Sony Pixel Power calrec Sony

NAB 2019 Reflections: Object Matrix's Jonathan Morgan on the Power of Object-Based Storage for M&E

19/04/2019

NAB 2019 Reflections: Object Matrix's Jonathan Morgan on the Power of Object-Based Storage for M&E Storage pioneer launches Sense analytics, monitoring, and stats tool By Jason Dachman, Chief Editor

Friday, April 19, 2019 - 11:39 am

Print This Story

Story Highlights

One of the big buzz items at NAB 2019 was the increasing use of object-based storage by M&E organizations. Although the migration from file-based to object-based storage has been a major trend in other industries for years, broadcasters have yet to jump on the bandwagon in a big way. However, that appears to be gradually changing, and Object Matrix is waiting with open arms.

The organization helped to pioneer media-focused object storage and hybrid cloud solutions, including its flagship product, MatrixStore. At NAB 2019, Object Matrix launched an analytics, monitoring and statistics tool dubbed Sense. As broadcasters' storage infrastructure extends into the cloud and multiple sites, Sense enables collection of real-time statistics of storage-infrastructure use, real-time monitoring of hardware and analytics of both usage and the types of information being stored.

SVG sat down with Object Matrix CEO Jonathan Morgan to discuss the new Sense tool, how he sees the migration to object storage accelerating in M&E, and how object storage enables organization's move to the cloud.

Object Matrix's Jonathan Morgan: Object storage is particularly relevant in the sports arena. These organizations want to be able to monetize their archive.

Can you tell me a bit about the new Sense tool and how it helps media-organizations looking to migrate to object storage?

We're seeing more and more people migrating from LTO into object-based-storage solutions. That could be because you want to migrate everything on-prem, or you may want to have a hybrid cloud workflow for your storage. We provide not only the safe, scalable place to keep all of the data but also the HSM piece that can allow you to migrate to object-based storage so you can manage the data from a single place. We can provide that single-pane-of-glass interface with our object storage.

We also provide analytics around the data, which is what we're [highlighting at NAB 2019]. With [Sense]: you're not just controlling where data is; you also have a view of the analytics around that to monitor long after you have stored it and make sure it is being [stored] on the most cost-appropriate platform. We can offer migration to a proven, scalable object-storage platform with a single pane of glass and all the analytics and monitoring around it that you will need.

What are the primary advantages of shifting from file-based to object-based storage for media organizations?

If it's content you're never going to use, it likely belongs on tape or [Amazon S3] Glacier. But if you're going to use it, we believe our [object-storage platform] offers a lot of extra value.

You want to be able to extract value out of that data in various different ways in order to monetize it. You want to be able to do things like image recognition and enhanced content discovery. In order to do that, you need to get that [content] onto a platform where you can access it quickly and reliably, and that is not tape.

Or, if you're going to push everything down to a Glacier [deep-archive] layer and train the database with all the images of a famous sports player, you can do that, but it will be a very expensive exercise to be able to analyze that data.

Being able to put your active [media] on an appropriate layer of storage, that's where Object Matrix fits in.

Do you believe the M&E industry - and sports organizations specifically - is finally opening up to the concept of using object-based storage on a larger scale?

Yes, absolutely. We've been selling object storage for 16 years. And we've been coming to the desert [for NAB Shows] for several years. But, [in the past], it truly felt like we were in the desert in terms of the messaging. Nobody knew what object storage was or was asking, Why do we need this instead of a file-based system? But now people are really beginning to understand its value. We've signed up three different sports organizations in just the last couple of weeks, which is great.

I think object storage is particularly relevant in the sports arena. These organizations want to be able to monetize their archive. Until now, that archive has always been a large cost that has been difficult to dig the benefit out of. The reality is, you need to make money off of that content to maximize what you've got. It's truly a gold mine; it can't just be a cost [center].

How does migrating to object storage help media organizations create an on-ramp to the cloud and create hybrid cloud/on-premises environments?

One of the main selling points about an object-storage platform is that the object is transportable. You can move an object with the metadata through different platforms, backwards and forwards. And you will still have that object in five years' time without relying on whatever the file-system structure was to store that file all those years ago. You can build metadata around that object and augment the metadata over time, rather than just the metadata when you capture it, and then you keep all that metadata together with the object.

You want to [store] that object in a non-proprietary way as part of a seamless workflow. And that's what we're helping to achieve for the customer. We're allowing that transportability of the data through many different use cases with all or some of the metadata [attached].

How do you see the media landscape changing as a result of object storage?

I think the days of having a digital-asset manager with a proprietary database are becoming a thing of the past because now you have
LINK: https://www.sportsvideo.org/2019/04/19/nab-2019-reflections-object-mat...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

07/08/2026

Lawo To Highlights Dynamic Media Facility Support At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

07/08/2026

Kevin Trueblood to Return as SBE President

Share Copy link Facebook X Linkedin Bluesky Email...

07/08/2026

Riedel To Demo 'Live Production Experience At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

07/08/2026

LTN Enhances Live Event Master Control Capabilities

Share Copy link Facebook X Linkedin Bluesky Email...

07/08/2026

AI-Native Film Studio Launches in Toronto

Share Copy link Facebook X Linkedin Bluesky Email...

07/08/2026

Judge Orders Removal of Nexstar Employees from Tegna Board

Share Copy link Facebook X Linkedin Bluesky Email...

07/08/2026

Riedel Communications at IBC2026 Live Production Experien...

Riedel Communications at IBC2026: Live Production Experience Showcasing Integrated IP Production Workflows At IBC2026, Riedel Communications will bring modern ...

07/08/2026

Shotoku Showcases Expanding Aura PTZ Ecosystem and Award-...

Shotoku Showcases Expanding Aura PTZ Ecosystem and Award-Winning Swoop Robotic Crane at IBC2026 Shotoku Broadcast Systems will officially introduce its Aura fa...

07/08/2026

Cobalt Digital to Bring New and Enhanced Practical Soluti...

Highlights will include new Dante fiber connectivity, expanded IPMX capabilities and award-winning signal processing solutions Cobalt Digital, the leading des...

07/08/2026

Bob Moses Concert at Red Rocks Captured with URSA Cine 12K LF

Bob Moses Concert at Red Rocks Captured with URSA Cine 12K LF Brie Clayton August 6, 2026 0 Comments PYXIS 12K and URSA Cine 12K LF enable cinematic c...

07/08/2026

Use It or Else Is Not an AI Implementation Strategy

Use It or Else Is Not an AI Implementation Strategy Andy Marken August 6, 2026 0 Comments Source - Hitchhikers Guide to the Universe, Touchstone Pi...

06/08/2026

USA Sports Rolls Into 2026 NASCAR Season With First Pace-Car Analyst on Selected Races

The broadcaster's 14-race schedule begins in Iowa and ends in November with ...

06/08/2026

SVG GameDay, Ep. 25: Chicago Bears Katlin Strange - Serving the Masses in the Windy City

In-venue and creative video staffers at the professional and collegiate level ha...

06/08/2026

Warner Bros Discovery's Anne Graham Details the Organization's Media-Ops and Metadata Consolidation Across Sports and Entertainment

As media organizations consolidate teams, technology platforms, and content libr...

06/08/2026

Dolby Vision 2 Begins Rollout on Selected 2026 Hisense TVs

Firmware updates introduce Dolby's next-generation picture engine, content-aware optimization, and new motion and ambient-light tools...

06/08/2026

TNT Sports Preps Wall-to-Wall Coverage of FIBA Women's Basketball World Cup 2026 from Sept. 4-13

TNT Sports will have wall-to-wall coverage of the upcoming FIBA Women's Bask...

06/08/2026

IBC 2026: swXtch.io Introduces groundSwXtch Software-Defined Multicast Overlay

swXtch.io (Stand 5.MR13) has unveiled groundSwXtch for Audio over IP (AoIP), a software application that lets broadcasters and media organizations move audio in...

06/08/2026

IBC 2026: Riedel Communications Showcases Integrated IP Production Workflows

At IBC2026, Riedel Communications (Stands: 10.A24, 10.A31, 10.A38) will bring modern media production to life with the Live Production Experience - a connected ...

06/08/2026

Sandy Grossman's Legacy as a Pioneering Director Earns Pro Football Hall of Fame's Pete Rozelle Award

The first live-sports director to receive the prestigious honor, eight-time Emmy...

06/08/2026

NBC Sports, Maryland Jockey Club Continue Partnership To Present Preakness Stakes Through 2032

NBC Sports will continue to present the Preakness Stakes on NBC and Peacock thro...

06/08/2026

IBC 2026: Cobalt Digital Brings New Practical Solutions to Evolving Broadcast Workflows

Cobalt Digital (Stand 8.F90) continues to reinforce its commitment to delivering...

06/08/2026

Wave Central Elevates Jeff Daubert to Director of Sales, Americas

Wave Central has promoted promotion Jeff Daubert to Director of Sales, Americas. In his expanded role, Daubert will lead Wave Central's sales strategy and ...

06/08/2026

KMH Integration Adds Architect Keith Hanadel to Expanding Full-Services Team

KMH Integration is expanding its ability to serve media, broadcast, and IT organizations by adding Keith Hanadel, an accomplished architect with decades of indu...

06/08/2026

Advanced Systems Group Promotes Michele Ferreira to Chief Business Officer

Advanced Systems Group (ASG) has promoted Michele Ferreira from Vice President of its Systems Integration team to the newly created position of Chief Business O...

06/08/2026

IBC2026: Appear Expands X, VX Platforms for Hybrid Live-Production Workflows

Demonstrations will include new JPEG XS, Dolby audio, cloud-gateway, stream-processing, and distribution capabilities...

06/08/2026

Live Media Group Acquires Gravity Media's U.S. Mobile-Production Assets, Adds Eight Units to Fleet

The deal includes three premium mobile units, engineering personnel, existing br...

06/08/2026

Broadcast Management Group, LiveU Power Vertical REMI Production for Amazon Prime's Obsessed Fest on TikTok

Broadcast Management Group produced Amazon Prime's inaugural Obsessed Fest a...

06/08/2026

IBC2026: Ikegami to Showcase Expanded UNICAM Camera and Monitoring Lineup

Exhibit will feature new variable-ND functionality, OLED viewfinders, remote-camera tools, and UHD production monitors...

06/08/2026

Sony Introduces FE 100-400mm Super-Telephoto Zoom Lens

Compact full-frame E-mount lens targets sports, wildlife, and other long-range shooting applications...

06/08/2026

Tennis Channel Lands Exclusive U.S. Coverage of 2026 International Tennis Hall of Fame Induction Ceremony

Live broadcast will honor Roger Federer and Mary Carillo on Aug. 29, with onsite...

06/08/2026

UTEP Upgrades Sun Bowl Stadium Video Display With Daktronics

End-zone board receives higher-resolution LED technology and an updated Show Control system ahead of the 2026 football season...

06/08/2026

Fender launch Fender Motion controllers

New 16- and 32-pad MIDI controllers now available Fender have just announced that the two new performance-focused controllers that were unveiled at NAMM 202...

06/08/2026

Lewitt update Space Replicator plug-in

Standalone version, performance improvements & more Lewitt have just released a significant update for their speaker and room virtualisation software, intro...

06/08/2026

Hallowed Bells from ebbandflow

Combines celeste samples with synth engine After launching earlier in 2026 with deFORM, ebbandflow have returned with their first sampled acoustic instrumen...

06/08/2026

SGL Carbon: Still on track to meet its 2026 annual targets

SGL Carbon's consolidated sales in the first half of 2026 totaled 394.2 million, down 13.0% from the prior year (H1 2025: 453.2 million). On the one hand,...

06/08/2026

BritBox & BBC's Poirot Origin Series Hercule' Reveals Cast

The BBC has announced casting for the forthcoming six-part series Hercule from Mammoth Screen and Agatha Christie Limited. Joining Bluemel are Henry Ashton (A ...

06/08/2026

FCC Votes to Modify TV Station Ownership Caps

Share Copy link Facebook X Linkedin Bluesky Email...

06/08/2026

LTN Showcases Live Event Master Control Capabilities for...

Proven offering builds on more than 20,000 live sporting events with greater automation, flexibility, and operational control LTN , the industry leader in tran...

06/08/2026

Hornets Tech brings new encoder and decoder range to IBC2...

Hornets Tech, a specialist in broadcast connectivity and IP video, is bringing a new range of encoders, decoders and an IPTV platform to IBC2026. Broadcast in...

06/08/2026

Introducing Adobe for ChatGPT: Create, edit and get work done - all in ChatGPT

Introducing Adobe for ChatGPT: Create, edit and get work done - all in ChatGPT Deepti Pradeep August 6, 2026 0 Comments The Adobe plugin in ChatGPT br...

06/08/2026

Hisense Adds Dolby Vision 2 to Select Models

Share Copy link Facebook X Linkedin Bluesky Email...

06/08/2026

MediaKind to showcase one unified portfolio at IBC2026

At IBC2026, MediaKind will make its first major appearance as a unified global powerhouse in video, showcasing one of the world's most comprehensive video i...

06/08/2026

Big Blue Marble to unveil AI-assisted piracy detection an...

Big Blue Marble (#5.A63) will demonstrate how its integrated technology and operational expertise help media companies scale premium services with less complexi...

06/08/2026

NIH expected to award Scripps Research nearly $4.2 million over 5 years to advance tools for vaccine design

LA JOLLA, CA-Scripps Research has received more than $500,000 in first-year fund...

06/08/2026

Improving vaccine design for Ebola, HIV and more

LA JOLLA, CA-Viruses are masters at invading our cells thanks to specialized proteins that coat their surfaces. When scientists design vaccines, they often crea...

06/08/2026

How a chemical reaction triggers brain inflammation in Alzheimer's disease

LA JOLLA, CA-The brain has its own immune system, which detects threats and mounts a defense. A growing body of evidence has shown that in Alzheimer's disea...

06/08/2026

Jin-Quan Yu elected to the National Academy of Sciences

LA JOLLA, CA-Scripps Research chemist Jin-Quan Yu has been elected to the National Academy of Sciences (NAS), one of the highest honors a scientist can achieve....