LaLiga ramps up broadcast of El Gran Derbi with 4K HDR to boost fan viewing experience By Heather McLean, Editor
Friday, April 12, 2019 - 12:59
Print This Story
LaLiga pulled all the stops out for the broadcast of last weekend's match between arch rivals, Sevilla and Betis. The famous clash between the two Spanish clubs received the best coverage in its history on Saturday 13 April, supported by LaLiga's top technological innovations.
LaLiga fans will get to see El Gran Derbi this weekend with 4K HDR
The historic rivalry between Sevilla FC and Real Betis means that El Gran Derbi' has a famous reputation and generates great interest globally. To that end, LaLiga rolled out its best audio visual broadcasting technology to provide viewers with the best experience of the match. This audio visual deployment allowed El Gran Derbi to be enjoyed via the international feed, which was distributed in 183 countries around the world through 93 television broadcasters.
Match production was provided in 4K HDR via 22 cameras, including an aerial camera. In addition, the Replays360 system was available with five super slow motion cameras capturing every detail.
LaLiga has pioneered the use of Replay360, which allows users to recreate 3D replays of any move and give viewers a unique perspective from any angle. Replay360 uses 38 cameras installed throughout a stadium to allow spectators to fly over the action or even position themselves from the point of view of a player.
Six LaLiga stadiums already have this technology, and more will receive it for next season; in season 17/18 four stadiums had it: FC Barcelona (Camp Nou); Real Madrid (Santiago Bernabeu); Atl tico de Madrid (Wanda Metropolitano); and Sevilla FC (Ramon S nchez Pijuan). During this season two additional stadiums will receive it: Athletic Club de Bilbao (San Mam s); and Valencia CF (Mestalla). Going forward to season 19/20, two more stadiums will receive the system: Real Sociedad (Anoeta); and Betis (Benito Villamarin).
Sevilla FC fans are among those able to use Replay360, which uses 38 cameras installed throughout a stadium to allow spectators to fly over the action or even position themselves from the point of view of a player
Meanwhile, at last weekend's match, live 3D graphics were also used, as well as the Lawo Kick System to provide the most accurate on-the-pitch sounds.
Additionally, LaLiga organised distinct events to celebrate the match and the two clubs in the US, Mexico, Brazil and Colombia. Promotion of the match kicked off on 9 April with an event in New York that discussed the importance of El Gran Derbi and the efforts being made by the clubs and LaLiga to achieve growth in the US.
On the day of the match, three concurrent viewing parties' took place across the Americas in Bogota (Colombia), Sao Paulo (Brazil) and Mexico City.
The events we are holding in different parts of the world form part of LaLiga's international development strategy with the objective of growing football globally. El Gran Derbi is one of the biggest matches of the season, which is why we want to get closer and closer to our fans around the world so they can enjoy the occasion, remarked Oscar Mayo, LaLiga's director of international development.
LaLiga's derbies are hugely important for the international development of the competition. We're making the most of the emotion, passion and rivalry in these games to continue promoting the international growth of the clubs and the competition, Mayo said.
More from Sports Video Group
25/04/2024
NFL Draft 2024: Verizon Expands Broadband Capacity To Handle the Spike in Demand Mobile cells will help accommodate first responders, social media, sports betti...
25/04/2024
NFL Draft 2024: NFL Media Teams With The Fantasy Footballers on Hybrid, REMI Pro...
25/04/2024
NFL Draft 2024: ESPN Motors Into Detroit With Trio of Simultaneous Live Presenta...
24/04/2024
Howie Schwab - Beloved ESPN Researcher, Producer, and Trivia Star - Dies at 63 By SVG Staff
Wednesday, April 24, 2024 - 6:46 am
Print This Story | Subscri...
24/04/2024
Miss the SVG Venue Summit at Allegiant Stadium? All Panel Recordings Now Availab...
23/04/2024
Soccer's Appeal to Younger Audiences: Inside the Gamification of European Fo...
23/04/2024
With NBA and NHL Playoffs in Full Swing, Never a Dull Moment for TNT Sports Prod...
23/04/2024
NAB 2024: AT&T Business's Scott Beckett Details Transmission Firepower With ...
23/04/2024
NAB 2024: Manufacturers focus on cinematic look for live productions By George Bevir
Tuesday, April 23, 2024 - 10:40
Print This Story
With live sports pro...
23/04/2024
Save the Date: SVG Sports Content Management Forum Returns to NYC on July 24 By SVG Staff
Tuesday, April 23, 2024 - 4:05 pm
Print This Story | Subscribe
...
22/04/2024
NEP battles weather to keep the going good for Grand National coverage By Adrian Pennington
Monday, April 15, 2024 - 11:48
Print This Story
The 2024 Grand...
22/04/2024
ITV Racing under starters orders live at the Grand National Festival By Adrian Pennington
Friday, April 12, 2024 - 09:10
Print This Story
The Grand Nation...
22/04/2024
Inside the deal: EFL fans to view enhanced broadcasts for the next five seasons ...
22/04/2024
To 4G, or not to 4G: EMG on bringing the iconic 2024 London Marathon to viewers ...
22/04/2024
NAB Show 2024: Our Full Collection of Video Interviews From the Show Floor Industry insights from key leaders on the NAB Show exhibit floor By SVG Staff
Mond...
22/04/2024
PENN Entertainment Adds ESPN/Disney Exec Aaron LeBerge as CTO By SVG Staff
Monday, April 22, 2024 - 3:18 pm
Print This Story | Subscribe
Story Highlight...
19/04/2024
NAB 2024 in Review: West Hall - SportsTech Buzz From AWS, Appear, Ateme, The Swi...
19/04/2024
NAB 2024 Draws 61,000+ Attendees With More Than Half Attending the Show for the ...
18/04/2024
Ping pong for the masses: Bringing an old sport to a brand new audience with Wor...
18/04/2024
Fanatical fans: IMG on bringing the world of table tennis to a new global audien...
17/04/2024
Live From NAB Show 2024: Zixi CEO Gordon Brooks on Live Cloud Production with th...
17/04/2024
SportsTechBuzz at NAB 2024: Wednesday's Latest From Vegas By SVG Staff
Wednesday, April 17, 2024 - 3:00 am
Print This Story
The NAB Show is in full sw...
17/04/2024
Live From NAB Show 2024: Zixi CEO Gordon Brooks on Live Cloud Production with th...
16/04/2024
SportsTechBuzz at NAB 2024: Tuesday's Latest From Vegas By SVG Staff
Tuesday, April 16, 2024 - 3:15 am
Print This Story
The NAB Show is in full swing,...
16/04/2024
Live From NAB Show 2024: Calrecs Henry Goodman, Solid State Logics Tom Knowles o...
16/04/2024
Live From NAB Show 2024: The Switchs George Lopez on Remote Production, The Clou...
16/04/2024
Live From NAB Show 2024: LiveUs Steve Wind-Mozley on IP, REMI Solutions for Ligh...
16/04/2024
Live From NAB Show 2024: Blackmagic Designs Bob Caniglia on Upgrades to ATEM Pro...
16/04/2024
Live From NAB Show 2024: Canons Staff Gives a Tour of New Lenses, Multi-Camera C...
15/04/2024
SportsTechBuzz at NAB 2024: Monday's Latest From Vegas By SVG Staff
Monday, April 15, 2024 - 3:00 am
Print This Story
The NAB Show is in full swing, a...
15/04/2024
Live From NAB Show 2024: Vizrts Nicholas Jameson on the Democratization of High-...
15/04/2024
Live From NAB Show 2024: Sonys Hugo Gaggioni on the Power of Sharing and Connect...
15/04/2024
Live From NAB Show 2024: Lawos Andreas Hilmer Walks Through HOME Apps, Dishes La...
15/04/2024
Live From NAB Show 2024: AWS Julie Souza on the Maturation of Live Sports Produc...
15/04/2024
Live From NAB Show 2024: FUJINON Lenses Stosh Durbacz on the Debut of the Duvo H...
14/04/2024
SportsTechBuzz at NAB 2024: Sunday's Latest From Vegas By SVG Staff
Sunday, April 14, 2024 - 12:41 am
Print This Story
The NAB Show kicks off today, a...
14/04/2024
Live From NAB Show 2024: Program Productions Bob Carzoli on Investment Growth an...
14/04/2024
Live From NAB Show 2024: Appears Thomas Bostr m J rgensen, Alex Pannell, and Ed ...
14/04/2024
Live From NAB Show 2024: Amagis Dan Marshall on Migrating On-Prem Data Centers t...
14/04/2024
Live From NAB Show 2024: Ross Videos David Ross on Celebrating 50 Years with Maj...
14/04/2024
NAB 2024: NHL, Verizon Business, and AWS Roll Out 5G-enabled Cloud Broadcasting ...
12/04/2024
Inside the MultiVersus NHL Face-Off' Live Animated Broadcast With the NHL&#...
12/04/2024
NAB 2024: Suppliers Continue To Expand Networked-Audio Offerings New and updated products boast IP and ST 2110, software systems, virtual control By Dan Daley,...
12/04/2024
Amazon Prime Video Chooses Onsite Production Path for Its 27 NWSL Matches The streamer made its league debut with the 2024 NWSL Challenge Cup on March 15 By Kr...
12/04/2024
ESPN Rides Wave of Women's-Hoops Momentum Into WNBA Draft Production at Broo...
12/04/2024
SVG New Sponsor Spotlight: Mimir's Andr Torsvik on Enabling Remote Collabor...
12/04/2024
Inside the MultiVersus NHL Face-Off Live Animated Broadcast With the NHL's D...
LaLiga ramps up broadcast of El Gran Derbi with 4K HDR to boost fan viewing experience By Heather McLean, Editor 
