Sony Pixel Power calrec Sony

How new media platforms have become powerful across Africa

11/12/2018

On the one hand they have been praised for their progressive characteristics. This is because they offer great organising potential, enhance political accountability and disrupt old media practices that tend to exclude less powerful voices from important social and political discussions.

On the other hand, they have invited notes of caution. This is because new media platforms embolden and even midwife bullies, ethnic jingoists, and nationalist radicals who are a threat to social cohesion.

Both points of view have merit. New media platforms can be powerful forces for democracy and also a space for dangerous, sectarian and divisive ideas. A number of governments seem to be exploiting these fears in a bid to control these platforms.

These attempts are likely to become a lot more commonplace across Africa. Uganda, Kenya, Tanzania, Zambia and Gambia have already passed laws that target social media users specifically. Some of these laws criminalise free speech online, while others have made the use of social media too expensive for users.

Nevertheless, new media platforms are increasingly being used. Their importance on the political landscape can't be over-emphasised. This is because they have allowed people excluded from public communication to articulate their fears and desires in a way that wasn't previously possible. The widespread use of applications such as Twitter, Facebook and WhatsApp has been particularly instrumental in including a broad range of users in public discussions.

A modern news platform Rather than rely on the mainstream press to cover important political stories, citizens are able to discuss issues in the digital space. When their stories go viral the mainstream media then begins to cover them as important news items.

Twitter in particular has become a useful political tool for many. And Twitter's standard vernaculars such as hashtags and memes have also been creatively appropriated to reflect local inflections. Humour, local languages, and idioms abound.

The fact that participants are also able to tag their leaders further means that authority is confronted directly. And a poor person living in an informal settlement is now able to confront the head of state with just as much authority as anyone else. These small victories matter.

These platforms have also enabled users to link local issues with international concerns to give them global currency and legitimacy. In Kenya for example, an anti-rape campaign which coalesced around #JusticeForKemunto could be seamlessly linked to the [#MeToo movement], a similar rebuke and articulation of anger against sexual violence against women.

Government control The shift from legacy media has not been accidental. A number of African governments still exert enormous control over the media sector. The is because the state remains the single largest advertiser in the media in sub-Saharan Africa, and so can influence coverage and content.

In some countries, presidents and high-level politicians even own media houses.

This is why the digital space is so important. The emergence of a relatively new structure of communication - which is amorphous, unrestrained, and largely unaffected by state control - has meant there are new ways of holding governments to account.

But their popularity has drawn negative reactions from some governments.

Cracking down Some are now employing digitally savvy state operatives to counter opposition discourses online.

Others have gone further by enforcing regulations to control online discourse through punitive laws and taxation.

In Tanzania for example, digital content producers - including bloggers - are required to get yearly licences which cost $900 dollars. In Uganda, data bundles are now much more expensive with a $0.05 levy charged per day. And Zambia plans to introduce similar measures.

Other countries have been a lot more brazen in their efforts to clamp down on free online speech. Cameroon, Egypt, and Ethiopia, for example, have regularly shut down the internet. Users considered too critical of the government are routinely arrested, threatened or even jailed.

Fake news This is not to say that new media platforms are entirely without problems. Social media has been used to create and disseminate fake news. This has contributed to a dangerous regime of misinformation that has undermined democratic processes in a number of African countries.

This was the case during Kenya's 2017 general elections when the ruling Jubilee party employed Cambridge Analytica, a UK-based public relations company, to boost its electoral prospects. The company was later accused of populating social media and using bots to create and circulate fake news.

Similarly, in South Africa, both the ruling African National Congress and the opposition Democratic Alliance were reported to have used social media to spread fake news to besmirch opponents during municipal elections.

These trends reflect the fact that fake news, misinformation and disinformation have infected the continent's body politic, which is a dangerous development.

Future threats It's however safe to say that new media platforms are now firmly part of Africa's public culture and any attempt to stop, frustrate or undermine their significance in public life is bound to fail.

However, the creative use to which they are put must be constructive and progressive. For example, in countries where collective political organisation and expression is increasingly being undermined by the state - such as Tanzania - instances of self-expression through new media form important pockets of resistance. These pockets, when viewed collectively, can help focus attention on state repression and excesses.

Originally published by George Ogola on The Conversation.

Tags: Africatechnology
LINK: https://www.thesouthafrican.com/new-media-platforms-africa/...
See more stories from thesouthafrican

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

10/09/2026

First AI-Generated Golf Announcer To Debut During New Mexico Open

Duff Foreman is an AI-generated announcer who will add color to this month's New Mexico Open...

10/09/2026

IBC 2026: Bitmovin Rolls Out Encoder Version 3

Bitmovin is rolling out Encoder Version 3, the next major release of the technology behind its VOD and Live Encoders. Version 3 is built on a premise every stre...

10/09/2026

IBC 2026: Net Insight Highlights Open Live Media for Controlled Live Services

At IBC2026, on booth 1.B47, Net Insight will showcase Open Live Media, its architecture for delivering resilient live media services across networks, partners, ...

10/09/2026

PWHL, Scripps Sports Sign National Television Deal for 2026-27 Season

The Professional Women's Hockey League (PWHL) and Scripps Sports have announced a national broadcast rights agreement for the 2026-27 season, a landmark par...

10/09/2026

IBC 2026: Trusted Partner Network Debuts Fix It or Risk It to Tackle Everyday Security Risks

The Trusted Partner Network (TPN), the global content security initiative powere...

10/09/2026

NFL Brings Back Creator Programs to Deliver Access, Original Storytelling During the 2026 Season

The NFL is launching its most expansive creator programming yet, bringing togeth...

10/09/2026

Sportsnet Removes 150 Blackouts for More National NHL Games Than Ever in 2026-2027 Season

Sportsnet is set to deliver its biggest hockey season ever with a national sched...

10/09/2026

IBC 2026: LiveU Showcases Starlink for News and Sports Broadcast as Clarus Integrated Reseller

LiveU is now a Clarus Integrated Reseller, bringing Starlink's fast, reliabl...

10/09/2026

IBC 2026: Mimir Develops Single Layer for Content, Metadata, AI Orchestration

Mimir is the cloud-native media production platform built for teams that need to move media fast across live, archive, web, social, and broadcast workflows. At ...

10/09/2026

IBC 2026: ATSC 3.0 To Receive Technology & Engineering Emmy Award for Significant Advancement in Television Broadcasting

ATSC is being honored with a 2026 Technology & Engineering Emmy Award by the Nat...

10/09/2026

Audio-Technica Presents BP880R Contact Transducer for Immersive Sports Broadcast, Production Audio Enhancement

Audio-Technica has introduced the BP880R Contact Transducer, a specialized micro...

10/09/2026

ESPN, ION Team Up to Broadcast WTGL Starting on Nov. 8

TMRW Sports in partnership with the LPGA, today announced multiyear U.S. media rights agreements with ESPN and Scripps Sports/ION to bring WTGL, the new women&#...

10/09/2026

SportsNet Pittsburgh Honors Roberto Clemente Day With Second-Annual Live Spanish-Language Pirates Telecast

SportsNet Pittsburgh (SNP) in partnership with Major League Baseball and the Pit...

10/09/2026

Tennis Channel Gives Fans Options With Premium Subscription on Roku

Tennis Channel announced today its launch as a Premium Subscription on The Roku Channel. Tennis Channel offers viewers a single home for Tennis Channel and Ten...

10/09/2026

IBC 2026: Dolby Expands Dolby OptiView Platform With New Capabilities

Dolby has announced major updates to Dolby OptiView, its live sports platform, ahead of IBC 2026. The updates include new AI-powered intelligence to better unde...

10/09/2026

Dalet Names Brian Doheny as CEO

Dalet has appointed Brian Doheny as CEO. Doheny joined Dalet as President and Chief Revenue Officer in April 2026. Since joining Dalet, Doheny has led the compa...

10/09/2026

IBC 2026: Sony Demonstrates Various Creative Solutions for Attendees at the RAI

Sony, as well as its partner company Nevion, is starting IBC 2026 with a handful of announcements for attendees to see on the show floor. Sony Announces the 4t...

10/09/2026

SoFi Stadium Solidifies Production Output With Multi-Layered Tech Renovation

The six-year-old venue is expanding capabilities for NFL action, Super Bowl LXI, 2028 Summer Olympics SoFi Stadium, as well as the surrounding area known as Ho...

10/09/2026

Acon Digital introduce Acoustica 8

Editing, restoration & mastering suite upgraded Acon Digital Acoustica 8 audio editing restoration mastering software. Acon Digital have just launched the la...

10/09/2026

Readipop & XOX open XOX Studio

Classic synths & drum machines available to play Based in Reading, UK, Readipop are a music and arts charity with a long track record of innovative, partici...

10/09/2026

Neumann launch the KH 310 II & KH 350

Popular model updated & new addition introduced With many of the models in Neumann's KH family now boasting onboard DSP and support for the company'...

10/09/2026

Arturia launch the AudioFuse Studio Rev2

Improved desktop interface announced The latest iteration of Arturia's flagship desktop audio interface has just arrived, introducing improved preamps, ...

10/09/2026

Progress needs proof: Rohde & Schwarz showcases its trailblazing test solutions at EuMW 2026 in London

Progress needs proof: Rohde & Schwarz showcases its trailblazing test solutions ...

10/09/2026

Nielsen launches CTV ad spend data into its French Ad Intel product

France launch follows UK and Germany as Nielsen expands product across EMEA Paris, France, September 10, 2026 - Nielsen, a global leader in audience measuremen...

10/09/2026

Fabric Data, TMT Insights Merge to Create Fabric Insights

Share Copy link Facebook X Linkedin Bluesky Email...

10/09/2026

Leading Audio Manufacturers Join Forces on Dialog Intelli...

Leading professional audio manufacturers NUGEN Audio, RTW, Steinberg and Telos Alliance have joined forces with Fraunhofer IDMT to establish a common approach t...

10/09/2026

Setplex Introduces AI Insider for Faster Smarter Video Se...

Built Into Setplex's Zapflex Platform, AI Insider Turns Video Service Data Into Actionable Insights Setplex today introduced AI Insider, a breakthrough new...

10/09/2026

sync labs to Introduce sync productions at IBC2026 Bringi...

Managed service changes dialogue without actor-specific training or facial rigging while preserving the original performance and fitting established post-produc...

10/09/2026

ACT Pixel Academy Autumn Courses PR

The ACT Entertainment tvONE and Green Hippo Pixel Academy has released its autumn course schedule, with hands-on training dates in September, October and Novemb...

10/09/2026

Orange Polska Reaffirms Its Trust in Viaccess-Orca with M...

Orange Polska continues to Rely on Viaccess-Orca for Secure TV Services and the Next Phase of its Technology Evolution Viaccess-Orca (VO), a global leader in T...

10/09/2026

Generate and create directly in your timeline with new AI-powered innovations in Premiere and After Effects

Generate and create directly in your timeline with new AI-powered innovations in...

10/09/2026

Tedial to introduce Media Business Hub at IBC 2026

Tedial is introducing Media Business Hub (MBH) at IBC 2026, a new business enablement platform designed to help media organizations unlock the full value of the...

10/09/2026

Globecast Unveils Next Phase of Media Orchestration at IB...

Globecast, a leading provider of broadcast, media and entertainment managed services, will unveil the next phase of its transformation at IBC2026 with a preview...

10/09/2026

Fabric Data and TMT Insights Merge to Create Fabric Insig...

Fabric Data and TMT Insights today announced that the two companies are combining to create Fabric Insights, uniting authoritative data, purpose-built software,...

10/09/2026

Operative Launches Unified Platform to Transform Advertis...

Operative, the preferred advertising and broadcast management provider for the world's leading media brands, today announced a comprehensive slate of new pr...

10/09/2026

Leader announces new Sx2 handheld Test and Measurement se...

Test & measurement innovator, Leader Electronics of Europe, has announced the launch of its latest range of handheld signal generation, analysis and monitoring ...

10/09/2026

Kiloview Partners with Zixi to Deliver Reliable IP Video...

The partnership begins with native Zixi protocol support on the Kiloview D350 and will extend to deeper product integration and joint go-to-market initiatives ...

10/09/2026

Avid and FilmLight announce strategic partnership to reimagine the color pipeline for post production

Avid and FilmLight announce strategic partnership to reimagine the color pipelin...

10/09/2026

Maxon Brings Exclusive Preview of Fall Innovations to IBC2026

Maxon Brings Exclusive Preview of Fall Innovations to IBC2026 Brie Clayton September 10, 2026 0 Comments IBC attendees will get the first look at new ...

10/09/2026

Three Boston Conservatory Dance Alums Honored for Their Early-Career Promise

Three Boston Conservatory Dance Alums Honored for Their Early-Career Promise India Hobbs and Demetrius Lee received Princess Grace Awards, while Lilly David t...

10/09/2026

MonoNeon Returns to Berklee to Kick Off Signature Series

MonoNeon Returns to Berklee to Kick Off Signature Series The Grammy-winning bassist and alumnus performs with students and faculty from the Planet MicroJam In...

10/09/2026

Study: NFL Ad Revenue to Hit a Record $6.3 Billion

Share Copy link Facebook X Linkedin Bluesky Email...

10/09/2026

Teradek Unveils Bolt 7 With 900MHz RF Pipeline

Share Copy link Facebook X Linkedin Bluesky Email...

10/09/2026

Survey: Roku Remains Most Popular Streamer

Share Copy link Facebook X Linkedin Bluesky Email...

10/09/2026

Sony Unveils Fourth Generation Of DWX Wireless Mics

Share Copy link Facebook X Linkedin Bluesky Email...

10/09/2026

Scripps Revamps Local Media Regional Leadership Structure

Share Copy link Facebook X Linkedin Bluesky Email...