Live From Super Bowl LII: NBC Sports Regional Networks Are All About Synergy in Minneapolis Boston, Philadelphia RSNs are onsite, collaborating and sharing resources to mutual benefit By Jason Dachman, Chief Editor
Sunday, February 4, 2018 - 12:58 pm
Print This Story
Super Bowl LII has been a perfect storm in the best possible way for NBC Sports Regional Networks. Not only is the Peacock mothership carrying the big game itself, but both competitors are from cities that are home to its RSNs. NBC Boston and NBC Philadelphia are taking full advantage, collaborating on both programming and onsite sets at Radio Row at the Mall of America all week and at U.S. Bank Stadium on Super Bowl Sunday.
NBC Sports Philadelphia's Michelle Murray (left) and NBC Sports Boston's Kevin Miller on Radio Row at Mall of America
It's been nothing short of extraordinary working with all of the NBC entities as well as the unbelievable turnout of Eagles fans here, says Michelle Murray, VP, content, NBC Sports Philadelphia. Between NBC Sports Boston, our local news stations, as well as tapping into any other [NBCUniversal] resources, it's a huge synergistic effort for everything from technical [operations] all the way through content creation.
For Kevin Miller, VP, content creation and strategy, NBC Sports Boston, the collaboration became part of a plan. As we go into the year - and people hate us for this - we actually plan on being here, he says, referring to the Patriots' seemingly annual trips to the Super Bowl. We're lucky enough to budget for [a presence at the Super Bowl] a little bit and start planning for it. As it was coming down the stretch and the Eagles were having a great season, we could see that our paths could collide at some point, and we started working with [NBC Sports Boston]. And Michelle and their whole team have been amazing partners.
At Radio Row: Two Sets, One Flypack, Plenty of Synergy
Throughout the week, the Boston and Philadelphia RSNs shared two studios on Radio Row at the Mall of America. The primary set featured three robotic cameras and relied on a flypack system used regularly by NBC Sports Boston, sending feeds to control rooms at the two RSNs' respective home facilities, where the shows were produced.
The primary set relied on a flypack system used regularly by NBC Sports Boston
We have used flypack for all the shows on this set for both [networks], says Miller. It's worked out great because it allowed us to avoid having to light up the truck at night and be able to keep operators here longer throughout the day.
NBCSN's PFT Live also used this studio each morning this week but pulled up Game Creek's Gemini mobile unit rather than using the flypack.
The branding in the front of the desk was easily swapped out for the network using the set. The branding of the second set on the opposite side of Radio Row could also be customized, not only for Boston and Philadelphia but also for live Super Bowl hits by other NBC RSNs.
At the Stadium: Pregame Will Feature On-Air Talent Crossover
This afternoon, Boston and Philly have a tented set outside U.S. Bank Stadium for their respective pregame coverage. NBC Sports Boston will pretape two hours of pregame at the set (which CNBC also used for a live show on Friday evening) to air at 1-3 p.m. ET, and NBC Sports Philadelphia will be live from the set at 3-5 p.m. At that point, the two will come together for a one-hour combo show featuring on-air talent from both markets leading up to kickoff.
The branding in the front of the desk could be easily changed to the network using the set.
We will have selected analysts that we've paired strategically going head to head [in debates], says Murray. And there is a voting component that the fans will be able to interact and decide who wins. Both of our production teams have been working on it very hard, and it should be really fun.
As for postgame, Boston will man the same outdoor set, and Philly will be inside the stadium, producing its show from NBC Sports' Coach's Clicker set (the two live-streamed a coin flip to determine who would get the interior set).
It's been a team effort even down to our proverbial coin flip for our locations during game day, says Murray. Kevin and I get to tap into that rivalry of Boston and Philly: destiny vs. dynasty. On the backend, we even have a wager between our two markets that tie in our sponsors for the show as well. Whoever loses has to get the other one breakfast on parade day in the other team's market.
From the Mothership to RSNs, It's All Hands on Deck
NBC Sports' operations team has also played a major role in the two RSNs' success in Minneapolis.
Once it became official, says Miller, the mothership at NBC Sports really got involved and saw that this was a great opportunity for all of us and offered any support that we needed. Since NBC has the game this year, they were able to give us some areas that we normally wouldn't have, especially the sets inside and outside the stadium. They've been very supportive from the top down, and, even this week, they've had boots on the ground helping us out with coordination and integration.
In addition to NBC Sports, RSNs from across the country are chipping in, including a tech operator from NBC Sports Bay Area, two producers from Mid-Atlantic, photographers from Chicago and Bay Area, and others.
Adds Miller, It really has had a very collaborative feel from start to finish.
Check out a more in-depth look at the Super Bowl programming slate and multiplatform efforts for NBC Sports Boston and NBC Sports Philadelphia.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
Live From Super Bowl LII: NBC Sports Regional Networks Are All About Synergy in Minneapolis Boston, Philadelphia RSNs are onsite, collaborating and sharing resources to mutual benefit By Jason Dachman, Chief Editor 
