Disney Continues to Lead while FOX and YouTube Set Records in Nielsen's November Media Distributor Gauge

FOX Sees Gains from World Series, NFL and Election CoverageNetflix Wins with Young Men Demos During Paul vs. Tyson

The November 2024 interval dates included 10/28/2024 through 11/24/2024. Nielsen reporting follows the broadcast calendar, and measurement weeks run Monday through Sunday.

NEW YORK - December 17, 2024 - In a month that included widespread coverage of the presidential election and a dynamic slate of sporting events, multiplatform media distributors continued to benefit most from their ability to engage with audiences everywhere. FOX set a new company-best share of TV for a second consecutive month in Nielsen's Media Distributor Gauge, reaching 8.6% of TV watch time in November. FOX was boosted by a 20% viewing increase to FOX News Channel, and an 8% increase to its broadcast affiliates on the strength of the final three World Series games and NFL and college football.

Disney topped the Media Distributor Gauge for a third consecutive month, leading all media companies with 11.1% of TV viewing in November. Moreover, Disney's streaming footprint accounted for 43% of its total share this month. YouTube gained ground and set a new platform-best with 10.8% of TV, trailing Disney by 0.3 share points.

Netflix added 0.2 share points from last month to secure 7.7% of TV viewing. As mentioned in Nielsen's November report of The Gauge , Netflix's share of TV peaked at 8.5% during the third week of the interval, coinciding with the live-streamed Jake Paul vs. Mike Tyson fight on November 15. During prime time on fight night, Netflix accounted for 34% of all 18-49 year-old male TV viewing, That is about half of what the Super Bowl achieves from this demographic, and twice what a regular season NFL game draws.

As this measurement interval ended on November 24, the week of Thanksgiving is not included in this month's report. However, viewers appeared to get an early start on Hallmark's holiday movie marathons, as it received a 24% bump in viewing across its channels-the largest among all distributors this month-for 1.4% of overall TV watch time.

November '24October '24September '24August '24July '24June '24May '24April '24March '24February '24January '24December '23November '23

November '24October '24September '24August '24July '24June '24May '24April '24March '24February '24January '24December '23November '23Tab

About The Gauge The Gauge is Nielsen's monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.

About NielsenNielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences-now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).

Press ContactLauren Pabst

lauren.pabst@nielsen.com

LINK:	https://www.nielsen.com/news-center/2024/disney-continues-to-lead-whil...
	See more stories from arbitron

Most recent headlines