
SPORTEL Asia took place March 24-25 at the Orchard Hotel Singapore, drawing 370 participants representing more than 220 companies from 35 countries. Approximately 55% of participants travelled from Asia-Pacific and the Middle East, with the remaining 45% from Europe and the Americas.
Around one-third of participants represented content buyers and one-third were rights holders. Broadcasters and content buyers in attendance included Advanced Info Services, Astro, beIN Sports APAC, Bilibili, CJ ENM, Coupang Play, DAZN Japan, Digicel, Fox Sports Australia, FPT Play, ESPN Australia and New Zealand, J Sports, Mediacorp, Singtel, Stan Sport, Telkom Malaysia, and WOWOW, among others.
The two-day programme included an exhibition, conference sessions, and networking events, including a Welcome Cocktail hosted by World Table Tennis and a tour of the National Stadium and Singapore Sports Museum.
Conference sessions covered sports media rights in Asia-Pacific, commercial expansion strategies for European leagues in the region, women in Singapore's sports industry, content acquisition in digital markets, cloud production, generative AI, automation, streaming personalisation, piracy, and cybercrime in sports broadcasting.
The event closed with the Pitch Perfect Innovation Contest, featuring five companies: Phygital International, BitMovin, S.O. Casual Creative, Appear, and Layer Cake. Padraig O'Donovan of Layercake won a full-access pass to SPORTEL Monaco, scheduled for October 19-21.
Singapore has once again proven to be a strategic gateway for connecting the Asia-Pacific sports media industry with the global SPORTEL community, says Agn s Marsan, Executive Director of SPORTEL Asia. Beyond the business conducted during the event, these regional editions are essential for welcoming new companies into the SPORTEL ecosystem and introducing them to the opportunities it offers - because SPORTEL is where deals are made, partnerships are built, and announcements come to life.
SPORTEL Asia by the numbers:
370 participants from more than 220 companies
20% new companies
63% C-level attendees
One-third content buyers
35 countries represented
55% from APAC and the Middle East; 45% from Europe and the Americas
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