En la sesi n en vivo de NexTV South America, el pasado 2 de septiembre, Ra l Lucas, Director Senior de Cuentas Clave en las Am ricas de NAGRA, junto a Juan Carlos Urrego, L der de Innovaci n de Producto de Claro Colombia, compartieron con la audiencia participante los detalles que permiti a Claro, con la soluci n OpenTV Video Platform de NAGRA, agregar todos los servicios de video y entretenimiento en una sola interfaz de usuario (UI).
La alianza di lugar a Claro Box TV, que ya no forma parte de la imaginaci n del suscriptor del servicio para ofrecerles la experiencia de encontrar todos los accesos en un solo lugar, en un solo dispositivo, con funciones avanzadas de video, soporte multipantalla, asistencia de voz a control remoto, servicios integrados de terceros como Netflix, incluidos los acuerdos de facturaci n del operador para facturaci n nica.
Entre los desaf os para el desarrollo de productos, el m s significativo, seg n Ra l Lucas, fue el momento de poner a disposici n la soluci n OpenTV Video Platform e integrar los servicios dentro de las necesidades de Claro, lo que tom solo tres meses. El ecosistema se implement en un sistema operativo Android TV y esto debido a la interfaz de usuario y la posibilidad de vincular herramientas y servicios que realmente transforman la experiencia del consumidor, para que pueda encontrar todo en un solo lugar .
Contar con un ecosistema m s amplio y flexible nos permite maximizar la experiencia del usuario y complementar la oferta de televisi n y el acceso lineal con aplicaciones que permitan a los operadores comprender mejor al suscriptor, qu les interesa a los usuarios, qu dispositivos, qu contenido, c mo hacen uso de esto, como se produce el consumo, con el fin de brindar un recorrido mejorado, mucho m s completo , enfatiza Urrego. En este sentido, para Ra l, todo genera un entorno sobre c mo comprender mejor al cliente. Es necesario ofrecer al suscriptor lo que quiere y, para eso, es necesario conocer sus gustos y preferencias. Para el operador, esto representa una necesidad absoluta, ya que significa una cierta inversi n, incluida la compra de contenido para ponerlo a disposici n del suscriptor o de grupos espec ficos de suscriptores , enfatiza Ra l Lucas.
Para los panelistas, el mensaje que queda es que la transformaci n es vital. El operador no puede convertirse en una sola red de transmisi n. De ah la importancia de la relaci n estrat gica con proveedores, operadores, agregadores, tanto para la expansi n y multiplicidad de servicios como para la democratizaci n del acceso y captaci n de nuevos clientes - relaci n que NAGRA tiene el privilegio de tener con Claro Colombia.
Por si se lo perdieron, aqu los invitamos a ver la grabaci n para aprender m s sobre el servicio Claro Box TV. Cont ctenos si tiene alguna pregunta.
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En la sesi n en vivo de NexTV South America, el pasado 2 de septiembre, Ra l Lucas, Director Senior de Cuentas Clave en las Am ricas de NAGRA, junto a Juan Carlos Urrego, L der de Innovaci n de Producto de Claro Colombia, compartieron con la audiencia participante los detalles que permiti a Claro, con la soluci n OpenTV Video Platform de NAGRA, agregar todos los servicios de video y entretenimiento en una sola interfaz de usuario (UI).
