
NVIDIA today announced at Microsoft Build new AI performance optimizations and integrations for Windows that help deliver maximum performance on NVIDIA GeForce RTX AI PCs and NVIDIA RTX workstations.
Large language models (LLMs) power some of the most exciting new use cases in generative AI and now run up to 3x faster with ONNX Runtime (ORT) and DirectML using the new NVIDIA R555 Game Ready Driver. ORT and DirectML are high-performance tools used to run AI models locally on Windows PCs.
WebNN, an application programming interface for web developers to deploy AI models, is now accelerated with RTX via DirectML, enabling web apps to incorporate fast, AI-powered capabilities. And PyTorch will support DirectML execution backends, enabling Windows developers to train and infer complex AI models on Windows natively. NVIDIA and Microsoft are collaborating to scale performance on RTX GPUs.
These advancements build on NVIDIA's world-leading AI platform, which accelerates more than 500 applications and games on over 100 million RTX AI PCs and workstations worldwide.
RTX AI PCs - Enhanced AI for Gamers, Creators and Developers NVIDIA introduced the first PC GPUs with dedicated AI acceleration, the GeForce RTX 20 Series with Tensor Cores, along with the first widely adopted AI model to run on Windows, NVIDIA DLSS, in 2018. Its latest GPUs offer up to 1,300 trillion operations per second of dedicated AI performance.
In the coming months, Copilot+ PCs equipped with new power-efficient systems-on-a-chip and RTX GPUs will be released, giving gamers, creators, enthusiasts and developers increased performance to tackle demanding local AI workloads, along with Microsoft's new Copilot+ features.
For gamers on RTX AI PCs, NVIDIA DLSS boosts frame rates by up to 4x, while NVIDIA ACE brings game characters to life with AI-driven dialogue, animation and speech.
For content creators, RTX powers AI-assisted production workflows in apps like Adobe Premiere, Blackmagic Design DaVinci Resolve and Blender to automate tedious tasks and streamline workflows. From 3D denoising and accelerated rendering to text-to-image and video generation, these tools empower artists to bring their visions to life.
For game modders, NVIDIA RTX Remix, built on the NVIDIA Omniverse platform, provides AI-accelerated tools to create RTX remasters of classic PC games. It makes it easier than ever to capture game assets, enhance materials with generative AI tools and incorporate full ray tracing.
For livestreamers, the NVIDIA Broadcast application delivers high-quality AI-powered background subtraction and noise removal, while NVIDIA RTX Video provides AI-powered upscaling and auto-high-dynamic range to enhance streamed video quality.
Enhancing productivity, LLMs powered by RTX GPUs execute AI assistants and copilots faster, and can process multiple requests simultaneously.
And RTX AI PCs allow developers to build and fine-tune AI models directly on their devices using NVIDIA's AI developer tools, which include NVIDIA AI Workbench, NVIDIA cuDNN and CUDA on Windows Subsystem for Linux. Developers also have access to RTX-accelerated AI frameworks and software development kits like NVIDIA TensorRT, NVIDIA Maxine and RTX Video.
The combination of AI capabilities and performance deliver enhanced experiences for gamers, creators and developers.
Faster LLMs and New Capabilities for Web Developers Microsoft recently released the generative AI extension for ORT, a cross-platform library for AI inference. The extension adds support for optimization techniques like quantization for LLMs like Phi-3, Llama 3, Gemma and Mistral. ORT supports different execution providers for inferencing via various software and hardware stacks, including DirectML.
ORT with the DirectML backend offers Windows AI developers a quick path to develop AI capabilities, with stability and production-grade support for the broad Windows PC ecosystem. NVIDIA optimizations for the generative AI extension for ORT, available now in R555 Game Ready, Studio and NVIDIA RTX Enterprise Drivers, help developers get up to 3x faster performance on RTX compared to previous drivers.
Inference performance for three LLMs using ONNX Runtime and the DirectML execution provider with the latest R555 GeForce driver compared to the previous R550 driver. INSEQ=2000 representative of document summarization workloads. All data captured with GeForce RTX 4090 GPU using batch size 1. The generative AI extension support for int4 quantization, plus the NVIDIA optimizations, result in up to 3x faster performance for LLMs. Developers can unlock the full capabilities of RTX hardware with the new R555 driver, bringing better AI experiences to consumers, faster. It includes:
Support for DQ-GEMM metacommand to handle INT4 weight-only quantization for LLMs
New RMSNorm normalization methods for Llama 2, Llama 3, Mistral and Phi-3 models
Group and multi-query attention mechanisms, and sliding window attention to support Mistral
In-place KV updates to improve attention performance
Support for GEMM of non-multiple-of-8 tensors to improve context phase performance
Additionally, NVIDIA has optimized AI workflows within WebNN to deliver the powerful performance of RTX GPUs directly within browsers. The WebNN standard helps web app developers accelerate deep learning models with on-device AI accelerators, like Tensor Cores.
Now available in developer preview, WebNN uses DirectML and ORT Web, a Javascript library for in-browser model execution, to make AI applications more accessible across multiple platforms. With this acceleration, popular models like Stable Diffusion, SD Turbo and Whisper run up to 4x faster on WebNN compared to WebGPU and are now available for developers to use. Microsoft Build attendees can learn more about developing on RTX in the Accelerating development on Windows PCs w
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
17/07/2026
Creative software developer Foundry today announced Griptape Enterprise, a new tier of the Griptape AI workflow orchestration platform, extended to meet the str...
17/07/2026
Creative software developer Foundry today announced the availability of SmartRoto, a new AI-powered plugin upgrade for Nuke, NukeX, Nuke Studio, and Nuke Indie ...
17/07/2026
The Final Release of Blackmagic Fairlight Live is Now Available!
Brie Clayton July 16, 2026
0 Comments
Fairlight Live is a new audio mixer designed fo...
17/07/2026
Leveraging All of Entertainment's IP
Andy Marken July 16, 2026
0 Comments
Nobody ever wins the games. Period. There are survivors. There\s no win...
16/07/2026
Media organisations with tested plans for new products, services or revenue models can now apply for grants of up to 30,000 through the Business Innovation Syn...
16/07/2026
This recent graduate and Georgia native has turned an early fascination with live production into a growing passion for camera work
In the live-sports-video in...
16/07/2026
TNDV is marking the first anniversary of Aspiration 35, a mobile production truck built around ARRI Alexa 35 Live camera systems. Over its first year, the truck...
16/07/2026
ATSC has completed a major revision to its A/85 Recommended Practice: Techniques...
16/07/2026
FloSports has announced an exclusive global media partnership with CrossFit for the 2026 CrossFit Games, presented by Air National Guard, beginning July 21 in S...
16/07/2026
Sennheiser has released firmware version 1.4 for its Spectera wireless system and announced the Spectera Command Button (Cat. No. 701014). The update adds comma...
16/07/2026
ESPN and the Southwestern Athletic Conference (SWAC) have announced a multi-year...
16/07/2026
Audio-Technica has announced the 20 Series Control Application, a Stream Deck plug-in for compatible Audio-Technica USB microphones. The application is compatib...
16/07/2026
The fifteenth season of The Voice - La plus belle voix on TF1 used four Solid St...
16/07/2026
Gray Media and the Atlanta Hawks have announced a broadcast partnership that wil...
16/07/2026
Season 3 of Netflix's docuseries, which dropped this week, follows Jayden Da...
16/07/2026
The Texas Rangers and Rangers Sports Network presented by Progressive (RSN) have announced BZZR as the new direct-to-consumer distributor for Rangers game broad...
16/07/2026
With England's FIFA World Cup 2026 team getting ready to fly home after losi...
16/07/2026
In a return to Royal Birkdale, the team enjoys partnering with ETP and Gravity M...
16/07/2026
Along with a new studio at Ball Arena, the Colorado-based RSN is working with XR...
16/07/2026
Austria was back at the World Cup for the first time in 28 years, and the team d...
16/07/2026
With 42 RF cameras and high-power radio mics deployed, the spectrum environment ...
16/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
16/07/2026
Popular library rebuilt in new Orbita Engine
Other Worlds Evolved is the latest of Zero G's sample libraries to be treated to a ground-up rebuild using ...
16/07/2026
Created in collaboration with A. G. Cook
The newest addition to Native Instruments' software collection introduces a new synth created by A. G. Cook, a ...
16/07/2026
NITV and SBS bring Australians to the heart of Garma
16 July, 2026
Media releases
The Garma Festival returns from 31 July-3 August, with NITV and SBS deliv...
16/07/2026
Rohde & Schwarz supplies conformance test systems to Marquistech for India's...
16/07/2026
June brought stabilization to the television market. Poles spent an average of 3 hours and 36 minutes a day in front of their TV screens exactly the same as i...
16/07/2026
Glensound returns to IBC with a major new addition to its intelligent loudspeaker range, the Greater Divine Supernal studio monitor, alongside recent developmen...
16/07/2026
33 leading exhibitors are taking part in the GREAT Britain and Northern Ireland Pavilions and linked locations across IBC2026 (Amsterdam RAI, 11 14 September)...
16/07/2026
Hitomi Broadcast will introduce Spectra, a new HDR colour verification solution measured in picture, not using VPID, at IBC2026 (Hall 10, Stand A40). Expanding ...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...
16/07/2026
Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App
Brie Clayton July 15, 2026
0 Comments
Leader in Personal Aviation taps URSA Cin...
16/07/2026
XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...
16/07/2026
Modern broadcast facilities are no longer confined to a single control room. Production teams are spread across multiple workstations, machine rooms, studios, c...
16/07/2026
Fox Corporation Executives to Discuss Fourth Quarter and Full Fiscal Year 2026 F...
16/07/2026
More interfaces now compatible with Focusrite Control 2 Your Focusrite interface might now be compatible with a public beta support of Focusrite Control 2. If...
16/07/2026
Onimusha: Way of the Sword is coming to GeForce NOW at launch, with the playable...
16/07/2026
Together the semi-finals had a combined reach of 1.98 million unique individuals...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...