Live from Spotify's LA campus, today we announced a series of new offerings aimed at helping creators significantly grow their audiences and better monetize their video podcasts on Spotify. During Now Playing, some of the world's leading creators, artists, and authors joined us for valuable updates on our business from company executives, connected with Spotify's Creator Partnerships team, and explored our state-of-the-art video and audio production facilities.
Daniel Ek (Photo by Leon Bennett/Getty Images for Spotify)
Spotify Premium has long set the standard for listening on any device, shared Spotify founder and CEO Daniel Ek. By delivering a best-in-class video offering uninterrupted by ad breaks, combined with Spotify's flexibility and ubiquity, we can provide an experience for your audience that is superior to any platform. And by giving you, the creators, another path to monetization beyond ads, we're freeing you up to spend more time doing what you love: creating.
So, what's in store for creators? They'll be part of a new and industry-leading audience-driven payout model for Premium video consumption, and their fans will now get video content uninterrupted by ads. Spotify's Partner Program, a brand-new monetization program for creators hosted with Spotify, will launch that allows creators to earn more for their audio and video content. This program will offer both audience-driven payouts from our premium video revenue and an Ads component.
Spotify is one of the largest platforms in the world for creators, with more than 640 million users and more than 250 million subscribers. Video consumption is rapidly growing on Spotify, so we're improving the viewing experience and equipping creators with the tools and resources they need to connect with fans, grow, and monetize.
We've seen shifts in podcast trends across the industry globally, and one of them is that video consumption hours have expanded rapidly-more than 250 million users have watched a video podcast on Spotify, and nearly two-thirds of podcast listeners say they prefer podcasts with video.
The number of creators actively publishing videos monthly on Spotify has grown by more than 50% year over year. There are now more than 300,000 video podcast shows on Spotify, including popular shows like The Joe Rogan Experience, Call Her Daddy, The Diary Of A CEO with Steven Bartlett, Rotten Mango, The Comment Section with Drew Afualo, Therapuss with Jake Shane, What Now? with Trevor Noah, Modern Wisdom, Erika Taught Me, and more. We've also recently activated music videos in 85 additional markets, and the engagement has continued to soar.
Photo by Presley Ann/Getty Images for Spotify
By many metrics, it is the fastest way to succeed on Spotify today. Half of the new podcasts that build sustained audiences include video, said Spotify Co-President and Chief Product Officer Gustav S derstr m. And with the new tools, features, and experiences we're launching, we expect that edge will continue to grow. This is an opportunity for everyone in the room and beyond.
For creators How does it all work? Whether someone is a current audio-only podcaster, new to embracing video on our platform, or an established video creator not yet on Spotify, our latest video offerings will unlock additional paths to monetization and growth.
Monetize
Eligible creators can apply now to join the Spotify Partner Program. This new monetization program opens more opportunities for creators to earn revenue for their content and transform their shows into sustainable businesses. The Spotify Partner Program has two components: Premium Video Revenue and Ads. Both programs will be available to creators to earn revenue based on video consumption from Spotify Premium subscribers in the U.S., U.K., Canada, and Australia beginning in January.
Grow
We're evolving our podcaster platform to better serve the needs of today's multiformat creators with a more expansive and streamlined hub: Spotify for Creators.
Connect
We're creating more opportunities for creators to deepen connections with their fans and deliver the best video-viewing experience with Spotify.
Discover
We're introducing video clips for creators to enhance discoverability and promote their podcast episodes on Spotify.
Click to read more details about these new opportunities and programs for creators and consumers.
This is an opportunity for everyone in the room and beyond, Gustav continued. Our goal is to build the best experience for you so that you can better connect with your audience. And deliver your creativity to the world.
For the fans As we've made it easier for fans to navigate and discover music, podcasts, and audiobooks on Spotify, we're leveraging our platform's flexibility to give fans new ways to experience video.
In addition to Premium subscribers in the U.S., U.K., Australia, and Canada getting video content uninterrupted by ads beginning in January, we're making it easy for fans to stream their favorite video content in the foreground or background without disrupting the experience-whether they are using Spotify Free or Premium. For example, they can begin an episode while getting ready for the day, watching in the foreground before slipping their phones into their pockets to continue listening in the background as they commute.
Fans can expect an array of great video features, including chapters, comments, pinch-to-zoom, thumbnail scrubbing, and new ways to find and go deep on podcasts.
Check out more coverage from Spotify's Now Playing event.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production Mark Gross: With the new schedule, with not having every Sunday night, it's given us an opportunity to take a step back and reimagine what ...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
12/06/2026
Meet The Grumpy Onion Ireland's newest online sensation, all he wants is to ...
12/06/2026
RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast
Adding to the fun around 2026 FIFA World Cup tournament, RT has launched a brand new d...
Live from Spotify's LA campus, today we announced a series of new offerings aimed at helping creators significantly grow their audiences and better monetize their video podcasts on Spotify. During Now Playing, some of the world's leading creators, artists, and authors joined us for valuable updates on our business from company executives, connected with Spotify's Creator Partnerships team, and explored our state-of-the-art video and audio production facilities.
