Effective entertainment marketing is now video, but shorter
Andy Marken November 27, 2023
0 Comments
It was great the way her mind worked. No guilt, no doubts, no fear. None of my specialties. Just the shameless pursuit of immediate gratification. What a capitalist. Joel Goodson, Risky Business, Warner Bros, 1983
A few weeks ago, our son said it must have been rather dull growing up in the old days (60s/70s) because folks didn't have the internet or mobile phone to instantly be able to text someone and watch long and short form videos, play games whenever you wanted.
We left out all the sordid details of all the trouble young boys/gals with hormones screaming could get into growing up in middle America and gave him the G-rated version.
Didn't want to give him any ideas.
Figure he'll learn fast enough on his own.
Actually, that's what bothers us a little.
He and most Gen Alphas/Gen Zers were born with a smartphone in their hand.
Today 98 percent of them own (and use) a smartphone.
But according to a recent CNBC study there is a retro trend emerging for mobile communications devices.
They say that many are reverting to less smart phones much like your and our early flip/slide phones.
It's a little difficult for us to believe that anyone would abandon all of the features, capabilities and benefits.
Really? Seriously? Next thing they'll want to see are phone booths on every other corner.
Source - Atlas Obscura
Speaking of phone booths, we showed our son actor/producer John Putch's fantastic indie film project, Mojave Phone Booth.
He thought it was cool because he couldn't recall ever seeing a real live phone booth.
Today he's not alone.
Thanks to the global internet over half of the world population, 5.2B people, have internet connectivity.
Sixty-eight percent of the population (5.5B) use mobile devices for almost everything - work, entertainment, play and constant communications.
That anywhere, anytime, always connectivity opened the gate for today's streaming video services.
The smartphone is the primary entertainment viewing screen for people in emerging markets and Alphas/Gen Zers everywhere. The younger generations do watch some long form videos (films/shows) on the big home screen, but a lot less than streaming services would like to see.
Source - Hub Research
Screen Time - For the younger generations, smartphones are not only their key to staying in touch with others but they are also their main source of information and entertainment.
According to Hub Research, most Gen Alphas/Gen Zers spend a fifth of their screen time with the TV but most of the time is spent with their smartphone on their social media apps, short videos or playing games.
While only 91 percent of 13-14-year-olds have smartphones, 98 percent of the older Gen Alphas and Gen Zs use them almost constantly.
The fact that it's a phone is almost incidental.
Source Ericsson
Static Voice - People still talk and even occasionally on their phones but they are primarily used for digital communications and video information/entertainment.
Voice communications has remained almost flatline since the devices first gained popularity.
With all the information and video available online the younger generation want to stay in touch and communicate but not necessarily talk.
There's little indication that the trend will change.
After all, texting is so much easier
For the content creation industry one of the ominous Hub findings was how little time these generations spend with professionally prepared entertainment.
Source - GameDev Reports
Social Entertainment - YouTube, TikTok and similar video content sites are becoming key information/entertainment locations for the younger generations while professionally prepared content is of less interest to them. Playing and watching video game activity also continues to keep them involved.
Teens are on the internet daily (97 percent) with almost 46 percent constantly online and 48 percent several times a day.
According to the latest Morning Consult research, 48 percent of females are online constantly compared to 43 percent of males. Black and Hispanic respondents (56 and 55 percent respectively) are more likely to be online than their White contemporaries.
When they do watch professionally prepared entertainment their prime content sources are Netflix, Amazon, Disney and Apple TV (70M iPhones were shipped last quarter).
However, streaming entertainment is well behind online UGC (user generated content) video and social media for them.
Social scientists suggest that this viewing/entertainment habit is becoming so ingrained that it will be a significant part of their entertainment consumption even after the WGA/SAG-AFTRA strikes.
Studios and theaters may look at the statistics and say that this doesn't affect them except for the open-ended question, why go to a movie when they can get instant entertainment gratification with a few clicks of their smartphone and it's free?
While the strikes may have impacted the ability of streaming services to launch fresh, new content to attract and retain subscribers many of them are leaning into the self-created content services - YouTube, TikTok, Instagram, etc. - to keep the younger generations interested in their content/services.
November 27, 2023Boris FX Brings AI-Driven Creative Plugins to Post ProductionIt seems as if artificial intelligence is sweeping through our lives like
November 27, 2023I bought a Stream Deck for After Effects, should you?I decided to spend some of my hard earned your generous donations
They have been posting past highlights, select edited library content and unscripted show/project clips with reasonable success.
While social media reviewers and influencers aren't members of the unions - m
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
04/03/2026
Lega Basket Serie A (LBA), the governing body for Italy's premier basketball...
04/03/2026
Wrexham AFC co-chairmen Rob Mac and Ryan Reynolds will host a first-of-its-kind ...
04/03/2026
The countdown is underway and with just 100 days to go until the world's greatest sporting event begins on Thurs., June 11, FOX Sports, America's Englis...
04/03/2026
No matter where they are in the world, service members and veterans can stream N...
04/03/2026
Telemundo officially releases Somos M s, the anthem for the network's cove...
04/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives, and execut...
04/03/2026
Smith Entertainment Group transformed how local sports are consumed by creating ...
04/03/2026
The production method, which spans a distance of 36.2 miles, was designed and im...
04/03/2026
Haivision, a global provider of mission-critical, real-time video networking and...
04/03/2026
When Hugues Meyrath came out of retirement to take the helm as CEO of Quantum, i...
04/03/2026
Last week's launch of Banana Ball Championship League has spurred a significant upgrade of production facilities
The Savannah Bananas, arguably the hottest...
04/03/2026
sldkfjsdlfkjsldkfjsldkjfslkdjfslkdjfsl
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus...
04/03/2026
For many fans, a song's backstory can be just as compelling as the final pro...
04/03/2026
In 2006, Spotify was founded on the belief that technology could bring artists a...
04/03/2026
Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we&#...
04/03/2026
Spotify had an energizing week in Sydney, Australia, filled with powerful conver...
04/03/2026
Earlier this year, we launched Directed By, a documentary-style series that pull...
04/03/2026
100 Days to Go: SBS Unveils World Class Team for The Greatest Show on Earth -The...
04/03/2026
KT and Rohde & Schwarz to showcase AI-enhanced radio transmission performance In a joint 6G AI proof-of-concept demonstration, the CMX500 one-box tester from ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
04/03/2026
04 Mar 2026
VEON Partners with GSMA Innovation Fund to Accelerate Digital Innov...
04/03/2026
04 Mar 2026
VEON's Beeline Uzbekistan and Rakuten Symphony Partner for Open...
04/03/2026
Wednesday 4 March 2026
Sky Sports unveils plans for 2026 Formula 1 coverage
Sky Sports is preparing for one of the most highly anticipated F1 seasons in recen...
04/03/2026
Back to All News
Bloodhounds' Season 2 Gears Up for April 3 Premiere with ...
04/03/2026
Back to All News
Netflix Ads Suite Expands Capabilities
Business
04 March 2026
GlobalUnited States
Link copied to clipboard
After launching the Netflix Ad...
04/03/2026
Scripps Research welcomes healthcare innovator Joe Kiani to the Board of Directors Kiani brings decades of experience in patient safety and public service.
Mar...
04/03/2026
Nanoparticle vaccine approach takes on a new target: Hepatitis C virus Scripps Research scientists reengineer critical proteins on the surface of HCV, paving th...
03/03/2026
Beyond Sports, a Sony group company, and LIV Golf, the world's golf league, ...
03/03/2026
Ilitch Sports + Entertainment announces the launch of Detroit SportsNet (DSN), a year-round broadcast home for two of Detroit's franchises. With flexible op...
03/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media ...
03/03/2026
The PGA of America, NBC Sports and USA Sports extend their media rights agreemen...
03/03/2026
AI device ecosystem company HONOR enters into a strategic technical collaboratio...
03/03/2026
Cleveland's Telos Alliance, pioneers in broadcast technology for 30 years, l...
03/03/2026
The MD 9235 microphone head for wireless handhelds has been a firm favorite with many engineers and artists for its ability to cut through high on-stage levels ...
03/03/2026
Haivision Systems Inc. (Haivision), a global provider of mission-critical, real-...
03/03/2026
Broadcast Management Group (BMG) announces the expansion of its 62,000-square-fo...
03/03/2026
Maroon 5's musical tour in 2025 marked a leap forward in live audio as Monitor Engineer Dave Rupsch utilized Sennheiser's all-digital Spectera wireless ...
03/03/2026
Designed specifically for pro basketball, the renovated space at Gainbridge Fiel...
03/03/2026
As part of the move, former CEO Phillipp Lawo joins the broadcast-tech provider's Supervisory Board
Lawo has announced appointment of Jamie Dunn as chief e...
03/03/2026
A team of legendary announcers and analysts and a classic graphics look will bring the past to life
NBC Sports and Peacock will return to yesteryear for tonigh...
Effective entertainment marketing is now video, but shorter 
