Live from Spotify's LA campus, today we announced a series of new offerings aimed at helping creators significantly grow their audiences and better monetize their video podcasts on Spotify. During Now Playing, some of the world's leading creators, artists, and authors joined us for valuable updates on our business from company executives, connected with Spotify's Creator Partnerships team, and explored our state-of-the-art video and audio production facilities.
Daniel Ek (Photo by Leon Bennett/Getty Images for Spotify)
Spotify Premium has long set the standard for listening on any device, shared Spotify founder and CEO Daniel Ek. By delivering a best-in-class video offering uninterrupted by ad breaks, combined with Spotify's flexibility and ubiquity, we can provide an experience for your audience that is superior to any platform. And by giving you, the creators, another path to monetization beyond ads, we're freeing you up to spend more time doing what you love: creating.
So, what's in store for creators? They'll be part of a new and industry-leading audience-driven payout model for Premium video consumption, and their fans will now get video content uninterrupted by ads. Spotify's Partner Program, a brand-new monetization program for creators hosted with Spotify, will launch that allows creators to earn more for their audio and video content. This program will offer both audience-driven payouts from our premium video revenue and an Ads component.
Spotify is one of the largest platforms in the world for creators, with more than 640 million users and more than 250 million subscribers. Video consumption is rapidly growing on Spotify, so we're improving the viewing experience and equipping creators with the tools and resources they need to connect with fans, grow, and monetize.
We've seen shifts in podcast trends across the industry globally, and one of them is that video consumption hours have expanded rapidly-more than 250 million users have watched a video podcast on Spotify, and nearly two-thirds of podcast listeners say they prefer podcasts with video.
The number of creators actively publishing videos monthly on Spotify has grown by more than 50% year over year. There are now more than 300,000 video podcast shows on Spotify, including popular shows like The Joe Rogan Experience, Call Her Daddy, The Diary Of A CEO with Steven Bartlett, Rotten Mango, The Comment Section with Drew Afualo, Therapuss with Jake Shane, What Now? with Trevor Noah, Modern Wisdom, Erika Taught Me, and more. We've also recently activated music videos in 85 additional markets, and the engagement has continued to soar.
Photo by Presley Ann/Getty Images for Spotify
By many metrics, it is the fastest way to succeed on Spotify today. Half of the new podcasts that build sustained audiences include video, said Spotify Co-President and Chief Product Officer Gustav S derstr m. And with the new tools, features, and experiences we're launching, we expect that edge will continue to grow. This is an opportunity for everyone in the room and beyond.
For creators How does it all work? Whether someone is a current audio-only podcaster, new to embracing video on our platform, or an established video creator not yet on Spotify, our latest video offerings will unlock additional paths to monetization and growth.
Monetize
Eligible creators can apply now to join the Spotify Partner Program. This new monetization program opens more opportunities for creators to earn revenue for their content and transform their shows into sustainable businesses. The Spotify Partner Program has two components: Premium Video Revenue and Ads. Both programs will be available to creators to earn revenue based on video consumption from Spotify Premium subscribers in the U.S., U.K., Canada, and Australia beginning in January.
Grow
We're evolving our podcaster platform to better serve the needs of today's multiformat creators with a more expansive and streamlined hub: Spotify for Creators.
Connect
We're creating more opportunities for creators to deepen connections with their fans and deliver the best video-viewing experience with Spotify.
Discover
We're introducing video clips for creators to enhance discoverability and promote their podcast episodes on Spotify.
Click to read more details about these new opportunities and programs for creators and consumers.
This is an opportunity for everyone in the room and beyond, Gustav continued. Our goal is to build the best experience for you so that you can better connect with your audience. And deliver your creativity to the world.
For the fans As we've made it easier for fans to navigate and discover music, podcasts, and audiobooks on Spotify, we're leveraging our platform's flexibility to give fans new ways to experience video.
In addition to Premium subscribers in the U.S., U.K., Australia, and Canada getting video content uninterrupted by ads beginning in January, we're making it easy for fans to stream their favorite video content in the foreground or background without disrupting the experience-whether they are using Spotify Free or Premium. For example, they can begin an episode while getting ready for the day, watching in the foreground before slipping their phones into their pockets to continue listening in the background as they commute.
Fans can expect an array of great video features, including chapters, comments, pinch-to-zoom, thumbnail scrubbing, and new ways to find and go deep on podcasts.
Check out more coverage from Spotify's Now Playing event.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
11/06/2026
Berklee's Tonya Butler Named Music Business Educator of the Year The Music Business Association honored Butler at its annual Bizzy Awards.
June 10, 2026
...
11/06/2026
Ann Mincieli to Receive Honorary Doctorate at Berklee NYC Graduate Commencement The five-time Grammy-winning engineer and producer, known for her longstanding...
10/06/2026
DAZN-owned digital-media company launches three fan-first series leaning into cr...
10/06/2026
Clear-Com has announced the appointment of Jason Dino as Southwest Regional Sales Manager USA, covering Southern California and the Southwest region. Dino joins...
10/06/2026
An 11% decrease in number of global broadcast deals reflects the organization...
10/06/2026
The Women Without Boundaries Awards recognize women whose work is advancing the future of media, broadcast, AV, workplace technology, digital experience, and re...
10/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
10/06/2026
SES is supporting broadcast distribution of the world's biggest football tou...
10/06/2026
NDI has announced that BirdDog has become the first hardware manufacturer to achieve full NDI 6.3 compatibility across its complete lineup of cameras, encoders,...
10/06/2026
Vince Caputo and Scott Carter, winners of the 2026 Sports Emmy for Outstanding Post Produced Audio have been announced as presenters for the 2026 SVG Advanced A...
10/06/2026
FOX One today unveiled a slate of new product features and enhancements designed to elevate the viewing experience for fans on the official streaming platform o...
10/06/2026
Primary production partners Dome Productions and Raycom Sports once again played...
10/06/2026
The Women in Sports Filmmaking Experienceship is an immersive professional devel...
10/06/2026
The league has expanded its HSAN architecture for the NBA Finals to manage more ...
10/06/2026
The inaugural MoonPay X Games League (XGL) Winter Draft will take place Wednesday, September 16, 2026 at Cosm Los Angeles from 7-9 p.m. PT. The event will strea...
10/06/2026
The University of Oklahoma (OU) Athletics Department and Learfield have announce...
10/06/2026
The Video Services Forum (VSF) has released TR-06-4 Part 8, a new specification for RIST Satellite-Hybrid: Out-of-Band Method. The specification creates a mecha...
10/06/2026
Riedel Communications provided the communications infrastructure for the 14th World Live Neurovascular Conference (WLNC) in Lisbon, supporting live medical proc...
10/06/2026
A still from The Doom Generation by Gregg Araki (Courtesy of Sundance Institute)
By Lucy Spicer
Have you checked out our Sundance Film Festival 101 list yet...
10/06/2026
Get Hands-On with Interfaces & Mic Preamp Brands
If youre after a new interface or preamp, then GearExpo UK is the place to be! Well have a whole host of au...
10/06/2026
November 13-14 2026, The Midway, San Francisco
Following their recent rebranding, MONO Music Conference (formerly Music Expo) have officially announced thei...
10/06/2026
Debut instrument free for limited time
deFORM is the debut release from newly founded developer ebbandflow, and it's being offered as a free download fo...
10/06/2026
Alone Australia Season 4: Meet the Cast
10 June, 2026
Media releases
WATCH THE TRAILER
Smash-hit survival series Alone Australia drops its highly anticipa...
10/06/2026
DEADLY THEN, DEADLY NOW, DEADLY ALWAYS: SBS & NITV IGNITE NAIDOC WEEK 2026 WITH ...
10/06/2026
Rohde & Schwarz and TRUMPF advance laser-based drone defense with THORIS LCS Rohde & Schwarz is showcasing THORIS at ILA 2026: A sovereign, end to end counter...
10/06/2026
MAHLE and Rohde & Schwarz develop application for sensor testing of modern drive...
10/06/2026
Production and Development Funding supports the creation of compelling, commercially viable, artistic and culturally relevant South African screen content. Deve...
10/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
10/06/2026
Accedo, Humans not Robots, and the Institution of Engineering and Technology (IET) have announced the launch of Ecoflow X. Formerly an IBC Accelerator project, ...
10/06/2026
Frequency, the engine powering the world's leading streaming television channels, today announced that James Smith has joined the company as General Manager...
10/06/2026
At the 14th World Live Neurovascular Conference (WLNC) in Lisbon, Riedel Communications provided the communications infrastructure for live medical procedures s...
10/06/2026
Globecast, a leading provider of broadcast, media, and entertainment managed services, today announced the launch of its Content Exchange platform powered by Or...
10/06/2026
Klvr will showcase how venues, integrators and production teams are rethinking disposable battery usage at InfoComm 2026 (Las Vegas, June 17-19, booth #N6311). ...
10/06/2026
The Video Services Forum (VSF) has further enhanced the Reliable Internet Streaming Transport (RIST) protocol by incorporating a new feature, RIST Satellite-Hyb...
10/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/06/2026
10 Jun 2026
VEON's Banglalink Brings Every World Cup 2026 Match to Football...
10/06/2026
Wednesday 10 June 2026
How to watch every ICC Women's T20 World Cup 2026 match live on Sky Sports
Where is the ICC Women's T20 World Cup 2026 availabl...
10/06/2026
Wednesday 10 June 2026
P RLA brings first-ever Beautifully Clean Oral Care'...
10/06/2026
Wednesday 10 June 2026
Sky reveals pulse-pounding first teaser trailer for upco...
10/06/2026
Wuppertal June 10, 2026
Riedel Artist at the Heart of the 14th World Live Neurovascular ConferenceAt the 14th World Live Neurovascular Conference (WLNC) in Li...
10/06/2026
Back to All News
Netflix Showcases New Mobile Experience, Collections and Games Vision in APAC
Product
10 June 2026
GlobalSouth KoreaJapan
Link copied to c...
10/06/2026
Back to All News
Ready to Join? The Netflix Fan Club Arrives at Cannes Lions
Business
10 June 2026
Global
Link copied to clipboard
Download all assets
N...
10/06/2026
Chemists snap together complex 3D molecules from highly reactive radicals-without losing their shape Scripps Research team develops stereoretentive radical-radi...
09/06/2026
Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...
09/06/2026
SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...
Live from Spotify's LA campus, today we announced a series of new offerings aimed at helping creators significantly grow their audiences and better monetize their video podcasts on Spotify. During Now Playing, some of the world's leading creators, artists, and authors joined us for valuable updates on our business from company executives, connected with Spotify's Creator Partnerships team, and explored our state-of-the-art video and audio production facilities.
