Gearhouse Broadcast in Largest Purchase of 4K FUJINON Lenses for its Australian Fleet

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In its largest ever lens purchase and as a major part of its ongoing commitment to the Australian market, leading broadcast services specialist Gearhouse Broadcast today announced a multi-million dollar investment in FUJINON 4K and HD lenses to bolster and enhance its Australian HD OB super truck fleet.

Gearhouse Broadcast CEO John Newton said, Our core philosophy has always been to deliver the latest and highest quality technology, workflows and services to our customers. Recently we did a comprehensive evaluation of 4K lenses across the globe and it was very clear that FUJINON lenses are leading the world in 4K lens quality and technology, so this multi-million dollar investment in FUJINON's 4K lenses is another great example of our core philosophy in action.

Gearhouse has purchased a significant number of FUJINON UA107x8.4BESM, UA80x9BESM, UA22x8BERD and UA13x4.5BERD 4K lenses and HA23x7.6BERD and HA14x4.5BERD HD lenses which now means all of its OB super trucks and a substantial amount of its entire Australian OB fleet will now be FUJINON 4K lens-enabled.

For Newton the logic behind the investment was simple. He explained, Put simply these lenses with our current camera fleet will give the very best picture quality for our clients, as 4K lenses on HD cameras outperform and produce better images than HD lenses. That's an immediate and tangible benefit for our customers. Then there's the fact that our entire fleet is now futureproofed for 4K production of any kind. Finally and particularly in the case of the UA107x8.4BESM, we now have not only the highest quality 4K box lenses available but also the one with the largest zoom range available of any 4K UHD lens in today's market.

With many camera manufacturers producing UHD 4K cameras, Fujinon has developed lenses which not only meet but exceed 4K optical performance. This includes high resolution, high contrast and high dynamic range (HDR). Fujinon has also placed particular emphasis on the development of accuracy in focus control demanded by 4K resolution and developed new manufacturing technology for configuring and positioning of lens elements. All these new technologies and features now make production better, sharper and more efficient than ever before.

The new FUJINON 4K and HD lenses will form an integral part of Gearhouse's technology offering at many of the high profile events it provides broadcast services for including the ATP Australian Open Tennis, V8 Supercars races, Super 15s Rugby and A-League Football amongst many others.

John Newton concluded, As a company Gearhouse is always listening to, meeting and fulfilling the extremely high standards and requirements of our customers as best we can. We also know that by investing in cutting-edge, top quality technology like the latest FUJINON 4K lenses we can help our clients create first-class productions.

For more information on Gearhouse Broadcast Australia go to: http://www.gearhousebroadcast.com/au

For more information on Fujinon 4K lenses go to: http://www.fujifilm.com/products/optical_devices/tv_cine/studio_field/

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About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to https://www.facebook.com/FujifilmOpticalUSA to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2015, the company had global revenues of $20.8 billion, at an exchange rate of 120 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com. All product and company names herein may be trademarks of their registered owners.

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