Nielsen launches activation with Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across New Zealand

27/11/2024

Auckland, November 26, 2024 Nielsen today announced the launch of Advanced Audiences in New Zealand, (powered by Nielsen Consumer & Media Insights CMI), which is backed by strategic integrations with prominent demand-side platforms (DSPs), with over 4,000 segments to use via advanced digital campaign targeting capabilities across the country.

Nielsen Advanced Audiences is the first solution of its kind in New Zealand, offering seamless integration for digital campaigns and activations, by simply searching for Nielsen Advanced Audiences (New Zealand) on your most familiar platforms.

These integrations will give advertisers and agencies an end-to-end solution, allowing them to profile their audiences in Nielsen CMI, while simultaneously targeting them via affiliated DSPs, leveraging Nielsen's deeper consumer insights for greater precision.

Managing Director, Nielsen , Monique Perry said: This is a win for advertisers and agencies. By integrating Nielsen Advanced Audiences into demand-side platforms, we're enabling brands to precisely target bespoke audiences, ensuring every digital activation is tailored to real consumer behaviour and insights. That means brands can focus their efforts where they matter most efficiently connecting them with the audiences that drive real results.

Ella Gribben, Commercial Director, Audience Measurement, added: Nielsen Advanced Audiences is a response to the industry's increasing need for precision targeting in a digital-first world. The end-to-end solution simplifies processes for agencies and advertisers, making it a unique approach.

We all know reach is important, but the real value lies in connecting brands with the right people, in the right place, at the right time, and that's what Advanced Audiences does so well.

It allows advertisers to tap into more nuanced audience segments, tailored specifically to New Zealand. It means smarter, more impactful campaigns campaigns that will now be more transparent, more effective, and much easier to plan.

About NielsenNielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).

About Nielsen Advanced AudiencesNielsen Advanced Audiences insights enrich your first-party data to create authentic connections with New Zealand consumers and drive greater business success.

The better you know your audiences, the easier it is to connect with them. With rich demographic and lifestyle data, information on purchasing behaviours and intentions, alongside extensive media habit reporting, Nielsen Advanced Audiences shape successful brand, advertising and marketing strategies.

Press ContactDan Chapman

dan.chapman@niesen.com

+61 4040884

LINK:	https://www.nielsen.com/news-center/2024/nielsen-launches-activation-w...
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