Rohde & Schwarz to participate in IP Showcase at IBC2018

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The IP Showcase has been a feature at major industry trade shows since IBC2016 and has been instrumental in helping the industry to galvanise behind the standards-based approach to IP. The event is hosted by major technical and standards organisations within the broadcast industry - Audio Engineering Society (AES), Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA), European Broadcasting Union (EBU), Society of Motion Picture and Television Engineers (SMPTE ), and Video Services Forum (VSF).

Industry-leading vendors and broadcasters will gather at the IP Showcase at IBC2018 to provide instructional and case-study presentations and an array of IP-based product demonstrations highlighting the benefits of, and momentum behind, the broadcast industry's move to standards-based IP infrastructure for real-time professional media applications. The IP Showcase will feature equipment displays and product demonstrations that emphasize everything industry vendors have achieved in support of IP standards and specifications. Meanwhile, the IP Showcase Theatre will be the destination for educational presentations, a vital element as the industry progresses through the phases of IP adoption.

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Using a variety of IP setups, visitors can check whether their expectations match reality with regard to switching to IP. With our technology and know-how, we are contributing to the acceptance of new technologies and will demonstrate our IP expertise, said Markus Lautenbacher, Product Management Monitoring Rohde & Schwarz.

The transition to IP is underway, and the progress we've made toward standardising IP infrastructure and operations in the media industry has only happened because so many organisations have come together and devoted time and effort to the cause, said Michael Cronk, AIMS board chair. The IP Showcase is a physical manifestation of that progress, and we're thrilled to see all the companies that have embraced IP technology and chosen to put their efforts on show for IBC visitors to experience.

The IP Showcase will take place in rooms E106 and E107 at the RAI Amsterdam during IBC2018, 14 to 18 September

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LINK:	http://www.screenafrica.com/2018/09/12/technology/business-technology/...
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