Frequency expands Managed Channel Services to Europe at M...

Frequency, the engine behind many of the world's best-known streaming television channels, announces the European expansion of its Managed Channel Services (MCS) division. Launched in the U.S. to support rights holders and brands creating premium FAST channels, Frequency is now extending MCS and its end-to-end channel solutions to English-speaking Europe, with plans to enter language-specific territories in 2025.

This strategic expansion underscores Frequency's commitment to streamlining the FAST channel creation process for content owners and rights holders worldwide. Currently operating a large portfolio of channels in the U.S., with more launching in 2024, MCS is positioned to help European media companies, studios, and rights holders seize the growing opportunity in FAST TV.

Blair Harrison, CEO of Frequency, stated, FAST channels have rapidly become central to global streaming strategies, blending the best of linear and on-demand discovery and consumption models. As we bring our Managed Channel Services to Europe, we are providing a turnkey solution that allows content owners to reach new audiences quickly and efficiently, tapping into the rising demand for ad-supported streaming.

Frequency MCS offers an all-inclusive suite of services, ranging from library and rights evaluation, creative packaging and production, media operations, scheduling, and on-air creative, to ongoing channel promotion and optimization. This holistic approach ensures that content owners can launch and operate successful FAST channels with minimal complexity and maximum impact.

Frequency MCS uses proprietary tools for advanced engagement analysis and intelligent programming optimization, and advanced reporting and metadata enrichment. MSC provides tailored solutions for brands, studios, and rights holders entering the FAST space. Frequency MCS can uniquely analyze large content libraries and deliver valuable insights that enhance channel performance and audience engagement.

Our goal is to empower content owners to efficiently launch FAST channels that are not only visually compelling but also aligned with audience demand and platform dynamics, added Jon Cohen, Chief Revenue Officer at Frequency. With the European market poised for significant growth in FAST, we are ready to help media companies unlock new revenue streams and enhance their brand presence.

MCS's entry into the European market comes at a pivotal time, with major studios and platforms adopting more ad-centric strategies. By offering channel launch strategies, operational support, creative and branding solutions, and marketing partnerships with streaming platforms, Frequency is well-positioned to meet the unique needs of the European FAST ecosystem.

LINK:	https://kitplus.com/news/frequency-expands-managed-channel-services-to...
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