Company has a brand value of $32.6 billion
Author:
Jenny PriestleyPublish date:
Feb 19, 2018Social count:
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Company has a brand value of $32.6 billion
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Disney has again been named the worlds most valuable media brand, with a value of $32.6 billion.
The company is well ahead of its nearest rivals: Fox is valued at $17.0 billion and NBC at $14.9 billion.
The figures are from Brand Finances annual list of the 25 most valuable media brands.
Brand Finance suggests the gap between Disney and its rivals is almost certain to grow following Disney's recent purchase of a majority stake in 21st Century Fox.
Nine of the top 10 brands on the list were American, with the BBC placed in eighth with a value of $5.6 billion.
The fastest rising brand is Frances Canal+, which saw its brand value rise from $1.7 billion to $2.4 billion, a jump of 41 per cent.
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Company has a brand value of $32.6 billion
