
Positive pressure of directing live: The adrenalin-fuelled world of winter sports junkie Aurelie Gonin International Womens Day 2021 focus By Heather McLean, Editor
Monday, March 8, 2021 - 10:50
Print This Story
Aurelie Gonin, head of Alpine Medias House and winter sports director
There are not many jobs in the world where you have to be an athlete to even begin your daily tasks, but Aurelie Gonin, director at her own company, Alpine Medias House, is one of those people.
Gonin is a winter sports specialist. She directs, produces, films and edits, with the vast majority of her work taking place on the snowy slopes of mountain ranges across the world.
Just to get to work, she often has to be dropped out of a helicopter onto the side of a mountain, ski on some of the toughest runs in the world get into position, and set up in freezing conditions before the sun has made an appearance so she is ready for the appearance of the (non-crew) athletes.
Bright, white, reflective world
Most importantly, she needs to understand the intricacies of not only her dangerous environment, but the challenges of filming in a bright, white, reflective, steep world, to capture all the thrills and spills of winter sports.
I never experienced such an intense and positive mental tension as when I directed a live event. You are carried by the collective energy of all those people collaborating together to put on a great show
On the specialist aspect of her job, Gonin notes: Through the years I have acquired an expertise in making any kind of videos in a mountain environment, by collaborating with various people and learning from their experience and from the different situations. I'm often asked to do things that I haven't done before, and I'm always keen for a new challenge which will push me and maybe open new opportunities.
Trekking up mountains to get into position to film is part of the job for Aurelie Gonin [seen here leading]
These missions require a lot of versatility in video techniques, and also mountain skills. That means it's mandatory to be in a very good shape to be able to hike or skin up to access the venue, and it's absolutely necessary to know how to identify the dangers of the terrain in order to try to minimise the risks as much as possible, as well as understanding the sports and the athletes. Their commitment is considerable, but ours as well.
Positive pressure
As to what excites her about her job, Gonin says: I love the positive pressure that comes with working so fast, directing live, and being guided by the super dynamic flow which leads the competitions.
She continues: There are so many things I enjoy about it! I can mention skiing in the dark to access the position before first light, enjoying a sunrise on top of a mountain, sharing these emotions with fantastic people, being thrilled by the stunning actions happening in front of our cameras I feel in harmony with the place and with the people. I give a lot of passion and energy, but I get so much back.
Gonin adds that live directing is the biggest adrenalin rush for her: I never experienced such an intense and positive mental tension as when I directed a live event. You are carried by the collective energy of all those people collaborating together to put on a great show, you feel the presence of your team behind you, you constantly talk to some of them, and at the same time you're alone because you're the only one pressing the buttons to create what spectators will see. The focus is so intense, it's like having several brains to be able to analyse all that's happening and take fast decisions, and it lasts four to five hours.
Aurelie Gonin: I love the positive pressure that comes with working so fast, directing live, and being guided by the super dynamic flow which leads the competitions.
I often tell the athletes that when they're in the start gate ready to drop in and it comes the 5-4-3-2-1 countdown, their pressure is the same as mine when we start the live, she goes on. And when live is over I'm exhausted, I gave all my energy to it. I really love that feeling, it makes me feel really alive.
Extreme freeride challenges
On the toughest events she has worked on, Gonin states that the freeride competitions are the most extreme because the live broadcast has to come from the side of a mountain. She explains the rigours demanded of the crew: The technical crew sets up a tent on a ridge in front of the venue in which they build all the equipment for the live and link the cameras, which are long lenses, drones, cineflex and more. It's such a challenge for these guys and I have a big respect for them, (big up to Switch Productions!). You access the tent on skis in the dark to be ready early morning when the competition starts, and then you freeze during all the live action because you're in the snow. It's not the comfort of a studio, but the excitement of being on a mountain to show those stunning action sequences to the audience, are the best compensation.
She comments on Freeride World Tour: I spent six winters travelling with this crew, shared amazing adventures with them, learning a lot from working in this environment, and creating videos for all kinds of media (live, TV, web, social) in a short amount of time. It wasn't an easy choice when I decided to quit, but I thought it was time to move on and I don't regret it because it opened new opportunities to me, including an extraordinary heliskiing event in Pakistan and soon the Olympic Games. I'm convinced that the coolest projects are still to come.
Aurelie Gonin, Alpine Medias House, getting into a helicopter to be dropped on top of a mountain to film a freeride event
Always on the road
Gonin's daily life has changed drastically since COVID closed down borders. Until Mar
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
23/02/2026
Dignity Health Sports Park, a multi-use sports complex in Carson, Calif., and Da...
23/02/2026
The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is introducing more choice and value with new packag...
23/02/2026
Cobalt Digital, a designer and manufacturer of ST 2110 and SDI signal processing products, and a founding partner in the openGear initiative, announces that its...
23/02/2026
Telos Alliance, which has specialized in broadcast audio for more than three dec...
23/02/2026
Prompted Playlist is expanding in beta to Premium listeners in the U.K., Ireland...
23/02/2026
When Spotify launched in Nigeria in February 2021, the very first song a user st...
23/02/2026
L3Harris hypersonics concept illustration....
23/02/2026
By combining their innovative spirit and technical expertise, L3Harris engineers are solving our customers most urgent challenges and shaping a better tomorrow....
23/02/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, will present its latest cybersecurity, ...
23/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/02/2026
X-Rite Pantone Launches Event Series to Modernize Textile Color Workflows
X-Rite Pantone, the global authority in color standards and color science, today a...
23/02/2026
Back to All News
Netflix Greenlights New Romcom Film Messily Ever After' (...
23/02/2026
Back to All News
Netflix Announces £1 Million Donation To National Film And Television School
Social Impact
23 February 2026
GlobalUnited Kingdom
Link copi...
23/02/2026
Audience peak of over a million on RT 2 as Ireland beat England in the Six Natio...
23/02/2026
As technologies and systems become more digitalized and connected across the world, operational technology (OT) environments and industrial control systems (ICS...
21/02/2026
With Software Defined Broadcasting more established in Milan Cortina look for Los Angeles 2028 to have less hardware and more cloud-based software systems...
21/02/2026
The SVP of Olympic Operations on turning CAD drawings into reality, building tru...
21/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/02/2026
Back to All News
Netflix Unveils the Trailer of Accused', A Psychological ...
20/02/2026
Gravity Media and Los Angeles-based Green Couch Entertainment announce a strateg...
20/02/2026
IMAX announces it is working with Apple TV to bring the 2026 FIA Formula One Wor...
20/02/2026
Daktronics has partnered with the Philadelphia Phillies to design, manufacture, ...
20/02/2026
ESPN announces the upcoming launch of Women's Sports Sundays - a first-of-it...
20/02/2026
As the Seattle Seahawks and New England Patriots faced off in the NFL's biggest sporting event of the season on Sun., Feb. 8, Sennheiser wireless solutions ...
20/02/2026
ESPN announces its 2026 Major League Baseball spring training schedule, which includes four national games on ESPN, six games on ESPN Unlimited, and more than 2...
20/02/2026
Open Broadcast Systems, which specializes in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders an...
20/02/2026
Chyron announces the release of PAINT 10.3, which is designed to help analysts and operators turn live action into clearer, faster on-air storytelling.
PAINT 1...
20/02/2026
With full squad workouts underway, MLB Network's live Spring Training game s...
20/02/2026
Tech enhancements, marquee productions are expected to take advantage of a summe...
20/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
20/02/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
20/02/2026
Speaking with SVG Europe after one of Team GB's greatest days at a Winter Olympics, BBC Sport's head of major events, Ron Chakraborty, explains the broa...
20/02/2026
Making Winter Games Olympic magic is the goal for every broadcaster in Italy cov...
20/02/2026
Curling, one of the least-dangerous Winter Olympic sports, is dominating the Mil...
20/02/2026
BBC Sport's presence at the 2026 Winter Games is centred around a significan...
20/02/2026
BBC Sport is bringing together its linear TV and streaming digital arms in a str...
20/02/2026
To broaden the appeal of winter sports at Milano Cortina, the BBC has integrated...
20/02/2026
Just in time for the start of Apple TV's inaugural season as the exclusive U...
20/02/2026
One big challenge was to depict the character of each of very different and wide...
20/02/2026
(L-R) Writer-director Amanda Kramer photographs the photographers at the premiere of her film By Design at the Library Center Theatre in Park City. (Photo by ...
20/02/2026
In our latest blog, Tim Pearson explores the impact that increased memory prices are having on the consumer electronics market, and particularly the set-top box...
20/02/2026
Calrec Type R: Shaping the Future of Radio from the Heart of Flirt FM
Love may have filled the airwaves last week for Valentine's Day, and we've just c...
20/02/2026
NEW YORK - February 10, 2026 - An estimated 125.6* million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel meas...