ATFT presents its export accelerator programme

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ATFT presents its export accelerator programme --

Wed, 10 Feb 2016 09:16

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The Association for Transformation in Film and Television (ATFT), as part of their ongoing work to develop and transform the South African film, television and digital media industries, are hosting the first in its series of export accelerator programmes for selected participants.

The first round of this programme is currently taking place with international industry expert Mark Greenspan who is in South Africa to interact with participants. Greenspan is the founder of nextMEDIA, Canada s most influential series of digital media conferences. He also created the digital programming at the Banff World Media Festival, the world s largest content market dedicated to the development of television content. He was also involved in launching the Rio Content Market, Latin America s largest content market. Through these initiatives he created business opportunities for thousands of media and advertising executives. As the founder of The Digital Growth Lab he works with incubators and accelerators around the world to build training, networking and business development programmes.

The ATFT accelerator programme is a cohort-based programme that includes mentorship in developing film, television and digital media projects for export. This programme aims to increase the capacity of black-owned South African independent film and television production and distribution companies, to export their content and attract foreign direct investment (FDI).

The ATFT accelerator programme will address these challenges with several combined long term development programmes using local and international experts in various fields to make these companies and their products (content) ready for one or several particular export markets, and conclude deals at those markets, generating sufficient ongoing revenue to sustain them.

Many of the experts and consultants that work with the ATFT by facilitating special intervention programmes/workshops for the delegations before they leave for markets have identified needs and areas of weakness that could be addressed through such a programme.

Extensive consultation was done with experts who have developed and executed similar programmes in other countries, especially emerging economies such as ours, with successful results.

Some of the challenges that will be addressed by the accelerator program include:

Getting local production companies market ready for international platforms

Developing viable business plans for the respective production companies

Development of content that can potentially be sold to various markets

Exploitation of content, resulting in sales

For more information contact:

Neiloe Whitehead (project manager)

Office: 27 10 900 2180

Email: neiloe@filmandtvtransformation.org

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