Sony Pixel Power calrec Sony

Effective entertainment marketing is now video, but shorter

28/11/2023

Effective entertainment marketing is now video, but shorter

Andy Marken November 27, 2023

0 Comments

It was great the way her mind worked. No guilt, no doubts, no fear. None of my specialties. Just the shameless pursuit of immediate gratification. What a capitalist. Joel Goodson, Risky Business, Warner Bros, 1983

A few weeks ago, our son said it must have been rather dull growing up in the old days (60s/70s) because folks didn't have the internet or mobile phone to instantly be able to text someone and watch long and short form videos, play games whenever you wanted.

We left out all the sordid details of all the trouble young boys/gals with hormones screaming could get into growing up in middle America and gave him the G-rated version.

Didn't want to give him any ideas.

Figure he'll learn fast enough on his own.

Actually, that's what bothers us a little.

He and most Gen Alphas/Gen Zers were born with a smartphone in their hand.

Today 98 percent of them own (and use) a smartphone.

But according to a recent CNBC study there is a retro trend emerging for mobile communications devices.

They say that many are reverting to less smart phones much like your and our early flip/slide phones.

It's a little difficult for us to believe that anyone would abandon all of the features, capabilities and benefits.

Really? Seriously? Next thing they'll want to see are phone booths on every other corner.

Source - Atlas Obscura

Speaking of phone booths, we showed our son actor/producer John Putch's fantastic indie film project, Mojave Phone Booth.

He thought it was cool because he couldn't recall ever seeing a real live phone booth.

Today he's not alone.

Thanks to the global internet over half of the world population, 5.2B people, have internet connectivity.

Sixty-eight percent of the population (5.5B) use mobile devices for almost everything - work, entertainment, play and constant communications.

That anywhere, anytime, always connectivity opened the gate for today's streaming video services.

The smartphone is the primary entertainment viewing screen for people in emerging markets and Alphas/Gen Zers everywhere. The younger generations do watch some long form videos (films/shows) on the big home screen, but a lot less than streaming services would like to see.

Source - Hub Research

Screen Time - For the younger generations, smartphones are not only their key to staying in touch with others but they are also their main source of information and entertainment.

According to Hub Research, most Gen Alphas/Gen Zers spend a fifth of their screen time with the TV but most of the time is spent with their smartphone on their social media apps, short videos or playing games.

While only 91 percent of 13-14-year-olds have smartphones, 98 percent of the older Gen Alphas and Gen Zs use them almost constantly.

The fact that it's a phone is almost incidental.

Source Ericsson

Static Voice - People still talk and even occasionally on their phones but they are primarily used for digital communications and video information/entertainment.

Voice communications has remained almost flatline since the devices first gained popularity.

With all the information and video available online the younger generation want to stay in touch and communicate but not necessarily talk.

There's little indication that the trend will change.

After all, texting is so much easier

For the content creation industry one of the ominous Hub findings was how little time these generations spend with professionally prepared entertainment.

Source - GameDev Reports

Social Entertainment - YouTube, TikTok and similar video content sites are becoming key information/entertainment locations for the younger generations while professionally prepared content is of less interest to them. Playing and watching video game activity also continues to keep them involved.

Teens are on the internet daily (97 percent) with almost 46 percent constantly online and 48 percent several times a day.

According to the latest Morning Consult research, 48 percent of females are online constantly compared to 43 percent of males. Black and Hispanic respondents (56 and 55 percent respectively) are more likely to be online than their White contemporaries.

When they do watch professionally prepared entertainment their prime content sources are Netflix, Amazon, Disney and Apple TV (70M iPhones were shipped last quarter).

However, streaming entertainment is well behind online UGC (user generated content) video and social media for them.

Social scientists suggest that this viewing/entertainment habit is becoming so ingrained that it will be a significant part of their entertainment consumption even after the WGA/SAG-AFTRA strikes.

Studios and theaters may look at the statistics and say that this doesn't affect them except for the open-ended question, why go to a movie when they can get instant entertainment gratification with a few clicks of their smartphone and it's free?

While the strikes may have impacted the ability of streaming services to launch fresh, new content to attract and retain subscribers many of them are leaning into the self-created content services - YouTube, TikTok, Instagram, etc. - to keep the younger generations interested in their content/services.

November 27, 2023Boris FX Brings AI-Driven Creative Plugins to Post ProductionIt seems as if artificial intelligence is sweeping through our lives like

November 27, 2023I bought a Stream Deck for After Effects, should you?I decided to spend some of my hard earned your generous donations

They have been posting past highlights, select edited library content and unscripted show/project clips with reasonable success.

While social media reviewers and influencers aren't members of the unions - m
LINK: https://creativecow.net/effective-entertainment-marketing-is-now-video...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

29/09/2026

Netflix Deploys Advanced Sony PTZ Cameras For Wonka's The Golden Ticket' Production

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

Massachusetts Broadcasters Association Names Gene Lavanchy 2026 Broadcaster of the Year

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

ESPN Reports Its Most-Watched WNBA Regular Season

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

Scripps Taps Digital News Veteran Sean McGarvy to Lead News Strategy

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

Gray Raises Political Ad Revenue Estimates

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

Edward Czarnecki Uses Game Theory to Assess ATSC 3.0 Transition Policies

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

First Baptist Nashville Drastically Upgrades Production C...

Clear-Com announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom solution as part of a comprehensive sanct...

29/09/2026

Blackmagic Cinema Camera 6K Captured Action Shots for Sketch

Blackmagic Cinema Camera 6K Captured Action Shots for Sketch Brie Clayton September 28, 2026 0 Comments Camera's portable design and dynamic range...

29/09/2026

Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Color Across In-venue Displays at Live Events

Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Co...

29/09/2026

Berklee Alumni and Faculty Nominated for the 2026 Latin Grammy Awards

Berklee Alumni and Faculty Nominated for the 2026 Latin Grammy Awards A total of 28 Berklee alumni and faculty earned nominations across 20 categories this ye...

29/09/2026

Berklee's K-Pop & Beyond Explores Connections Between K-Pop and Hip-Hop

Berklee's K-Pop & Beyond Explores Connections Between K-Pop and Hip-Hop Now in its fifth year, the series brings together artists, industry leaders, and s...

28/09/2026

NHL Names Adobe as an Official Creative, Marketing and AI Partner

The NHL has announced Adobe as an Official Creative, Marketing and AI Partner beginning with the 2026-27 season. The partnership will provide the league and its...

28/09/2026

MultiDyne to Showcase Expanded Portfolio Including MRMC Robotics at CABSAT 2026

MultiDyne will exhibit at CABSAT 2026 (October 5-7, Dubai Exhibition Centre), showcasing an expanded technology portfolio following its June 2026 acquisition of...

28/09/2026

ARRI and HONOR Launch Co-Branded HONOR Magic9 Pro Max

ARRI and HONOR have announced the HONOR Magic9 Pro Max, a flagship smartphone carrying ARRI branding on the device and packaging as the first product-level expr...

28/09/2026

Net Insight Adds Nimbra 1020G to Pan-Asian Live Media Trial Network

Net Insight has added the Nimbra 1020G to its pan-Asian live media trial network, giving customers and partners in the region a way to evaluate ST 2110 and JPEG...

28/09/2026

Vindral Named Recipient of 2026 Technology and Engineering Emmy Award

Vindral has been named a recipient of a 2026 Technology and Engineering Emmy Award by the National Academy of Television Arts and Sciences in the category of We...

28/09/2026

Interra Systems to Demonstrate QC and Monitoring Portfolio at CABSAT 2026

Interra Systems will exhibit at CABSAT 2026 (Stand B2-37, Dubai Exhibition Centre, October 5-7), demonstrating its BATON QC platform, ORION monitoring solutions...

28/09/2026

PGA TOUR's Michael Raimondo on Agentic Production, ShotLink Automation, and the Evolution of PGA TOUR Studios

Two years into its new production facility, the TOUR is expanding centralized wo...

28/09/2026

Game Creek Videos Epic Building Run Continues With ESPNs Countdown Unit, Upgrades to Four Others

In addition to rolling out a new mobile unit for ESPN's Monday Night Countd...

28/09/2026

Bleacher Report and WWE Reach Multi-Year Global Content Partnership

Bleacher Report and WWE have announced a multi-year content partnership giving Bleacher Report global highlight rights across WWE's programming slate, inclu...

28/09/2026

Behind The Mic: NBC Sports Shares MLB Wild Card Series Announcing Booth; ESPN Reveals NHL 26-27 Season Talent

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

28/09/2026

Fubo Adds Four NHL Regional Sports Networks for 2026-27 Season

FuboTV has announced a multi-year distribution agreement with the NHL to carry four regional sports networks covering the Carolina Hurricanes, Columbus Blue Jac...

28/09/2026

Program Productions Names Alan Ostfield President and CEO

Program Productions (PPI) has announced the appointment of Alan Ostfield as President and Chief Executive Officer, effective September 28, 2026. Ostfield succee...

28/09/2026

Ha-chan, Shake Your Booty! Encourages Us to Keep Dancing

Director Josef Kubota Wladyka attends the premiere of Ha-Chan, Shake Your Booty! with the film's cast and crew at Eccles Theatre on January 22, 2026, in P...

28/09/2026

Scaler Music introduce Scaler EQ Pro

EQ plug-in can now be played via MIDI Scaler Music have recently released a new and improved version of their patented musical EQ plug-in, kitting it out wi...

28/09/2026

The Asura from Animal Factory Amps

New synth developed in collaboration with philterSoup Boutique effects pedal and Eurorack manufacturer Animal Factory Amps have announced that the new compa...

28/09/2026

Rohde & Schwarz adds an integrated multi-channel pulse analysis option to its FSWX signal and spectrum analyzer

Rohde & Schwarz adds an integrated multi-channel pulse analysis option to its FS...

28/09/2026

SBE Announces 2026 Ennes Scholarship Recipients

Share Copy link Facebook X Linkedin Bluesky Email...

28/09/2026

Spectrum to Demo AI Computing at the Network's Edge at SCTE TechExpo 26

Share Copy link Facebook X Linkedin Bluesky Email...

28/09/2026

Autoscript launches new Voice Controller prompting soluti...

Autoscript, the leading global provider of professional teleprompting solutions, today announced Voice Controller for WinPlus-IP, a new voice-controlled prompti...

28/09/2026

IBC 2026 Technical Conference Highlights

IBC 2026 Technical Conference Highlights David Kirk September 28, 2026 0 Comments Hero image courtesy Deposit Photos David Kirk reports from the 11-1...

28/09/2026

First Baptist Nashville Taps Clear-Com for Production Coms

Share Copy link Facebook X Linkedin Bluesky Email...

28/09/2026

IEEE Announces Award for Leadership in Developing HEVC/H.265

Share Copy link Facebook X Linkedin Bluesky Email...

28/09/2026

Nakadi Introduces Live to Theater Service Powered by Pate...

Nakadi, a global streaming technology innovator dedicated to engineering a new era of digital media delivery, today announced its Live to Theater service based ...

28/09/2026

Sky launches Full Fibre 1.6 Gbps for millions of homes

Monday 28 September 2026 Sky launches Full Fibre 1.6 Gbps for millions of homes Sky has launched a new Full Fibre 1.6 Gbps product, rolling out from today, gi...

28/09/2026

Arvato Systems Highlights Its Role for Automakers and Suppliers

Arvato Systems Highlights It's Role for Automotive Manufacturers and Suppliers TISAX Arvato Systems has successfully completed the TISAX Level 3 assess...

28/09/2026

Crimecall returns for a brand-new series

Crimecall, presented by Carla O'Brien, returns tonight for a brand new series at 9.35pm on RT One and RT Player. In tonight's episode, alongside appe...

28/09/2026

RT SHORT STORY COMPETITION 2026 - SHORTLISTED STORIES ANNOUNCED

CELEBRATING 40 YEARS AT THE HEART OF NEW IRISH WRITING LIVE FROM POETRY IRELAND, DUBLIN AND ON RT RADIO 1 FROM 7PM DETAILS: www.rte.ie/writing | FOLLOW: #r...

27/09/2026

Boss launch the EX-4 Effects Expander

New compact pedal packs in 120 effects The latest multi-effects pedal from Boss is a compact unit that promises to give any pedalboard a massive boost in s...

26/09/2026

ESPN Operations, Production Teams Plan for Every Scenario as WNBA Playoffs Tip Off

With short turnaround between game selections, ESPN's operations team is pla...

26/09/2026

Prime Video Scales Up for First WNBA Postseason, Adding Cameras, Analysts, Coach Mics, and NBA Mobile Units

Prime Video will use GCV's Bird and Magic mobile units for its inaugural WNB...

26/09/2026

NBC Sports Tips Off First WNBA Postseason in 20+ Years Using Sunday Night Basketball as a Production Baseline

Studio show moves on-site as network models playoff coverage on its NBA flagship...

26/09/2026

Ratings Roundup: Cowboys-Commanders Leads NFL Week 2 With 27.2 Million, College GameDay Posts Best Week 3 Ever

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

26/09/2026

From Sketch to Strut, Unzipped Returns to the Sundance Film Festival at 30

Douglas Keeve attends the 2025 Sundance Film Festival screening of Unzipped at the Egyptian Theatre. (Photo by Andrew H. Walker/Shutterstock for Sundance Film...

26/09/2026

Native Instruments update Maschine

Launched alongside three new expansion packs In celebration of their 30th anniversary, Native Instruments have released a major update for their Maschine 3 ...

26/09/2026

YouTube Embraces Microdramas with Features for Episodic Shorts

Share Copy link Facebook X Linkedin Bluesky Email...

26/09/2026

Civil Rights Groups Urge Sen. Cruz to Delay Thumann Severs FCC Confirmation

Share Copy link Facebook X Linkedin Bluesky Email...