Jean Callahan Joins WideOrbit to Lead the Strategy and Development of its Digital Solutions

Top Digital Ad Operations Executive Joins Leading Ad Management Software Vendor San Francisco, November 13, 2013-WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce that it has appointed Jean Callahan as Product Development Manager for Digital. An industry veteran with more than 14 years of experience in digital advertising operations, Callahan is responsible for driving the strategy and development of WideOrbit's digital solutions.

Callahan brings extensive knowledge of digital ad serving and inventory forecasting systems, pricing analysis, campaign implementation and revenue recognition to WideOrbit's digital solutions group. Prior to joining WideOrbit, Callahan was Vice President of West Coast Digital Ad Operations for Viacom Media Networks where she established and led the team responsible for inventory and pricing, as well as trafficking across all Viacom Media Networks' digital properties for LA and Chicago. Prior to Viacom, Callahan managed ad operations for Atom Entertainment, an Internet entertainment company, and held sales and ad management positions at CMP Media, a high-tech media company.

The depth, breadth and strength of WideOrbit's products is very impressive, said Jean Callahan. I am excited to bring my experience and knowledge of digital ad operations to the digital solutions team. I look forward to expanding the digital components in WO Traffic and WO Network, and building a standalone product. The opportunity to provide a streamlined ad management software solution that crosses both linear and nonlinear is compelling and one that I think the industry needs and will embrace.

Jean is a strong leader and an experienced and well-respected digital ad operations professional, said Eric R. Mathewson, Founder and CEO of WideOrbit. As advertisers increase their digital ad spend, our clients are expanding their nonlinear ad inventory. To help our clients maintain a competitive edge, we're keenly focused on growing our nonlinear ad management solutions to make it even easier for clients to manage and optimize their nonlinear inventory. We're excited that Jean has joined WideOrbit to help lead this effort and that we'll be able to benefit from her extensive knowledgebase as we continue to strengthen and expand our digital offering.

Callahan is based in the San Francisco WideOrbit Headquarters office.

About WideOrbit WideOrbit (www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations - from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,500 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software with another 3,200+ stations on WideOrbit Radio Automation platforms. WideOrbit software manages more than $24 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; Agawam, MA; and Melbourne, Australia.

LINK:	http://www.wideorbit.com/jean-callahan-joins-wideorbit-lead-strategy-d...
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