Sony Unveils New Innovations at IFA 2017 Including Latest Digital Imaging, Audio and Mobile Products

Tokyo, Japan - At the IFA consumer electronics show in Berlin, Germany, scheduled to begin from Friday, September 1, Sony Corporation is set to showcase an array of its latest products.

At the Sony press conference held on Thursday, August 31 (local time) in advance of IFA's official opening, Shigeru Kumekawa, President of Sony Europe introduced the company's newest audio products. By continuing to deliver revolutionary products that resonate at a deep emotional level, Sony stands at the last one inch between our customers and the experiences they seek. We are achieving steady profit growth in our electronics business here in Europe by focusing on the high value-added market, and are well positioned for the remainder of 2017 and beyond, Kumekawa said. Hideyuki Furumi, EVP, Global Sales & Marketing, Sony Mobile Communications Inc. then took the stage to introduce the latest products from the XperiaTM X smartphone series.

A video of the press conference can be streamed at the following URL:

www.sony.co.uk/ifa2017

Main Products Being Showcased

Digital Imaging

The RX0 is a new digital camera that continues to featurethehigh-qualityimaging capabilities that Sony has achieved overyears with the RX series, while also boasting a robust1,2,3 and waterproof3,4 design -- all in an ultra-compact body. This enables users to capture high-quality photos and videos in any shooting conditions including the rain, underwater, in sandy or dusty environments or in a scene where impact force is applied to a camera body. It also has the super slow motion recording capability5 to capture and replay fleeting moments of action in an impressive way.

The RX0 opens up entirely new imaging possibilities, and inspires an unprecedented scope of expression from all who take it in hand.

In addition to using it as a single camera, multiple units can be combined to allow for multi-perspective shooting. Multiple-unit solutions, that stimulate creators' imaginations, can be realized using wireless connectivity6 for a high degree of freedom, or wired connectivity7 for even greater reliability.

The RX0 features 1.0-type stacked 15.3 MP (approximate effective megapixels) Exmor RSTM CMOS image sensor, and a ZEISS Tessar T* 24mm F4 fixed wide-angle lens, enabling high resolution images to be captured. It is waterproof in depths of up to 10 meters3,4, shockproof for heights up to 2.0 meters1,3, and can withstand a 200kgf/2000N load2, 3.

Sony is also showcasing its other latest digital imaging products at the venue, including the 9, 6500, RX10 III, RX100 V, the G MasterTM brand FE 100mm F2.8 STF GM OSS mid-telephoto prime lens and FE 70-200mm F2.8 GM OSS telephoto zoom lens, each of which were honored at Europe's renowned EISA Awards 2017-2018.

*1 Capable of withstanding a fall of 2.0 meters from MIL-STD-810G C1 Method 516.7-Shock compliant 5 cm plywood (based on Sony tests).

*2 Capable of withstanding a load of 200kgf /2000N (based on Sony tests).

*3 It is not guaranteed that the product will not experience breakage or damage or remain waterproof in all situations.

*4 Compliant with JIS/IEC protection levels (based on Sony tests). Shooting in depths of up to 10 meters is possible for up to 60 minutes

(JIS: Japan Industrial Standards; IEC: International Electrotechnical Commission).

*5 Up to 1000fps super slow motion can be recorded. Image quality approaches Full HD quality at 250fps in Quality Priority mode. Sound cannot be recorded when shooting slow motion and setting conditions of focus, zoom, exposure, focus area, frame rate and other settings are fixed when start shooting. Micro SDHC/ Micro SDXC memory card of Class 10 or higher is required.

*6 Maximum of five units can be connected together with PlayMemories Mobile application.

Further units can be connected and controlled when an access point is used. Firmware update is necessary to connect multiple units, which is scheduled in January, 2018. Depending on the specifications of an access point, smartphone or tablet to be used as well as the radio wave environment of the installation location, the number of devices that can be connected will vary.

*7 Optional Camera Control Box for wired connectivity (Shipment timing is scheduled in January, 2018) is currently under development.

The name is subject to change.

Audio & TV/Smart Home

Truly wireless style WF-1000X

Sony also unveiled its latest Hi-Res wireless noise canceling stereo headphone models, succeeding the MDR-1000X, which was announced to great acclaim at IFA 2016. Three new types of headphone model will be launched: the headband style WH-1000XM2, the behind-the-neck style WI-1000X, and the truly wireless WF-1000X. Each of these three 1000X series models boast industry-leading8 noise-cancellation levels for Bluetooth headphones. They also come equipped with the world's first9 Adaptive Sound Control , which recognize the user's actions and automatically switch the noise cancellation feature on or off, in accordance with the usage situation. Customers can choose one of three styles, all of which overcome the inconvenience of having to constantly remove the headphones in order to adjust the volume, instead allowing users to fully immerse themselves in the high-quality audio experience. Also on display will be Sony's new h.ear headphones, which come in an array of new colors to match every lifestyle and fashion choice. The colors also match Sony's latest XperiaTM and Walkman products, allowing for any number of eye-catching color combinations.

Truly wireless style WF-1000X

Sony also announced the launch of its new 77-inch 4K OLED BRAVIA A1 series in Europe. It delivers a ground-breaking visual experience thanks to Sony's unique 4K HDR processor X1TMExtreme as well as Acoustic SurfaceTM technology that vibrates the display, and enables sound t

LINK:	http://presscentre.sony.eu/pressreleases/sony-unveils-new-innovations-...
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