CNN International Commercial ernennt Tini Sevak zur Leiterin der Audiences and Data Group Monday, September 17, 2018
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Tini Sevak wird CNNs internationale Datenstrategie leiten, neue L sungen zur Weiterentwicklung der Business Intelligence erarbeiten sowie Gesch ftspartnern fortschrittliche M glichkeiten zur Nutzung von Kampagnen-Insights bieten.
Als Vice President, Audiences and Data bei CNN International Commercial (CNNIC) verantwortet Sevak ein globales Team bestehend aus internen Daten- und Research-Spezialisten bei Turner sowie externen Experten. Mit einem Fokus auf Audience-Insights, Digital Analytics und Dateninnovation bildet die Audiences & Data Group das Herzst ck von CNNIC und liefert messbare und verwertbare Erkenntnisse aus Daten, die nicht nur Kundenkampagnen, sondern auch die Gesch ftsstrategie von CNN International vorantreiben.
Tini Sevak ist Teil des Senior Management-Teams von CNNIC und berichtet direkt an Rani Raad, President von CNNIC.
Ein entscheidender Aspekt der Transformation unseres Gesch fts bestand darin, sicherzustellen, dass Daten stets im Mittelpunkt unseres Handelns stehen, sagte Rani Raad. Nachdem unsere Audiences & Data Group bereits verbesserte Business Intelligence- und Kundenl sungen eingef hrt hat, freue ich mich, dass uns Tini k nftig mit neuen Ideen und L sungen voranbringen wird. Somit bieten wir unseren Kunden umfassende, datengest tzte Erkenntnisse mit Blick auf Entscheidungsfindung, Kampagnen und Partnerschaften.
Frau Sevak wechselt zu CNN vom Data & Analytics-Anbieter YouGov, wo sie als Global Director of Data Applications t tig war. Zuvor arbeitete sie mehr als 14 Jahre bei den Mediaagenturen Mindshare und Starcom.
Der rasante Daten- und Technologiewandel bietet neue und verbesserte M glichkeiten, Zielgruppen nicht nur f r CNN, sondern auch f r unsere Kunden zu verstehen, zu definieren und zu messen, sagte Tini Sevak. Ich freue mich, bei der weltweit f hrenden internationalen Nachrichtenmarke f r TV- und Digitalplattformen einzusteigen und werde darauf aufbauen, was CNN bereits unternimmt, um bei der Entwicklung wirklich innovativer Content-L sungen die richtige Balance aus Kreativit t und Daten zu finden. Content ist und bleibt auch angesichts der Weiterentwicklung des klassischen Fernsehens ein zentraler Faktor. Ich freue mich darauf, zu sehen, wie Daten eine noch gr ere Rolle in der Zukunft unseres Unternehmens spielen k nnen und entscheiden werden, auf welche Art und zu welchem Zeitpunkt wir mit unserem Publikum sprechen.
Als f hrende Expertin in der Datenbranche blickt Sevak bereits auf zahlreiche Speaker-Auftritte zur ck, darunter: DMexco, Festival of Marketing und Marketing Week Live. In den vergangenen beiden Jahren sa sie zudem in der Jury des Data Science Hackathon von i-com.
ber CNN International Commercial:
CNN International Commercial (CNNIC) ist der Gesch ftsbereich von Turner International, der f r die Gesch ftsaktivit ten von CNN au erhalb der USA zust ndig ist. Darunter fallen alle kommerziellen T tigkeiten f r Marken wie CNN International, CNN en Espa ol, CNN Arabic,
CNN Style, CNNMoney und Great Big Story. Die Unternehmensaktivit ten umfassen den Vertrieb von Werbeplatzierungen, Sponsoring-Partnerschaften, die Entwicklung kommerzieller Inhalte, Content Sales, Markenlizensierung, Distribution, Out-of-Home-Gesch fte, Gesch ftsentwicklung sowie Marketingaktivit ten f r den weltweit f hrenden internationalen Nachrichtenanbieter. CNNIC ist anerkannter Branchenf hrer im internationalen Vertrieb von Werbeplatzierungen und bietet preisgekr nte kommerzielle Inhalte. Diese werden vom eigenen Branded Content Studio Create unter Ber cksichtigung datenbasierter Auswertungen und digitaler Kompetenzen produziert. Daraus resultieren starke und nachhaltige Partnerschaften mit den weltweit bekanntesten Marken. Der Content-Sales- und Lizenz-Gesch ftszweig pflegt Beziehungen zu mehr als 1000 Gesch ftspartnern, deren Zusammenarbeit von Lizensierungen der CNN-Marke bis hin zur Bereitstellung von Inhalten und Beratungsdienstleistungen reicht. CNNIC verf gt ber B ros auf der ganzen Welt, mit Schl sselniederlassungen in London, Hong Kong und Miami. Weitere Informationen unter http://commercial.cnn.com.
F r Presseanfragen wenden Sie sich bitte an:
Steven Meyers
PR Coordinator CNN International
Germany, Austria, Switzerland
steven.meyers@turner.com
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CNN International Commercial ernennt Tini Sevak zur Leiterin der Audiences and Data Group Monday, September 17, 2018 
