
PBR's Wild 11-Day Stretch Culminates in World Finals at AT&T Stadium The operation will have produced 250 streams and broadcasts across 10 platforms By Mark J Burns, SVG Contributor
Friday, May 16, 2025 - 10:19 am
Print This Story | Subscribe
Story Highlights
The 2025 PBR World Finals concludes tomorrow evening and Sunday afternoon at the Dallas Cowboys' AT&T Stadium with a record-setting $3.26 million purse, including a $1 million payout to the new champion. The three-phase event across two venues ends what will be an 11-day stretch when PBR will have produced 22 shows, more than 250 streams and broadcasts, across 10 platforms - including CBS, Cowboy Channel, Roku, Apple TV - and multiple PBR social-media platforms, such as YouTube and X.
Integrating the rental and extra equipment into what we do - just one of many challenges in this 11-day stretch that includes new shows and culminates in our largest venue - is a tribute to the hardest-working, most talented and dedicated team in sports, says Jim Palermo, director, remote productions, PBR.
PBR's Jim Palermo: Every minute of the broadcast has to give fans a reason to care and get engaged. We strive to do that for every rider who crawls into that chute on top of the best bulls on the planet.
The biggest challenge of the tumultuous stretch - with events in Corpus Christi, Fort Worth, Arlington, and other Texas cities - has been the logistics and ensuring that equipment and gear arrive on time. He notes that rental equipment is arriving throughout the week at AT&T Stadium, which will also host a team rodeo event called Kid Rock's Rock N Rodeo tonight. The team competition will be livestreamed exclusively on Fox Nation.
AT&T Stadium is so large that we have to integrate into their stadium system, which is a completely different animal for us, Palermo explains. Normally, we home-run everything, using 95% of our equipment and laying out all the cable. Here, we use the venue's infrastructure for cable paths and video and audio feeds.
PBR's production setup for the Kid Rock show and two-day World Finals at AT&T Stadium includes an A and B unit, or technology trucks, he adds. The trucks house timing, scoring, arena and television communications, network, and the Internet for the entire live in-arena production.
Besides the television broadcast and the big-screen video feed, all the tour's technology is handled in the two trucks. More than 40 pieces of rental equipment will be deployed at AT&T Stadium, including cameras, graphics machines, and EVS machines. PBR will double the number of wireless headsets and beltpacks for communications for the Rock N Rodeo and finals, according to Palermo.
He notes that the key goal for the finals production is to maintain the quality and standards of our regular-season events with these special postseason shows. Meanwhile, the broadcasts emphasize the dramatic chase to the title as the world's best bull riders compete for a gold buckle they've dreamed about their whole life, and storytelling that makes the riders, bulls, and bull-stock contractors interesting and relatable to fans.
Behind the scenes in PBR's production truck
In terms of fan content, PBR Executive Producer David Neal, who joined the organization in 2010, has always said that every ride has two winners, the rider and the bull, making bull riding unique. Says Palmero, [Neal's] vision continues to guide our team: every minute of the broadcast has to give fans a reason to care and get engaged. We strive to do that for every rider who crawls into that chute on top of the best bulls on the planet.
A system of artificial-intelligence timing and scoring sensors will make its debut. According to Palmero, it will resemble the SkyStart system, an AI-based computer and camera system that tracks the bulls electronically to determine when they cross the chute plane to start the 8-second score clock. An additional audio production will be deployed for Kid Rock's Rock N Rodeo.
All the cameras deployed are Sony with Canon lenses. The 10 cameras added for the finals will add bring the total to more than 30. For the weekend's events at AT&T Stadium, PBR will also introduce robotic cameras, per Palermo.
A nearly 80-person television crew will work the finals, up from about 40 normally. Neal and Cory Kelley will serve as executive producers, with David Osborne and Chris Taylor-Shaut as producer and director, respectively. The engineering operation is a family affair, with Neal Mastel as engineer in charge and his brother Ray Mastel and sister Michelle Mastel as second engineers.
Ross Video Production Services, PRG, NEP Rentals (formerly Bexel), and B&H Photo are among PBR's production vendors and third-party tech and media companies working on the Kid Rock show and the PBR Finals in particular.
As part of the finals, PBR's new graphics package, which took less than two months to design and implement, will be on full display. The sports and entertainment property previously used a CBS graphics package, but it was time for a look that is all our own, says Palermo, adding that PBR wanted the arena look and feel to match the broadcast graphics. Keyport Keys President Dave Burke provided assistance in creating the new graphics package.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
01/07/2025
WASHINGTON The Federal Communications Commission's Enforcement and Media Bureaus have entered into a consent decree with Sinclair to resolve a variety of in...
01/07/2025
DENVER Low-power television (LPTV) station owners looking to navigate the complexities of selling their assets in todays dynamic media environment are invited t...
01/07/2025
NASA announced today that live programming from its NASA+ channel will be available on Netflix starting sometime this summer....
01/07/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr has appointed Katie McAuliffe to serve as policy advisor in his office....
01/07/2025
MOUNTAIN VIEW, Calif. Alphabet's GFiber pay TV and broadband provider has announced that it recently worked with Nokia to demonstrate network slicing....
01/07/2025
NEW YORK, N.Y. DoubleVerify (DV) has announced the launch of DV Authentic Attention for Social. The product will first launch with Snap, the owner of Snapchat....
01/07/2025
WASHINGTON The Federal Communications Commission has rejected license challenges to three full-power Baltimore TV stations and agreed to renew the license for C...
01/07/2025
Compact new converter lets users capture live NDI and streaming sources into software over a USB interface
Video interface and IP workflow innovator Magewell ...
01/07/2025
Disguise, the award-winning tech company driving visuals for Broadway and West End hits including Redwood, Stranger Things: The First Shadow and Disney's Fr...
01/07/2025
Vocal-processing plug-in joins NOIZ Hub series
Launched in 2024, KIT Plugins' NOIZ Hub series was created with the aim of providing a range of professio...
01/07/2025
New self-paced learning programme announced
Mastering.com have announced the availability of a new online course designed to cover the fundamentals of maste...
01/07/2025
Historic appointment ushers in unified leadership for WRAL-TV, New Media, and Digital Solutions
RALEIGH, N.C. - 6-27-25 - Capitol Broadcasting Company is prou...
30/06/2025
There's nothing quite like the magic of finding music that feels made just f...
30/06/2025
When it comes to new music, Spotify's team of editors across North America is always on the hunt for songs that make them feel, think, and move. They're...
30/06/2025
SBS On Demand boosts global news offering with launch of France 24 FAST Channel
30 June, 2025
Media releases
SBS is expanding its international news offeri...
30/06/2025
Star Studded Ensemble Cast Are Joined by Richard Rankin as Filming Begins on the Second Season
[June 12, 2025 - Boston, MA]: The Forsytes, Debbie Horsfield...
30/06/2025
The Artemis II Space Launch System core stage is integrated with the solid rocket boosters inside High Bay 3 of the Vehicle Assembly Building at NASAs Kennedy S...
30/06/2025
RALEIGH, N.C. Capitol Broadcasting Co. has named Heather Gray vice president and general manager of WRAL-TV and WRAZ-TV here....
30/06/2025
The Virginia Association of Broadcasters has recognized Bill Sewell, Director of Engineering at WTKR & WGNT in Norfolk, Va. as the recipient of the 2025 J.J. Fr...
30/06/2025
The Society of Broadcast Engineers said its annual member drive resulted in the recruitment of 49 individual members....
30/06/2025
BURLINGTON, Mass. Avid today released its fully integrated news platform, uniting MediaCentral and Wolftech News in a single newsroom solution, and will demonst...
30/06/2025
WASHINGTON The Federal Communication's Enforcement and Media Bureaus have entered into a Consent Decree with Sinclair Broadcast Group to resolve a variety o...
30/06/2025
Eurorack sequencer module reimagined
California-based modular synth innovators Qu-Bit have announced the launch of a new module that offers a fresh new take...
30/06/2025
Berklee at Umbria Jazz Clinics to Host 40th Anniversary Concert The celebration will be held on July 10 in Perugia, Italy.
By
Colette Greenstein
June 30, 202...
30/06/2025
PremiumBeat Tips and Tricks
Brie Clayton June 30, 2025
0 Comments
When editing to impress, you'll need quality music, and if your studio happens t...
30/06/2025
Improved dynamic behaviour, improved audio quality & more
Techivation have announced the release of an upgraded edition of their very first premium plug-in,...
30/06/2025
German premiere with live flight demonstration: German industry team showcases e...
30/06/2025
Back to All News
Bel n Cuesta and Karra Elejalde Star in El ni o, the New Film ...
30/06/2025
Back to All News
A New Dangerous Troll Awakens: Netflix Unleashes Teaser for Troll 2Play Video
Play Video
Entertainment
30 June 2025
GlobalNorwayDenmarkSwe...
30/06/2025
The Focusrite Summer Sale is now on Don't miss unbeatable deals on Scarlett, Vocaster, and more.
Whether you're an artist, a producer, or a podcaste...
30/06/2025
All 8 episodes of Season 1 of 1923 will be available on RT Player from Tuesday ...
30/06/2025
Facebook
Twitter
LinkedIn
52% report AI security spending is displacing tr...
30/06/2025
Facebook
Twitter
LinkedIn
Cannes, June 30th, 2025 - Thales Alenia Space, t...
29/06/2025
Handpan-inspired instrument announced
Roland have announced the launch of the Mood Pan, a unique electronic hand percussion instrument that has been designe...
29/06/2025
Back to All News
A Secret Society, Ritualistic Killings, and a Century-Old Curs...
28/06/2025
Johannesburg, 27 June 2025 - As the nation commemorates Youth Month
2025, the N...
28/06/2025
WASHINGTON In a press conference following the Federal Communications Commission's May Open Meeting, Chair Brendan Carr promised the agency would move rapid...
28/06/2025
STAMFORD, Conn. Charter Communications has awarded $1.1 million in Spectrum Digital Education grants to 55 nonprofit organizations that work to expand access to...
28/06/2025
LAKE FOREST, Calif. June 19, 2025
What's New:
Sonnet Technologies today announced the certification of its Echo 20 Thunderbolt 4 SuperDock as an Engin...
28/06/2025
MASV (massive.io), the fastest and most reliable large file transfer platform for media professionals, has been named an IDC Innovator in the IDC Innovators: Me...
28/06/2025
Grass Valley today announced that TV SKYLINE GmbH, one of Europe's top mobile production providers, has expanded its camera inventory with 30 LDX 135 UHD/HD...
28/06/2025
AgileTV, a European leader in TV and video technology solutions, signed an agreement with Austrian telco LIWEST to develop and implement its TV service in Austr...
28/06/2025
Music theory plug-in updated
Three months on from the release of the latest version of their renowned music theory plug in, Scaler Music have launched an up...
28/06/2025
The 48th Annual Indian National Finals Rodeo Shot with Blackmagic PYXIS 6K
Brie Clayton June 27, 2025
0 Comments
Filmmaker Cameron Mackey relied on Bl...
28/06/2025
Social, Streaming Don't Compete, They Compliment
Andy Marken June 27, 2025
0 Comments
I think we've all arrived at a very special place. Spir...
28/06/2025
Blackmagic Design Captures Filipino Rock Band Drama Singtala
Brie Clayton June 27, 2025
0 Comments
Blackmagic URSA Mini Pro 12K and DaVinci Resolve St...
28/06/2025
Enhance Videos Faster with Aiarty Video Enhancer - Offline, Sharp, and Natural
Brie Clayton June 27, 2025
0 Comments
If you've used AI video tools...
27/06/2025
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...