
Live from Tokyo Olympics: NBC Studio Designs Embrace AR and VR By Ken Kerschbaumer, Editorial Director
Thursday, July 29, 2021 - 5:59 pm
Print This Story
The effort NBC Olympics has put into the various studios over the years is hard to miss. Homey indoor locations and lively and stunning outside locations are just a couple of the consistent themes one sees while tuning in.
The Tokyo Olympics is no exception as this year Mike Sheehan, NBC Olympics coordinating director, Atila Ozkaplan, VP, production operations, Olympics, have worked closely with the internal team as well as external partners to create sets that span from Tokyo Bay to Stamford and Miami.
Explains Sheehan: Four years ago when we started this journey to represent Tokyo on television, we knew that we wanted to do something different and we didn't want to be in a hermetically sealed environment. And we thought, let's look for an outdoor set and we looked at a couple of different locations that fell apart and didn't work.
What did work was someone from the team was staying at the Tokyo Bay Hilton and visited the gym on the fifth floor. Ozkaplan then went into action, working with Lillian Cereghino, the Operational lead for the outside studio location, the site owner, scenic partners and structural engineers to figure out weight loads, support systems, and structural parameters for the fifth-floor location.
It was hey, this might be a good place to do a set,' says Sheehan.
The NBC Olympics main outdoor set for the 2020 Games has a dramatic backdrop.
Ozkaplan says that Sheehan is the visionary while partners like designer HD Studio, lighting experts Lighting Design Group, fabrication company Black Walnut, system integrator Greg Gerner, Inc. and LED and technology provider Planar turn vision into reality.
It's helped that we have all functioned within the Olympics model as a group for so long, says Ozkaplan. It's been the same group since Sochi and for some even longer.
The centerpiece this year is the Olympics primetime set located on the fifth floor of the Hilton Tokyo Bay. Fabrication took place in the U.S. and then it was broken down and shipped to Tokyo where it was reassembled earlier this month.
The only way to load it on to the fifth floor was with a crane in the overnight hours, says Ozkaplan. Black Walnut worked in the rain for a solid week or 10 days, and they were really great.
The use of AR elements, with the help of Ross Video graphics and a Stype camera, also have been a game changer, allowing the team to give new dynamic looks without needing physical pieces.
It integrates with the set design and adds a beautiful element that doesn't interfere with the natural backdrop and adds to the stories host Mike Tirico and others go through during the day, adds Ozkaplan.
Sheehan says Dave Barton, senior art director, NBC Sports & Olympics and Mark Levy, Senior Vice President, Original Productions and Creative, NBC Sports Group, had a good plan in place for the virtual elements.
We didn't want them to be a 50-foot giant overlooking Mike on the set, explains Sheehan. We want to take advantage of some of the geometry and some of the angles on the set to be able to pin different graphic elements into right angles and around the front part with the woodwork that we have. We can have front elements that go across and compliment the angles, not necessarily fight against them.
As for designing the Tokyo Bay set, Higgason is happy with the results.
Bryan Higgason, owner and principal designer at HD Studio and HD Studio Designers Paul Benson, and Sid Wichienkuer, looked to create a set that gets out of the way of a dramatic backdrop.
The function of the studio works really well and I'm really happy with how it looks on air, says Higgason. It was similar to an outdoor set we did in Rio that had Sugarloaf Mountain in the background and at times like that you just get out of the way. You want to provide accents scenically that helps frame the viewer without taking away the star of the shot which is the backdrop.
A virtual set is also in the mix this year as Telemundo in Miami has a virtual set that is designed to look identical to studio A at the IBC in Tokyo. HD Studio worked closely with Telemundo on the World Cup and Higgason helped them interpret his design of studio A, gave them dimensions, and ultimately the files that were used to design a graphical representation of studio A in Cinema that was then transferred into the Unreal graphics engine. That engine powers the virtual studio.
It's a mimic of what we have here in studio A, and it looks great, says Ozkaplan.
It's spectacular, says Sheehan. [Telemundo VP, Sports Content] Robert Pardo called me one day and just said, Hey, what would you think?' and we worked together on the whole thing to figure it out. Robert worked with their team, and it turned out beautiful. The irritating thing is some of the things that we had to cut out of our studio they were able to keep it because they had the advantage of a being virtual.
Sheehan says the communication and honesty between all involved has been a difference maker when it comes to solid set designs.
We can be very honest with each other about what works and what doesn't and where the possible trouble comes are, he says. We work under very tight restrictions of time on stuff and o we don't have a lot of time. We get over the romancing very quickly and jump right in.
North America Stories
25/02/2026
With the Olympic Flag officially handed over to the organisers of the next Winter Games and the baton passed from Milano Cortina 2026 to French Alps 2030, the I...
25/02/2026
From a studio overlooking the Dolomites to workflows routed through Milan and into Salford, the BBC delivered a lean and mean operation for its Winter Games c...
25/02/2026
Warner Bros. Discovery (WBD) Sports is managing a huge network of channels acros...
25/02/2026
From its base in the northern Italian town of Cortina, Warner Bros. Discovery (W...
25/02/2026
In addition to 16:9-to-9:16 intelligent cropping for live video, Inference autom...
25/02/2026
Longtime rivals Floyd Money Mayweather Jr. (50-0, 27 KOs) and Manny PacMan P...
25/02/2026
The WNBA's Portland Fire and NWSL's Portland Thorns announce a groundbre...
25/02/2026
Multi-angle coverage, on-demand access to ultra-high-resolution video are provided for replays and clips across multiple distribution channels
The NHL and Cosm...
25/02/2026
The implementation standardizes an integrated workflow connecting ultra-high-res...
25/02/2026
Targeting a younger audience, creator-led network's Access Granted series hi...
25/02/2026
Alpha, the project's systems integrator, assisted in the workflow transformation
Tipping off the second half of the 2025-26 home schedule against the Houst...
25/02/2026
OCVIBE, the 100-acre mixed-use development transforming the area surrounding Hon...
25/02/2026
L3Harris technicians recently completed a major mirror refurbishment for the U.S...
25/02/2026
This new offering helps solve for the need to move beyond traditional audience d...
25/02/2026
Gold-standard Gracenote content metadata will power Samsung's LLM-enabled entertainment search discovery experiences and more
NEW YORK February 25, 202...
25/02/2026
Afrobeats Icon Tiwa Savage Joins Forces with Berklee to Empower African Talent In collaboration with Berklee Global, the Tiwa Savage Music Foundation will hos...
25/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/02/2026
Arch Platform Technologies, a leading platform for creating and managing cloud workstation infrastructure, and Wacom, the world's leading manufacturer of in...
25/02/2026
Today, AWS is announcing AWS Elemental Inference, a fully managed AI service that automatically transforms and maximizes live and on-demand video broadcasts to ...
25/02/2026
As the only private television broadcaster serving Italian-speaking Switzerland, TeleTicino has long been committed to delivering authoritative, locally focused...
25/02/2026
Back to All News
Netflix Releases Exclusive Video and First Images From Brazil ...
24/02/2026
TNDV, a division of Live Media Group, delivered broadcast and live event product services for Passion 2026, marking the company's 17th year supporting the a...
24/02/2026
Ryan Schaber has had a front row seat to both the dynamics behind the Kraken's now-extended broadcast affiliation with TEGNA and its impact on the broader s...
24/02/2026
All Women's Sports Network (AWSN) announces the debut of women's professional boxing on its fast-growing television platform in partnership with Hall of...
24/02/2026
The NFL and StatusPRO, a sports entertainment and technology company that combines AI and performance data with emerging technology to create experiential conte...
24/02/2026
Pro League Network (PLN), a next-generation sports media and entertainment compa...
24/02/2026
Sportel Asia returns to Singapore for the first time since 2018 on March 24-25 and Agn s Marsan, Executive Director of SPORTEL Asia, says the return to Singapor...
24/02/2026
Join ARRI for a conversation and Q&A with Sports Cinematographer Domenick Satter...
24/02/2026
Veritone, Inc announces a renewal of its agreement with U.S. Soccer to license a...
24/02/2026
Commitment to innovation at network, conference, and institutional levels have i...
24/02/2026
The new RSN, which will produce 140+ games a year, arrives after the Braves exited Main Street Sports and FanDuel Sports Network earlier this month....
24/02/2026
CBS Sports and Concacaf today announced that CBS Sports will be the exclusive En...
24/02/2026
Official Venues Unveiled for Festival's Milestone Colorado Debut in 2027...
24/02/2026
Disney Captures 11.9% of TV in January, Boosted by ESPN's ( 82%) College Foo...
24/02/2026
Bitcentral, the leading provider of professional media solutions for broadcast and digital video, today announced that Griffin Media, an Oklahoma-based multimed...
24/02/2026
Intinor announces the appointment of Ideal Systems as an authorized reseller, covering Singapore, Malaysia and Indonesia, and strengthening local access to resi...
24/02/2026
Di TV implements its own nxtedition platform for continuity
Dagens Industri, the popular Swedish financial publisher, has moved to a new base in the Nasdaq bu...
24/02/2026
Appear, a global leader in live production technology, today announced that its X Platform has been officially verified by YouTube for Secure Reliable Transport...
24/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/02/2026
Cobalt Digital, the leading designer and manufacturer of award-winning ST 2110 and SDI signal processing products, and a founding partner in the openGear initi...
24/02/2026
AI is accelerating every aspect of healthcare - from radiology and drug discover...
23/02/2026
Dignity Health Sports Park, a multi-use sports complex in Carson, Calif., and Da...