Into the Omniverse: How Global Brands Are Scaling Personalized Advertising With AI and 3D Content Generation

In today's fast-evolving digital landscape, marketing teams face increasing pressure to deliver personalized, brand-accurate content at scale and speed. Traditional content creation workflows are often time-consuming, costly and fragmented across multiple tools and teams.

Universal Scene Description (OpenUSD), an open and extensible 3D framework, is helping teams overcome these challenges by streamlining how marketing content is created, managed and delivered.

Global brands including Coca-Cola, Mo t Hennessy, Nestl and Unilever are harnessing innovative marketing solutions built on NVIDIA Omniverse - a platform for developing OpenUSD applications. These AI-based solutions dramatically accelerate content generation for advertising and consumer engagement:

Mo t Hennessy boosts local responsiveness by scaling over 3 million content variations globally, at double the speed.

Nestl reduces time and costs associated with advertising by 70% by scaling digital twins.

Unilever's content imagery is being created 2x faster and at half the cost of traditional methods, leading to 100% brand consistency and quicker content creation.

By using the NVIDIA Omniverse Blueprint for precise visual generative AI, solution providers and software developers are enabling organizations to rapidly produce high-quality, brand-accurate, engaging visuals for local markets at scale, streamlining workflows and ensuring creative consistency across every channel.

Accelerating Content Creation From Weeks to Minutes Industry leaders are already seeing the results of tapping AI and OpenUSD for marketing workflows.

Accenture Song used OpenUSD in Omniverse to launch an AI-powered content service for Nestl . The content service creates exact 3D virtual replicas of products for e-commerce and digital media channels, demonstrating the impact of digital twins and advanced 3D workflows.

Accenture Song, Nestl

SKAI Intelligence, a global provider of AI-powered content creation solutions, recently debuted the world's first end-to-end, retail-focused AI-generated content production pipeline built entirely on NVIDIA Omniverse. The browser-based, AI-native workflow automates the entire content generation process - from product scanning and modeling to animation, lighting and rendering - and delivers up to 95% faster production speeds versus traditional methods.

Katana Studio, a real-time 3D content creation studio and developer behind the COATcreate tool, has used NVIDIA Omniverse to streamline automotive marketing for Nissan, significantly reducing asset creation timelines and costs.

INDG, a digital content automation company, developed the software-as-a-service platform Grip on NVIDIA Omniverse and OpenUSD to empower global brands like Mo t Hennessy and Coca-Cola to produce high-quality, brand-consistent content across markets.

Grip, Mo t Hennessy

By centralizing OpenUSD asset libraries and creating digital twins of products, Grip enables teams to quickly assemble, adapt and deploy campaign-ready content in just minutes - rather than weeks. This approach directly addresses the challenges of slow, costly and inconsistent manual localization processes that have long hindered marketing efforts.

Grip relies on rules-based AI, NVIDIA RTX GPUs and the NVIDIA AI Enterprise software platform to ensure brand consistency across diverse markets. The Grip platform also integrates Bria's visual generative AI models to enhance automated content production at scale. Grip's content engine acts as a virtual art director, codifying and enforcing brand guidelines for every asset while dynamically adjusting composition, lighting and product details.

Dive deeper into Grip's innovative approach at the company's upcoming session at SIGGRAPH, a computer graphics conference taking place Aug. 10-14 at the Vancouver Convention Centre and online.

Unilever, in collaboration with Collective World, is using Omniverse, OpenUSD and photorealistic 3D digital twins to accelerate content production. Unilever's new content-creation workflow, powered by real-time 3D rendering, has cut production timelines from months to days, halved costs and enabled consistent brand experiences across markets with a 5x reduction in content duplication.

Collective World, Unilever, Nexxus

Monks, a digital-first marketing and technology services company, is also using Omniverse and OpenUSD to drive hyperpersonalized and collaborative product experiences. The technologies allow Monks' services to empower brands to virtually explore and customize product designs in real time.

Hear Monks representatives discuss how they're building automated pipelines and agentic systems to ease deployment and scaling of AI-driven marketing operations across the enterprise:

Get Plugged Into the World of OpenUSD Discover the future of 3D content creation and connect with the OpenUSD community by joining NVIDIA at SIGGRAPH. Highlights will include:

A special address on Monday, Aug. 11, with NVIDIA AI research leaders Sanja Fidler, Aaron Lefohn and Ming-Yu Liu, who'll chart the next frontier in computer graphics and physical AI.

OpenUSD Day, taking place on Wednesday, Aug. 13, features sessions and a developer meetup where developers and industry leaders can explore how OpenUSD is adopted across every application, from content creation and simulation to physical AI.

Hands-on OpenUSD training for all skill levels, including the first-ever in-person opportunity to receive USD certification.

Discover why developers and 3D practitioners are using OpenUSD and learn how to optimize 3D workflows with the self-paced Learn OpenUSD curriculum for 3D developers and practitioners, available for free through the NVIDIA Deep Learning Institute.

Explore the Alliance for OpenUSD forum and the AOUSD website.

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LINK:	https://blogs.nvidia.com/blog/personalized-advertising-ai-3d-content-g...
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