Burbank based AlphaDogs Post Production celebrated their 13th Annual Pre-NAB Editors' Lounge with a panel discussion on the latest trends and where the future of post-production is headed. Moderated by Journalist, Debra Kaufman, panelists included: Terence Curren (Editor/Colorist and Founder of AlphaDogs Post), Mark Raudonis (SVP of Post Production, Bunim/Murray Productions), Michael Kammes (Director of Technology, Key Code Media) and Monica Daniel (Assistant Television Editor, Minority Report, Supergirl) The panel discussion can be watched in its entirety at: 13th Annual Editors Lounge Pre-NAB Panel Discussion
The evening kicked off with Terence Curren sharing highlights of topics discussed at this year's HPA Tech Retreat which he coined as the Ted Talks of the industry with Michael Kammes chiming in as it being by far the best tech event to attend. With NAB's focus primarily on marketing new products, the tech retreat offers seminars from some of the biggest brains in the business as well as a demo room that showcases only future products coming down the line that no one knows exist yet. It's a great experience to rub shoulders with the intellectual giants of the industry, said Mark Raudonis. People who have really taken the time to create the foundation and standards of what we do.
Currently, the buzz in the post community is about HDR (High Dynamic Range). HDR looks to be the future of television, offering better pixels, instead of more pixels, as is the case with 4K. While HDR workflows could be easily integrated into existing post-production facilities in HD, the television manufacturers are marketing HDR as requiring a full 4K workflow to sell more of their products to the consumer. Considering you would need to sit closer than 6 ft. from a 65- inch television to even begin to notice the difference in picture quality of 4K, the consumer is getting no real value in purchasing a 4K television. This is the first year where prominent people at the HPA said that after testing at their facilities, they are realizing people really can't see the difference with 4K, said Curren. Another hurdle in getting HDR out to the consumer is OTT (Over The Top) companies such as Netflix are using 4K as a branding differentiator and are demanding that their original programming content be finished in 4K.
HDR standards are in their infancy which means there are no reference monitors on the market that post facilities can purchase in order to QC for all distribution avenues properly. Final delivery currently is based on aesthetics judgments only. However, as more consumers continue to cut the cord and consume content over the Internet, setting some sort of standard for HDR will become a moot point. Curren comments, With the future of broadcast looking bleak, listening to broadcasters arguing over eventual HDR adoption is like rearranging deck chairs on the Titanic.
Storage continues to be a big challenge in post-production with cameras changing to chip based media and HDCam rarely being used anymore. Mark Raudonis explains, There is no physical media that you can put on the shelf and send to the networks as deliverables, so you have to copy everything, and that translates to more storage. Storage, bandwidth and render time also poses problems when it comes working in 4K with most facilities not having budgets to upgrade to all new equipment and software. From an editorial standpoint it's easy to say, it's just storage and that we need to work in high resolution. I have not once worked on the latest and greatest systems at my job. said Monica Daniel. My laptop is faster than my work computer. My work computer bogs down when working in high resolution, especially in Avid. The renders are a real pain. While flash would allow more room for storage, it's not cost efficient. Post facilities will continue to use hard drives until a better solution becomes available.
Additional discussions included Virtual Reality that is still in its infancy with only a few select companies delivering content, the importance of security and encryption in the digital age and standards for post-production. The evening wrapped with a Q&A session with members of the audience and Twitter questions being addressed via the live stream.
To watch the 13th Annual Pre-NAB panel discussion video visit:
http://www.editorslounge.com/2016.03-pre-nab/2016prenab-pt1-html.html
About the Editors' Lounge:
The Editors' Lounge is a hands-on seminar for industry professionals. Each month, scores of professionals in the production and post-production industries exchange ideas, discuss trends and learn about new technologies; allowing editors to have their questions addressed objectively. To learn more visit http://www.editorslounge.com
###
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Burbank based AlphaDogs Post Production celebrated their 13th Annual Pre-NAB Editors' Lounge with a panel discussion on the latest trends and where the future of post-production is headed. Moderated by Journalist, Debra Kaufman, panelists included: Terence Curren (Editor/Colorist and Founder of AlphaDogs Post), Mark Raudonis (SVP of Post Production, Bunim/Murray Productions), Michael Kammes (Director of Technology, Key Code Media) and Monica Daniel (Assistant Television Editor, Minority Report, Supergirl) The panel discussion can be watched in its entirety at: 13th Annual Editors Lounge Pre-NAB Panel Discussion
