Sony Pixel Power calrec Sony

Brainstorm at IBC 2017

03/08/2017

InfintySet 3, the latest version of Brainstorm's award winning virtual studio application, once again is expected to be the star of the show. Also on display will be the all new VisualMedia social media application as well as new broadcast graphics management solutions

IBC 2017, booth 7C12- Brainstorm will be exhibiting at IBC 2017 and showcasing the latest versions of its renowned product line of virtual sets and motion graphics solutions. Also, for the first time in Europe, the company will be introducing VisualMedia, a 3D real-time graphics visualization product based on social media feeds, as well as new graphics management solutions.

Virtual and Augmented Reality enhanced solutions

At IBC 2017 InfinitySet 3 will make its European debut, and will be deliverable shortly after the show. The game changer in the InfinitySet 3 is that it includes a number of advanced graphics features as it now incorporates the Aston graphics creation toolset so it can edit, manage and create high-end 2D and 3D motion graphics with total control, speed and ease-of-use.

InfinitySet 3, along with advanced rendering features such as PBR and HDR, also supports the Unreal gaming engine, which can be combined with the Brainstorm eStudio engine to create state-of-the-art output with amazing results and endless possibilities. This Combined Render Engine feature simplifies setup as it does not require additional hardware such as studio mixers, and can be easily integrated into any broadcaster's existing installation.

InfinitySet 3 will also show the new Augmented Reality features which were acclaimed at NAB, such as the VirtualGate capability which integrates the presenter not only in the virtual set but also inside additional content within it, and VideoCAVE, a Mixed Reality application using monitors in a real set performing as a CAVE multiple window. Also, thanks to the TrackFree technology and its TeleTransporter feature, InfinitySet 3 can interchangeably use real, live input or pre-recorded footage as the background environment for the chroma-keyed talent. This functionality permits a talent to become a virtual traveller and be tele-transported to any remote location at any time, while seamlessly interacting with real and virtual elements thanks to the unique 3D Presenter feature, which transforms the talent into a full 3D object.

VisualMedia: Real-time social media graphics

VisualMedia, a joint solution to provide real-time 3D graphics visualization based on social media feeds and second screen data created by Brainstorm and never.no, allows for real-time representation of structured social media information by means of data-driven 3D motion graphics. VisualMedia is one of the results of both companies' partnership in Project VisualMedia' developed from the Europe 2020 Horizon platform and will be shown in its final configuration prior to its commercial in debut in January 2018.

Template-based solutions

At IBC 2017 Brainstorm will release SmartSet, a template-based playout solution designed for small and local TV stations, and which provides advanced Virtual Set and Augmented Reality applications without the need to create the sets themselves. Brainstorm's template solutions play out content to air which has been created by using pre-defined or purpose-built templates designed on Brainstorm applications. Depending on the complexity, sophistication and flexibility of the template, this in turn dictates how smart' the set can be.

Broadcast Graphics Management

Brainstorm will introduce a new integrated, MOS-based template-based system that allows for complex graphics integration not only in the newsroom but also in most of the common broadcast workflows, transcending the newsroom to support continuity and broadcast traffic as well. This solution builds on the experience gained with BrainNews which is the company's graphics for news application, and now transcends the newsroom to become a sophisticated, MOS-compatible on-air graphics control system that enables the integration of Brainstorm's powerful real-time, high-quality 3D graphics engine into the broadcast workflow without the need for continuous input from designers.

About Brainstorm

Brainstorm is a specialist company dedicated to providing industry-leading real-time 3D graphics and virtual set solutions for broadcast, feature film production and corporate presentations. Brainstorm has more than 2,500 installations worldwide since its foundation in 1993, including many of the world's leading broadcasters plus numerous smaller and regional stations. www.brainstorm3d.com
LINK: http://www.theiabm.org/news/member-news/blogart5195...
See more stories from iabm

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

01/08/2026

Harmonic Piano from The Crow Hill Company

Latest free Vaults instrument released The Crow Hill Company's Vaults collection offers a continually rotating selection of virtual instruments and samp...

01/08/2026

American Television Alliance Slams Deltavision Blackout on Verizon

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

FreeWheel Debuts TV Series-Level Reporting for CTV Buyers

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

Minnesota Timberwolves, DAZN to Launch New Streaming Offering

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

Early Registration Opens for 2026 SMPTE Media Technology Summit

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

NBCUniversal and YouTube Ink Landmark Distribution Deal

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

COW Jobs: Lead Generation Representative - Animation Services

COW Jobs: Lead Generation Representative - Animation Services Brie Clayton July 31, 2026 0 Comments Lead Generation Representative - Animation Service...

01/08/2026

Emilie Lowe Shoots Award Winning Short Film Where Dead Things Grow with Blackmagic Design

Emilie Lowe Shoots Award Winning Short Film Where Dead Things Grow with Blackmag...

01/08/2026

Early Registration Opens for the 2026 SMPTE Media Technology Summit

Early Registration Opens for the 2026 SMPTE Media Technology Summit Brie Clayton July 31, 2026 0 Comments Initial Program Announced Alongside New Medi...

31/07/2026

SVG Sit-Down: NHL's Steve Mayer on Building a Centralized Production Operation From Scratch

With an emphasis on local, the league is looking beyond the initial four teams t...

31/07/2026

Reflecting on the 2026 Summer Season of Our Sundance Institute Labs

The 2026 Sundance Institute Directors Lab fellows in Estes Park, Colorado (Photo by Gabe Rovick) Dear Friends, This has been an extraordinary year for our ar...

31/07/2026

Audiocube launch Audiocube Space

Offers 360-degree sound placement in any DAW Audiocube have just announced the launch of a new plug-in that embeds a complete 3D acoustic environment inside...

31/07/2026

Sonarworks expand SoundID VoiceAI library

10 new Chinese C-Pop voices introduced While Sonarworks are best known to many for their room-correction software, their product range also includes an inno...

31/07/2026

PSPaudioware release PSP BBDelay

Reimagines the vintage BBD sound character PSPaudioware have now officially launched the new delay plug-in that they were previewing at GearExpo UK. Said to...

31/07/2026

Savannah Bananas Hits a Broadcast Home Run with Calrec

The Savannah Bananas has built its reputation on refusing to play baseball by traditional rules, and the team's production arm Banana Ball TV (BTV) has draf...

31/07/2026

How Valuable Is TV to Smaller, Independent Cable Operators?

Share Copy link Facebook X Linkedin Bluesky Email...

31/07/2026

Early Registration Opens for the 2026 SMPTE Media Techno...

SMPTE, the home for media professionals, technologists and engineers, today opened early registration for the 2026 Media Technology Summit (MTS) and announced i...

31/07/2026

Central Christian Church Connects Remote Production Teams...

Clear-Com announced that Central Christian Church has transformed communication across its live production operations by implementing Clear-Com's LQ Seri...

31/07/2026

Haivision To Feature Makito ONE, Falkon X4 At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

31/07/2026

ABC Stations Tout Community Support for License Renewals

Share Copy link Facebook X Linkedin Bluesky Email...

31/07/2026

Finalists Announced for IBC2026 Innovation Awards

Share Copy link Facebook X Linkedin Bluesky Email...

31/07/2026

IBC2026 Innovation Awards finalists unveiled honouring co...

IBC has unveiled the finalists for the IBC2026 Innovation Awards, recognising collaborative projects from around the world that solve real-world challenges and ...

31/07/2026

From focus puller to colourist

From focus puller to colourist Caroline Shawley July 30, 2026 0 Comments Ana Mar a Ormaza shares her story of instinct, storytelling and finding a cre...

31/07/2026

Amazon Prime Documentary Andata e Ritorno Relies on Blackmagic Design

Amazon Prime Documentary Andata e Ritorno Relies on Blackmagic Design Brie Clayton July 30, 2026 0 Comments DaVinci Resolve Studio and Blackmagic Clou...

31/07/2026

Krotos Launches Video to Sound Plugin for DaVinci Resolve

Krotos Launches Video to Sound Plugin for DaVinci Resolve Brie Clayton July 30, 2026 0 Comments AI-assisted workflow helps editors add synchronized, p...

31/07/2026

Think summer of sport is over? Think again. More live sport. More big moments. More to come on RT

Athletics, Camogie, the Dublin Horse Show, the FAI Cup, Golf, Hockey, the UEFA C...

31/07/2026

Half-Year Report on SES's Liquidity Contract

Luxembourg, July 31, 2026 - Pursuant to the liquidity contract entered into by SES with BNP Paribas as of 7 April 2026, please see the below update on the progr...

31/07/2026

SES Publishes FY2025 EU Taxonomy Restatement

Luxembourg, July 31, 2026 - SES today published a restatement of its FY2025 EU Taxonomy (Article 8) disclosure. The restatement updates the FY2025 EU Taxonomy d...

31/07/2026

Mercedes-Benz Ireland returning as the official car partner of The Traitors Ireland

RT Commercial has today announced Mercedes-Benz Ireland will return as the offi...

31/07/2026

RT Supporting the Arts is supporting 15 cultural events nationwide this August

RT Supporting the Arts is delighted to spotlight a diverse range of arts, culture and heritage events taking place across Ireland this August. From major festi...

30/07/2026

CP Communications Provides Broadcast Support for 2026 MLB All-Star Week in Philadelphia

CP Communications provided RF audio, RF video, communications, RF coordination, ...

30/07/2026

OpenDrives Named to 2026 CRN Storage 100 List

OpenDrives has been included in CRN's 2026 Storage 100 list in the Software-Defined Storage category. The annual list, selected by the CRN editorial team, r...

30/07/2026

SES Selected by LATAM Airlines for Multi-Orbit Satellite Connectivity

LATAM Airlines has selected SES to provide multi-orbit inflight connectivity to its fleet of Airbus and Embraer aircraft. More than 60 aircraft - including Airb...

30/07/2026

Tagboard Launches Producer API with Elgato Stream Deck Integration

Tagboard has launched the Producer API, an open interface that allows key commands in Tagboard's live production environment to be triggered from external d...

30/07/2026

FOX Sports Adds Del Mar to Horse Racing Coverage in Multi-Year Deal

FOX Sports and the New York Racing Association (NYRA) have announced a multi-year agreement with Del Mar Thoroughbred Club that will make FOX Sports the exclusi...

30/07/2026

ABC Commercial Launches Four FAST Channels on LG Smart TVs

ABC Commercial has launched four free ad-supported streaming television (FAST) channels on LG Smart TVs across North America, Great Britain, and select countrie...

30/07/2026

Six Kings Slam Returns to Netflix in October with Sinner, Alcaraz, Djokovic

The Six Kings Slam exhibition tennis tournament will return to Riyadh on October 21, 22, and 24, streaming live on Netflix at no additional cost to subscribers....

30/07/2026

Central Christian Church Uses Clear-Coms Gen-IC to Connect Remote Production Teams

Central Christian Church in Mt. Vernon, Illinois has deployed Clear-Com's LQ...

30/07/2026

Blackmagic Design Releases UltraStudio Express 3G Capture and Playback Devices

Blackmagic Design has released the UltraStudio Express 3G family, a pair of USB4 capture and playback devices compatible with Mac, Windows, and Linux computers ...

30/07/2026

ESPN Secures Media Rights to Womens Pro Baseball League

ESPN has reached a media rights agreement with the Women's Pro Baseball League (WPBL), making ESPN the national streaming home of the league's 2026 seas...

30/07/2026

Most Valuable Promotions and Professional Fighters League Merge

Most Valuable Promotions (MVP) and the Professional Fighters League (PFL) have announced a merger that will operate under the MVP banner. PFL CEO John Martin wi...

30/07/2026

Columbus Blue Jackets To Simulcast TV and Radio Broadcasts Beginning 2026-27

The Columbus Blue Jackets will simulcast all game broadcasts across television and radio beginning with the 2026-27 NHL season. Under the new format, the televi...

30/07/2026

TMRW Sports Selects Populous To Design Professional Flag Football Stadium

TMRW Sports has selected Populous as architect for a purpose-built stadium for its professional flag football league, being developed in partnership with the NF...

30/07/2026

SiriusXM Launches Sports Pass Subscription at $5 per Month

SiriusXM has announced SiriusXM Sports Pass, a new subscription plan launching September 1 that bundles the company's sports audio programming into a single...

30/07/2026

SVG Cloud & Content Workflows Summit Focuses on Live Production, Content Management, AI

Leagues, broadcasters, and technologists gather to tackle cloud economics, distr...

30/07/2026

AWSs Jason Dvorkin on the Power of AWS Elemental Inference, Agentic AI in Live Sports Production

A major player in the cloud-based solutions, Amazon Web Services (AWS) has conti...