(Courtesy of AdLarge Media) AdLarge Media Launches New RADAR-rated Network

(Courtesy of AdLarge Media) AdLarge Media Launches New RADAR-rated Network AdLarge's ROI Network Features Major Market Concentration and Wide U.S. Reach New York, New York September 11, 2013 -- AdLarge Media announced today the launch of a new RADAR -rated network, the AdLarge Return on Investment (ROI) Network. With heavy concentration in major markets and broad U.S. reach, the AdLarge ROI Network delivers a core 25-54 adult audience, with an equal balance of male and female listeners, on an extensive variety of music-formatted radio stations. The AdLarge ROI Network is comprised predominantly of existing RADAR inventory and will be reported with a special tab later this month, after RADAR 118 is released, and then in RADAR 119.

Arbitron's RADAR (Radio's All Dimension Audience Research) is the industry's standard currency for national network radio ratings and measures 45 individual radio networks.

We built the ROI Network specifically to help our advertisers get the most return on their advertising dollar investment, explained Cathy Csukas, Co-Founder and President of AdLarge. We are proud of that accomplishment, and excited to offer our advertisers a wide-reaching, entertainment-driven network with strong top market coverage."

We welcome the AdLarge ROI Network into the RADAR radio ratings service, which measures audiences to the commercials that stations run on behalf of networks, said Bruce Supovitz, Arbitron's Director of National Radio Services. As the network radio industry has made great strides to become more accountable to its advertisers, we think that more and more marketers will take a look at committing ad dollars to this unique and very attractive medium.

With our first entry into RADAR, we are providing the network radio buying community and their clients with what they are looking for accountability and top market coverage in a non-controversial environment, stated Don Wachsmith, Chief Revenue Officer, Radio Sales.

About Adlarge Media (www.adlarge.com) AdLarge Media is the fastest-growing premium advertising sales representation organization in the U.S. representing radio, digital, and mobile content providers. AdLarge Media has enhanced the traditional business model for advertising sales representation through strategic asset utilization of its partners' content and technology. This game-changing strategy has earned the company a reputation as an innovator and solutions provider' that delivers a demonstrated return on investment in an ever-changing media landscape. Founded in 2010 by visionaries Gary Schonfeld and Cathy Csukas, AdLarge Media is the industry leader in customized advertising sales representation.

About Arbitron Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media radio, television, cable, and out-of-home the mobile industry, as well as advertising agencies and advertisers around the world. Arbitrons businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media, and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia, and Australia; and developing application software used for analyzing media audience and marketing information data. ###

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