NAB 2019 Reflections: Object Matrix's Jonathan Morgan on the Power of Object-Based Storage for M&E Storage pioneer launches Sense analytics, monitoring, and stats tool By Jason Dachman, Chief Editor
Friday, April 19, 2019 - 11:39 am
Print This Story
Story Highlights
One of the big buzz items at NAB 2019 was the increasing use of object-based storage by M&E organizations. Although the migration from file-based to object-based storage has been a major trend in other industries for years, broadcasters have yet to jump on the bandwagon in a big way. However, that appears to be gradually changing, and Object Matrix is waiting with open arms.
The organization helped to pioneer media-focused object storage and hybrid cloud solutions, including its flagship product, MatrixStore. At NAB 2019, Object Matrix launched an analytics, monitoring and statistics tool dubbed Sense. As broadcasters' storage infrastructure extends into the cloud and multiple sites, Sense enables collection of real-time statistics of storage-infrastructure use, real-time monitoring of hardware and analytics of both usage and the types of information being stored.
SVG sat down with Object Matrix CEO Jonathan Morgan to discuss the new Sense tool, how he sees the migration to object storage accelerating in M&E, and how object storage enables organization's move to the cloud.
Object Matrix's Jonathan Morgan: Object storage is particularly relevant in the sports arena. These organizations want to be able to monetize their archive.
Can you tell me a bit about the new Sense tool and how it helps media-organizations looking to migrate to object storage?
We're seeing more and more people migrating from LTO into object-based-storage solutions. That could be because you want to migrate everything on-prem, or you may want to have a hybrid cloud workflow for your storage. We provide not only the safe, scalable place to keep all of the data but also the HSM piece that can allow you to migrate to object-based storage so you can manage the data from a single place. We can provide that single-pane-of-glass interface with our object storage.
We also provide analytics around the data, which is what we're [highlighting at NAB 2019]. With [Sense]: you're not just controlling where data is; you also have a view of the analytics around that to monitor long after you have stored it and make sure it is being [stored] on the most cost-appropriate platform. We can offer migration to a proven, scalable object-storage platform with a single pane of glass and all the analytics and monitoring around it that you will need.
What are the primary advantages of shifting from file-based to object-based storage for media organizations?
If it's content you're never going to use, it likely belongs on tape or [Amazon S3] Glacier. But if you're going to use it, we believe our [object-storage platform] offers a lot of extra value.
You want to be able to extract value out of that data in various different ways in order to monetize it. You want to be able to do things like image recognition and enhanced content discovery. In order to do that, you need to get that [content] onto a platform where you can access it quickly and reliably, and that is not tape.
Or, if you're going to push everything down to a Glacier [deep-archive] layer and train the database with all the images of a famous sports player, you can do that, but it will be a very expensive exercise to be able to analyze that data.
Being able to put your active [media] on an appropriate layer of storage, that's where Object Matrix fits in.
Do you believe the M&E industry - and sports organizations specifically - is finally opening up to the concept of using object-based storage on a larger scale?
Yes, absolutely. We've been selling object storage for 16 years. And we've been coming to the desert [for NAB Shows] for several years. But, [in the past], it truly felt like we were in the desert in terms of the messaging. Nobody knew what object storage was or was asking, Why do we need this instead of a file-based system? But now people are really beginning to understand its value. We've signed up three different sports organizations in just the last couple of weeks, which is great.
I think object storage is particularly relevant in the sports arena. These organizations want to be able to monetize their archive. Until now, that archive has always been a large cost that has been difficult to dig the benefit out of. The reality is, you need to make money off of that content to maximize what you've got. It's truly a gold mine; it can't just be a cost [center].
How does migrating to object storage help media organizations create an on-ramp to the cloud and create hybrid cloud/on-premises environments?
One of the main selling points about an object-storage platform is that the object is transportable. You can move an object with the metadata through different platforms, backwards and forwards. And you will still have that object in five years' time without relying on whatever the file-system structure was to store that file all those years ago. You can build metadata around that object and augment the metadata over time, rather than just the metadata when you capture it, and then you keep all that metadata together with the object.
You want to [store] that object in a non-proprietary way as part of a seamless workflow. And that's what we're helping to achieve for the customer. We're allowing that transportability of the data through many different use cases with all or some of the metadata [attached].
How do you see the media landscape changing as a result of object storage?
I think the days of having a digital-asset manager with a proprietary database are becoming a thing of the past because now you have
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
New appointments to Screen Australia board 7 July 2026
The Albanese Labor Government has made new appointments to the Screen Australia board.
Dr Tania Chamber...
07/07/2026
The right team. The right time.' How The Killings at Parrish Station stuck t...
07/07/2026
Berklee College of Music Alum and Faculty Perform at Boston Public Library's...
07/07/2026
Scripps Research scientists train the immune system to make antibodies against numerous HIV strains Preclinical findings mark progress toward a long-sought vacc...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Open source AI has shown how quickly developers can innovate when models, data a...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
NAB 2019 Reflections: Object Matrix's Jonathan Morgan on the Power of Object-Based Storage for M&E Storage pioneer launches Sense analytics, monitoring, and stats tool By Jason Dachman, Chief Editor 
