This is not a drill: Oasis is back on the road-marking its first live performances in more than 16 years. The band's highly anticipated tour kicked off in Cardiff on July 4 and 5, where it roared through a greatest-hits-heavy set to a rapturous reception. Reflecting the excitement, following the first weekend shows, streams of Oasis surged by nearly 320% on Spotify globally.
To celebrate the long-awaited reunion and reignite the spirit of one of the most iconic British bands of all time, Spotify has rolled out a brand-new campaign and experience designed specifically for the fans who never stopped believing.
Forever for the fans, fueling anticipation Spotify has launched a campaign to spotlight Oasis's diverse, cross-generational fan base and capture the band's enduring legacy. Anchored by a short film directed by George Muncey, the campaign also features compelling and intimate fan portraits shot by longtime Oasis collaborator and photographer Kevin Cummins. Showcasing unique individuals from across the community, the campaign delivers a rich multiformat experience-placing Spotify at the heart of one of the most iconic cultural moments of the decade.
Check out the video here:
And take a look at some of the pics, which are also featured across billboards in the U.K. and on Spotify's social channels.
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Introducing the Oasis set list experience Launching just in time for the band's U.K. and Ireland tour dates, this Spotify-exclusive tool is all about tapping into nostalgia while bringing fans into the spotlight. The experience includes:
A personalized set list builder: Spotify will curate a unique selection of top Oasis tracks based on each listener's personal streaming history. It's the ultimate way to visualize your dream set list-built around you.
Shareable set list cards: Once generated, fans can download a social-ready image of their bespoke set lists to post on Instagram, X, or TikTok, or drop in the group chat to spark some preshow hype.
Your ultimate Oasis playlist: Spotify will also automatically build a playlist of your top Oasis songs-so you can relive the magic, anytime.
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This experience is available to millions of top Oasis listeners on Spotify in the U.K. and Ireland, and will come to the U.S., Mexico, Brazil, Japan, South Korea, and Australia to coincide with those legs of the tour. It's our way of saying cheers to those superfans who've kept the flame alive-and to give them a new way to share their love of the band ahead of its historic return to the stage.
Want more? Experience Oasis in all its glory by listening to This Is Oasis on Spotify. The Oasis Live '25 tour stops in major cities worldwide this summer and autumn, and wraps November 25 in S o Paulo, Brazil.
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This is not a drill: Oasis is back on the road-marking its first live performances in more than 16 years. The band's highly anticipated tour kicked off in Cardiff on July 4 and 5, where it roared through a greatest-hits-heavy set to a rapturous reception. Reflecting the excitement, following the first weekend shows, streams of Oasis surged by nearly 320% on Spotify globally.
