The latest trends and technologies in the automotive industry are in the spotlight at the Beijing International Automotive Exhibition, aka Auto China, which opens to the public on Saturday, April 27.
An array of NVIDIA auto partners is embracing this year's theme, New Era, New Cars, by making announcements and showcasing their latest offerings powered by NVIDIA DRIVE, the platform for AI-defined vehicles.
NVIDIA Auto Partners Announce New Vehicles and Technologies Image courtesy of JIYUE. Electric vehicle (EV) makers Chery (booth E107) and JIYUE (booth W206), a joint venture between Baidu and Geely (booth W204), announced they have adopted the next-generation NVIDIA DRIVE Thor centralized car computer.
DRIVE Thor will integrate the new NVIDIA Blackwell GPU architecture, designed for transformer, large language model and generative AI workloads.
In addition, a number of automakers are building next-gen vehicles on NVIDIA DRIVE Orin, including:
smart, a joint venture between Mercedes-Benz and Geely, previewed its largest and most spacious model to date, an electric SUV called #5. It will be built on its Pilot Assist 3.0 intelligent driving-assistance platform, powered by NVIDIA DRIVE Orin, which supports point-to-point automatic urban navigation. smart #5 will be available for purchase in the second half of this year. smart will be at booth E408.
NIO's booth at Auto China. NIO, a pioneer in the premium smart EV market, unveiled its updated ET7 sedan, featuring upgraded cabin intelligence and smart-driving capabilities. NIO also showcased its 2024 ET5 and ES7. All 2024 models are equipped with four NVIDIA DRIVE Orin systems-on-a-chip (SoCs). Intelligent-driving capabilities in urban areas will fully launch soon. NIO will be at booth E207.
Image courtesy of GWM. GWM revealed the WEY Blue Mountain (Lanshan) Intelligent Driving Edition, its luxury, high-end SUV. This upgraded vehicle is built on GWM's Coffee Pilot Ultra intelligent-driving system, powered by NVIDIA DRIVE Orin, and can support features such as urban navigate-on-autopilot (NOA) and cross-floor memory parking. GWM will be at booth E303.
XPENG, a designer and manufacturer of intelligent EVs, announced that it is streamlining the design workflow of its flagship XPENG X9 using the NVIDIA Omniverse platform. In March, XPENG announced it will adopt NVIDIA DRIVE Thor for its next-generation EV fleets. XPENG will be at booth W402.
Innovation on Display On the exhibition floor, NVIDIA partners are showcasing their NVIDIA DRIVE-powered vehicles:
Image courtesy of BYD. BYD, DENZA and YANGWANG are featuring their latest vehicles built on NVIDIA DRIVE Orin. The largest EV maker in the world, BYD is building both its Ocean and Dynasty series on NVIDIA DRIVE Orin. In addition, BYDE, a subsidiary of BYD, will tap into the NVIDIA Isaac and NVIDIA Omniverse platforms to develop tools and applications for virtual factory planning and retail configurators. BYD will be at booth W106, DENZA at W408 and YANGWANG at W105.
DeepRoute.ai is showcasing its new intelligent driving-platform, DeepRoute IO, and highlighting its end-to-end model. Powered by NVIDIA DRIVE Orin, the first mass-produced car built on DeepRoute IO will focus on assisted driving and parking. DeepRoute.ai will be at booth W4-W07.
Hyper, a luxury brand owned by GAC AION, is displaying its latest Hyper GT and Hyper HT models, powered by NVIDIA DRIVE Orin. These vehicles feature advanced level 2+ driving capabilities in high-speed environments. Hyper recently announced it selected DRIVE Thor for its next-generation EVs with level 4 driving capabilities. Hyper will be at booth W310.
IM Motors is exhibiting the recently launched L6 Super Intelligent Vehicle. The entire lineup of the IM L6 is equipped with NVIDIA DRIVE Orin to power intelligent driving abilities, including urban NOA features. IM Motors will be at booth W205.
Li Auto is showcasing its recently released L6 model, as well as L7, L8, L9 and MEGA. Models equipped with Li Auto's AD Max system are powered by dual NVIDIA DRIVE Orin SoCs, which help bring ever-upgrading intelligent functionality to Li Auto's NOA feature. Li Auto will be at booth E405.
Image courtesy of Lotus. Lotus is featuring a full range of vehicles, including the Emeya electric hyper-GT powered by NVIDIA DRIVE Orin. Lotus will be at booth E403.
Mercedes-Benz is exhibiting its Concept CLA Class, the first car to be developed on the all-new Mercedes-Benz Modular Architecture. The Concept CLA Class fully runs on MB.OS, which handles infotainment, automated driving, comfort and charging. Mercedes-Benz will be at booth E404.
Momenta is rolling out a new NVIDIA DRIVE Orin solution to accelerate commercialization of urban NOA capabilities at scale.
The Polestar 3. Polestar is featuring the Polestar 3, the Swedish car manufacturer's battery electric mid-size luxury crossover SUV powered by DRIVE Orin. Polestar will be at booth E205.
SAIC R Motors is showcasing the Rising Auto R7 and F7 powered by NVIDIA DRIVE Orin at booth W406.
The Volvo EX90. Volvo is displaying the NVIDIA DRIVE Orin-powered Volvo EX90 during the press exhibition.
The Chery ET and ES at the WeRide booth. WeRide is exhibiting Chery's Exeed Sterra ET SUV and ES sedan, both powered by NVIDIA DRIVE Orin. The vehicles demonstrate progress made by Bosch and WeRide on level 2 to level 3 autonomous-driving technology. WeRide will be at booth E1-W04.
Xiaomi is displaying its NVIDIA DRIVE Orin-powered SU7 and Human x Car x Home smart ecosystem, designed to seamlessly connect people, cars and homes, at booth W203.
ZEEKR unveiled its SEA-M architecture and is showcasing the ZEEKR 007 powered by NVIDIA DRIVE Orin at booth E101.
Auto China runs through Saturday, May 4, at the China International Exhibition Center in Beijing.
Learn more about the industry-leading
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
The latest trends and technologies in the automotive industry are in the spotlight at the Beijing International Automotive Exhibition, aka Auto China, which opens to the public on Saturday, April 27.
