Sony Pixel Power calrec Sony

Live from Tokyo Olympics: NBC Studio Designs Embrace AR and VR

30/07/2021

Live from Tokyo Olympics: NBC Studio Designs Embrace AR and VR By Ken Kerschbaumer, Editorial Director

Thursday, July 29, 2021 - 5:59 pm

Print This Story

The effort NBC Olympics has put into the various studios over the years is hard to miss. Homey indoor locations and lively and stunning outside locations are just a couple of the consistent themes one sees while tuning in.

The Tokyo Olympics is no exception as this year Mike Sheehan, NBC Olympics coordinating director, Atila Ozkaplan, VP, production operations, Olympics, have worked closely with the internal team as well as external partners to create sets that span from Tokyo Bay to Stamford and Miami.

Explains Sheehan: Four years ago when we started this journey to represent Tokyo on television, we knew that we wanted to do something different and we didn't want to be in a hermetically sealed environment. And we thought, let's look for an outdoor set and we looked at a couple of different locations that fell apart and didn't work.

What did work was someone from the team was staying at the Tokyo Bay Hilton and visited the gym on the fifth floor. Ozkaplan then went into action, working with Lillian Cereghino, the Operational lead for the outside studio location, the site owner, scenic partners and structural engineers to figure out weight loads, support systems, and structural parameters for the fifth-floor location.

It was hey, this might be a good place to do a set,' says Sheehan.

The NBC Olympics main outdoor set for the 2020 Games has a dramatic backdrop.

Ozkaplan says that Sheehan is the visionary while partners like designer HD Studio, lighting experts Lighting Design Group, fabrication company Black Walnut, system integrator Greg Gerner, Inc. and LED and technology provider Planar turn vision into reality.

It's helped that we have all functioned within the Olympics model as a group for so long, says Ozkaplan. It's been the same group since Sochi and for some even longer.

The centerpiece this year is the Olympics primetime set located on the fifth floor of the Hilton Tokyo Bay. Fabrication took place in the U.S. and then it was broken down and shipped to Tokyo where it was reassembled earlier this month.

The only way to load it on to the fifth floor was with a crane in the overnight hours, says Ozkaplan. Black Walnut worked in the rain for a solid week or 10 days, and they were really great.

The use of AR elements, with the help of Ross Video graphics and a Stype camera, also have been a game changer, allowing the team to give new dynamic looks without needing physical pieces.

It integrates with the set design and adds a beautiful element that doesn't interfere with the natural backdrop and adds to the stories host Mike Tirico and others go through during the day, adds Ozkaplan.

Sheehan says Dave Barton, senior art director, NBC Sports & Olympics and Mark Levy, Senior Vice President, Original Productions and Creative, NBC Sports Group, had a good plan in place for the virtual elements.

We didn't want them to be a 50-foot giant overlooking Mike on the set, explains Sheehan. We want to take advantage of some of the geometry and some of the angles on the set to be able to pin different graphic elements into right angles and around the front part with the woodwork that we have. We can have front elements that go across and compliment the angles, not necessarily fight against them.

As for designing the Tokyo Bay set, Higgason is happy with the results.

Bryan Higgason, owner and principal designer at HD Studio and HD Studio Designers Paul Benson, and Sid Wichienkuer, looked to create a set that gets out of the way of a dramatic backdrop.

The function of the studio works really well and I'm really happy with how it looks on air, says Higgason. It was similar to an outdoor set we did in Rio that had Sugarloaf Mountain in the background and at times like that you just get out of the way. You want to provide accents scenically that helps frame the viewer without taking away the star of the shot which is the backdrop.

A virtual set is also in the mix this year as Telemundo in Miami has a virtual set that is designed to look identical to studio A at the IBC in Tokyo. HD Studio worked closely with Telemundo on the World Cup and Higgason helped them interpret his design of studio A, gave them dimensions, and ultimately the files that were used to design a graphical representation of studio A in Cinema that was then transferred into the Unreal graphics engine. That engine powers the virtual studio.

It's a mimic of what we have here in studio A, and it looks great, says Ozkaplan.

It's spectacular, says Sheehan. [Telemundo VP, Sports Content] Robert Pardo called me one day and just said, Hey, what would you think?' and we worked together on the whole thing to figure it out. Robert worked with their team, and it turned out beautiful. The irritating thing is some of the things that we had to cut out of our studio they were able to keep it because they had the advantage of a being virtual.

Sheehan says the communication and honesty between all involved has been a difference maker when it comes to solid set designs.

We can be very honest with each other about what works and what doesn't and where the possible trouble comes are, he says. We work under very tight restrictions of time on stuff and o we don't have a lot of time. We get over the romancing very quickly and jump right in.
LINK: https://www.sportsvideo.org/2021/07/29/live-from-tokyo-olympics-nbc-st...
See more stories from svg

North America Stories

23/01/2026

Nielsen Renews Partnership With Gray Media for Local TV Measurement Across All of Its 113 DMAs

Multi-year deal utilizes Nielsen's full suite of local audience marketing in...

23/01/2026

Nielsen Announces Pricing of Upsized $1.5 Billion Offering of Senior Secured Notes by its Affiliate

New York, NY January 21, 2026 - Neptune BidCo US Inc. (the Issuer or the Co...

23/01/2026

ALT Systems Launches PixSpan Data - Making PixMover Platf...

ALT Systems, Inc., a leading system integrator and technology solutions provider for the media and entertainment industry, today announced the launch of PixSpan...

23/01/2026

AIMS to Officially Launch IPMX as a Fully Developed Stand...

The Alliance for IP Media Solutions (AIMS) will mark a major milestone for Pro AV-over-IP at ISE 2026 with the official launch of Internet Protocol Media Experi...

23/01/2026

KRK to Premiere New Flagship V Series Five Monitors for P...

KRK, a leader in professional studio monitoring for nearly four decades, will unveil the all new V Series Five at the 2026 NAMM Show, offering attendees an excl...

23/01/2026

SMPTE Announces Steve LLamb as ISO-TC 36 Cinematography C...

SMPTE , the home of media professionals, technologists, and engineers, today announced Steve LLamb, Vice President of Technology Standards and Solutions for Cin...

23/01/2026

IBC announces call for Technical Papers for IBC2026 Confe...

IBC today announces that the call for Technical Papers is now open for the IBC2026 Conference, inviting innovators from across the global media, entertainment, ...

23/01/2026

Asharq News AMPPs up its Cloud-Based Disaster Recovery

Grass Valley has announced that Asharq News, the leading multi-platform Arabic news service owned by the Saudi Research & Media Group (SRMG), has expanded its c...

23/01/2026

Rohde & Schwarz, Qualcomm, and Motorola demonstrate succe...

At the SET Expo 2025, a consortium including Qualcomm Technologies, Inc., Motorola, and Rohde & Schwarz successfully demonstrated a real-world proof-of-concept ...

23/01/2026

Dalet Appoints Gwen Braygreen as Executive Vice President...

Dalet, a leading technology and service provider for media-rich organizations, today announced the appointment of Gwen Braygreen as Executive Vice President and...

23/01/2026

Industry Leaders Unite to Create First-Ever End-to-End Cr...

Alfalite, Brainstorm, Dejero, Domo Broadcast Systems, FOR-A, KitPlus, Ontario Soluciones and RGB Spectrum partner to demonstrate revolutionary integrated soluti...

23/01/2026

Vizrt Powers a New Era of Corporate Viewer Engagement wit...

Vizrt, the leader in live production technology revolutionizing viewer experience and engagement, expands its team to ignite a new era of professional-grade pro...

23/01/2026

LOGIC media solutions becomes launch partner of the AWS E...

LOGIC media solutions, an Amazon Web Services (AWS) Advanced Partner specialising in AWS-based media workflows, is one of the official launch partners of the ne...

23/01/2026

Chyron Promotes Owen Seaton to VP, Venue Solutions

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

MPA Backs ATSC 3.0 Content Security Protections in FCC Comments

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

NDI 6.3 Core Tech Update to Be Demoed at ISE

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

ISE: Sony Electronics Announces Crystal LED S Series

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

SMPTE Announces Steve LLamb as ISO/TC 36 Cinematography Chair

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

RTDNA Foundation Announces 2026 First Amendment Award Honorees

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

Paramount+ Launches Programmatic Access to Marquee Live Sports

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

SVG Students To Watch: Chuck Luarasi, Curry College

SVG Students To Watch: Chuck Luarasi, Curry CollegeThe Massachusetts native is cutting his teeth with Harvard Athletics, Cape Cod Baseball LeagueBy Brandon Cost...

22/01/2026

Follow the Money, Episode 4: Talking Tech, Sports, and Private Capital With Sam McCleery and Alysse Soll

Follow the Money, Episode 4: Talking Tech, Sports, and Private Capital With Sam ...

22/01/2026

Fever Pitch: WRC is Back for the Start of the 2026 Season With Rallye Monte-Carlo in 1080p For the First Time

Fever pitch: WRC is back for the start of the 2026 season with Rallye Monte-Carl...

22/01/2026

FloSports Prepares To Broadcast Outdoor Hockey Game Amidst Brutally Cold Temperatures in Southern Minnesota

FloSports Prepares To Broadcast Outdoor Hockey Game Amidst Brutally Cold Tempera...

22/01/2026

As Paramount+ Enters the Octagon, UFC's Craig Borsari Previews Production Plans, Teases Innovations

As Paramount Enters the Octagon, UFC's Craig Borsari Previews Production Pl...

22/01/2026

A Recluse Goes on a Quest To Save His Dog and Fight a Demon in OBEX

By Jordan Crucchiola It's a desire you hear so often among those in filmmaking circles. I just want to make cool stuff with my friends. With the NEXT selec...

22/01/2026

Lyrical Seeds Is a Stunning Portrait of Black Generational Farmers

Brittany Shyne attends the 2025 Sundance Film Festival premiere of Seeds at The Ray Theatre on January 25, 2025, in Park City, UT. (Photo by Robin Marshall/Sh...

22/01/2026

Sundance Institute-Supported Train Dreams, If I Had Legs I'd Kick You, and More Land Oscar Nominations

Joel Edgerton and Felicity Jones appear in Train Dreams by Clint Bentley, an off...

22/01/2026

L3Harris to Provide Advanced Technology for Korean Geostationary Weather Satellite

MELBOURNE, Fla., Jan 22, 2026 - L3Harris Technologies (NYSE: LHX) has received a...

22/01/2026

Gracenote Appoints AdTech Veteran Bill Condon First Head of Advertising Sales

Strategic hire marks latest milestone in Gracenote's continued expansion into CTV advertising & monetization New York - January 21, 2026 - Nielsen's Gr...

22/01/2026

IBC Issues Call for Technical Papers for IBC2026 Conference

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

Spectrum to Award $1 Million in 2026 Digital Education Grants

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

StreamGuys Bolsters Its Audio Advertising Ranks

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

NAB, Broadcasters Press FCC to End Ownership Caps

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

Maxon Hires Steve Forde as Chief Product Officer

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

Details Emerge About Adobe Film & TV Fund Commitment

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

NVIDIA DRIVE AV Raises the Bar for Vehicle Safety as Mercedes-Benz CLA Earns Top Euro NCAP Award

AI-powered driver assistance technologies are becoming standard equipment, funda...

22/01/2026

A Four-Time Emmy Award Winner on Defining His Sound

A Four-Time Emmy Award Winner on Defining His SoundCharles David Denler is a Composer and Pianist for film, television, and the Concert Stage. He is a 4 Time E...

22/01/2026

Flight Controls Are Cleared for Takeoff on GeForce NOW

The wait is over, pilots. Flight control support - one of the most community-requested features for GeForce NOW - is live starting today, following its announce...

22/01/2026

From Pilot to Profit: Survey Reveals the Financial Services Industry Is Doubling Down on AI Investment and Open Source

AI has taken center stage in financial services, automating the research and exe...

22/01/2026

How to Get Started With Visual Generative AI on NVIDIA RTX PCs

AI-powered content generation is now embedded in everyday tools like Adobe and Canva, with a slew of agencies and studios incorporating the technology into thei...

21/01/2026

Nielsen's All Screens Video Landscape Report Reveals Shift in Polish Media Rankings and Deeper Audience Engagement

The Living Room Remains Central: Nielsen Highlights Growing TV Screen Dominance ...

21/01/2026

NAB Urges Swift Action by FCC on NextGen TV Transition

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

SmallHD Releases Major PageOS Software Update

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

WBGU-TV in Ohio to Drop PBS Affiliation

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

Telestream DIVA Now Certified with Quantum ActiveScale an...

Telestream , the industry's leading provider of content lifecycle management and media workflow orchestration, and Quantum Corporation (NASDAQ: QMCO) today ...

21/01/2026

Lightware introduces new Matrix Management Unit for their...

Lightware s TPN ecosystem brings a new level of predictability and structure to 10G AV-over-IP deployments, offering professional AV integrators a deterministic...

21/01/2026

Wisycom Introduces New Wideband Antenna Matrix MATF for C...

Wisycom, a global leader in advanced wireless RF solutions, launches its new wideband antenna matrix, MATF, which supports RF and fiber for demanding multi-zone...

21/01/2026

Grass Valley Showcases Scalable Future-Ready Live Product...

Grass Valley will demonstrate how it is powering scalable, future-ready live production at FOMEX 2026, taking place February 2 4 in Riyadh, Saudi Arabia. Exhibi...

21/01/2026

OKAST Implements BCNEXXT Vipe to Accelerate Monetization...

BCNEXXT, the developers of the advanced playout platform Vipe, today announced that OKAST, the monetization-first OTT platform provider, is using BCNEXXT's ...