Sony Pixel Power calrec Sony

How new media platforms have become powerful across Africa

11/12/2018

On the one hand they have been praised for their progressive characteristics. This is because they offer great organising potential, enhance political accountability and disrupt old media practices that tend to exclude less powerful voices from important social and political discussions.

On the other hand, they have invited notes of caution. This is because new media platforms embolden and even midwife bullies, ethnic jingoists, and nationalist radicals who are a threat to social cohesion.

Both points of view have merit. New media platforms can be powerful forces for democracy and also a space for dangerous, sectarian and divisive ideas. A number of governments seem to be exploiting these fears in a bid to control these platforms.

These attempts are likely to become a lot more commonplace across Africa. Uganda, Kenya, Tanzania, Zambia and Gambia have already passed laws that target social media users specifically. Some of these laws criminalise free speech online, while others have made the use of social media too expensive for users.

Nevertheless, new media platforms are increasingly being used. Their importance on the political landscape can't be over-emphasised. This is because they have allowed people excluded from public communication to articulate their fears and desires in a way that wasn't previously possible. The widespread use of applications such as Twitter, Facebook and WhatsApp has been particularly instrumental in including a broad range of users in public discussions.

A modern news platform Rather than rely on the mainstream press to cover important political stories, citizens are able to discuss issues in the digital space. When their stories go viral the mainstream media then begins to cover them as important news items.

Twitter in particular has become a useful political tool for many. And Twitter's standard vernaculars such as hashtags and memes have also been creatively appropriated to reflect local inflections. Humour, local languages, and idioms abound.

The fact that participants are also able to tag their leaders further means that authority is confronted directly. And a poor person living in an informal settlement is now able to confront the head of state with just as much authority as anyone else. These small victories matter.

These platforms have also enabled users to link local issues with international concerns to give them global currency and legitimacy. In Kenya for example, an anti-rape campaign which coalesced around #JusticeForKemunto could be seamlessly linked to the [#MeToo movement], a similar rebuke and articulation of anger against sexual violence against women.

Government control The shift from legacy media has not been accidental. A number of African governments still exert enormous control over the media sector. The is because the state remains the single largest advertiser in the media in sub-Saharan Africa, and so can influence coverage and content.

In some countries, presidents and high-level politicians even own media houses.

This is why the digital space is so important. The emergence of a relatively new structure of communication - which is amorphous, unrestrained, and largely unaffected by state control - has meant there are new ways of holding governments to account.

But their popularity has drawn negative reactions from some governments.

Cracking down Some are now employing digitally savvy state operatives to counter opposition discourses online.

Others have gone further by enforcing regulations to control online discourse through punitive laws and taxation.

In Tanzania for example, digital content producers - including bloggers - are required to get yearly licences which cost $900 dollars. In Uganda, data bundles are now much more expensive with a $0.05 levy charged per day. And Zambia plans to introduce similar measures.

Other countries have been a lot more brazen in their efforts to clamp down on free online speech. Cameroon, Egypt, and Ethiopia, for example, have regularly shut down the internet. Users considered too critical of the government are routinely arrested, threatened or even jailed.

Fake news This is not to say that new media platforms are entirely without problems. Social media has been used to create and disseminate fake news. This has contributed to a dangerous regime of misinformation that has undermined democratic processes in a number of African countries.

This was the case during Kenya's 2017 general elections when the ruling Jubilee party employed Cambridge Analytica, a UK-based public relations company, to boost its electoral prospects. The company was later accused of populating social media and using bots to create and circulate fake news.

Similarly, in South Africa, both the ruling African National Congress and the opposition Democratic Alliance were reported to have used social media to spread fake news to besmirch opponents during municipal elections.

These trends reflect the fact that fake news, misinformation and disinformation have infected the continent's body politic, which is a dangerous development.

Future threats It's however safe to say that new media platforms are now firmly part of Africa's public culture and any attempt to stop, frustrate or undermine their significance in public life is bound to fail.

However, the creative use to which they are put must be constructive and progressive. For example, in countries where collective political organisation and expression is increasingly being undermined by the state - such as Tanzania - instances of self-expression through new media form important pockets of resistance. These pockets, when viewed collectively, can help focus attention on state repression and excesses.

Originally published by George Ogola on The Conversation.

Tags: Africatechnology
LINK: https://www.thesouthafrican.com/new-media-platforms-africa/...
See more stories from thesouthafrican

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

30/07/2026

CP Communications Provides Broadcast Support for 2026 MLB All-Star Week in Philadelphia

CP Communications provided RF audio, RF video, communications, RF coordination, ...

30/07/2026

OpenDrives Named to 2026 CRN Storage 100 List

OpenDrives has been included in CRN's 2026 Storage 100 list in the Software-Defined Storage category. The annual list, selected by the CRN editorial team, r...

30/07/2026

SES Selected by LATAM Airlines for Multi-Orbit Satellite Connectivity

LATAM Airlines has selected SES to provide multi-orbit inflight connectivity to its fleet of Airbus and Embraer aircraft. More than 60 aircraft - including Airb...

30/07/2026

Tagboard Launches Producer API with Elgato Stream Deck Integration

Tagboard has launched the Producer API, an open interface that allows key commands in Tagboard's live production environment to be triggered from external d...

30/07/2026

FOX Sports Adds Del Mar to Horse Racing Coverage in Multi-Year Deal

FOX Sports and the New York Racing Association (NYRA) have announced a multi-year agreement with Del Mar Thoroughbred Club that will make FOX Sports the exclusi...

30/07/2026

ABC Commercial Launches Four FAST Channels on LG Smart TVs

ABC Commercial has launched four free ad-supported streaming television (FAST) channels on LG Smart TVs across North America, Great Britain, and select countrie...

30/07/2026

Six Kings Slam Returns to Netflix in October with Sinner, Alcaraz, Djokovic

The Six Kings Slam exhibition tennis tournament will return to Riyadh on October 21, 22, and 24, streaming live on Netflix at no additional cost to subscribers....

30/07/2026

Central Christian Church Uses Clear-Coms Gen-IC to Connect Remote Production Teams

Central Christian Church in Mt. Vernon, Illinois has deployed Clear-Com's LQ...

30/07/2026

Blackmagic Design Releases UltraStudio Express 3G Capture and Playback Devices

Blackmagic Design has released the UltraStudio Express 3G family, a pair of USB4 capture and playback devices compatible with Mac, Windows, and Linux computers ...

30/07/2026

ESPN Secures Media Rights to Womens Pro Baseball League

ESPN has reached a media rights agreement with the Women's Pro Baseball League (WPBL), making ESPN the national streaming home of the league's 2026 seas...

30/07/2026

Most Valuable Promotions and Professional Fighters League Merge

Most Valuable Promotions (MVP) and the Professional Fighters League (PFL) have announced a merger that will operate under the MVP banner. PFL CEO John Martin wi...

30/07/2026

Columbus Blue Jackets To Simulcast TV and Radio Broadcasts Beginning 2026-27

The Columbus Blue Jackets will simulcast all game broadcasts across television and radio beginning with the 2026-27 NHL season. Under the new format, the televi...

30/07/2026

TMRW Sports Selects Populous To Design Professional Flag Football Stadium

TMRW Sports has selected Populous as architect for a purpose-built stadium for its professional flag football league, being developed in partnership with the NF...

30/07/2026

SiriusXM Launches Sports Pass Subscription at $5 per Month

SiriusXM has announced SiriusXM Sports Pass, a new subscription plan launching September 1 that bundles the company's sports audio programming into a single...

30/07/2026

SVG Cloud & Content Workflows Summit Focuses on Live Production, Content Management, AI

Leagues, broadcasters, and technologists gather to tackle cloud economics, distr...

30/07/2026

AWSs Jason Dvorkin on the Power of AWS Elemental Inference, Agentic AI in Live Sports Production

A major player in the cloud-based solutions, Amazon Web Services (AWS) has conti...

30/07/2026

Minnesota Timberwolves Ink Local-Media-Rights Deal With DAZN

The NBA will provide production for all local game broadcasts, including pregame and postgame coverage...

30/07/2026

Cosm Detroit To Open September 10

Cosm will open its fourth immersive sports and entertainment venue in downtown Detroit on September 10. Located at 25 Cadillac Square, adjacent to Campus Martiu...

30/07/2026

NFL Network Added to ESPN App Beginning July 30

NFL Network will be available on the ESPN App beginning July 30 for Unlimited plan subscribers. The addition brings NFL Network's live games, studio program...

30/07/2026

NEP Platform Adds Riedels SimplyLive Production Suite

NEP Group has added Riedel's SimplyLive Production Suite to NEP Platform, giving customers access to the live production software through NEP's orchestr...

30/07/2026

SUNDANCE INSTITUTE NAMES TRISTA SCHROEDER GENERAL COUNSEL & CHIEF OPERATING OFFICER

LOS ANGELES, CA, July 30, 2026 - The nonprofit Sundance Institute today announce...

30/07/2026

Waves release Atlas Reverb

A new take on classic algorithmic reverbs Waves have just introduced a new flagship algorithmic reverb plug-in that offers the company's take on the ico...

30/07/2026

Arturia's Summer Sale now live

Save up to 30% on virtual instruments & plug-ins Arturia have recently launched their annual Summer Sale, which sees discounts of up to 30% applied across a...

30/07/2026

SSL unveil the Odyssey console

ActiveAnalogue technology powers new flagship modular console A year on from the launch of the Oracle, SSL have revealed a new flagship console which they s...

30/07/2026

DT 275 Pro from beyerdynamic

Up to 22dBA of passive attenuation The latest arrival to the beyerdynamic range introduces a new compact monitoring headphone that's been designed to ta...

30/07/2026

Apprenticeship success at SGL Carbon in Meitingen

As part of its traditional graduation ceremony, SGL Carbon honored the achievements of a total of twelve young professionals who successfully completed their ap...

30/07/2026

Premiere date revealed for SBS Original drama The Airport Chaplain, starring Hugo Weaving and Shabana Azeez

Premiere date revealed for SBS Original drama The Airport Chaplain, starring Hug...

30/07/2026

TVNZ Works with Evergent to Successfully Debut New Stream...

TVNZ and Evergent are celebrating a major TVNZ milestone - the evolution from a free-to-view, ad-supported business into a hybrid model, offering premium sport...

30/07/2026

WebMiere Adds Native VP9/AV1 WebM/MKV Import to Adobe Premiere Pro

WebMiere Adds Native VP9/AV1 WebM/MKV Import to Adobe Premiere Pro Brie Clayton July 29, 2026 0 Comments Brought to you by KawaiiEngine, WebMiere is a...

30/07/2026

Comments on FCC License Renewals for ABC Stations Top 150,000

Share Copy link Facebook X Linkedin Bluesky Email...

30/07/2026

CW Sports Live Streaming to Launch Aug. 4 on the ESPN App

Share Copy link Facebook X Linkedin Bluesky Email...

30/07/2026

Fox Advertising, iSpot Expand Measurement Deal

Share Copy link Facebook X Linkedin Bluesky Email...

30/07/2026

GlobalM Expands Software-Defined Media Platform for Cloud...

At IBC2026, GlobalM will showcase the latest evolution of its software-defined media platform, enabling broadcasters, telecom operators and media organisations ...

30/07/2026

Digital Alert Systems at 2026 TAB Show

At the 2026 TAB Show, Digital Alert Systems will highlight and demo the new DAS-Link AIR, an over-the-air common alert protocol (CAP) dissemination system for ...

30/07/2026

OpenDrives Named to the 2026 CRN Storage 100 List

OpenDrives Named to the 2026 CRN Storage 100 List Company Recognized Among the 50 Coolest Software-Defined Storage Vendors for Unlimited Capacity, S3 Hybrid M...

30/07/2026

VIDA Brings AI Scene-Level Search to Media Archives Endin...

New Scene Search capability in VIDA Content OS makes video content itself searchable, letting broadcasters and streamers find key moments across millions of ass...

30/07/2026

Tribeca Films Announces Summer 2026 Acquisitions Including Loves Company,' A Very Merry Breakup,' And Magic Hour'

July 30th, 2026 TRIBECA FILMS ANNOUNCES SUMMER 2026 ACQUISITIONS INCLUDING L...

30/07/2026

Which WSL matches are Sky Sports showing on the 2026/27 opening weekend?

Thursday 30 July 2026 Which WSL matches are Sky Sports showing on the 2026/27 opening weekend? The season will kick off on Friday 4 September with Manchester ...

30/07/2026

Enjoy discounts on the iPhone Air, plus 5Gb speeds with Ultimate TV for 2.10 a day

Thursday 30 July 2026 Enjoy discounts on the iPhone Air, plus 5Gb speeds with U...

30/07/2026

Creedon's Musical Atlas of Ireland returns for another season of stories and songs

Broadcaster John Creedon explores Ireland's rich musical heritage Sunday 2 A...

30/07/2026

Best in Class: Stream PC Games and Study on the Same Laptop With GeForce NOW

Back to school means balancing assignments, deadlines and downtime. GeForce NOW makes it easy to have it all. With cloud gaming, everyday laptops used for clas...

29/07/2026

Grass Valley Op-Ed Series: Seven Paradoxes Shaping the Next Era of Media Production

In this series, Grass Valley explores the seven paradoxes shaping the next era o...

29/07/2026

SVG Students to Watch: A Look Back at a Year of Spotlighting the Emerging Talent in Live Sports Production

Thats a wrap on Season 1 of SVG Students to Watch! Across the country, these stu...

29/07/2026

DAZN to Become Exclusive DTC In-Market Streaming Home of YES Network, MSG Networks; Gotham App to Shut Down

The agreement will move Gotham Sports App subscribers to DAZN during the 2026-27...

29/07/2026

Big South Promotes Emily Dassel to Associate Commissioner for Brand and Creative Strategy

Longtime digital-media leader expands role overseeing conference branding, video...

29/07/2026

Give Me the Backstory: Get to Know Gregg Araki, the Director of I Want Your Sex

By Bailey Pennick One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. ...