
GEFCO startet erstmals Multiplattform-Kampagne auf CNN Tuesday, February 6, 2018
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GEFCO, ein globaler Anbieter der Industrielogistik und europ ischer Branchenf hrer im Bereich der Automobillogistik, sponsert ab sofort die Serie Biz:frontiers auf CNN International. Im Rahmen einer internationalen Werbekampagne zur Einf hrung einer neuen Markenidentit t pr sentiert GEFCO neben einem aktualisierten Markenlogo auch eine neue Signatur: GEFCO. Partner, unlimited .
Biz:frontiers wird im Rahmen der Flaggschiff-Wirtschaftssendung Quest Means Business auf CNN International ausgestrahlt. Inhaltlich befasst sich Biz:frontiers mit disruptiven Erfindungen und kreativen K pfen aus der Gesch ftswelt. Die Segmente werden in Form von zwei einw chigen Reportagen im Februar und Mai ausgestrahlt. Thematisch stehen unter anderem Technologien aus den Bereichen E-Commerce, elektronische Konsumg ter, Pharmazeutika und der Automobilindustrie im Vordergrund. Zwei 30-min tige Zusammenfassungen aller Segmente runden die Ausstrahlung von Biz:frontiers ab.
Im Rahmen der Kampagne wird auch eine Webseite gesponsert, auf der zus tzliche Inhalte wie Videos, Fotogalerien und interaktive Elemente zur Verf gung gestellt werden. Der Auftritt wird durch TV-Banner sowie mit Biz:frontiers co-gebrandeten Bannern erg nzt. Diese wurden vom Content-Studio create von CNN International produziert.
Der Fokus der Kampagne liegt dabei auf der Steigerung der Markenbekanntheit von GEFCO bei CNNs Premium-Zielgruppe, bestehend aus Wirtschaftsentscheidern sowie Gesch fts- und Meinungsf hrern in Europa und Lateinamerika. GEFCO profitiert dabei nicht nur von der globalen TV-Abdeckung und digitalen Reichweite von CNN International, sondern auch von einer genauen Zielgruppenansprache auf Basis einer umfassenden Datenauswertung.
Die Kampagne wird durch eine umfangreiche Social-Media-Strategie erg nzt, die auf CNNs Position als der f hrende Nachrichtenanbieter in den sozialen Medien aufbaut. Dadurch wird das Engagement f r Biz:frontiers auf Facebook, Twitter und Instagram zus tzlich gesteigert.
Emmanuel Arnaud, Executive Vice-President, Sales & Marketing, bei GEFCO, sagte: Unsere neue Markensignatur, GEFCO. Partners, unlimited, spiegelt unsere Verpflichtung zur langfristigen Zusammenarbeit mit allen Gesch ftspartnern wider. Wir sind sehr gespannt auf unsere neue Partnerschaft mit CNN. Ich bin zuversichtlich, dass diese Kampagne die Markenbekanntheit von GEFCO bei allen wichtigen Stakeholdern erh hen wird.
Petra Malenicka, Senior Vice President, Europe and the Americas, bei CNN International Commercial, f gte hinzu: Wir freuen uns, die erste Multiplattform-Partnerschaft von GEFCO mit CNN zu lancieren. Durch die Kombination von qualitativ hochwertigem Inhalt, profunder Expertise der Content-Pr ferenzen unseres Publikums und einer hochpr zisen, datenbasierten Zielgruppenansprache wird GEFCO dank CNNs Biz:frontiers ein globales Gesch ftspublikum erreichen und eine starke Markenbotschaft vermitteln.
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