FUJINON/FUJIFILM Rolls out "Lunch & Learn Lenses" events at cities across America

Attendees Engage in Discussions on Future Optical Design and Get Hands-On with Cabrio and MK Zooms

Wayne, N.J., August 2, 2017 - As part of the company's overall education initiative, the Optical Devices Division of FUJIFILM is currently conducting Lunch & Learn Lenses events in cities across North and South America. Each Lunch & Learn Lenses is an informal discussion over lunch with representatives from FUJIFILM that provides attendees with an opportunity to give insight into what future lens innovations they'd like to see.

We'll hold discussions where all sorts of questions about optics are raised, some specific to our lens design and some more of an industry-wide discussion, explained Tom Fletcher, Director of Sales, FUJIFILM Optical Devices Division. We ask questions about what image size coverage they'd like to see, what focal lengths, what T-stop, anamorphic or spherical, do they prefer images with more character (taste) or a clean look, and what are the benefits regarding primes versus zooms. It's always an extremely engaging conversation and one that proves of immense value in our own product development. We're seeing more people sign up and participate in these events as we hold them in new cities across the country.

In addition to the optics discussions, the latest FUJINON lenses are available for attendees to try out. At each event, the recently released FUJINON MK50-135mm T2.9 zoom and MK18-55mm T2.9 zoom, along with the Cabrio 20-120mm T3.5 zoom, will be on hand.

Cities scheduled for upcoming dates include: Philadelphia; Washington, DC; Chicago; Minneapolis; Indianapolis; Detroit; Cleveland; Cincinnati; Columbus; Miami; Nashville; Charlotte; Orlando; St Louis; Kansas City; Dallas; San Antonio; Houston; Anchorage, AK; Boise, ID; Portland; San Francisco; Oakland; Seattle; Denver; and Phoenix.

Follow Fujinon on social media and keep up to date on Lunch & Learn Lenses stops near you.

On Twitter: @FujifilmOptical

On Facebook: @FujifilmOpticalUSA

On Instagram: fujifilmopticalusa

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also, markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to https://www.facebook.com/FujifilmOpticalUSA to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2015, the company had global revenues of $20.8 billion, at an exchange rate of 120 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

All product and company names herein may be trademarks of their registered owners.

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