An integrated e-Commerce solution for CucinaBarilla

Milan, 16th November 2015

In its capacity as one of the European leaders in the field of e-commerce & retail logistics services, Arvato SCM Solutions will manage the new CucinaBarilla project: an end-to-end e-commerce solution. The food company, together with Whirlpool, entrusts the online distribution of its innovative product to Arvato.

Since1877 Barilla has grown and established itself throughout the world as a leader in the production and sale of Italian pasta, sauces and ready meals. In the last years new trends for lifestyle products like those in the coffee industry have influenced the requirements as well in the food segment so the company has opted to respond to its consumers' new habits.

An innovative way of cooking designed by Barilla and Whirlpool, brings quality and technology to the table, saving precious time. CucinaBarilla is a system consisting of a kit', a selection of Barilla products, paired with a technologically advanced oven, developed by Whirlpool. By reading an RFID (Radio-Frequency Identification) code found on the kits packaging, the oven sets the cooking times and modes. No more work is needed than putting the product into the oven and wait a little while.

The oven has been available in high street electronic stores since July, and now as well online. The CucinaBarilla kits are sold exclusively on the www.cucinabarilla.it website.

The new website is developed on Magento by an Arvato in-house frontend development team. In addition, the full-service e-commerce provider will take care of payment and customer services, logistics and transport management for the Italian brand.

The logistics processes cover from storing the raw materials to creating the finished product in the Arvato warehouse situated in Calcinate, Bergamo. A pick by light system along with highly technological solutions make the project unique for its kind.

Stefan Mayer, Arvato Italia's Managing Director, states: We are happy to work on such an innovative solution as CucinaBarilla's, which allows us to fully exploit our skills in the e-commerce arena. We strongly believe in CucinaBarilla's success and we are ready to support its international development.

About Arvato SCM Solutions:

Arvato SCM Solutions is an innovative and leading international service provider in supply chain management and e-commerce. In the fields of telecommunication, high-tech | entertainment, automotive | bank | insurance, healthcare, consumer products and publishing, Arvato SCM Solutions is offering specialised services. Approximately 14,000 employees worldwide work to provide services and practical solutions. Using the latest digital technologies, Arvato develops, operates and streamlines complex global supply chains and commerce platforms, making it a strategic growth partner for its customers. Arvato SCM links people's know-how with the right technologies and suitable business processes to measurably increase the productivity and performance of its partners.

As leading European service provider for e-commerce and retail logistics in the fashion and lifestyle sector, Arvato has been taking care of all required processes for renowned fashion, beauty and FMCGbrands for more than 15 years. Arvato's brand-specific service portfolio covers both retail logistics and the entire commerce process chain: implementation and operation of online shops, product photography, online marketing, logistics and shipping including returns management as well as payments and accounting, customer service and commerce consulting.

With 65distribution hubs in Europe, Russia, Asia and the US, SCM Solutions provides the necessary scalability, flexibility and experience to give their customers the decisive competitive edge.

Arvato is a wholly-owned subsidiary of Bertelsmann SE & Co. KGaA.

LINK:	https://it.arvato.com/en/about/press-releases/2015/an-integrated-e-com...
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