
Positive pressure of directing live: The adrenalin-fuelled world of winter sports junkie Aurelie Gonin International Womens Day 2021 focus By Heather McLean, Editor
Monday, March 8, 2021 - 10:50
Print This Story
Aurelie Gonin, head of Alpine Medias House and winter sports director
There are not many jobs in the world where you have to be an athlete to even begin your daily tasks, but Aurelie Gonin, director at her own company, Alpine Medias House, is one of those people.
Gonin is a winter sports specialist. She directs, produces, films and edits, with the vast majority of her work taking place on the snowy slopes of mountain ranges across the world.
Just to get to work, she often has to be dropped out of a helicopter onto the side of a mountain, ski on some of the toughest runs in the world get into position, and set up in freezing conditions before the sun has made an appearance so she is ready for the appearance of the (non-crew) athletes.
Bright, white, reflective world
Most importantly, she needs to understand the intricacies of not only her dangerous environment, but the challenges of filming in a bright, white, reflective, steep world, to capture all the thrills and spills of winter sports.
I never experienced such an intense and positive mental tension as when I directed a live event. You are carried by the collective energy of all those people collaborating together to put on a great show
On the specialist aspect of her job, Gonin notes: Through the years I have acquired an expertise in making any kind of videos in a mountain environment, by collaborating with various people and learning from their experience and from the different situations. I'm often asked to do things that I haven't done before, and I'm always keen for a new challenge which will push me and maybe open new opportunities.
Trekking up mountains to get into position to film is part of the job for Aurelie Gonin [seen here leading]
These missions require a lot of versatility in video techniques, and also mountain skills. That means it's mandatory to be in a very good shape to be able to hike or skin up to access the venue, and it's absolutely necessary to know how to identify the dangers of the terrain in order to try to minimise the risks as much as possible, as well as understanding the sports and the athletes. Their commitment is considerable, but ours as well.
Positive pressure
As to what excites her about her job, Gonin says: I love the positive pressure that comes with working so fast, directing live, and being guided by the super dynamic flow which leads the competitions.
She continues: There are so many things I enjoy about it! I can mention skiing in the dark to access the position before first light, enjoying a sunrise on top of a mountain, sharing these emotions with fantastic people, being thrilled by the stunning actions happening in front of our cameras I feel in harmony with the place and with the people. I give a lot of passion and energy, but I get so much back.
Gonin adds that live directing is the biggest adrenalin rush for her: I never experienced such an intense and positive mental tension as when I directed a live event. You are carried by the collective energy of all those people collaborating together to put on a great show, you feel the presence of your team behind you, you constantly talk to some of them, and at the same time you're alone because you're the only one pressing the buttons to create what spectators will see. The focus is so intense, it's like having several brains to be able to analyse all that's happening and take fast decisions, and it lasts four to five hours.
Aurelie Gonin: I love the positive pressure that comes with working so fast, directing live, and being guided by the super dynamic flow which leads the competitions.
I often tell the athletes that when they're in the start gate ready to drop in and it comes the 5-4-3-2-1 countdown, their pressure is the same as mine when we start the live, she goes on. And when live is over I'm exhausted, I gave all my energy to it. I really love that feeling, it makes me feel really alive.
Extreme freeride challenges
On the toughest events she has worked on, Gonin states that the freeride competitions are the most extreme because the live broadcast has to come from the side of a mountain. She explains the rigours demanded of the crew: The technical crew sets up a tent on a ridge in front of the venue in which they build all the equipment for the live and link the cameras, which are long lenses, drones, cineflex and more. It's such a challenge for these guys and I have a big respect for them, (big up to Switch Productions!). You access the tent on skis in the dark to be ready early morning when the competition starts, and then you freeze during all the live action because you're in the snow. It's not the comfort of a studio, but the excitement of being on a mountain to show those stunning action sequences to the audience, are the best compensation.
She comments on Freeride World Tour: I spent six winters travelling with this crew, shared amazing adventures with them, learning a lot from working in this environment, and creating videos for all kinds of media (live, TV, web, social) in a short amount of time. It wasn't an easy choice when I decided to quit, but I thought it was time to move on and I don't regret it because it opened new opportunities to me, including an extraordinary heliskiing event in Pakistan and soon the Olympic Games. I'm convinced that the coolest projects are still to come.
Aurelie Gonin, Alpine Medias House, getting into a helicopter to be dropped on top of a mountain to film a freeride event
Always on the road
Gonin's daily life has changed drastically since COVID closed down borders. Until Mar
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
03/06/2026
RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations.
P...
03/06/2026
Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...
03/06/2026
Liverpool FC and Wasabi Technologies have announced a multi-year extension of their partnership, with Wasabi continuing as the club's official cloud storage...
03/06/2026
Grass Valley has announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP as part of the relocation of its n...
03/06/2026
The Riedel Group has announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 201...
03/06/2026
Clear-Com has announced the deployment of its intercom solutions at Itaka Arena ...
03/06/2026
Scott Coker has announced six senior executive appointments for his new global MMA promotion, which launched earlier this year with $60 million in financing. Ad...
03/06/2026
Telemundo, the exclusive Spanish-language home of the FIFA World Cup 2026, has announced its digital and social media programming for the tournament, running Ju...
03/06/2026
The Bundesliga has announced the launch of Captain, an AI assistant built into t...
03/06/2026
Anthony James Partners (AJP) is serving as technology consultant for a moderniza...
03/06/2026
Audio-Technica has announced the recipients of its annual sales rep firm awards for the 2025-26 fiscal year. The awards were presented by Jim Schanz, Executive ...
03/06/2026
iodyne will exhibit at Cine Gear Expo 2026 alongside RED Digital Cinema and Adob...
03/06/2026
The broadcaster will deploy 39 cameras for game coverage, six cameras for studio...
03/06/2026
The 2026 FIFA World Cup is providing a great opportunity for not only Fox Sports...
03/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p compatible PTZ Auto Framing camera that uses Sony's proprietary AI to automatically recognize and tra...
03/06/2026
Game Creek Video's Flagship A, B, C, and D unit will wind up its first year ...
03/06/2026
According to Caretta Research, the sports-rights market may be hitting the brake...
03/06/2026
Retrieval still courtesy of Tribeca.
By Jessica Herndon
This year, the Tribeca...
03/06/2026
Step sequencer-style panning tool revealed
Alongside their flagship self-titled sound-design platform, Sound Particles offer an array of creative effects an...
03/06/2026
Now features full H90 algorithm library
Eventide have announced the upcoming launch of the H9 Harmonizer Gen 2, a new and improved version of their hugely p...
03/06/2026
Significant discount available until 1 October 2026
Aim Audio have just announced a promotion that sees a significant discount applied to their Essence micr...
03/06/2026
Clarification: SBS's position on definitions of antisemitism
3 June, 2026
Media releases
Statement by Mandi Wicks, SBS Director of News and Current Aff...
03/06/2026
Rohde & Schwarz to supply CERTIUM advanced communications system to Memmingen Ai...
03/06/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
For more than three decades, Re-recording Mixer Andrew Wilson, AMPS, CAS, has helped bring the natural world to the screen with exceptional audio enjoyed by mil...
03/06/2026
Telestream, a global leader in media workflow technologies, will showcase its latest innovations for modern AV production environments at InfoComm 2026 (Booth N...
03/06/2026
DPA Microphones will present a comprehensive portfolio of integrated audio solutions designed to meet the evolving needs of today's professional AV environm...
03/06/2026
Lightware announces the GVN-HC-TX220AP, a new transmitter in the Gemini GVN 1G AV-over-IP family that introduces full-featured USB-C for professional 1Gb AV-ove...
03/06/2026
Evergent, the customer management and monetization leader for streaming and digital subscription businesses, and Minno, the global leader in faith-based content...
03/06/2026
Alfalite, Europe's only LED display manufacturer, has completed a new broadcast installation with the deployment of two UHD Finepix 1.5 MATIX AlfaCOB LED di...
03/06/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is completing a contract to build eight...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Creamsource, known for its tried-and-true Vortex Series of cinematic lighting, has announced the Vortex2 (V2) and Vortex2 Soft (V2S), two compact additions to t...
03/06/2026
Do not read this media release! Andy Lee's smash-hit show returns to ABC thi...
03/06/2026
Faster, More Flexible AI Matting Fuels Boris FX Silhouette
Jessie Electa Petrov June 2, 2026
0 Comments
The 2026 release helps artists tackle complex ...
03/06/2026
La T l 's National League Hockey Expansion Powered by Blackmagic Design
Brie Clayton June 2, 2026
0 Comments
Blackmagic Videohub 120 120 12G provi...