Sony Pixel Power calrec Sony

Live from Tokyo Olympics: NBC Studio Designs Embrace AR and VR

30/07/2021

Live from Tokyo Olympics: NBC Studio Designs Embrace AR and VR By Ken Kerschbaumer, Editorial Director

Thursday, July 29, 2021 - 5:59 pm

Print This Story

The effort NBC Olympics has put into the various studios over the years is hard to miss. Homey indoor locations and lively and stunning outside locations are just a couple of the consistent themes one sees while tuning in.

The Tokyo Olympics is no exception as this year Mike Sheehan, NBC Olympics coordinating director, Atila Ozkaplan, VP, production operations, Olympics, have worked closely with the internal team as well as external partners to create sets that span from Tokyo Bay to Stamford and Miami.

Explains Sheehan: Four years ago when we started this journey to represent Tokyo on television, we knew that we wanted to do something different and we didn't want to be in a hermetically sealed environment. And we thought, let's look for an outdoor set and we looked at a couple of different locations that fell apart and didn't work.

What did work was someone from the team was staying at the Tokyo Bay Hilton and visited the gym on the fifth floor. Ozkaplan then went into action, working with Lillian Cereghino, the Operational lead for the outside studio location, the site owner, scenic partners and structural engineers to figure out weight loads, support systems, and structural parameters for the fifth-floor location.

It was hey, this might be a good place to do a set,' says Sheehan.

The NBC Olympics main outdoor set for the 2020 Games has a dramatic backdrop.

Ozkaplan says that Sheehan is the visionary while partners like designer HD Studio, lighting experts Lighting Design Group, fabrication company Black Walnut, system integrator Greg Gerner, Inc. and LED and technology provider Planar turn vision into reality.

It's helped that we have all functioned within the Olympics model as a group for so long, says Ozkaplan. It's been the same group since Sochi and for some even longer.

The centerpiece this year is the Olympics primetime set located on the fifth floor of the Hilton Tokyo Bay. Fabrication took place in the U.S. and then it was broken down and shipped to Tokyo where it was reassembled earlier this month.

The only way to load it on to the fifth floor was with a crane in the overnight hours, says Ozkaplan. Black Walnut worked in the rain for a solid week or 10 days, and they were really great.

The use of AR elements, with the help of Ross Video graphics and a Stype camera, also have been a game changer, allowing the team to give new dynamic looks without needing physical pieces.

It integrates with the set design and adds a beautiful element that doesn't interfere with the natural backdrop and adds to the stories host Mike Tirico and others go through during the day, adds Ozkaplan.

Sheehan says Dave Barton, senior art director, NBC Sports & Olympics and Mark Levy, Senior Vice President, Original Productions and Creative, NBC Sports Group, had a good plan in place for the virtual elements.

We didn't want them to be a 50-foot giant overlooking Mike on the set, explains Sheehan. We want to take advantage of some of the geometry and some of the angles on the set to be able to pin different graphic elements into right angles and around the front part with the woodwork that we have. We can have front elements that go across and compliment the angles, not necessarily fight against them.

As for designing the Tokyo Bay set, Higgason is happy with the results.

Bryan Higgason, owner and principal designer at HD Studio and HD Studio Designers Paul Benson, and Sid Wichienkuer, looked to create a set that gets out of the way of a dramatic backdrop.

The function of the studio works really well and I'm really happy with how it looks on air, says Higgason. It was similar to an outdoor set we did in Rio that had Sugarloaf Mountain in the background and at times like that you just get out of the way. You want to provide accents scenically that helps frame the viewer without taking away the star of the shot which is the backdrop.

A virtual set is also in the mix this year as Telemundo in Miami has a virtual set that is designed to look identical to studio A at the IBC in Tokyo. HD Studio worked closely with Telemundo on the World Cup and Higgason helped them interpret his design of studio A, gave them dimensions, and ultimately the files that were used to design a graphical representation of studio A in Cinema that was then transferred into the Unreal graphics engine. That engine powers the virtual studio.

It's a mimic of what we have here in studio A, and it looks great, says Ozkaplan.

It's spectacular, says Sheehan. [Telemundo VP, Sports Content] Robert Pardo called me one day and just said, Hey, what would you think?' and we worked together on the whole thing to figure it out. Robert worked with their team, and it turned out beautiful. The irritating thing is some of the things that we had to cut out of our studio they were able to keep it because they had the advantage of a being virtual.

Sheehan says the communication and honesty between all involved has been a difference maker when it comes to solid set designs.

We can be very honest with each other about what works and what doesn't and where the possible trouble comes are, he says. We work under very tight restrictions of time on stuff and o we don't have a lot of time. We get over the romancing very quickly and jump right in.
LINK: https://www.sportsvideo.org/2021/07/29/live-from-tokyo-olympics-nbc-st...
See more stories from svg

North America Stories

10/06/2026

SVG Sit-Down: Team Whistle's Joe Caporoso on Building World Cup Content Around Fans, Culture, IRL Experiences

DAZN-owned digital-media company launches three fan-first series leaning into cr...

10/06/2026

Clear-Com Appoints Jason Dino as Southwest Regional Sales Manager

Clear-Com has announced the appointment of Jason Dino as Southwest Regional Sales Manager USA, covering Southern California and the Southwest region. Dino joins...

10/06/2026

Caretta Research: 2026 World Cup Revenue Growth Due to More Matches; Rights Revenue Up 32%

An 11% decrease in number of global broadcast deals reflects the organization...

10/06/2026

Women Without Boundaries Awards Are Back!

The Women Without Boundaries Awards recognize women whose work is advancing the future of media, broadcast, AV, workplace technology, digital experience, and re...

10/06/2026

On Eve of World Cup Kickoff, FIFA and HBS Offer Deep Dive into IBC Operations, Commentary, and Ref Cam

Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...

10/06/2026

SES Supporting World's Biggest Soccer Tournament Broadcast Distribution Worldwide

SES is supporting broadcast distribution of the world's biggest football tou...

10/06/2026

BirdDog Achieves Full NDI 6.3 Compatibility Across Entire Product Line

NDI has announced that BirdDog has become the first hardware manufacturer to achieve full NDI 6.3 compatibility across its complete lineup of cameras, encoders,...

10/06/2026

Emmy Award-Winning Audio Team To Present at SVG Audio Symposium

Vince Caputo and Scott Carter, winners of the 2026 Sports Emmy for Outstanding Post Produced Audio have been announced as presenters for the 2026 SVG Advanced A...

10/06/2026

FOX One Set to Deliver World Cup in 4K; Personalization via AI Drives Experience

FOX One today unveiled a slate of new product features and enhancements designed to elevate the viewing experience for fans on the official streaming platform o...

10/06/2026

PWHL Scales Broadcast Operation in Season 3, Relying on World-Feed Model and Key Vendors

Primary production partners Dome Productions and Raycom Sports once again played...

10/06/2026

NFL Films Application Deadline for Women in Sports Filmmaking Experienceship, Augusts 26-29 in Mount Laurel, Closes June 18

The Women in Sports Filmmaking Experienceship is an immersive professional devel...

10/06/2026

NBAs In-House Broadcast Ops & Engineering Teams Power Global Finals Coverage From NYC, San Antonio

The league has expanded its HSAN architecture for the NBA Finals to manage more ...

10/06/2026

MoonPay X Games League Winter Draft Set for September 16 at Cosm Los Angeles

The inaugural MoonPay X Games League (XGL) Winter Draft will take place Wednesday, September 16, 2026 at Cosm Los Angeles from 7-9 p.m. PT. The event will strea...

10/06/2026

University of Oklahoma and Learfield Extend 30-Year Partnership, Announce Sooner Evolution Center

The University of Oklahoma (OU) Athletics Department and Learfield have announce...

10/06/2026

VSF Releases RIST Satellite-Hybrid Out-of-Band Specification

The Video Services Forum (VSF) has released TR-06-4 Part 8, a new specification for RIST Satellite-Hybrid: Out-of-Band Method. The specification creates a mecha...

10/06/2026

Riedel Artist Intercom Powers Live Neurovascular Conference in Lisbon

Riedel Communications provided the communications infrastructure for the 14th World Live Neurovascular Conference (WLNC) in Lisbon, supporting live medical proc...

10/06/2026

Sundance Film Festival 101: Films by LGBTQ+ Directors

A still from The Doom Generation by Gregg Araki (Courtesy of Sundance Institute) By Lucy Spicer Have you checked out our Sundance Film Festival 101 list yet...

10/06/2026

Nielsen launches Four-Screen Ad Deduplication measurement on YouTube campaigns in Japan

Media buyers and sellers can now compare YouTube reach from computer, mobile, an...

10/06/2026

Ecoflow X Launches as Experimentation Arm for Sustainabil...

Accedo, Humans not Robots, and the Institution of Engineering and Technology (IET) have announced the launch of Ecoflow X. Formerly an IBC Accelerator project, ...

10/06/2026

Frequency Appoints James Smith as General Manager - Monet...

Frequency, the engine powering the world's leading streaming television channels, today announced that James Smith has joined the company as General Manager...

10/06/2026

Riedel Artist at the Heart of the 14th World Live Neurova...

At the 14th World Live Neurovascular Conference (WLNC) in Lisbon, Riedel Communications provided the communications infrastructure for live medical procedures s...

10/06/2026

Globecast Unveils Content Exchange Platform Powered by Or...

Globecast, a leading provider of broadcast, media, and entertainment managed services, today announced the launch of its Content Exchange platform powered by Or...

10/06/2026

Venues and integrators shift toward professional recharge...

Klvr will showcase how venues, integrators and production teams are rethinking disposable battery usage at InfoComm 2026 (Las Vegas, June 17-19, booth #N6311). ...

10/06/2026

VSF Releases Specification for RIST Satellite Hybrid Out-...

The Video Services Forum (VSF) has further enhanced the Reliable Internet Streaming Transport (RIST) protocol by incorporating a new feature, RIST Satellite-Hyb...

10/06/2026

Microphone Maker Audix Adds Eric Reese as VP

Share Copy link Facebook X Linkedin Bluesky Email...

10/06/2026

Netflix Showcases New Mobile Experience, Collections and Games Vision in APAC

Back to All News Netflix Showcases New Mobile Experience, Collections and Games Vision in APAC Product 10 June 2026 GlobalSouth KoreaJapan Link copied to c...

10/06/2026

Ready to Join? The Netflix Fan Club Arrives at Cannes Lions

Back to All News Ready to Join? The Netflix Fan Club Arrives at Cannes Lions Business 10 June 2026 Global Link copied to clipboard Download all assets N...

10/06/2026

June 10, 2026

Chemists snap together complex 3D molecules from highly reactive radicals-without losing their shape Scripps Research team develops stereoretentive radical-radi...

09/06/2026

Kiswe Expands Partnership With ONE Championship To LaunchGlobal Subscription Platform

Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...

09/06/2026

SiriusXM to Carry All 104 FIFA World Cup 2026 Matches via FOX Sports Commentary

SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...

09/06/2026

EVS Broadcast Equipment Rebrands as EVS

EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...

09/06/2026

FOX and NFL Announce Multi-Year Agreement for NFL Coverage in Mexico Starting in 2026

Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...

09/06/2026

FOX Sports and ReachTV to Carry All 104 FIFA World Cup 2026 Matches Across U.S. Airports

FOX Sports and ReachTV, an airport media network, have announced an agreement to...

09/06/2026

Cosm Atlanta Opens with Private Preview, Public Opening Set for June 10

Cosm Atlanta, a 70,000-square-foot, three-level immersive entertainment venue located within Centennial Yards adjacent to State Farm Arena and Mercedes-Benz Sta...

09/06/2026

NESN Wins Five New England Emmy Awards

NESN captured five awards at the 2026 Boston/New England Emmy Awards, including four program honors and one individual award. These awards reflect the passion...

09/06/2026

Ateme Referenced by Apple at WWDC26 for Apple Immersive Video Workflow Support

Ateme has announced that its support for Apple Immersive Video workflows was referenced by Apple during its 2026 Worldwide Developers Conference (WWDC26). Atem...

09/06/2026

Axel Springer Deploys Bitmovin Player Web X for WELT Audio News Experience

Bitmovin has announced that Axel Springer SE has deployed Player Web X, Bitmovin's web video player, to power audio readouts of news articles and an audio-o...

09/06/2026

Grass Valley and Lawo Announce Technology Collaboration on AMPP and HOME Integration

Grass Valley and Lawo have announced a technology collaboration to validate orch...

09/06/2026

LiveU Deploys Remote VAR for Oceania Football Confederation, First in Pacific Islands

LiveU has announced a deployment with the Oceania Football Confederation (OFC) t...

09/06/2026

Globecast Launches Content Exchange Platform Powered by Oracle Cloud Infrastructure

Globecast has announced the launch of its Content Exchange platform, powered by ...

09/06/2026

OT7 Championship Weekend to Air on NBC and Peacock for First Time

NBC Sports will present live coverage of Overtime's OT7 football league Championship Weekend from Sullivan Field at Loyola Marymount University in Los Angel...

09/06/2026

UFC Freedom 250: Inside the One-in-a-Lifetime Production Behind the White House Fight Card

We're in three different locations, three different production teams. Coveri...

09/06/2026

Murray States Brandon Banks on Firing Up Racers Basketball Fans Through Creative Video

The intro video for Men's Basketball won Outstanding In-Venue Video in the C...

09/06/2026

SVG Sit-Down, Part 2: FIFA's Oscar Sanchez, HBS's Paul King Dive Deep Into IBC Operations, Commentary, and Ref Cam

Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...

09/06/2026

Designing the Modern Scorebug: How Broadcast Graphics Teams Are Rethinking the Most Important Element On Screen

Since their debut, the clock-and-score graphic has drawn the affinity and ire of...

09/06/2026

Nielsen launches Four-Screen Ad Deduplication measurement on YouTube campaigns in Italy

Media buyers and sellers can now compare YouTube reach from computer, mobile, an...

09/06/2026

Andrew Beaudet Joins Brompton as Head of Sales, Americas

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Mediaset Italia Deploys Mediagenix Platform To Modernize Scheduling

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Mediaset Italia Modernizes Content Supply Chain and Chann...

A project aimed at modernizing scheduling operations across Mediaset's channel portfolio Mediagenix, a global leader in smart content solutions to profitab...

09/06/2026

ACT Entertainment Debuts tvONE 4RU CALICO PRO at InfoComm...

tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...