Unleashes Nubo, a Cloud-Based Radio Production Studio

On-Hertz Unleashes Nubo, a Cloud-Based Radio Production Studio posted: 18/01/2021 Scalable SaaS suite packs complete studio into an easily accessible serv...

18/01/2021

Martin Audio Announces Special Virtual' Launch Event

Martin Audio Announces Special Virtual' Launch Event posted: 18/01/2021 Martin Audio has announced a Special Event to take place on February 16th, 20...

18/01/2021

ITV begins search for Bazalgette's successor

Peter Bazalgette expected to stand down at the end of his tenure in May 2022 By Jenny Priestley Published: January 18, 2021 Peter Bazalgette expected to st...

18/01/2021

MultiDyne's Bob McAlpine retires

Will lead newly established board of directors By Jenny Priestley Published: January 18, 2021 Will lead newly established board of directors target=_blan...

18/01/2021

Winter NAMM 2021

Annual show goes online Normally at this time of year, thousands of representatives from music tech brands around the world would have made their annual pil...

18/01/2021

Korg at NAMM

Trio of synths unveiled Korg have triggered the annual NAMM announcement avalanche with three new hardware synthesizers, each harking back to a bygone era. ...

18/01/2021

Stage Tec Upgrade at Konzert Theater Bern

Stage Tec Upgrade at Konzert Theater Bern posted: 18/01/2021 AURUS leaves AVATUS comes The Konzert Theater Bern is the largest concert theater in the Ber...

18/01/2021

Red Alert Israel

Red Alert Israel posted: 18/01/2021 Cameri Theatre Over 150 theatrical venues, concert halls, music clubs and sport arenas across the whole of Israel - ...

18/01/2021

Broadcast Solutions sees fast growth in Nordic countries, adding Kim Gaardvik as Sales Manager Norway

Broadcast Solutions sees fast growth in Nordic countries, adding Kim Gaardvik as...

18/01/2021

Dejero Powers Virtual Video Village for California's Pitch 5 Productions

Dejero Powers Virtual Video Village for California's Pitch 5 Productions posted: 18/01/2021 Dejero GateWay and EnGo key to remote production and creat...

16/01/2021

adidas Runtastic Selects IPV to Support its Studio Video Team's Move to Hybrid Working

adidas Runtastic Selects IPV to Support its Studio Video Teams Move to Hybrid Wo...

16/01/2021

Breaking down the Dakar Rally 2021 by the numbers

Breaking down the Dakar Rally 2021 by the numbers posted: 16/01/2021 Take a look back at biggest numbers and best photos from this years rally. There was ...

16/01/2021

New high-end MTM monitor from OS Acoustics

DBS8 features time-domain correction processing Bournemouth brand OS Acoustics have just sent us news of their latest studio monitor, the DBS8. Its only the...

16/01/2021

Two new dynamic mics from Tascam

New models aimed at performers and broadcasters TM-70. TM-82.Tascam have just unveiled two new microphones - both moving-coil dynamics, and both intended f...

16/01/2021

Peterhansel wins record 14th Dakar title 30 years after first

Peterhansel wins record 14th Dakar title 30 years after first posted: 16/01/2021 Stephane Peterhansel - Carlos Sainz - Nasser Al-Attiyah French legend St p...

16/01/2021

Audinate Offers Seminar on Adapting Music Education for COVID with Dante During NAMM 2021

Audinate Offers Seminar on Adapting Music Education for COVID with Dante During ...

16/01/2021

Local Teens Get Color Rite for Design Partnership that Aims to Raise Awareness for Social Justice

Local Teens Get Color Rite for Design Partnership that Aims to Raise Awareness...

16/01/2021

VEON appoints Leonid Boguslavsky as director

Amsterdam, 15 January 2021 - VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a leading global provider of connectivity and internet services, announces the ...

15/01/2021

Noel Clarke and Ashley Walters set to return in fourth installment of Sky Original Bulletproof

Commission comes ahead of latest series Bulletproof: South Africa launching on S...

15/01/2021

RT SIL SIAR AR AN mBLIAIN 2019

EBIDTA 8.4 MILLI N AG RT AR S DE BHARR M AD MEASARTHA AR IONCAM IOML N AGUS COSTAIS OIBR OCHTA N OS L SULA dTUGTAR AN COSTAS MAIDIR LE hIMEACHTA SPEISIALTA...

15/01/2021

Picturepark Announces the 2imagine Connector for the Editing...

Aarau, Switzerland - 15th January 2021 - Swiss digital content automation provider Picturepark has announced the release of the 2imagine Connector for Picturep...

15/01/2021

Coronation Street welcomes new character Ronnie Bailey to Weatherfield

Coronation Street welcomes new character Ronnie Bailey to Weatherfield Life is about to get a lot more complicated for the Bailey family as the newest member o...

15/01/2021

ITV campaign gets behind the National effort to Stay At Home

ITV campaign gets behind the National effort to Stay At Home ITV will launch a series of on air messages urging viewers to Stay at Home' but Stay in Touc...

15/01/2021

Peter's lap of honour' begins

Posted on 15 Jan 2021 In the spirit of celebration, we are pleased to announce that 2021 marks the retirement year of our Joint Managing Director & Commercial ...

15/01/2021

Eutelsat appoints Anne Carron as Chief Human Resources Officer

Press release - 15 January 2021 15:19 Eutelsat appoints Anne Carron as Chief Human Resources Officer Facebook LinkedIn Twitter Download as PDF Paris, 1...

15/01/2021

Dolby Laboratories Announces Conference Call and Webcast for Q1 Fiscal 2021 Financial Results

Back PDF Version Jan 15, 2021 Dolby Laboratories Announces Conference Call ...

15/01/2021

Vijay's Master to be Adapted in Hindi by Endemol Shine India, Cine1 Studios and 7 Screens

Endemol Shine India, a Banijay company, Cine1 Studios and 7 Screens, today annou...