
Virtual world reality: Chasing the sustainability dream with the RCCO World eX Championship Esports, innovation and fighting climate change By Heather McLean, Editor
Tuesday, April 13, 2021 - 09:52
Print This Story
The World eX Championship combines motorsport, entertainment, innovation and sustainability
The RCCO World eX Championship, a new sustainability-led esports racing series, is gearing up for the third race of its inaugural season which is bringing together a trifecta of esports, sustainability and real-world innovation.
The series is a blend of esports, hybrid real world and virtual world action, including climate change awareness and education, underpinned by a lot of cool technology.
Organised by Racing Concept Cars Organisation (RCCO) E-Sport, a Swiss start up, the World eX Championship combines motorsport, entertainment, innovation and sustainability, led by its founders and chief executives, racing driver Mike Rockenfeller, and Thomas Voigt, a communications expert.
Electric experimentation
eX stands for electric experimental, and that is exactly what this new racing series is about. Voight tells SVG Europe: We are not only doing the racing, but we are also talking about innovations, collecting money for climate projects and then the world champion at the end of the year will give money to one climate project.
Voight continues: We would like to push for a cleaner world with mobility, and we are doing this in the world of esports because until now there has not been much electric racing in esports; maybe a little bit from Formula E who are doing what they are doing. But we said, let's do it from scratch, build our own cars so manufacturers can develop their own cars [within our specifications], and place it in this big world of esports and SIM racing.
Voight says that World eX has faced the same popularity issues that Formula E had initially, where detractors failed to see the appeal over existing motorsports. He notes: Of course we are facing the same problems like Formula E had at the beginning, that people didn't like it because they said, ah, we need petrol engines, but we are so new and already people are starting to say, that's cool .
Voight says that World eX has faced the same popularity issues that Formula E had initially, where detractors failed to see the appeal over existing motorsport
Virtual world reality
To kick off the series in 2021, the RCCO has developed its very own car in cooperation with video game manufacturer, Studio 397. The car has been created with engineers that have ensured the vehicle could be built in the real world.
With all the weight, the dimensions, the power; this is all like it could be real, enthuses Voight. We started working closer together with folks in motorsport a year ago so this car could be built. This is not our aim at the moment; right now we want to stay in the virtual world. But it was important to us.
If you would have unlimited budget, then you would do [the production] completely differently, with satellite and everything, but this we couldn't afford. So I had to find ways [within] a reasonable budget to do a very good production. That's important
Voight adds that with co-founder Rockenfeller being a real racing driver, it was important to him that we are not building a complete fantasy car . Voight goes on: It has to be a realistic. What we want to do over the next couple of years as real technology progresses [in the real world], we want to [integrate] this into our car as well. We can also be a little bit in advance because of course in the virtual world, you can [make changes to designs] quite quickly.
Using the RCCO's platform, manufacturers can sign up to the series and tweak the designs. With both battery electric vehicles (BEV) and fuel cell electric vehicles (FCEV) allowed, car brands can design unique bodywork, individual dashboard designs, engine sounds and more, using their designs as proof of concepts to see what esports fans prefer for potential cross-over into the real' world.
Adds Voight: All manufacturers are working with simulations so we can get their data from simulations very early and put it in our cars, like a smaller battery, a lighter battery, more range. Also for the manufacturers we are now talking to, they can test the things which are important to their customers in the future, like how does the car sound, and inside the noise of the electric engines because now all the car manufacturers now have sound designers to create new fascinating sounds. That's why we created more realistic looking cars no fantasy cars more going the DTM or GT3 way from real racing, though the car manufacturers can put their own design language on the cars.
Aurora Media Worldwide is World eX's production partner for #RacingForTheClimate
High production values
Aurora Media Worldwide is working to raise production quality overall as well as taking the lead in producing the series' new show, named #RacingForTheClimate. This show is set to attract car manufacturers, which the series is already in talks with, as well as new fans.
The RCCO World eX Championship will reach over 107 million viewers worldwide with a media equivalence of over Euro 22.5 million.
Aurora has created a green screen area in its London studios where the presenter is based. Comments Voight: It's a quite complicated set up, which caused some troubles in the first show, but they've worked heavily to improve and use different technology for the second one. We have 22 drivers, so 22 drivers sitting all around the world, and their pictures are coming in digitally so it's quite complicated to get all these pictures from all around the world, popping into the system at Aurora.
Then we are working with Studio 397, the game specialists who make the game
More from Sports Video Group
17/12/2025
Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...
17/12/2025
ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...
17/12/2025
Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
12/12/2025
SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...
11/12/2025
ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...
11/12/2025
SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...
11/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff
Thursday, December 11, 2025 - 7:24 am
Print This Story | Subscribe
Story Highlights
The 2...
11/12/2025
SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...
11/12/2025
SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tues...
11/12/2025
2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of Al...
11/12/2025
SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with...
11/12/2025
A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to A...
11/12/2025
How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of ...
11/12/2025
SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Tr...
10/12/2025
Sound-Alike Commercials Are Part of Sports' Soundtrack Johnny Cash for Coca-Cola is the latest in a long litany of sonic approximationsBy Dan Daley, Audio ...
10/12/2025
Immersive Sound Is Logical Next Step for Sports VenuesSound-systems suppliers are sanguine, but the market has its challengesBy Dan Daley, Audio Editor
Wednes...
10/12/2025
The Romans Built Arenas for Immersive Sound 2,000 Years AgoThe historic Arena of Nimes in France is still in use todayBy Dan Daley, Audio Editor
Wednesday, De...
10/12/2025
SVG Summit 2025 Preview: Audio Workshop Hits on Immersive, Virtualized, and Next...
10/12/2025
SVG Summit 2025 Technology Exhibits Preview: Audio SpotlightBy SVG Staff
Wednesday, December 10, 2025 - 8:21 am
Print This Story | Subscribe
Story Highlig...
10/12/2025
SVG Europe Audio: Listening to the sounds of powder and ice at Milano Cortina wi...
10/12/2025
Advancements in audio technology: Capturing the atmosphere of live sports By David Davies
Tuesday, November 25, 2025 - 09:27
Print This Story
Although wor...
10/12/2025
Everything smelled of popcorn: The art of bringing the complex sound of esports ...
09/12/2025
2025 Sports Broadcasting Hall of Fame: Pam Oliver, Sideline Icon Who Redefined t...
09/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 2By Jason Dachman, Editorial Director, U.S.
Tuesday, December 9, 2025 - 7:17 am
Print This Story | Subscr...
09/12/2025
SVG Summit 2025 Preview: Cloud Production Workshop Spotlights Live and Non-Live ...
09/12/2025
Next-generation content protection: Multi-technology security is integral to com...
09/12/2025
CBS Sports Provides One-of-a-Kind Production' for UEFA Champions League Cro...
09/12/2025
Spanish Professional Basketball League Relies on NETGEAR AV, MAM Tech for Seamle...
09/12/2025
SVG Sit-Down: St. Thomas's Mike Gallagher and Casey Eakins on the Tommies...
09/12/2025
Free Registration for the 2025 SVG Summit Closes Today at 5 p.m. ET!After the deadline, tickets will cost $150 to attend the eventBy SVG Staff
Tuesday, Decemb...
09/12/2025
University of St. Thomas Ushers in Division I Era With New Arena and a Broadcast...
08/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 1By SVG Staff
Monday, December 8, 2025 - 6:56 am
Print This Story | Subscribe
Story Highlights
The 2025...
08/12/2025
2025 Sports Broadcasting Hall of Fame: Bill Rasmussen, the Entrepreneur Who Drea...
08/12/2025
SVG Summit 2025 Preview: Live Production Innovation Workshop Goes Deep on ST 211...
08/12/2025
#GALSNGEAR Announces East, West Leadership Retreats for 2026By Ken Kerschbaumer
Monday, December 8, 2025 - 9:10 am
Print This Story | Subscribe
Story High...
08/12/2025
MediaKind Acquiring Harmonic's Video Business to Create New Streaming-Video ...
08/12/2025
Platinum White Paper: Sony HDR/SDR Camera Shading Techniques for Live Production...
08/12/2025
SVG Sit-Down: NESN's Kenny Elcock and Harmonic's Jean Macher Talk Next-G...
08/12/2025
Monsters Funday Football,' ESPN's Latest Live Animation Effort, Advances...
08/12/2025
SVG Sit-Down: ESPN Director Jeff Nelson on Calling the (Animated) Action on Mon...
08/12/2025
Monsters Funday Football': Louisiana Philharmonic Delivers Again With Orches...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...