Sony Pixel Power calrec Sony

NAB 2019 Reflections: Object Matrix's Jonathan Morgan on the Power of Object-Based Storage for M&E

19/04/2019

NAB 2019 Reflections: Object Matrix's Jonathan Morgan on the Power of Object-Based Storage for M&E Storage pioneer launches Sense analytics, monitoring, and stats tool By Jason Dachman, Chief Editor

Friday, April 19, 2019 - 11:39 am

Print This Story

Story Highlights

One of the big buzz items at NAB 2019 was the increasing use of object-based storage by M&E organizations. Although the migration from file-based to object-based storage has been a major trend in other industries for years, broadcasters have yet to jump on the bandwagon in a big way. However, that appears to be gradually changing, and Object Matrix is waiting with open arms.

The organization helped to pioneer media-focused object storage and hybrid cloud solutions, including its flagship product, MatrixStore. At NAB 2019, Object Matrix launched an analytics, monitoring and statistics tool dubbed Sense. As broadcasters' storage infrastructure extends into the cloud and multiple sites, Sense enables collection of real-time statistics of storage-infrastructure use, real-time monitoring of hardware and analytics of both usage and the types of information being stored.

SVG sat down with Object Matrix CEO Jonathan Morgan to discuss the new Sense tool, how he sees the migration to object storage accelerating in M&E, and how object storage enables organization's move to the cloud.

Object Matrix's Jonathan Morgan: Object storage is particularly relevant in the sports arena. These organizations want to be able to monetize their archive.

Can you tell me a bit about the new Sense tool and how it helps media-organizations looking to migrate to object storage?

We're seeing more and more people migrating from LTO into object-based-storage solutions. That could be because you want to migrate everything on-prem, or you may want to have a hybrid cloud workflow for your storage. We provide not only the safe, scalable place to keep all of the data but also the HSM piece that can allow you to migrate to object-based storage so you can manage the data from a single place. We can provide that single-pane-of-glass interface with our object storage.

We also provide analytics around the data, which is what we're [highlighting at NAB 2019]. With [Sense]: you're not just controlling where data is; you also have a view of the analytics around that to monitor long after you have stored it and make sure it is being [stored] on the most cost-appropriate platform. We can offer migration to a proven, scalable object-storage platform with a single pane of glass and all the analytics and monitoring around it that you will need.

What are the primary advantages of shifting from file-based to object-based storage for media organizations?

If it's content you're never going to use, it likely belongs on tape or [Amazon S3] Glacier. But if you're going to use it, we believe our [object-storage platform] offers a lot of extra value.

You want to be able to extract value out of that data in various different ways in order to monetize it. You want to be able to do things like image recognition and enhanced content discovery. In order to do that, you need to get that [content] onto a platform where you can access it quickly and reliably, and that is not tape.

Or, if you're going to push everything down to a Glacier [deep-archive] layer and train the database with all the images of a famous sports player, you can do that, but it will be a very expensive exercise to be able to analyze that data.

Being able to put your active [media] on an appropriate layer of storage, that's where Object Matrix fits in.

Do you believe the M&E industry - and sports organizations specifically - is finally opening up to the concept of using object-based storage on a larger scale?

Yes, absolutely. We've been selling object storage for 16 years. And we've been coming to the desert [for NAB Shows] for several years. But, [in the past], it truly felt like we were in the desert in terms of the messaging. Nobody knew what object storage was or was asking, Why do we need this instead of a file-based system? But now people are really beginning to understand its value. We've signed up three different sports organizations in just the last couple of weeks, which is great.

I think object storage is particularly relevant in the sports arena. These organizations want to be able to monetize their archive. Until now, that archive has always been a large cost that has been difficult to dig the benefit out of. The reality is, you need to make money off of that content to maximize what you've got. It's truly a gold mine; it can't just be a cost [center].

How does migrating to object storage help media organizations create an on-ramp to the cloud and create hybrid cloud/on-premises environments?

One of the main selling points about an object-storage platform is that the object is transportable. You can move an object with the metadata through different platforms, backwards and forwards. And you will still have that object in five years' time without relying on whatever the file-system structure was to store that file all those years ago. You can build metadata around that object and augment the metadata over time, rather than just the metadata when you capture it, and then you keep all that metadata together with the object.

You want to [store] that object in a non-proprietary way as part of a seamless workflow. And that's what we're helping to achieve for the customer. We're allowing that transportability of the data through many different use cases with all or some of the metadata [attached].

How do you see the media landscape changing as a result of object storage?

I think the days of having a digital-asset manager with a proprietary database are becoming a thing of the past because now you have
LINK: https://www.sportsvideo.org/2019/04/19/nab-2019-reflections-object-mat...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

16/04/2026

AJA to Acquire Video Encoding Software Company Comprimato

Share Copy link Facebook X Linkedin Bluesky Email...

16/04/2026

NAB Show 2026: Sony Announces New Cameras, Virtual Production Tools

Share Copy link Facebook X Linkedin Bluesky Email...

16/04/2026

Synamedia launches GO Shorts

Share Copy link Facebook X Linkedin Bluesky Email...

16/04/2026

Clear-Com Introduces Arcadia and Eclipse HX Updates

Share Copy link Facebook X Linkedin Bluesky Email...

16/04/2026

AJA Enters into Agreement to Acquire Video Encoding Software Company Comprimato

AJA Enters into Agreement to Acquire Video Encoding Software Company Comprimato Brie Clayton April 15, 2026 0 Comments Deal will expand AJA's video ...

16/04/2026

Deity Announces PR-4 Compact Field Recorder with Pre-Orders Launching April 14

Deity Announces PR-4 Compact Field Recorder with Pre-Orders Launching April 14 Brie Clayton April 15, 2026 0 Comments Deity Microphones today announce...

16/04/2026

Berklee's First Homecoming Brings Global Alumni to Boston for a Block Party Celebration

Berklee's First Homecoming Brings Global Alumni to Boston for a Block Party ...

15/04/2026

BBC World Service TV Selects Open Broadcast Systems IP Decoders for Global Distribution

Open Broadcast Systems has announced that BBC World Service has selected its IP ...

15/04/2026

NAB 2026: LiveU Expands Collaboration with Sony to Include File-Based Workflow Integration

LiveU has announced an expansion of its collaboration with Sony Corporation, add...

15/04/2026

NAB 2026: Ateme and NVIDIA Announce Immersive Video Workflow for Apple Vision Pro

Ateme has announced a collaboration with NVIDIA to support live Apple Immersive ...

15/04/2026

Professional Fighters League Renews Multi-Year Partnership with DAZN DACH

The Professional Fighters League (PFL) has announced a multi-year partnership renewal with DAZN DACH, covering Germany, Switzerland, Austria, Liechtenstein, and...

15/04/2026

NAB 2026: Canon Sets New Benchmark with CINE-SERVO 40-1200m Lens; New Remote Camera Controller Supports Up to 200 Cameras

Canon U.S.A. (NAB Booth C3825) today took the lid off of the CINE-SERVO 40-1200m...

15/04/2026

NAB 2026: Panasonic and NEP Group to Demonstrate KAIROS and NEP Platform Integration

Panasonic Video and Audio Systems North America and NEP Group will demonstrate a...

15/04/2026

Exclusive Wasabi Report: AI Spending Is Surging, But ROI Tells a Different Story

For the fourth year running, independent analysts found businesses across all industries and verticals pay roughly the same amount in fees as they spend on stor...

15/04/2026

NBC Sports to Broadcast The Soccer Tournament Live on NBC, Peacock, and NBCSN, May 30-June 1

The Soccer Tournament (TST) has announced a media rights deal with NBC Sports to...

15/04/2026

NAB 2026: JB&A Announces Exhibitors for Pre-NAB 2026 Technology Event

JB&A will host the Pre-NAB 2026 Technology Event on April 17-18 at Flamingo Las Vegas, ahead of NAB Show. The event features hands-on demonstrations and technic...

15/04/2026

NAB 2026: Sennheiser Group to Exhibit with Spectera and AMBEO Updates

The Sennheiser Group will exhibit at NAB Show 2026 (Booth 4931, Central Hall), with demonstrations from Sennheiser, Neumann, and Merging across three areas: Rel...

15/04/2026

NAB 2026: NAB Show 2026 to Feature Expanded AI, Sports, and Creator Economy Programming

NAB Show 2026 will take place April 18-22 at the Las Vegas Convention Center, wi...

15/04/2026

NAB 2026: AI-Media Launches LEXI Text Encoder and LEXI Voice Encoder

AI-Media has announced the LEXI Text Encoder and LEXI Voice Encoder at NAB Show 2026, the company's first new encoder hardware release in more than a decade...

15/04/2026

NAB 2026: Cartoni Debuts New Camera Support Products

Italian camera support manufacturer Cartoni will introduce several new products at NAB Show 2026 (Booth C6540, Central Hall), including the Master 30 OB fluid h...

15/04/2026

NAB 2026: Lawo and swXtch.io Sign MOU to Explore groundSwXtch Integration

Lawo and swXtch.io have announced a memorandum of understanding at NAB Show 2026, under which Lawo will explore incorporating swXtch.io's groundSwXtch softw...

15/04/2026

NAB 2026: CacheFly to Demonstrate New CDN Features

CacheFly will exhibit at NAB Show 2026 (Booth W3129, April 19-22, Las Vegas Convention Center), showcasing three new additions to its content delivery platform:...

15/04/2026

NAB 2026: Synamedia Launches GO Shorts for Mobile-First Short-Form Video

Synamedia has announced GO Shorts, a new module within its Synamedia Go OTT platform that uses AI to convert an operator's existing content library into a s...

15/04/2026

NAB 2026 Preview, Central Hall: Everything You Need To Know Heading Into the Show

The NAB Show kicks off on Saturday, and the SVG and SVG Europe editorial teams a...

15/04/2026

AJA Video Systems to Acquire Video Encoding Software Company Comprimato

AJA Video Systems has announced an agreement to acquire Comprimato, a live video encoding and processing software company. The deal will unite the two companies...

15/04/2026

NBA Playoffs 2026: Prime Vision, Prime Insights Offer New Data-Driven Experiences for NBA Fans

Prime Video Sports' NBA Playoffs coverage, which includes the entire SoFi NB...

15/04/2026

Top Live-Sound-System Manufacturers Team Up To Better Manage Stadium Noise

Just announced, the SDE standard provides a unified method and file format to ensure consistent and reliably comparable noise predictions Sports and entertainm...

15/04/2026

Spotify Podcast Awards Return to Celebrate Latin America's Most Influential Voices

From immersive storytelling to laugh-out-loud comedies, podcasts are booming in ...

15/04/2026

Spotify Expands Audiobook Features, and Printed Book Sales Go Live in the US and UK

Books have always moved with us, whether tucked in our bags or humming in our he...

15/04/2026

Spotify and NIVA Partner to Support Independent Venues Across the US

For many artists, independent venues are where music careers begin and fan communities take shape. Independent venue operators work hard every day to keep local...

15/04/2026

Spotify Editors Reveal Their Picks for Best Book of the Century (So Far)

From gripping thrillers to poignant memoirs, the 21st century has had no shortage of unforgettable books. To celebrate the standout storytelling of our modern e...

15/04/2026

SonicWorld introduce Telsie T

Vintage broadcast experts release second plug-in Telsie T is the second plug-in to be released by SonicWorld, a German audio company who specialise in servi...

15/04/2026

UAD Explore Free from Universal Audio

Includes eight free UAD plug-ins Universal Audio's latest bundle brings together a selection of their renowned plug-ins and virtual instruments, and is ...

15/04/2026

Maximum uptime for broadcasters: Rohde & Schwarz launches R&SBroadcastShield at NAB 2026

Maximum uptime for broadcasters: Rohde & Schwarz launches R&S BroadcastShield at...

15/04/2026

WIDOW: The Mission Software Defining Rotary Strike

Image courtesy of MD Helicopters...

15/04/2026

L3Harris Announces Billion Dollar Expansion to Boost Solid Rocket Motor Production in Orange County, Virginia

Virginia Gov. Abigail Spanberger, L3Harris VP Mark Farley, and state and local l...

15/04/2026

Advancing America's Space Defense: L3Harris Completes Critical Milestone on Way to Delivering GBOSS Capability to the Warfighter

U.S. Space Forces Ground-Based Optical Sensor System upgrade at the Maui Space S...

15/04/2026

Winter Olympics, Super Bowl Power NBCU-Versant to Gold Medal Performance in Nielsen's February Gauge Reports

NBCU-Versant notches 13.1% of TV viewing in February, its best since August 2024...

15/04/2026

Nielsen CMI shows New Zealand's over-65s are a growing, cashed-up and still-working audience brands can't ignore

New data reveals older Kiwis are financially resilient, loyal to local products,...

15/04/2026

aconnic launches ACCEED 4430 10 Gigabit system for high volume enterprise and business service aggregation

aconnic AG (ISIN: DE000A0LBKW6), Munich, announces the market launch of the ACCE...

15/04/2026

Autocue to Mark 2026 NAB Show Debut of its New PTZ Prompter

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Locality Deploys Nielsen's Media Data Engine

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Viant Announces Agreement to Acquire TVision

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Evergent introduces Agentic Revenue Orchestration Platfor...

Evergent introduces its Agentic Revenue Orchestration Platform, transforming how subscription businesses across direct-to-consumer streaming, pay-TV, telecommun...