
Virtual world reality: Chasing the sustainability dream with the RCCO World eX Championship Esports, innovation and fighting climate change By Heather McLean, Editor
Tuesday, April 13, 2021 - 09:52
Print This Story
The World eX Championship combines motorsport, entertainment, innovation and sustainability
The RCCO World eX Championship, a new sustainability-led esports racing series, is gearing up for the third race of its inaugural season which is bringing together a trifecta of esports, sustainability and real-world innovation.
The series is a blend of esports, hybrid real world and virtual world action, including climate change awareness and education, underpinned by a lot of cool technology.
Organised by Racing Concept Cars Organisation (RCCO) E-Sport, a Swiss start up, the World eX Championship combines motorsport, entertainment, innovation and sustainability, led by its founders and chief executives, racing driver Mike Rockenfeller, and Thomas Voigt, a communications expert.
Electric experimentation
eX stands for electric experimental, and that is exactly what this new racing series is about. Voight tells SVG Europe: We are not only doing the racing, but we are also talking about innovations, collecting money for climate projects and then the world champion at the end of the year will give money to one climate project.
Voight continues: We would like to push for a cleaner world with mobility, and we are doing this in the world of esports because until now there has not been much electric racing in esports; maybe a little bit from Formula E who are doing what they are doing. But we said, let's do it from scratch, build our own cars so manufacturers can develop their own cars [within our specifications], and place it in this big world of esports and SIM racing.
Voight says that World eX has faced the same popularity issues that Formula E had initially, where detractors failed to see the appeal over existing motorsports. He notes: Of course we are facing the same problems like Formula E had at the beginning, that people didn't like it because they said, ah, we need petrol engines, but we are so new and already people are starting to say, that's cool .
Voight says that World eX has faced the same popularity issues that Formula E had initially, where detractors failed to see the appeal over existing motorsport
Virtual world reality
To kick off the series in 2021, the RCCO has developed its very own car in cooperation with video game manufacturer, Studio 397. The car has been created with engineers that have ensured the vehicle could be built in the real world.
With all the weight, the dimensions, the power; this is all like it could be real, enthuses Voight. We started working closer together with folks in motorsport a year ago so this car could be built. This is not our aim at the moment; right now we want to stay in the virtual world. But it was important to us.
If you would have unlimited budget, then you would do [the production] completely differently, with satellite and everything, but this we couldn't afford. So I had to find ways [within] a reasonable budget to do a very good production. That's important
Voight adds that with co-founder Rockenfeller being a real racing driver, it was important to him that we are not building a complete fantasy car . Voight goes on: It has to be a realistic. What we want to do over the next couple of years as real technology progresses [in the real world], we want to [integrate] this into our car as well. We can also be a little bit in advance because of course in the virtual world, you can [make changes to designs] quite quickly.
Using the RCCO's platform, manufacturers can sign up to the series and tweak the designs. With both battery electric vehicles (BEV) and fuel cell electric vehicles (FCEV) allowed, car brands can design unique bodywork, individual dashboard designs, engine sounds and more, using their designs as proof of concepts to see what esports fans prefer for potential cross-over into the real' world.
Adds Voight: All manufacturers are working with simulations so we can get their data from simulations very early and put it in our cars, like a smaller battery, a lighter battery, more range. Also for the manufacturers we are now talking to, they can test the things which are important to their customers in the future, like how does the car sound, and inside the noise of the electric engines because now all the car manufacturers now have sound designers to create new fascinating sounds. That's why we created more realistic looking cars no fantasy cars more going the DTM or GT3 way from real racing, though the car manufacturers can put their own design language on the cars.
Aurora Media Worldwide is World eX's production partner for #RacingForTheClimate
High production values
Aurora Media Worldwide is working to raise production quality overall as well as taking the lead in producing the series' new show, named #RacingForTheClimate. This show is set to attract car manufacturers, which the series is already in talks with, as well as new fans.
The RCCO World eX Championship will reach over 107 million viewers worldwide with a media equivalence of over Euro 22.5 million.
Aurora has created a green screen area in its London studios where the presenter is based. Comments Voight: It's a quite complicated set up, which caused some troubles in the first show, but they've worked heavily to improve and use different technology for the second one. We have 22 drivers, so 22 drivers sitting all around the world, and their pictures are coming in digitally so it's quite complicated to get all these pictures from all around the world, popping into the system at Aurora.
Then we are working with Studio 397, the game specialists who make the game
More from Sports Video Group
15/10/2026
E! and USA Sports will air Live from the Orange Carpet: WNBA Finals, a one-hour live special hosted by Lilly Singh, on Monday, October 19 at 6 p.m. ET / 3 p.m. ...
15/10/2026
Eutelsat has renewed its partnership with Antik Sat, the direct-to-home (DTH) television platform operated by Antik Telecom, and A1, a communications provider i...
15/10/2026
FOR-A America continues to expand its product portfolio in new directions, moves which are also giving the company more stickiness when it comes to a North Amer...
15/10/2026
Cerberus Tech has introduced Livelink Studio, an integrated cloud production and master control environment that provides redundant live production engines on d...
15/10/2026
USSI Global has promoted Amanda Flynn to Chief Operating Officer (COO). Flynn, who has served as Chief Revenue Officer (CRO) since March 2024, will focus on exp...
15/10/2026
DAZN and Titan World Series have extended their partnership for the coming seasons, with the aim of bringing Titan events free-to-view to audiences worldwide. T...
15/10/2026
Sony Electronics has introduced the ECM-W5 wireless microphone system for video creators, which pairs two transmitters with one receiver. It transmits over a li...
15/10/2026
Perfect Game has extended its partnership with Turtlebox as the Official Bluetoo...
15/10/2026
Eden Project, the UK-based visitor attraction, social enterprise, and educational charity, is using the LiveU EcoSystem to produce and deliver its new Eden Proj...
15/10/2026
HuskerVision, the video production and multimedia operation for University of Nebraska Athletics, has deployed Grass Valley K-Frame production switchers and LDX...
15/10/2026
ESPN has launched ESPN JV (Junior Varsity), a YouTube channel aimed at introducing young audiences to sports through family-friendly content. The channel featur...
15/10/2026
SMAC Entertainment, Creative Artists Agency (CAA), and EverWonder Studio have la...
15/10/2026
The Farmers Insurance Skins Game will return to Prime Video globally on Black Fr...
15/10/2026
Netflix will exclusively broadcast every match of the FIFA World Cup 2030 in Spain and Andorra. The tournament marks the 100th anniversary of the World Cup and ...
15/10/2026
Production elements for the ALCS include Nucleus cameras, Proton cameras, UmpCam...
15/10/2026
MultiDyne Video & Fiber Optic Systems has introduced complete fiber camera kits built around its SilverBack Series for integrating digital cinema cameras into l...
15/10/2026
DIRECTV has launched Build Your Own Multiview, a feature that lets fans select up to four eligible channels to watch together on one screen. Beginning Oct. 13, ...
15/10/2026
ICAT Logistics has named Jonathan Stein Global Vice President of Sports and Live...
15/10/2026
The LA Clippers have announced their local television plan for the 2026-27 season. ClipperVision, which takes over from FanDuel Sports Network SoCal, will broad...
14/10/2026
The Silicon Valley Video Summit (SVVS), the premier gathering for the region'...
14/10/2026
Hosted at Warner Bros. Discovery's Techwood Studios, the event explored the ...
13/10/2026
#GALSNGEAR has released Season 3 of its Tequity Talk podcast, with new episodes dropping every Tuesday through December 15. Hosted and executive produced by #GA...
13/10/2026
Most Valuable Promotions (MVP) has appointed Joe Setley as Senior Vice President...
13/10/2026
Zixi and TAG Video Systems have announced an extended integration enabling the Z...
13/10/2026
LTN has announced an integration between LTN Schedule Playout and Sony's Ci Media Cloud platform, connecting cloud-based media management with linear playou...
13/10/2026
Infront has established a new management structure for Infront Productions. Amikam Kranz, Senior Vice President Media, Betting, Technology and Production, assum...
13/10/2026
Just Women's Sports (JWS) has announced three developments: the acquisition ...
13/10/2026
Cinematographer Philip Lozano AFC used the Sony Rialto Mini (VENICE Extension Sy...
13/10/2026
In a fundamental change, one expensive act of content creation could become many...
13/10/2026
The annual event will explore streaming, personalization, partnering with indepe...
13/10/2026
Freestyle Chess has announced a partnership with Game+, bringing coverage to 3.5 million households across Canada and the United States. The partnership launche...
13/10/2026
The St. Louis Blues and Gray Media have announced a multi-year partnership to si...
13/10/2026
Spalk has announced expanded multilingual commentary partnerships with the NBA and NFL. For the NBA, Spalk will provide remote broadcasts in Greek, Portuguese, ...
13/10/2026
Every NHL team. Five hours of nonstop hockey. ESPN's Frozen Frenzy is back
The busiest night of the NHL season returns tonight with ESPN's NHL Frozen F...
13/10/2026
The longtime production-facilities provider also continues to roll out new mobil...
13/10/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
13/10/2026
StreamU, the college athletics livestreaming network from TheLinkU and Twitch, has opened its first on-campus content studio at UC Berkeley. Cal student-athlete...
12/10/2026
The ESPNU and NFL Network altcasts join the previously announced Super Bowl LXI...
12/10/2026
The approach is based on prevention and making production of illegal streams inc...
12/10/2026
Clear-Com provided production communications infrastructure for Rock in Rio 2026, deployed by Brazilian partner Savana Comunica o. The system connected product...
12/10/2026
Extreme H has extended its global broadcast partnership with DAZN, bringing the ...
12/10/2026
beIN Asia Pacific has announced a new agreement with The All England Lawn Tennis...
12/10/2026
ARRI has released Film Lab 1.5, a major update to its OpenFX plugin for applying...
12/10/2026
DAZN has announced the acquisition of BASKET.TV, a basketball streaming service operating across Latin America. Founded in 2020, BASKET.TV has a presence in Arg...
12/10/2026
Industry leaders discuss the growing role of AI in automating production, enhanc...
12/10/2026
NBC Sports' NBA Showtime will broadcast live from Rockefeller Plaza and Madi...
11/10/2026
The quirky league's largest production to date brings two trucks, 20+ cameras to first-ever Banana Bowl at Nationals Park...
10/10/2026
The quirky league's largest production to date brings two trucks, 20+ cameras to first-ever Banana Bowl at Nationals Park...
09/10/2026
Standalone subscriptions, free games, and team hubs anchor the streamer's local-rights push...
09/10/2026
Christoffer Aaron Chris Ober, a longtime and beloved member of FOX Sports' remote production crews who worked on many of the network's biggest events,...