Telekom unifies its brand structure and provides access to the 4G experience for an increasing number of customers Next tariff packages are here!
Budapest, March 27, 2013 09:45
Telekom is unifying its brand structure: in step with the implementation of a T brand it is also introducing a new, more dynamic image
By the end of the year its 4G/LTE-based mobile internet service will be made available for close to 40% of the country's population and it will expand its offer of 4G/LTE-enabled devices and tariff packages
Next is here: tariff packages with unlimited domestic calls or calls within the network, including an amount of data that can also be used in the 4G/LTE network!
Moziarena: no longer only for interactive TV customers
As Magyar Telekom announced recently, it is striving to serve its customers in a more state-of-the-art and efficient manner through the establishment of a new operating structure. It is expanding its core activity in the direction of online capabilities and the digital home, and continues to strengthen its presence in other than traditional business areas as well. The need for the ability to transfer among technologies and operate in a simpler and more transparent manner has called for the implementation of changes also in the area of brand strategy. With this spirit it intends to unify its brand structure: while retaining the values of the currently powerful market brands it will mould them into a single brand in the mid-term. The Telekom brand name that Magyar Telekom has so far tied to its own brand, non-core and business services will, in the future, be expanded to cover all services offered to the general public as well as to small and medium-sized companies. The aim is for customers in the future to be able to access every service, whether mobile or wire line telephone, home or mobile internet, interactive TV, health or insurance services, under a single brand. At the same time the implementation of the T brand does not affect the large company pool of customers: Telekom Group affiliate, T-Systems Hungary will continue to provide comprehensive telecommunications and IT infrastructure, application development and systems integration services for them under the T-Systems brand name.
In step with the implementation of its unified brand name Telekom will also introduce a new image, which gives the brand an appearance that can be more easily identified, and evokes a fresher and more dynamic experience. The renewed image enables an even more striking appearance for the Telekom brand in the telecommunication market, which operates amidst a strong competition, in new business areas and in the course of cooperation with partners.
Our communication with customers is made simpler by the fact that we will appear in the future as a readily identifiable single brand in the domestic market as well, said Christopher Mattheisen, Magyar Telekom's Chairman-CEO. Our endeavour is to exploit the possibilities inherent in offering new and innovative services responding flexibly to the change in customer needs, and, offer real customer experience to both residential and small and medium-sized companies as well as large company customers. In this spirit we will make the 4G/LTE-based service, which opens up a new dimension of mobile internet use, available to close to 40 per cent of the population in 2013. All this will represent yet another higher level of service to our company accounts, as we will ensure the latest network available for their more efficient and mobile operation, he added.
Telekom was the first in the autumn of 2011 to test with its customers in Hungary the 4G/LTE network and, in January 2012 as the first among mobile service providers in Hungary it launched its commercial 4G/LTE-based mobile internet service. By the end of last year 99 per cent outdoor coverage in Budapest had been achieved based on the number of residents,* whereas indoor 4G/LTE coverage in Budapest based on the number of residents had grown to 83 per cent. The service is currently available outdoors* for close to 27 per cent of the country's population.
According to the plans of the service provider it will ensure the 4G/LTE coverage in additional country settlements by the end of 2013, thereby making the 4G/LTE service available (outdoors*) for close to 40 per cent of the Hungarian population.
In order to continue the expansion of the mobile broad band coverage, network modernization and the change of generations Telekom considers it important to respect the considerations of efficient spectrum management, so that the frequencies available and becoming free subsequently can be used the most efficiently and to the greatest benefit of customers.
Telekom has set as a short-term target that it will make available to all its customers who possess enabled devices the most advanced mobile internet service available in Hungary, giving them the experience of using the 4G/LTE regardless of the tariff package. In line with that it will continuously expand the choice of tariff packages that enable the use of the 4G/LTE network. As of April 1, 2013 customers will be able to enjoy the benefits of the 4G/LTE network on their smartphones through two additional tariff packages, the Mosaic S and M. Moreover, the 4G/LTE network will also be accessible through the smallest, Mosaic XS tariff package, if the customer also purchases the Net&Roll 1GB LTE supplementary data option to their tariff package.
Next is here!As of April 1 Telekom is coming out with two new tariff packages offering the experience of limitless freedom. The new packages contain unlimited calls and text messages, and the data amount they include can also be used in Telekom's 4G/LTE network: within
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
Telekom unifies its brand structure and provides access to the 4G experience for an increasing number of customers Next tariff packages are here! 
