Elite Rodeo Athletes (ERA) made rodeo history, signing a deal with FOX Sports that will telecast the entire ERA season and World Championship event in 2016. With more than 42 hours of programming, the ERA will have the largest household network audience in professional rodeo.
ERA, a rodeo corporation created by the top rodeo athletes in the world, signed a multi-year deal that will launch with the beginning of the ERA Tour in March 2016. The tour will consist of 15 regular-season events culminating with a 5-day World Championship event in Dallas, Texas, all broadcasted by FOX Sports 1 & FOX Sports 2.
For the first time in the history of rodeo, fans from all over the country will be able to watch the race to an ERA World Championship on FOX Sports, a national television network, that is a sports icon. FOX Sports 1 & FOX Sports 2 gives us the opportunity to showcase the sport of rodeo on a national stage, said Trevor Brazile, 21-time World Champion and ERA Athlete.
Tony Garritano, CEO and President of ERA said, Having an industry leader in sports television such as FOX Sports will provide the ERA a national platform in which to showcase professional rodeo at its highest level. FOX Sports has shown its commitment to the sport of rodeo. Due to their various national networks that have considerable reach, ERA will now be showcased in more homes across the country than any other organization in the history of rodeo. We are excited and honored to be part of the FOX Sports family. We can't wait to bring the athleticism and excitement of ERA rodeo to living rooms across the country.
We are thrilled to work with Elite Rodeo Athletes to televise these exciting and action packed rodeos, says Patrick Crakes, FOX Sports SVP of Programming, Research & Content Strategy. The ERA fits nicely with our ever expanding portfolio of live event programming and we're confident our audience will be just as excited as we are when we launch the series in 2016.
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Elite Rodeo Athletes (ERA) made rodeo history, signing a deal with FOX Sports that will telecast the entire ERA season and World Championship event in 2016. With more than 42 hours of programming, the ERA will have the largest household network audience in professional rodeo.
