New Entry Portfolio Priced and Packaged for Midsize Businesses and Channel Delivers Three Times the Performance and Simplicity, Greater Value, and Industry-Leading Efficiency
SUNNYVALE, Calif. - November 8, 2011 - Midsize businesses are under tremendous pressure to keep pace with growing business demands and to do more with fewer resources. Many of these businesses have turned to virtualization to improve cost savings, modernize their applications, and consolidate their IT infrastructure to gain a competitive advantage. As data volumes continue to expand at explosive rates and demands on the business continue to expand beyond IT budgets, the decisions these companies make now about their IT infrastructure are foundational to their business success today and in the future.
NetApp (NASDAQ: NTAP) today announced that it has strengthened its entry product and solutions portfolio for midsize businesses to deliver greater value to both customers and partners. The new NetApp FAS2000 entry product line delivers improved value, simplicity, performance, and scalability to enable customers to start right and grow with the needs of their businesses.
Midsize businesses are facing unique challenges as a result of increasing business demands and the need to do more with fewer resources, said Tom Georgens, president and chief executive officer, NetApp. We understand that customers should not be forced to make a tradeoff between affordability and good enough technology. With solutions that are priced and packaged to address this growing market, NetApp is uniquely positioned to help our customers succeed and build a solid foundation that can expand and adapt as their business and priorities change.
Enhanced Midsize Business Portfolio Delivers Value, Performance, Simplicity and Efficiency
Performance and Scalability: NetApps powerful new FAS2240, the latest offering in NetApps entry FAS2000 series, delivers two to three times performance improvement and greater flexibility, allowing customers to maximize storage investments, support demanding workloads, and add enhanced capabilities as needed as their business needs change.
Simplicity: NetApp OnCommand System Manager 2.0 is designed specifically for the IT generalist to simplify, control, and automate both setup and ongoing management of NetApp storage. This simple and easy-to-use management tool is provided with the purchase of these systems to help customers improve their storage and service efficiency, boost productivity, and reduce the impact of storage management on limited IT resources.
NetApp Data ONTAP : The FAS2000 series runs the latest version of the Data ONTAP operating system to provide customers with a unified, scalable platform that supports multiple workloads and delivers the flexibility to meet their growing business requirements.
Unified, Scalable Architecture: NetApp offers a truly unified, scalable architecture that enables customers to easily and affordably upgrade to higher-end systems and new capabilities without the need for forklift upgrades. NetApps innovative unified platform is currently unmatched in the industry and helps customers to meet current and future requirements for architecting scalable, efficient, and flexible infrastructures.
Industry-Leading Efficiency: With NetApp, midsize customers benefit from the industry-leading efficiencies for which NetApp is widely known in the industry. While other storage vendors offer only one or two storage efficiency technologies, NetApp offers nine integrated technologies, which have helped customers save $11 billion and more than 4.6 exabytes of storage[3] in total.
Proven History of Success with Midsize Businesses
NetApp brings an established track record of success in the midsize business segment, and more than 10,000 midsize businesses turn to NetApp each year for their storage needs.
The company is widely recognized in the industry by notable third parties and has been declared a top vendor in numerous categories for delivering outstanding customer value, innovative technology, and product quality.
Storage Magazine[1] ranked NetApp the number one solution for virtualized environments, and the company also earned the publications top spot in the Quality Award survey for midrange systems.
TheInfoPro[2], based on their unique methodology of one-on-one interviews with storage professionals, identifies NetApp as the lead vendor in use by midsize enterprises for optimization technologies including Solid State Cache and Online Data Reduction/Deduplication.
According to Forrester Research Inc.s Market Overview: Midrange Storage, Q32011 report issued August 29, 2011, NetApp provides the leading unified solution. It continues to expand its portfolio and grow within the market.
Industry-Leading NetApp Partner Program Is Critical to Fueling Midsize Customer Success
NetApps strategy to leverage diverse pathways for growth has played an important role in furthering the companys impressive success in the midsize business segment.
A key component of this strategy is NetApps commitment to its vast ecosystem of channel partners, who serve as trusted advisors to the midsize business segment and give NetApp a critical pathway to these customers.
NetApps enhanced product portfolio, pricing, and packaging options optimized for midsize businesses, enable NetApp partners to offer the best technologies and solutions to grow their own businesses, increase profits, and help their customers succeed.
In fact, the Maia Strategy Group recently conducted a survey of channel resellers worldwide who are part of the NetApp Partner Program and who also partner with other storage vendors. According to the analysis:
The partners surveyed align with NetApp because of the strong value proposition that NetApps technology offers midsize business customers.
These partners view NetApp as having sup
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New Entry Portfolio Priced and Packaged for Midsize Businesses and Channel Delivers Three Times the Performance and Simplicity, Greater Value, and Industry-Leading Efficiency 
