Effective entertainment marketing is now video, but shorter
Andy Marken November 27, 2023
0 Comments
It was great the way her mind worked. No guilt, no doubts, no fear. None of my specialties. Just the shameless pursuit of immediate gratification. What a capitalist. Joel Goodson, Risky Business, Warner Bros, 1983
A few weeks ago, our son said it must have been rather dull growing up in the old days (60s/70s) because folks didn't have the internet or mobile phone to instantly be able to text someone and watch long and short form videos, play games whenever you wanted.
We left out all the sordid details of all the trouble young boys/gals with hormones screaming could get into growing up in middle America and gave him the G-rated version.
Didn't want to give him any ideas.
Figure he'll learn fast enough on his own.
Actually, that's what bothers us a little.
He and most Gen Alphas/Gen Zers were born with a smartphone in their hand.
Today 98 percent of them own (and use) a smartphone.
But according to a recent CNBC study there is a retro trend emerging for mobile communications devices.
They say that many are reverting to less smart phones much like your and our early flip/slide phones.
It's a little difficult for us to believe that anyone would abandon all of the features, capabilities and benefits.
Really? Seriously? Next thing they'll want to see are phone booths on every other corner.
Source - Atlas Obscura
Speaking of phone booths, we showed our son actor/producer John Putch's fantastic indie film project, Mojave Phone Booth.
He thought it was cool because he couldn't recall ever seeing a real live phone booth.
Today he's not alone.
Thanks to the global internet over half of the world population, 5.2B people, have internet connectivity.
Sixty-eight percent of the population (5.5B) use mobile devices for almost everything - work, entertainment, play and constant communications.
That anywhere, anytime, always connectivity opened the gate for today's streaming video services.
The smartphone is the primary entertainment viewing screen for people in emerging markets and Alphas/Gen Zers everywhere. The younger generations do watch some long form videos (films/shows) on the big home screen, but a lot less than streaming services would like to see.
Source - Hub Research
Screen Time - For the younger generations, smartphones are not only their key to staying in touch with others but they are also their main source of information and entertainment.
According to Hub Research, most Gen Alphas/Gen Zers spend a fifth of their screen time with the TV but most of the time is spent with their smartphone on their social media apps, short videos or playing games.
While only 91 percent of 13-14-year-olds have smartphones, 98 percent of the older Gen Alphas and Gen Zs use them almost constantly.
The fact that it's a phone is almost incidental.
Source Ericsson
Static Voice - People still talk and even occasionally on their phones but they are primarily used for digital communications and video information/entertainment.
Voice communications has remained almost flatline since the devices first gained popularity.
With all the information and video available online the younger generation want to stay in touch and communicate but not necessarily talk.
There's little indication that the trend will change.
After all, texting is so much easier
For the content creation industry one of the ominous Hub findings was how little time these generations spend with professionally prepared entertainment.
Source - GameDev Reports
Social Entertainment - YouTube, TikTok and similar video content sites are becoming key information/entertainment locations for the younger generations while professionally prepared content is of less interest to them. Playing and watching video game activity also continues to keep them involved.
Teens are on the internet daily (97 percent) with almost 46 percent constantly online and 48 percent several times a day.
According to the latest Morning Consult research, 48 percent of females are online constantly compared to 43 percent of males. Black and Hispanic respondents (56 and 55 percent respectively) are more likely to be online than their White contemporaries.
When they do watch professionally prepared entertainment their prime content sources are Netflix, Amazon, Disney and Apple TV (70M iPhones were shipped last quarter).
However, streaming entertainment is well behind online UGC (user generated content) video and social media for them.
Social scientists suggest that this viewing/entertainment habit is becoming so ingrained that it will be a significant part of their entertainment consumption even after the WGA/SAG-AFTRA strikes.
Studios and theaters may look at the statistics and say that this doesn't affect them except for the open-ended question, why go to a movie when they can get instant entertainment gratification with a few clicks of their smartphone and it's free?
While the strikes may have impacted the ability of streaming services to launch fresh, new content to attract and retain subscribers many of them are leaning into the self-created content services - YouTube, TikTok, Instagram, etc. - to keep the younger generations interested in their content/services.
November 27, 2023Boris FX Brings AI-Driven Creative Plugins to Post ProductionIt seems as if artificial intelligence is sweeping through our lives like
November 27, 2023I bought a Stream Deck for After Effects, should you?I decided to spend some of my hard earned your generous donations
They have been posting past highlights, select edited library content and unscripted show/project clips with reasonable success.
While social media reviewers and influencers aren't members of the unions - m
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Frequency, the engine behind many of the world's leading streaming television channels, at NAB 2026 will be launching new Studio services to help content ow...
07/04/2026
Ikegami USA has chosen NAB 2026 in Las Vegas as the launch platform for new additions to its range of broadcast-quality television production equipment. These w...
07/04/2026
April 19, 2026, Las Vegas Kiloview, an innovative provider of AV-over-IP technologies, will showcase its latest broadcast IP solutions at NAB 2026, presenting...
07/04/2026
Bitmovin has announced support for Server-Guided Ad Insertion (SGAI) across its playback products using HLS interstitials, enabling more advanced ad-supported s...
07/04/2026
Synamedia is unveiling AI by Quortex at The NAB show, a just-in-time AI plugin framework that applies intelligence only when needed across video processing, dis...
07/04/2026
Cuez will showcase four additions to its cloud-based newsroom, rundown and automation platform at NAB Show 2026 (April 18 22, Las Vegas, Booth N1867):
Cuez ...
07/04/2026
CueScript to Showcase Innovations at NAB that Add Mobility Options, Ease Editing...
07/04/2026
Barix Extends Transport Options for Multi-Engine IP Encoder
Brie Clayton April 7, 2026
0 Comments
New for NAB, Barix adds SRT and RIST support to Mult...
07/04/2026
Elite Media Technologies Selects Interra Systems' BATON File-Based QC Soluti...
07/04/2026
Tightrope Media Systems to Debut Cablecast LiveBridge for Simultaneous Streaming...
07/04/2026
Cuez Brings Four New Innovations to NAB 2026: From Story-Centric Newsroom to Ope...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Designed for synchronized multi-stream playback, low-latency delivery, and real-time analytics, MATCH introduces a unified viewing experience for sports broadca...
07/04/2026
Berklee Students to Honor George Martin with Performance of Original Scores The orchestra, led by associate professor Xander Rovang, will perform several work...
06/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
06/04/2026
From high school sports all the way up to the major leagues, building high-quali...
06/04/2026
Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...
06/04/2026
Grass Valley has announced the Future Playmakers Program, a global initiative to...
06/04/2026
El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...
06/04/2026
The ops leader helps lead the charge in studio for the Spanish-language broadcas...
06/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
06/04/2026
The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...
06/04/2026
Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...
06/04/2026
Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...
06/04/2026
Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...
06/04/2026
With this environment we can start that collaboration even earlier because we ca...
06/04/2026
Like the immortal lives of vampires, some stories never really end. That's t...
06/04/2026
As podcasting continues to evolve, growth increasingly means building beyond aud...
06/04/2026
Multiband dynamics plug-in enhanced
California-based developer FSK Audio have released a significant update for their innovative multiband dynamics processo...
06/04/2026
Share official & user-created full-rig presets
IK Multimedia's latest TONEX update makes it possible for users of the popular amp and effects modelling ...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026
Brie Clayton April 6, 2026
0 Comments
Dalet, a leading technology and...
06/04/2026
OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...
06/04/2026
Proton to Demonstrate 3D Application at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Yet further creative potential unleashed through innovation in ...
06/04/2026
Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Experience Autoscript Voice, PTZ prom...
06/04/2026
Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...
06/04/2026
Wayne, N.J., April 6th, 2026 Phantom High-Speed announces the release of PCC 4...
06/04/2026
April 6th, 2026
TRIBECA STUDIOS AND LILLY ANNOUNCE WINNERS OF INAUGURAL VITAL...
06/04/2026
Back to All News
Netflix Expands Kids Entertainment Lineup With Playground App ...
05/04/2026
Tackles all reported bugs!
SoundBridge have just announced the launch of a new update that introduces a couple of minor changes to their remote collaboratio...
Effective entertainment marketing is now video, but shorter 
