ABC audit enhances credibility within social media and influencer marketing

This is the first time we've delivered one of our bespoke methodology audits in the area of influencer marketing; a market that's grown to be worth over $16.4 billion.

Q83's platforms Kitly and Kitly Business are used globally by talent agencies and independent creators to drive professionalism and transparency within the influencer marketing industry. The launch of Q83's Account Performance Audit Report (APAR) within the Kitly and Kitly Business platforms brings new transparency & consistency to media buyers who procure organic social media ad space from multiple sources, from magazines and newspapers all the way to influencers and creators.

Bringing independent assurance, we've conducted an audit on Q83's systems and processes for gathering social media platform metrics from official platform API's, verifying the accuracy of reporting via the APAR.

The audit confirms the data presented in the APAR accurately reflects the proprietary reporting of the social media platforms, that the terminology used is accurate and the definitions of metrics included are consistent. This reassures businesses and influencers that reporting via the APAR adheres to standardised processes, and that the data can be trusted.

In addition to undergoing our bespoke methodology audit, the APAR for Kitly and Kitly Business has also been accredited under our Certified Supplier programme, demonstrating that it's capable of reporting data to ABC's industry-agreed standards. The certificate is available on our website.

Simon Redlich, Chief Executive of ABC, commented,

We're delighted to have worked with Q83 to audit their innovative products that are delivering welcome transparency in the realm of influencer marketing and social media advertising. The drive for independent verification and oversight is one of GARM's (Global Alliance for Responsible Media) three areas of strategic focus, and we're pleased to deliver this essential element to demonstrate the credentials of these products.

LINK:	https://www.abc.org.uk/newslink/113-abc-news/1044-abc-audit-enhances-c...
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