
To say Bruce Reicher knows a bit about video in education would be a dramatic understatement. The technology broadcasting teacher in Upper Saddle River, New Jersey has been an educator for more than 20 years across all grade levels. A Google Certified Teacher level one and two, Reicher also has a Masters Degree in Elementary Education and Administration, and he has been a Board Of Education member in Hawthorne, New Jersey for the past five years. And, in his, ahem, spare time, Bruce presents G Suite, Codesters Python Coding and WeVideo at state and national conferences.
This school year, he faced what seemed a major, new challenge. His district made the shift from iPads, iMacs and iMovie, to a one-to-one Chromebook environment. Under Bruces expert tutelage, students and teachers would make the rapid transition to the new platform. One of the first critical decisions that was made was to use WeVideo in place of iMovie.
Not only is the transition proceeding smoothly, the ready access to WeVideo without having to rely on the fixed resources of iMac computers means new opportunities to use video in the classroom are being discovered every day. Already, WeVideo is showing up in every facet of the school. Language Arts teachers have students preparing videos for book trailers, which combine critical analysis and give each student an opportunity to be creative and demonstrate their understanding and knowledge. Kids running in student government elections are preparing campaign videos in WeVideo. In Music, the teacher is having students write their own musical scores and setting them with note-by-note precision to black & white stylized films.
Bruce is particularly proud of the daily TV show his eighth grade students produce. A combination of live production and polished WeVideo project segments, Bruce and his students put out 170 shows per year. With 1,000 shows produced in total over the years, it goes without saying that Bruce was a little nervous about the shift to Chromebooks. But according to Bruce they did not miss a beat.
In fact, Bruce has a little secret to share. As the technology teacher, Im used to new, sophisticated tools like those we use for TV production. I probably shouldnt say this out loud, but the truth is that WeVideo is easy enough for almost any teacher in any area of our curriculum to pick up. And for our students? Once they got past the usual discomfort to any change from the familiar, in this case from iPad to Chromebook, they have been able to figure out just about everything. If they were skilled in iMovie, they made a seamless transition to WeVideo and have been excited to discover all the extra advanced features it brings to the table.
Collaboration has always been part of Bruces approach, but WeVideo is proving to be a game changer. Collaboration used to mean two or three students working together, but also having to vie for individual time to get the right Mac in the lab to do their own parts of the project. Now each student can contribute elements to a project in their own time and any Chromebook anywhere. Bruce can see who in a group has done what work and at the end, the project can be brought together in a single timeline. Bruce says, The collaboration tools are really deep and were still just scratching the surface in building and managing groups. The training from WeVideo has been very helpful.
Bruce was particularly impressed by a group of his students who used WeVideo to highlight an incredible project at their school. Called Club Illusion, music teachers and students organized a program for senior citizens. They set up the cafeteria as a jazz set, complete with period posters of Duke Ellington and other jazz greats. They then put on an extensive musical program for their guests, even encouraging them to come and dance with students.
Bruce had a team of three students take on the challenge of documenting this important event. They did extensive research before the event, interviewing the district superintendent, principal, teachers and students about the project. WeVideo made it easy for them to upload and organize their video assets as they collected them. Bruce spent a lot of time training the kids to gather B-Roll and to capture the natural sounds of the event. The students also interviewed guests for their views on what made the event so special. The final result was more than just a typical event video. The students were able to use WeVideo to create something that captured the spirit and invoke the time period the project showcased.
Ultimately, what Bruce appreciates is how WeVideo affords opportunities for every student to contribute and find something that they are good at. Not everyone is a confident writer, creative visionary, or a gregarious show person. Because WeVideo projects have so many dimensions, teachers can always find an avenue for a student to play an important role.
Whats next? Recently Bruce began a collaboration with a sister school located halfway across the country in Indiana. Through scheduled Google Hangouts and shared WeVideo projects, students at the two schools have been able to show their work to an outside audience. Bruce said it is helpful for the students to receive criticism from peers in a different setting. Recently the students have even begun brainstorming on joint projects.
We are thrilled to have Bruce in the WeVideo Ambassador program. Look for him at conference and EdCamps. This summer hell be a teacher for Smashtech in Wyckoff, New Jersey, teaching digital video as part of a STEM program. You can also follow Bruce on Twitter @breicher
Search
Video tutorials, lessons and tips
Read More
Spotlight on: WeVideo Education Ambassador Bruce Reicher Apple Aficionado Discovers Power of WeVideo & Chromebook
Sign Up for Wevideo for Schools Today and Get the Rest of the School Year an
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
29/10/2026
Jameis Winston and Willie Colon are among current and former players hosting pro...
29/10/2026
After arriving in Fayetteville with dreams of calling games, the Arkansas native found her passion in the control room, building a promising future in replay an...
29/10/2026
The National Hockey League is taking on a larger role in local game production w...
29/10/2026
Media Links has appointed Mikhail Zavalin Market Development Technical Specialis...
29/10/2026
Gravity Media delivered the live broadcast and media infrastructure for the 2026...
29/10/2026
Rise AV has announced the 23 women selected for the second year of its Elevate program, a six-week management and leadership development course. The cohort incl...
29/10/2026
The F d ration Internationale de l'Automobile (FIA) and Amazon Web Services (AWS) have announced a global partnership under which AWS becomes the Official A...
29/10/2026
Advanced Systems Group (ASG) has appointed Bob Daniel Storage and Workflow Solutions Architect within its Enterprise Storage team. Daniel has more than 30 years...
29/10/2026
FloSports and the Pac-12 Conference have entered a media partnership that will b...
29/10/2026
TSN will launch Film Never Lies Grey Cup Playoffs Watchalong, an altcast hosted by TSN football analyst Luke Willson, for two CFL Grey Cup Playoffs games. Wills...
29/10/2026
For decades, broadcasters have designed production around one rule: build for th...
29/10/2026
Live event production company FOH Productions has built a portable camera switch...
29/10/2026
Gravity Media is marking its 25th year facilitating the host broadcast for the M...
29/10/2026
In-venue and creative video staffers at the professional and collegiate level ha...
29/10/2026
LA28 has named film producer Kathleen Kennedy Head of Ceremonies and Content for the LA28 Olympic and Paralympic Games. Kennedy, an eight-time Academy Award nom...
29/10/2026
In-house local telecasts have added new camera angles, graphics package, and dee...
29/10/2026
In this SVG New Sponsor Spotlight, Jake Blount, EVP, Sales, ICAT Logistics, disc...
29/10/2026
Mastering plug-in treated to ground-up rebuild
With a few plug-in releases now under their belt, Musik Hack have revisited their debut offering and kitted i...
29/10/2026
New modular full-range monitoring system arrives
Following a few weeks of teasers, HEDD Audio have just revealed the latest addition to their high-end monit...
29/10/2026
SGL Carbon LLC ( SGL Carbon ) has received an additional order for the supply of nuclear graphite from X-energy Reactor Company, LLC ( X-energy ) in accordance ...
29/10/2026
Rohde & Schwarz introduces MXO AI Connect for AI-assisted oscilloscope workflows Rohde & Schwarz connects AI assistants to its MXO oscilloscopes through MXO A...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
When LinkedIn set out to upgrade meeting spaces across nine APAC cities, the goal was clear: employees needed to walk into rooms in Bangalore, Beijing, Hong Kon...
29/10/2026
Lightware has expanded its LARA (Lightware Advanced Room Automation) Wizard platform with a new Elgato Stream Deck integration, allowing supported Stream Deck d...
29/10/2026
Boston Conservatory Center Stage Presents Opera Masterpiece La Boh me The Conservatory's production of the timeless opera will conclude the fall Center St...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
NewMedia Creative Technology Studio combined a large LED character, directional voice capture and remotely hosted AI processing for AI HOST, its interactive ins...
29/10/2026
The Royal Television Society Technology Centre (RTS) presented its 2026 Special Recognition Award to Newsmax, Newsmax Ukraine, Broadcast Solutions and nxteditio...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
amaran, pioneer of lighting tools for creators, today announced the amaran Cam, its first webcam designed to go beyond simply capturing an image to help creator...
29/10/2026
The Sky Original returns to screens on November 26Thursday 29 October 2026
Ella Purnell is back in the killer new trailer for Sweetpea Season 2Turn on cookies ...
29/10/2026
In our increasingly climate conscious world, many cities are embracing nature, with more tree cover and open spaces such as parks, and restored wetlands, ponds,...
29/10/2026
Red Seat Ventures Announces Exclusive Partnership with Homecoming Golf Partnership Includes Homecoming Golf's New Drink Cart Scramble Series Featuring Hig...
29/10/2026
Oct. 29, 2026 - US-based Alliance for Audited Media (AAM) and the UK's ABC,...
29/10/2026
This Halloween week, GFN Thursday is delivering a fresh batch of gaming treats.
Something wicked this blade comes. S-GAME's Phantom Blade Zero launches on ...
28/10/2026
SDI Failsafe IP Routing: Inside the UTAH-400 Series 2 Router A pure-IP routing core has no inherent fallback. When the ST 2110 network degrades, when the PTP gr...
28/10/2026
MLB Network is nearly all-day media day coverage across MLB Now, MLB Central, ML...
28/10/2026
Voyage Audio and Shure microphones are in the forefront of the sector's transition to digital
Microphones may have come late to the digital table, but they...
28/10/2026
Having long resisted the transition, broadcast audio's most fundamental element is finally entering the digital era
About 25 years ago, a microphone manufa...
28/10/2026
The Wireless Microphone Spectrum Alliance (WMSA), formed in 2025 to raise awareness with government entities about wireless microphone operations, has held meet...
28/10/2026
The manufacturer's brands span a variety of markets, with a focus on radio, streaming, intercom
Telos Alliance was at last month's IBC in Amsterdam onc...
28/10/2026
Companies presented latest offerings and explored opportunities in sports broadc...