![](//www.4rfv.com/images/no_image.jpg)
Ahead of next weeks Rise Awards, Danielle Harper looks at how creating a fair and welcoming space for women within every business unit will ensure the broadcast sector continues to thrive
By Contributor
Published: November 2, 2023 Updated: November 7, 2023
Ahead of next week's Rise Awards, Danielle Harper looks at how creating a fair and welcoming space for women within every business unit will ensure the broadcast sector continues to thrive
target=_blank title=Share on LinkedIn class=share-linkedin>
Inspiration and aspiration play a key role in shaping self-belief and influencing the trajectory of women's careers. The phrase if you can see it, you can be it encapsulates the idea that having visible role models and examples of success, empowers us all.
At next week's Rise Awards, we will celebrate women from every department across our industry and champion the contributions they bring.
Diverse teams aren't just nice to have'. A recent report from Caretta Research and Rise, entitled The Business of Diversity, highlighted that; Vendors which are more diverse, report higher revenue-per-employee than those that are less diverse. Diversity, equity, and inclusion need to be a priority within all broadcast sector professions and every organisational function. Role models demonstrate that success is attainable, and this encourages women from outside the sector to consider their transferable skills in areas such as operations, marketing, and sales.
Diverse perspectives When more women enter an industry, they bring their unique perspectives and experiences, which can lead to more well-rounded and innovative technical solutions. But visible role models are also needed across other business units. There is no question that technical roles are essential for any organisation in the broadcast sector. Engineers, designers, and developers work with the raw ingredients that solve numerous workflow challenges. But creating great technical recipes is just the start. If you're only talking to a customer about product features, it's akin to explaining nutritional value and nothing else. So, while the technical team are busy in the kitchen, it's the sales and marketing teams that handle front-of-house. They work together to create an atmosphere, to ensure that the style of venue aligns with what's being served and that the service exactly matches the customer profile. They get people to the table. Operations set the tone for the experience and ensure everything runs seamlessly, they manage risk, and deliver higher customer satisfaction.
The most effective teams work symbiotically, creating a strategic feedback loop which informs the long-term roadmap. All this requires knowing the customer and the solution, inside and out. Sales and marketing teams need to be resilient problem solvers who keep asking difficult questions. They balance all technical detail, against economic requirements, role profiles, and industry trends. Then they explore different tactics to attract, engage, and convert prospects, fine-tuning on an ongoing basis. Operations bring significant value by ensuring efficient and effective processes, they optimise resource management and productivity, streamline quality control, and enhance overall customer engagement. This all helps broadcast organisations adapt to change and make data-driven decisions. Ultimately, this combination contributes to a company's long-term success and competitiveness.
Breaking stereotypes
Broadcast professionals, irrespective of gender, play a crucial role in shaping and promoting brands, identifying customers, understanding solutions, and managing processes to drive revenue growth. But often men in broadcast sales, marketing, and operations are perceived as being more technically minded, regardless of their background. This needs to change. The value of a role should be based on the knowledge and skills an individual brings, not gender associations. So, we need to work together to challenge assumptions in the industry. Men are often associated with qualities like analytical thinking, problem-solving, and technical expertise, while women are more often associated with soft skills. These stereotypes can lead to the perception that men are more technically minded, even when an individual does not conform to these generalisations.
That said, soft skills are also crucial for organisational success. Communication, teamwork, problem-solving, adaptability, and empathy are essential for building relationships, resolving internal conflicts, and navigating customer perspectives. Having a mix of different people is not only a matter of social responsibility and ethical values, but also a strategic advantage that can lead to better decision-making, innovation, and a stronger company reputation. To bring widespread change to the broadcast sector, we need diversity of thought and approach. By creating a fair and welcoming space for women within every business unit, we can attract more female talent and ensure the broadcast sector thrives.
Rise is free to join and open to all, and you can find more information at https://risewib.com/
More from TVB Europe
26/07/2024
It provides multi-voltage output (14.4V, 28V, and 48V) through two XLR4 outputs and one XLR3, offering power to cameras, monitors, and lighting equipment
By Je...
26/07/2024
The lawsuit submitted by investor Scott Baker claims the deal would cost Paramount shareholders $1.65 billion
By Jenny Priestley
Published: July 26, 2024
...
25/07/2024
TVBEurope's sits down with Sotiris Salamouris, chief technology officer at OBS and Intel's EMEA chief technology officer, Jean-Laurent Philippe, to hear...
25/07/2024
John Schur, president, solutions group at Telos Alliance, explains why sound is just as important as video when covering a major sporting event
By Contributor ...
25/07/2024
From VR headsets to volumetric video, the Video Labs team at InterDigital give us some insight into how we might watch (and produce) the Games of the future
By...
25/07/2024
Writing exclusively for TVBEurope, Digital TV Group CTO Alex Buchan details a 5G Broadcast demo by TDF in the run-up to the Games
By Contributor
Published: J...
25/07/2024
TVBEurope catches up with WBD Sports Scott Young to hear how the broadcaster is ...
25/07/2024
Matthew Williams-Neale, VP of marketing, Appear, explains how broadcasters efforts are ensuring the excitement of live sports can be enjoyed sustainably, settin...
25/07/2024
How ITV Content Services brought classic films, including Carry on Henry and That Riviera Touch, back to the screen in glorious HD
By Contributor
Published: ...
24/07/2024
All award entrants will get a placard at the show for display, with winners receiving a further placard to display their success
By TVBEurope Staff
Published...
23/07/2024
Ahead of this years FilmLight Colour Awards, jury member Jax Harney, founder and...
23/07/2024
The BBC said it is running a number of Gen AI innovation pilots that will identify where there is real audience and operational value to be gained
By Jenny Pri...
22/07/2024
The 53,600 square ft facility features five sound stages and expands Amazons UK presence
By Matthew Corrigan
Published: July 22, 2024
The 53,600 square ft...
22/07/2024
Listing Canal in London reflects the company's international dimension, particularly as part of the ongoing combination with Multichoice, said Vivendi
By ...
22/07/2024
Danna Mann, director of marketing for TAG Video Systems, tells TVBEurope how innovation makes the media a thrilling career
By Matthew Corrigan
Published: Jul...
19/07/2024
Rick Young, SVP head of global products at LTN, explains the importance of innovation in driving audience growth strategies
By Contributor
Published: July 17...
19/07/2024
According to court documents, of the 8,196 assets that had loans outstanding against them when Arena collapsed, only 66 existed
By Jenny Priestley
Publishe...
18/07/2024
The company has not begun any specific transaction and has yet to bring in bankers that would initiate any such deal
By Jenny Priestley
Published: July 18, 2...
17/07/2024
The IBC Conference will last an extra day in 2024, running from 13th-15th Septem...
16/07/2024
Blackmagic-based workflows aim to enable The Look to provide colour, conform and finishing services for clients such as Netflix and Sky
By Matthew Corrigan
P...
16/07/2024
TVBEurope speaks to UKTV's creative director Scott Russell about the visual ...
16/07/2024
In its Global Entertainment and Media Outlook 2024-2028, PWC analysts suggest that by 2028, advertising will contribute almost 28 per cent of all the money that...
15/07/2024
2024 is a big year for newsrooms with a record number of elections taking place around the world, Ross Video details three strategies used by major broadcast ne...
15/07/2024
As Apple releases its Vision Pro in the UK, Jos Somolinos, solutions strategist & XR lead, Accedo, considers the future of spatial computing
By Contributor
...
15/07/2024
The 19,700sq ft soundstage is due to open towards the end of 2025
By Jenny Priestley
Published: July 15, 2024
The 19,700sq ft soundstage is due to open to...
15/07/2024
The latest issue of TVBEurope includes everything from Doctor Who to Baby Reindeer, The Fall Guy to Paris 2024, and a preview of IBC Show 2024
By TVBEurope Sta...
12/07/2024
The Super Milo can achieve speeds of up to 3 m/s on track and 5 m/s with combined camera movement
By Matthew Corrigan
Published: July 12, 2024
The Super M...
12/07/2024
The deal is scheduled to close mid-summer, financial details have not been revealed
By Jenny Priestley
Published: July 12, 2024
The deal is scheduled to c...
11/07/2024
Tim Moore, CEO at Vu Technologies, discusses emerging trends in the virtual production market
By Contributor
Published: July 8, 2024 Updated: July 11, 2024...
10/07/2024
Grusd brings a wealth of experience gained at companies such as Spotify, Google and HuffPost, said Nielsen
By Matthew Corrigan
Published: July 10, 2024
Gr...
09/07/2024
The partnership aims to provide better accessibility for a wider TV audience
By Matthew Corrigan
Published: July 9, 2024
The partnership aims to provide b...
09/07/2024
The Generative AI media software solutions provider said it aims to leverage the Agile Live platform as it shifts away from reliance on proprietary custom hardw...
08/07/2024
Vinayak Shrivastav, CEO, Magnifi by VideoVerse, explains how harnessing the power of data can boost creativity in broadcasting
By Contributor
Published: July...
08/07/2024
Once approved, Skydance CEO David Ellison will become CEO of the new company, currently named New Paramount
By Jenny Priestley
Published: July 8, 2024 Upda...
08/07/2024
The Wigan MP was previously PPS to former Shadow Olympics Minister, Tessa Jowell
By Matthew Corrigan
Published: July 8, 2024
The Wigan MP was previously P...
05/07/2024
The results of UK general elections are always eagerly anticipated and can make ...
05/07/2024
The upgrade enables rt1.tv to optimise its media workflows with AI-powered Avid solutions
By Matthew Corrigan
Published: July 5, 2024
The upgrade enables ...
05/07/2024
Both were re-elected with an absolute majority at the EBUs General Assembly in Cyprus
By Matthew Corrigan
Published: July 5, 2024
Both were re-elected wit...
05/07/2024
The statement follows the result of the UKs General Election
By Matthew Corrigan
Published: July 5, 2024 Updated: July 8, 2024
The statement follows the...
04/07/2024
ITNs Jenny King and Jon Roberts talk to TVBEurope about the work thats gone into...
04/07/2024
Arena Television collapsed at the end of 2021 with debts of £280 million. At the time it employed 63 members of staff principally based at its offices in Redhil...
03/07/2024
UK broadcaster Sky News tells TVBEurope about its election night coverage, which will include augmented reality, BATCAM, LED screens and more
By Jenny Priestle...
03/07/2024
Triangle Facilities Hub is based at The Sharp Project and plans to support the local area with in-house kit and education facilities
By Jenny Priestley
Publi...
03/07/2024
The two sides are said to have reached a tentative agreement with terms being sent for review to the special committee set up to evaluate offers for Paramount G...
02/07/2024
The strengthened leadership team aims to enhance EVSs ability to deliver solutions and service to its worldwide customers
By Matthew Corrigan
Published: July...
02/07/2024
The funding will accelerate DNEGs diversification strategy, said the company
By Matthew Corrigan
Published: July 2, 2024 Updated: July 3, 2024
The fundi...
01/07/2024
Simon Percy from Little Shadow talks to TVBEurope about how the animation studio used a mobile virtual production setup to create a VFX shark lab for the second...
01/07/2024
Mackenzie Jacobson, business solution manager at Imagine Communications, tells TVBEurope how she is adding to a family history in the media industry
By Matthew...
28/06/2024
The deal includes new protections around artificial intelligence, including an agreement that no employee is required to provide AI prompts in any manner that w...
28/06/2024
Natural human movement is extracted from video, removing the need for mo-cap suits
By Matthew Corrigan
Published: June 28, 2024
Natural human movement is ...