Sony Pixel Power calrec Sony

How new media platforms have become powerful across Africa

11/12/2018

On the one hand they have been praised for their progressive characteristics. This is because they offer great organising potential, enhance political accountability and disrupt old media practices that tend to exclude less powerful voices from important social and political discussions.

On the other hand, they have invited notes of caution. This is because new media platforms embolden and even midwife bullies, ethnic jingoists, and nationalist radicals who are a threat to social cohesion.

Both points of view have merit. New media platforms can be powerful forces for democracy and also a space for dangerous, sectarian and divisive ideas. A number of governments seem to be exploiting these fears in a bid to control these platforms.

These attempts are likely to become a lot more commonplace across Africa. Uganda, Kenya, Tanzania, Zambia and Gambia have already passed laws that target social media users specifically. Some of these laws criminalise free speech online, while others have made the use of social media too expensive for users.

Nevertheless, new media platforms are increasingly being used. Their importance on the political landscape can't be over-emphasised. This is because they have allowed people excluded from public communication to articulate their fears and desires in a way that wasn't previously possible. The widespread use of applications such as Twitter, Facebook and WhatsApp has been particularly instrumental in including a broad range of users in public discussions.

A modern news platform Rather than rely on the mainstream press to cover important political stories, citizens are able to discuss issues in the digital space. When their stories go viral the mainstream media then begins to cover them as important news items.

Twitter in particular has become a useful political tool for many. And Twitter's standard vernaculars such as hashtags and memes have also been creatively appropriated to reflect local inflections. Humour, local languages, and idioms abound.

The fact that participants are also able to tag their leaders further means that authority is confronted directly. And a poor person living in an informal settlement is now able to confront the head of state with just as much authority as anyone else. These small victories matter.

These platforms have also enabled users to link local issues with international concerns to give them global currency and legitimacy. In Kenya for example, an anti-rape campaign which coalesced around #JusticeForKemunto could be seamlessly linked to the [#MeToo movement], a similar rebuke and articulation of anger against sexual violence against women.

Government control The shift from legacy media has not been accidental. A number of African governments still exert enormous control over the media sector. The is because the state remains the single largest advertiser in the media in sub-Saharan Africa, and so can influence coverage and content.

In some countries, presidents and high-level politicians even own media houses.

This is why the digital space is so important. The emergence of a relatively new structure of communication - which is amorphous, unrestrained, and largely unaffected by state control - has meant there are new ways of holding governments to account.

But their popularity has drawn negative reactions from some governments.

Cracking down Some are now employing digitally savvy state operatives to counter opposition discourses online.

Others have gone further by enforcing regulations to control online discourse through punitive laws and taxation.

In Tanzania for example, digital content producers - including bloggers - are required to get yearly licences which cost $900 dollars. In Uganda, data bundles are now much more expensive with a $0.05 levy charged per day. And Zambia plans to introduce similar measures.

Other countries have been a lot more brazen in their efforts to clamp down on free online speech. Cameroon, Egypt, and Ethiopia, for example, have regularly shut down the internet. Users considered too critical of the government are routinely arrested, threatened or even jailed.

Fake news This is not to say that new media platforms are entirely without problems. Social media has been used to create and disseminate fake news. This has contributed to a dangerous regime of misinformation that has undermined democratic processes in a number of African countries.

This was the case during Kenya's 2017 general elections when the ruling Jubilee party employed Cambridge Analytica, a UK-based public relations company, to boost its electoral prospects. The company was later accused of populating social media and using bots to create and circulate fake news.

Similarly, in South Africa, both the ruling African National Congress and the opposition Democratic Alliance were reported to have used social media to spread fake news to besmirch opponents during municipal elections.

These trends reflect the fact that fake news, misinformation and disinformation have infected the continent's body politic, which is a dangerous development.

Future threats It's however safe to say that new media platforms are now firmly part of Africa's public culture and any attempt to stop, frustrate or undermine their significance in public life is bound to fail.

However, the creative use to which they are put must be constructive and progressive. For example, in countries where collective political organisation and expression is increasingly being undermined by the state - such as Tanzania - instances of self-expression through new media form important pockets of resistance. These pockets, when viewed collectively, can help focus attention on state repression and excesses.

Originally published by George Ogola on The Conversation.

Tags: Africatechnology
LINK: https://www.thesouthafrican.com/new-media-platforms-africa/...
See more stories from thesouthafrican

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

12/06/2026

Research: Mixed Picture for FIFA World Cup Broadcast Revenues

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

Viant Launches Enhanced Publisher Solutions for CTV, Programmatic

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

AJA Announces KONA IP25 Integration with Colorfront Software

AJA Announces KONA IP25 Integration with Colorfront Software Brie Clayton June 12, 2026 0 Comments Collaboration enables uncompressed SMPTE ST 2110 I/O ...

12/06/2026

URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert

URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert Brie Clayton June 12, 2026 0 Comments Organic visuals projected on a giant scre...

12/06/2026

MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services From Set to Screen

MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...

12/06/2026

AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro

AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro Jessie Electa Petrov June 12, 2026 0 Comments The 2026.5 release adds automatic point trac...

12/06/2026

Bitmovin Partners with Simplestream and Xperi to Support...

Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...

12/06/2026

Jigsaw24 Signs Deal to Resell Leostream Remote Desktop Ac...

Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...

12/06/2026

Study: 2026 Election Cycle to Hit Record $11.6 Billion Ad Spend

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

NAB Elects Leadership at June Board of Directors Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

FCC Believes World Cup Communication Will Score Highly

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

Broadcasters Back NO FAKES Act

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

Scripps Unveils Coverage Plans For America's 250th Anniversary

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

How Aussie indie games and screen are levelling up with IP

How Aussie indie games and screen are levelling up with IP 11 June 2026 Ari Harrison, Pro Jank Footy Head of Games Joey Egger and Ari Harrison of Umbrella sha...

12/06/2026

Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film

Back to All News Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film Entertainment 12 June 2026 GlobalArgentina Link copied to ...

12/06/2026

Cross the Boundaries of the Real World into the Spirit Realm in The East Palace', Premiering July 17

Back to All News Cross the Boundaries of the Real World into the Spirit Realm i...

12/06/2026

The Future of Studio Grading. Tokyo. 23 June 2026

With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm Restar Corporation Tokyo Register here John Daro is the ...

12/06/2026

New animated series The Grumpy Onion available in English and as Gaeilge on RT KIDSjr, RT2 and RT

Meet The Grumpy Onion Ireland's newest online sensation, all he wants is to ...

12/06/2026

RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast

RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast Adding to the fun around 2026 FIFA World Cup tournament, RT has launched a brand new d...

12/06/2026

June 11, 2026

A fentanyl countermeasure that adapts to combat future black-market drugs Scripps Research scientists developed a vaccine that teaches the immune system to rapi...

11/06/2026

HBSs Johannes Franken on Digital Innovations, the Role of the Influencer at the 2026 FIFA World Cup

The immense size of the tourney and its Atlantic-spanning operation also disting...

11/06/2026

Nielsen: Soccer Fandom in North America Tops 136 Million, Up 10.9% in Five Years

Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...

11/06/2026

Telemundo Announces All-Day Opening Day Coverage for FIFA World Cup 2026 on June 11

Telemundo will launch its FIFA World Cup 2026 coverage on Thursday, June 11 with...

11/06/2026

Fubo Announces Distribution Agreement With NBCUniversal

FuboTV Inc. has announced a distribution agreement with NBCUniversal. Fubo customers can now stream Telemundo and Universo, with NBC Sports Network (NBCSN), NBC...

11/06/2026

DAZN Announces In-App Features for FIFA World Cup 2026 Coverage in Spain, Italy, and Japan

DAZN has announced its in-app features for FIFA World Cup 2026 coverage in Spain...

11/06/2026

Roblox Report: Sports Engagement on Platform Drives Real-World Fandom and Purchases

Roblox has released the 2026 Roblox Digital Expression Report: Wave 4 - Sports D...

11/06/2026

Andrea Bocelli, David Guetta, Megan Thee Stallion, and EJAE Release Official FIFA World Cup 2026 Anthem DNA'

FIFA has unveiled DNA, the Official FIFA World Cup 2026 Anthem, performed by A...

11/06/2026

ESPN Announces Extensive English- and Spanish-Language World Cup 2026 Coverage

ESPN will provide English- and Spanish-language news and information coverage of FIFA World Cup 2026 across its U.S. media platforms from June 11 through July 1...

11/06/2026

SVG Students To Watch: Teddy Batkin, Rochester Institute of Technology

The latest product of the outstanding RIT Sports Network program, this recent grad from Long Island is carving out a promising path in broadcast engineering In...

11/06/2026

DAZN and DSPORTS Announce Distribution Agreement Across Five Latin American Countries

DAZN has announced a multi-year agreement to make DSPORTS channels available to ...

11/06/2026

Resource Actors Throughout the Years at Sundance Institute's Directors Lab

Laura Dern at the 1986 Sundance Institute Directors Lab (Photo by Eric Edwards) By Lucy Spicer It takes a village to bring together the Sundance Institute lab...

11/06/2026

Introducing a New Standard for Podcast Plays and Upgraded Creator Analytics Experience

As podcast formats evolve in the streaming era, podcasting needs updated, transp...

11/06/2026

RADAR Italia Unveils 6 New Artists and a New Approach for 2026

As Spotify's global RADAR program enters its sixth year in Italy, a new class of artists is stepping into the spotlight. Today, we're announcing the six...

11/06/2026

5 Audiobooks that Amplify and Celebrate Queer Voices

Pride Month is a time for celebration, reflection, and amplifying the diverse stories and perspectives from the LGBTQIA+ community that enrich our world. To hel...

11/06/2026

VSL introduce Synchron Solo Violin 1 & Cello (sordino)

First in new line of muted string libraries VSL have just announced the launch of two new string libraries that represent the first two instalments in a new...

11/06/2026

Novation reveal the Launchkey 61 MK4 White

New colour option for 61-key Launchkey MK4 At Superbooth 2025, Novation introduced the Launchkey Mini 37 White and Launchkey 49 White, bringing an additiona...

11/06/2026

Arturia announce the MiniLab 37

Larger, but still compact! Arturia's popular compact MIDI controller keyboard is now available in a, well, slightly less compact version! The new MiniLa...

11/06/2026

Eurosatory 2026: Rohde & Schwarz shapes the new-generation battlefield

Eurosatory 2026: Rohde & Schwarz shapes the new-generation battlefield Rohde & Schwarz unveils next generation SIGINT/EW and CUAS solutions on uncrewed system...

11/06/2026

Rohde & Schwarz unveils NEMACS - Directional, ultra secure connectivity for the future battlefield

Rohde & Schwarz unveils NEMACS - Directional, ultra secure connectivity for the ...

11/06/2026

MTI FILM acquires Mango/New Edit

MTI FILM acquires Mango/New Edit Posted by MTI Film on June 10, 2026 LOS ANGELES, CA - June 2026 - MTI FILM, the multiple Emmy Award winning Hollywood post-p...

11/06/2026

Ungrounded LLM Fabricates Every Detail for Nearly 1 in 5 Movie and TV Titles Tested, New Gracenote Report Finds

Study underscores the need for authoritative content intelligence to build trust...

11/06/2026

PTZOptics, LayerJot Partner on AI-Powered PTZ at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/06/2026

Chyron Unveils PAINT 10.4

Share Copy link Facebook X Linkedin Bluesky Email...

11/06/2026

Maxon Brings Real-Time Architectural Visualization to AIA26 With New Redshift for Revit and Archicad Integration Beta

Maxon Brings Real-Time Architectural Visualization to AIA26 With New Redshift fo...

11/06/2026

ABC Kid's Caper Crew Shoots Australian Adventure with Blackmagic Design

ABC Kid's Caper Crew Shoots Australian Adventure with Blackmagic Design Brie Clayton June 11, 2026 0 Comments DP Judd Overton and team bring Wes A...

11/06/2026

PTZOptics and LayerJot demo Visual Reasoning at InfoComm...

PTZOptics, and LayerJot today announced live demonstrations at InfoComm 2026 showing how prompt-based AI, robotic camera control, and high-performance computing...