Sony Pixel Power calrec Sony

Grass Valley's GV AMPP Powers Cloud Production for Electronic Arts Competitive Gaming Entertainment Online Esports Events

20/04/2021

Grass Valley's GV AMPP Powers Cloud Production for Electronic Arts Competitive Gaming Entertainment Online Esports Events posted: 20/04/2021

The Grass Valley cloud-based platform for broadcast distributes quality remote production incorporating familiar control surfaces

Grass Valley announces that Electronic Arts Competitive Gaming Entertainment (CGE), the company's esports division, selected GV AMPP (Agile Media Processing Platform) to enable fully distributed, remote production for its major competitive gaming events EA SPORTS FIFA 21 and Apex Legends. The end-to-end cloud workflow allows EA to deliver broadcast quality storytelling to its global fanbase - with a production team working from their respective homes - regardless of where the live tournament is taking place. In an industry first, the workflow utilizes Grass Valley's GV Korona switcher control panel connected over the public internet to a K-Frame production center engine running on GV AMPP. GV AMPP is part of the company's GV Media Universe, a comprehensive ecosystem of connected solutions, services and marketplaces that make cloud-based media workflows a reality. The Grass Valley system will be used on an ongoing basis for the 2020-2021 FIFA World Cup qualifying tournaments.

Following a trial with Grass Valley for an Apex Legends live tournament in early December, EA first went live with AMPP later that month to support its FIFA 21 Global Series European Qualifier 1 Event that took place December 12-13. More than 20 camera feeds from Europe and additional live contribution feeds for the talent came into an AWS datacenter in Northern Virginia. EA's Technical Director (TD) Geoff Butler punched the show using GV K-Frame on AMPP from his base in Sacramento, CA. The production went off without a hitch, thanks to AMPP's low-latency and intelligent timing management capability, with no perceivable difference to punching the show in a physical studio.

Joe Lynch, EA CGE's Head of Broadcast, commented, We learned a live production in the cloud brings together several unrelated systems, creating a lot of complexity - if one part of the workflow fails, the entire system falls down. These were unique, unprecedented circumstances to solve for during COVID-19 in order to continue esports competition. Grass Valley's GV AMPP was a helpful solution, bringing all of our needs together within one harmonized ecosystem. AMPP gives us a professional broadcast quality platform - in the cloud - with the production values and the reliability that we need to give our fans the best experience. For our operators, using K-Frame in the cloud was seamless, with no perceivable difference to working in a studio environment.

With GV AMPP, everyone from the TD to the talent works remotely as necessary, with no compromise on their ability to deliver stunning content. The EA team can manage live production of its gaming events more efficiently, rapidly pivoting geographically to meet esports fans' needs across Europe, Asia and the Americas. AMPP was chosen for its low latency, high frame rate results and unmatched viewing experience for gaming fans around the globe.

The need for flexible workflows to support a wide range of live event configurations and deliver the same rich experience and stunning images across any screen is no longer in doubt. It is exciting to see early adopters like EA boldly moving to the cloud to leverage its power and agility, said Grass Valley's CEO and president, Tim Shoulders. The project with EA is also a fantastic example of how today's workflows need to pivot rapidly - whether that's to work around a global pandemic or to keep pace with diverse audience demands. We are extremely proud that AMPP plays a central role in EA's production capability, helping the team innovate to deliver the creative content for which they are known.

Grass Valley's K-Frame switcher now seamlessly integrates with the AMPP platform with a simple software upgrade. While the physical switcher panel remains, the frame runs on either a COTS server or a public cloud service. With K-Frame on AMPP, operators can set up a show on a regular K-Frame, then punch it using an AMPP-connected frame accessing all the familiar functions they are used to. For EA, the familiar operator-specific UI is central to ensuring productions run smoothly and consistently.

Alongside K-Frame on AMPP, EA's set-up includes a range of AMPP applications, including Master Control, Flow Monitors, Clip Players, Master Control Switcher, I/O, Test Signal Generators, AV Mux, Delay module, HTML 5 Graphics Render, Multiviewer, Recorders and Streamers. The team has access to extensive probing and monitoring capabilities for transparency across all parts of the workflow.
LINK: https://www.live-production.tv/news/sports/grass-valley%E2%80%99s-gv-a...
See more stories from liveproduction

More from Live Production

11/06/2025

Sigma Cine Lens: AIZU PRIME LIME

Sigma Cine Lens: AIZU PRIME LIME posted: 11/06/2025 Sigma Aizu Prime Line, available mounts: PL Mount, Sony E-mount / Supplied accessories: Cover Cine Len...

11/06/2025

SC-BINARY 225: highly flexible AES/EBU & DMX cable

SC-BINARY 225: highly flexible AES/EBU & DMX cable posted: 11/06/2025 SC-BINARY 225: highly flexible AES/EBU & DMX cable with 2 x 0.25 mm and soft HTPE j...

02/04/2025

Leipzig Opera Relies on Riedel MediorNet, Artist, and Bolero

Leipzig Opera Relies on Riedel MediorNet, Artist, and Bolero posted: 02/04/2025 Leipzig Opera Relies on Riedel MediorNet, Artist, and Bolero for Efficient...

02/04/2025

ARRI expands its management team

ARRI expands its management team posted: 02/04/2025 ARRI's Managing Directors (l. to r.) David Bermbach, Walter Trauninger, and Christian Richter ARRI ...

31/03/2025

Clear-Com Enhances ACU Campus-Wide Production Communications

Clear-Com Enhances ACU Campus-Wide Production Communications posted: 31/03/2025 Clear-Coms new intercom solutions make it possible to communicate across m...

20/03/2025

Expand VB440 Tools with AV Sync Generator

Expand VB440 Tools with AV Sync Generator posted: 20/03/2025 Bridge Technologies Expand VB440 Tools with AV Sync Generator In anticipation of their prese...

19/03/2025

World's Smallest Slow-motion Camera at NAB2025

World's Smallest Slow-motion Camera at NAB2025 posted: 19/03/2025 Proton to Launch World's Smallest Slow-motion Camera at NAB2025 Proton Camera I...

31/01/2025

Sommer cable's Ethernet cables set new standards for connection solutions

Sommer cables Ethernet cables set new standards for connection solutions posted: 31/01/2025 When it comes to reliability, robustness and flexibility, the ...

05/12/2024

Riedel Appoints Jan Eveleens as CEO of Product Division

Riedel Appoints Jan Eveleens as CEO of Product Division posted: 05/12/2024 Riedel Communications announced a change in leadership for its Product Division...

30/10/2024

Armored HDMI2.1 cables offer lossless 8K data transmission - with or without protective sleeve for the HDMI connectors

Armored HDMI2.1 cables offer lossless 8K data transmission - with or without pro...

17/10/2024

Genelec opens new Seoul Experience Centre

Genelec opens new Seoul Experience Centre posted: 17/10/2024 Seoul, South Korea, October 2024....Genelec has added Seoul to its growing global network of ...

08/10/2024

Sommer cable announces new management team

Sommer cable announces new management team posted: 08/10/2024 Sommer cable GmbH is pleased to announce the succession in the management team. On October 1...

09/09/2024

Bridge Technologies Launch Upgraded Satellite Module VB278

Bridge Technologies Launch Upgraded Satellite Module VB278 posted: 09/09/2024 Bridge Technologies Launch Upgraded Satellite Module VB278 As part of a wid...

21/08/2024

Calrec expands distribution partnership with Cerberus Media Solutions to cover entire DACH region

Calrec expands distribution partnership with Cerberus Media Solutions to cover e...

16/08/2024

Anton/Bauer Launches 'VCLX LI' 1600Wh Multi-Voltage Battery for Cinematic Production

Anton/Bauer Launches VCLX LI 1600Wh Multi-Voltage Battery for Cinematic Producti...

04/07/2024

Astera Awarded Best in Show at Euro Cine Expo 2024

Astera Awarded Best in Show at Euro Cine Expo 2024 posted: 04/07/2024 Best of Show award for Asteras LunaBulb After a successful exhibition at Euro Cine ...

13/06/2024

Astera Launches LunaBulb

Astera Launches LunaBulb posted: 13/06/2024 Astera LunaBulb PrepCaseKit Astera - a leading developer of innovative light solutions for film, event and TV...

02/05/2024

ARRI announces the ALEXA 35 Live - Multicam System

ARRI announces the ALEXA 35 Live - Multicam System posted: 02/05/2024 Arri Alexa 35 Live - Multicam System ARRI announces the ALEXA 35 Live - Multicam Sy...

28/04/2024

Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2

Mediahaus delivers the first SRT live-streaming sports production over 5G with U...

10/04/2024

Grass Valley will Showcase Innovative Live Production Solutions at NAB Show 2024

Grass Valley will Showcase Innovative Live Production Solutions at NAB Show 2024 posted: 10/04/2024 Grass Valleys LDX C150 Grass Valley will unveil its ...

11/03/2024

Goldenduck Group Debuts Clear-Com Arcadia Central Station in Thailand with Lightsource and Creative Rock

Goldenduck Group Debuts Clear-Com Arcadia Central Station in Thailand with Light...

23/01/2024

Broadcast Solutions supports NEP Germany and Dyn Media in the installation of innovative remote production infrastructure

Broadcast Solutions supports NEP Germany and Dyn Media in the installation of in...

09/01/2024

A Norwegian post-production house relies on Genelec monitors to meet Dolby Atmos standards

A Norwegian post-production house relies on Genelec monitors to meet Dolby Atmos...

29/12/2023

Pan and Parapan American Games 2023 Live: TVU Networks Partners with MediaLuso

Pan and Parapan American Games 2023 Live: TVU Networks Partners with MediaLuso posted: 29/12/2023 Tennis Pan American Games 2023 with TVU and MediaPro TVU ...

11/12/2023

VuFinder Studios selects ROE Visual for its VP Studio

VuFinder Studios selects ROE Visual for its VP Studio posted: 11/12/2023 Filming Citro n promotion video with BP2V2 in VuFinder Studio VuFinder Studios j...

05/12/2023

EY recognises Genelec owners with Family Entrepreneurs of the Year Award

EY recognises Genelec owners with Family Entrepreneurs of the Year Award posted: 05/12/2023 (L-R) Genelec owners Maria, Mikko and Juho Martikainen at the ...

01/12/2023

UHD-Spain, with Board Members MediaPro and SAPEC, Partners with TVU Networks and Radio 3 for Pioneering 5G UHD-HDR Broadcast

UHD-Spain, with Board Members MediaPro and SAPEC, Partners with TVU Networks and...

27/11/2023

ROE Visual introducing the ROE Calculator APP for LED Screen Prepping

ROE Visual introducing the ROE Calculator APP for LED Screen Prepping posted: 27/11/2023 ROE Visual Calculator APP ROE Visual is proud to announce the re...

22/11/2023

A1 Telekom Austria Group Expands its Use of Actus Digital Broadcast Compliance and Monitoring Solution

A1 Telekom Austria Group Expands its Use of Actus Digital Broadcast Compliance a...

20/11/2023

New era in sports broadcasting: 5G live transmission by the German Football League

New era in sports broadcasting: 5G live transmission by the German Football Leag...

16/11/2023

AJA Announces DRM2 Frame for AJA Mini-Converters at Inter BEE 2023

AJA Announces DRM2 Frame for AJA Mini-Converters at Inter BEE 2023 posted: 16/11/2023 AJA Video Systems yesterday introduced DRM2, a rackmount frame that ...

14/11/2023

PlayBox Neo AirBox Neo-20 Goes Live at Casablanca Online

PlayBox Neo AirBox Neo-20 Goes Live at Casablanca Online posted: 14/11/2023 PlayBox Neo, a global leader in media management and playout solutions, announ...

09/11/2023

A Stand-Up Solution for Comedian Johan Glans

A Stand-Up Solution for Comedian Johan Glans posted: 09/11/2023 The summer tour Johan Glans delivered 35 sold out shows across Sweden powered by a seamless ...

03/11/2023

DiGiCo and Fourier Audio Set to Transform Live Sound

DiGiCo and Fourier Audio Set to Transform Live Sound posted: 03/11/2023 Building upon the announcement from earlier October that it has joined forces with...

30/10/2023

Genelec joins forces with Broadcast Professional to strengthen APAC distribution network

Genelec joins forces with Broadcast Professional to strengthen APAC distribution...

26/10/2023

PHI Centre uses Genelec immersive solutions to bring artists and audiences closer together

PHI Centre uses Genelec immersive solutions to bring artists and audiences close...

19/10/2023

TVU Networks Elevates FISA World University Games' Live Broadcast with Fully Integrated Cloud-Based REMI Solution

TVU Networks Elevates FISA World University Games' Live Broadcast with Fully...

17/10/2023

Astora Digital Builds HDR, Virtual Production Workflow Expertise in China with Help from AJA ColorBox

Astora Digital Builds HDR, Virtual Production Workflow Expertise in China with H...

08/10/2023

Genelec helps Israel's Dubidub Studios create immersive Dream Room

Genelec helps Israel's Dubidub Studios create immersive Dream Room posted: 08/10/2023 Dubidub's CEO Ami Offir pictured in the company's 7.1.4 ...

02/10/2023

The New LDX C150 Compact Version of the Next-Gen LDX 150 Studio Camera Platform, Easing the HD/UHD-SDI to NativeIP/SMPTE 2110 Transition

The New LDX C150 Compact Version of the Next-Gen LDX 150 Studio Camera Platform,...

28/09/2023

Shure Announces Agreement to Acquire Ab Wavemark Oy

Shure Announces Agreement to Acquire Ab Wavemark Oy posted: 28/09/2023 Wavetool A2 iPad Racks ADX Medium Horizontal Shure has announced that an agreement...

25/09/2023

MediaKind Advances Video Streaming and Monetization

MediaKind Advances Video Streaming and Monetization posted: 25/09/2023 MediaKind (#1.D25) is taking center stage at the IBC Show 2023 (September 15-18), sho...

21/09/2023

Rohde & Schwarz and Qualcomm demonstrate 5G Broadcast ecosystem readiness

Rohde & Schwarz and Qualcomm demonstrate 5G Broadcast ecosystem readiness posted: 21/09/2023 Rohde & Schwarz, a global leader in broadcast distribution, wil...

19/09/2023

DHD Enhances XD3 IP Core with High Capacity Quad-Core CPU

DHD Enhances XD3 IP Core with High Capacity Quad-Core CPU posted: 19/09/2023 Rear panel of DHD XD3 IP Core DHD audio has chosen IBC 2023 as the venue for...

15/09/2023

DiGiCo brings new Quantum852 powerhouse to PLASA Show 2023

DiGiCo brings new Quantum852 powerhouse to PLASA Show 2023 posted: 15/09/2023 DiGiCo presents the next generation of large format mixing consoles for live...

14/09/2023

Unprecedented Freedom and Flexibility for Live Content Creation and Delivery: Grass Valley's Transformative GV Media Universe at the IBC 2023 Show

Unprecedented Freedom and Flexibility for Live Content Creation and Delivery: Grass Valley's Transformative GV Media Universe at the IBC 2023 Show posted:...

13/09/2023

Genelec to launch UNIO Audio Monitoring Platform and 9320A Reference Controller at IBC

Genelec to launch UNIO Audio Monitoring Platform and 9320A Reference Controller ...

12/09/2023

Remote collaboration fully realized with ELEMENTS Cloud Workspaces

Remote collaboration fully realized with ELEMENTS Cloud Workspaces posted: 12/09/2023 High-performance media storage specialist ELEMENTS will use its presen...

06/09/2023

Slomo.tv's new Simple R 4K - The world's most compact and affordable server for 4K replays

Slomo.tvs new Simple R 4K - The worlds most compact and affordable server for 4K...